{"id":12761,"date":"2025-01-30T11:01:12","date_gmt":"2025-01-30T10:01:12","guid":{"rendered":"https:\/\/refinery89.com\/?p=12761"},"modified":"2025-02-03T16:07:39","modified_gmt":"2025-02-03T15:07:39","slug":"yayincilar-icin-temel-web-metrikleri-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/why-are-core-web-vitals-important-for-publishers\/","title":{"rendered":"Selam Yay\u0131nc\u0131! Temel Web frattelleri senin i\u00e7in neden \u00f6nemli?"},"content":{"rendered":"

Temel Web Vitals<\/a> Yay\u0131nc\u0131lar (veya genel olarak web sitesi olan herkes) i\u00e7in \u00f6nemlidir \u00e7\u00fcnk\u00fc bir web sitesinin performans\u0131n\u0131 izlemek i\u00e7in kullan\u0131l\u0131rlar ve arama motoru s\u0131ralamas\u0131n\u0131 etkileyebilirler. Ama hikayenin daha fazlas\u0131 var. Core Web Vitals ile neden daha fazla ilgilenmelisiniz? Bu metrikler reklam gelirlerinizi de etkileyebilir! (dramatik ses efekti).<\/p>\n

Biraz geriye saral\u0131m. Core Web Vitals, Google taraf\u0131ndan bir web sitesinin kullan\u0131c\u0131 deneyimi performans\u0131n\u0131 izlemek i\u00e7in belirlenmi\u015f bir metrik setidir. Kullan\u0131c\u0131lar\u0131n\u0131za sundu\u011funuz y\u00fckleme s\u00fcresini, yan\u0131t verme yetene\u011fini ve kararl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131rlar.<\/p>\n

 <\/p>\n

\u00c7ekirdek Web \u0130\u015faretleri nelerdir?<\/strong><\/h2>\n

 <\/p>\n

En B\u00fcy\u00fck \u0130\u00e7erikli Boyama<\/strong><\/h3>\n

LCP, y\u00fcklenme performans\u0131n\u0131 \u00f6l\u00e7er. Web sayfan\u0131z\u0131n en b\u00fcy\u00fck \u00f6\u011fesinin g\u00f6r\u00fcn\u00fcr alanda i\u015flenmesi i\u00e7in ge\u00e7en s\u00fcreyi izler (bu, reklam birimlerinizi de i\u00e7erir!). \u0130deal LCP puan\u0131 2,5 saniyenin alt\u0131nda olmal\u0131d\u0131r.<\/p>\n

 <\/p>\n

Sonraki Boyamaya Etkile\u015fim<\/strong><\/h3>\n

Ad\u0131ndan da anla\u015f\u0131labilece\u011fi gibi INP, etkile\u015fimi \u00f6l\u00e7er. Web sayfan\u0131z\u0131n t\u0131klamalar gibi kullan\u0131c\u0131 etkile\u015fimlerine ne kadar h\u0131zl\u0131 yan\u0131t verdi\u011fini takip eder. INP'niz 200 milisaniye veya daha az ise, hedefi tutturmu\u015fsunuz demektir!<\/p>\n

 <\/p>\n

K\u00fcm\u00fclatif D\u00fczen Kaymas\u0131 (CLS)<\/strong><\/h3>\n

CLS, web sayfan\u0131z\u0131n d\u00fczenindeki beklenmedik kaymalar\u0131 \u00f6l\u00e7er. \u00d6rne\u011fin, reklam birimleri i\u00e7in yer ay\u0131rmad\u0131\u011f\u0131n\u0131zda bu rahats\u0131z edici kaymalar meydana gelebilir. Bu nedenle, ziyaret\u00e7ilerinize m\u00fcmk\u00fcn olan en iyi kullan\u0131c\u0131 deneyimini sunmak i\u00e7in CLS'yi 0,1 veya daha az hedefleyin!<\/p>\n

 <\/p>\n

Bu metrikler hakk\u0131nda g\u00fcnler boyu konu\u015fabiliriz! Mutlaka g\u00f6z at\u0131n Core Web Vitals'\u0131n temellerini daha fazla tart\u0131\u015ft\u0131\u011f\u0131m\u0131z en son makale<\/a> ve bunlar\u0131 nas\u0131l iyile\u015ftirece\u011finizi anlat\u0131yor. Makaleyi okuma amac\u0131n\u0131za gelelim. Core Web Vitals neden yay\u0131nc\u0131lar i\u00e7in bu kadar \u00f6nemli?<\/p>\n

 <\/p>\n

Yay\u0131nc\u0131lar neden Core Web Vitals'a \u00f6nem vermeli?<\/strong><\/h2>\n

 <\/p>\n

Core Web Vitals, web sitenizin arama s\u0131ralamas\u0131n\u0131 belirleyen tek neden olmasa da, web sitenizin reklam performans\u0131nda \u00f6nemli bir rol oynayabilir. \u0130\u015fte yay\u0131nc\u0131lar\u0131n Core Web Vitals'lar\u0131n\u0131 yak\u0131ndan takip etmeleri i\u00e7in temel nedenler:<\/p>\n

 <\/p>\n

\u0130lk izlenim i\u00e7in ikinci bir \u015fans\u0131n olmaz.<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

Core Web Vitals, sitenizin yan\u0131t verebilirli\u011fi hakk\u0131nda kullan\u0131c\u0131lar\u0131n ilk alg\u0131lar\u0131n\u0131 belirler. Ziyaret\u00e7iler oradan i\u00e7eri\u011finizle (ve reklamlar\u0131n\u0131zla!) etkile\u015fime girip girmeyeceklerine ve web sitenizde keyifli vakit ge\u00e7irerek daha uzun s\u00fcre kal\u0131p kalmayacaklar\u0131na karar verirler... ya da hayatlar\u0131na devam ederler.<\/p>\n


\nKullan\u0131c\u0131 Deneyimi<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

Sinirlenmi\u015f kullan\u0131c\u0131lar, reklamlar\u0131n\u0131zla daha fazla g\u00f6sterim ve etkile\u015fim olu\u015fturmak i\u00e7in ihtiya\u00e7 duydu\u011funuz, sitenizin etkile\u015fimini azalt\u0131r. \u00d6nemli bir gecikme veya i\u00e7erik kaymas\u0131, kullan\u0131c\u0131lar\u0131n etkile\u015fimlerin yava\u015flad\u0131\u011f\u0131n\u0131 ve sayfan\u0131n yava\u015f oldu\u011funu hissetmelerine neden olur, bu da y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131na yol a\u00e7ar. Web sitenizdeki kullan\u0131c\u0131 deneyiminin daha fazla etkisini ve bunu nas\u0131l iyile\u015ftirebilece\u011finizi, \u015firket i\u00e7i UX liderimiz Itziar'\u0131n bu makalesinde bulabilirsiniz!<\/a><\/p>\n

 <\/p>\n

Arama Motoru Optimizasyonu (SEO)<\/strong><\/h3>\n

 <\/p>\n

Bunu zaten birka\u00e7 kez tekrarlamaktan s\u0131k\u0131lmad\u0131ysan\u0131z, CWV web sitenizin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 etkiler. Nas\u0131l m\u0131? Olay \u015fu ki\u2026 Google, kullan\u0131c\u0131 etkile\u015fimlerine h\u0131zl\u0131 geri bildirim sa\u011flayan duyarl\u0131 siteleri ve daha iyi kullan\u0131c\u0131 deneyimleri i\u00e7in d\u00fc\u015f\u00fck CLS puanlar\u0131n\u0131 \u00f6d\u00fcllendirir. Arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde ne kadar iyi g\u00f6r\u00fcn\u00fcrseniz, web siteniz o kadar iyi s\u0131ralan\u0131r. Yay\u0131mc\u0131lar i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu SEO rehberini hemen sitenizi optimize etmeye ba\u015flamak i\u00e7in izleyin!<\/a><\/p>\n

 <\/p>\n

Reklam gelirleri<\/strong><\/h3>\n

 <\/p>\n

Reklamlar, kullan\u0131c\u0131 deneyimini zay\u0131flatabilecek bir web sitesi unsurudur. Ve tahmin edin ne olacak? Gelir elde etmek i\u00e7in reklam para kazanma stratejinizin bir par\u00e7as\u0131 olarak i\u015flevsel reklamlara ihtiyac\u0131n\u0131z var! Peki, onlarla do\u011fru bir \u015fekilde nas\u0131l ba\u015fa \u00e7\u0131kars\u0131n\u0131z? \u0130yi bir kullan\u0131c\u0131 deneyimi sunmak ile reklam performans\u0131n\u0131z\u0131 optimize etmek aras\u0131ndaki o tatl\u0131 noktay\u0131 bulun.<\/p>\n

Bunu yapman\u0131n bir yolu, Header Bidding gibi reklam slotlar\u0131n\u0131z\u0131n y\u00fcklenme h\u0131z\u0131n\u0131 iyile\u015ftiren reklam envanteri satma y\u00f6ntemlerini kullanmakt\u0131r. Baz\u0131lar\u0131na g\u00f6z at\u0131n Chrome'un Web.dev'deki, y\u00fckleme h\u0131z\u0131n\u0131 olumsuz etkilemeden verimli y\u00fcklenebilen reklamlar i\u00e7in \u00f6nerileri.<\/a><\/p>\n

Ba\u015fka bir iyi uygulama da reklam birimlerini sayfada dikkatli bir \u015fekilde yerle\u015ftirmektir, b\u00f6ylece konumlar\u0131 de\u011fi\u015fmez veya kullan\u0131c\u0131y\u0131 bunaltmazlar. AdOps uzman\u0131m\u0131z Germ\u00e1n'dan bu reklam yerle\u015ftirme stratejileriyle reklam gelirlerinizi nas\u0131l en \u00fcst d\u00fczeye \u00e7\u0131karabilece\u011finizi ke\u015ffedin!<\/a><\/p>\n

 <\/p>\n

Core Web Vitals'\u0131 \u00f6nemseyen ortakler \u00e7ok ileri gider<\/strong><\/h2>\n

 <\/p>\n

Okudu\u011funuz 800 kelimelik makalenin en \u00f6nemli \u00e7\u0131kar\u0131m\u0131, kullan\u0131c\u0131lar\u0131n harika bir kullan\u0131c\u0131 deneyimi sunan bir web sitesine en \u00e7ok y\u00f6nelece\u011fidir. Arama motorlar\u0131n\u0131n web sayfan\u0131z\u0131 m\u00fcmk\u00fcn olan en \u00fcst s\u0131ralara \u00e7\u0131karmas\u0131n\u0131 ve reklam gelirini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in ziyaret\u00e7ilerin i\u00e7erikle etkile\u015fim kurmas\u0131n\u0131 istersiniz.<\/p>\n

Refinery89'daki reklam gelir elde etme \u00e7\u00f6z\u00fcmlerimiz, Temel Web G\u00f6stergeleriniz dikkate al\u0131narak m\u00fckemmel bir \u015fekilde tasarlanm\u0131\u015ft\u0131r. Bu hedeflere ula\u015fman\u0131zda size yard\u0131mc\u0131 olabiliriz! Sadece reklam gelirlerinizi art\u0131rmakla kalmaz, ayn\u0131 zamanda performans\u0131 iyile\u015ftirmek i\u00e7in Temel Web G\u00f6stergelerinizi de geli\u015ftirir. Ayr\u0131ca, sitenize en iyi bak\u0131m\u0131 sunmak ve sizin i\u00e7in g\u00f6z kulak olmak \u00fczere en iyi profesyonellere sahibiz. Core Web Vitals uyumlu web sitesi para kazanma \u00e7\u00f6z\u00fcmlerimiz hakk\u0131nda daha fazla bilgi almak i\u00e7in bize ula\u015f\u0131n!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Core Web Vitals are key for Publishers (or anyone with a website in general) because they are used to track a website\u2019s performance and they can impact its search engine ranking. But there\u2019s more to the story. Why else should you care about Core Web Vitals? These metrics can affect your ad revenue too! (cue […]<\/p>\n","protected":false},"author":19,"featured_media":12766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,82,46,72,65],"class_list":["post-12761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-publishers","tag-seo"],"yoast_head":"\nHey Publisher! Why are Core Web Vitals important to you? | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover why Core Web Vitals are important for Publishers and how they can affect your ad monetization strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-temel-web-metrikleri-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hey Publisher! 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