{"id":12708,"date":"2025-01-21T10:40:11","date_gmt":"2025-01-21T09:40:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=12708"},"modified":"2026-03-25T09:51:37","modified_gmt":"2026-03-25T08:51:37","slug":"header-bidding-reklamveren-hedefli-reklam-acik-artirmalarina-daha-fazla-katilim-ile-daha-iyi-gelir-elde-etmek-icin-web-sitelerindeki-reklam-alanlarina-oncelik-verir-ad-mediation-birden-fazla-reklam","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/difference-between-header-bidding-and-ad-mediation\/","title":{"rendered":"Header Bidding'e Kar\u015f\u0131 Ad Mediation. Uygulaman\u0131z\u0131n Reklam Alan\u0131n\u0131 Nas\u0131l Satars\u0131n\u0131z?"},"content":{"rendered":"

Uygulaman\u0131zdan para kazanmak \u00e7ocuk oyunca\u011f\u0131 ve bunu kan\u0131tlamak i\u00e7in buraday\u0131z. Uygulama \u0130\u00e7i Reklam<\/a> Yay\u0131nc\u0131lar aras\u0131nda olduk\u00e7a ses getiren harika bir se\u00e7enek. Bunun yolu \u015fudur: programatik reklamc\u0131l\u0131k<\/a> y\u00f6ntemleri. Bu \u015fekilde kula\u011fa \u00e7ok karma\u015f\u0131k gelebilir ama \u00f6yle olmak zorunda de\u011fil (\u00f6zellikle biz AdTech Partnerlar\u0131 varken Refinery89<\/a> s\u0131rt\u0131n\u0131 kollamak g\u00f6z k\u0131rp, g\u00f6z k\u0131rp<\/em>).<\/p>\n

Kendiniz okuyun! Bu makalede, en iyi sava\u015f\u00e7\u0131n\u0131z\u0131 se\u00e7ebilmeniz i\u00e7in Uygulaman\u0131zda reklam alan\u0131 satmak \u00fczere iki teknolojiyi kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131z. Header Bidding ve Ad Mediation aras\u0131ndaki farklara dalal\u0131m!<\/p>\n

 <\/p>\n

Header Bidding Nedir?<\/strong><\/h2>\n

Header bidding<\/a> reklam envanterini satmak i\u00e7in programatik reklamc\u0131l\u0131kta kullan\u0131lan ve hayranlar\u0131n favorisi olan bir a\u00e7\u0131k art\u0131rma sistemidir. M\u00fczayede verenlerin, mevcut reklam alanlar\u0131 i\u00e7in ayn\u0131 anda yar\u0131\u015ft\u0131\u011f\u0131 ger\u00e7ek zamanl\u0131 bir teklif (RTB) s\u00fcreci i\u00e7erir. En y\u00fcksek teklifi veren reklamveren, reklam\u0131n\u0131n Yay\u0131nc\u0131n\u0131n web sitesinde veya uygulamas\u0131nda g\u00f6sterilmesini kazan\u0131r.<\/p>\n

 <\/p>\n

Uygulama i\u00e7i reklamc\u0131l\u0131kta Header Bidding nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/h2>\n

B\u00fcy\u00fc, bir uygulamaya giri\u015f yapt\u0131ktan hemen sonra ba\u015flar. Uygulamaya girdi\u011finizde, Yay\u0131nc\u0131n\u0131n reklam sunucusu bir SSP'ye istek g\u00f6nderir. Reklam iste\u011fi tamamland\u0131ktan sonra reklam a\u011flar\u0131 ayn\u0131 anda reklam alan\u0131 i\u00e7in teklif verir. En y\u00fcksek teklifi veren a\u011f \u015fampiyon ilan edilir ve reklam Yay\u0131nc\u0131n\u0131n web sitesinde veya uygulamas\u0131nda g\u00f6r\u00fcnt\u00fclenir.<\/p>\n

 <\/p>\n

Ad mediation, reklam yay\u0131nc\u0131lar\u0131n\u0131n \u00e7e\u015fitli reklam a\u011flar\u0131ndan gelen reklamlar\u0131 tek bir platformda birle\u015ftirerek en y\u00fcksek geliri elde etmelerini sa\u011flayan bir sistemdir. Bu sistem, farkl\u0131 reklam a\u011flar\u0131n\u0131n fiyatland\u0131rma ve performans verilerini analiz ederek her bir reklam g\u00f6sterimi i\u00e7in en iyi teklifi veren a\u011f\u0131 otomatik olarak se\u00e7er. B\u00f6ylece, yay\u0131nc\u0131lar reklam alanlar\u0131n\u0131 en etkin \u015fekilde kullanarak gelirlerini optimize edebilirler.<\/strong><\/h2>\n

Reklam Arac\u0131l\u0131\u011f\u0131<\/a> Yay\u0131nc\u0131lara reklam alanlar\u0131n\u0131 kime satacaklar\u0131 konusunda daha fazla kontrol sa\u011flayan esnek bir \u00e7\u00f6z\u00fcm. Birden fazla reklam a\u011f\u0131n\u0131 tek bir reklam arac\u0131l\u0131k platformu arac\u0131l\u0131\u011f\u0131yla y\u00f6netmeye yard\u0131mc\u0131 olur. Bu platform, uygulama geli\u015ftiricilerin farkl\u0131 reklam a\u011flar\u0131n\u0131 tek bir yerde y\u00f6netmelerine olanak tan\u0131yan bir ara\u00e7t\u0131r. Header bidding'de oldu\u011fu gibi, mevcut envanter bir a\u00e7\u0131k art\u0131rmadan ge\u00e7irilir, ancak bu durumda Reklam A\u011flar\u0131 ge\u00e7mi\u015f performans verilerine g\u00f6re \u00f6nceliklendirilir ve e\u015fzamanl\u0131 olarak yerine tek tek teklif verme s\u00fcrecine kat\u0131l\u0131rlar.<\/p>\n


\nUygulama \u0130\u00e7i Reklamc\u0131l\u0131kta Reklam Arac\u0131l\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n

Bir kullan\u0131c\u0131 bir uygulama a\u00e7t\u0131\u011f\u0131nda, Reklam Arac\u0131l\u0131k platformu reklam a\u011flar\u0131na bir istek g\u00f6nderir. Rekabet eden a\u011flar performansa g\u00f6re s\u0131ralan\u0131r (en iyi eCPM, en iyi doluluk oran\u0131, uygunluk vb.) ve s\u0131radaki ilk a\u011f, reklam alan\u0131 i\u00e7in ilk \u00f6nce rekabet etme \u015fans\u0131n\u0131 elde eder. \u0130steklerini kar\u015f\u0131lamazsa, sonraki a\u011fa ge\u00e7er ve b\u00f6yle devam ederek, \u015felale modelini izleyerek reklam iste\u011fi yerine getirilene kadar devam eder.<\/p>\n

 <\/p>\n


\nHeader Bidding ve Ad Mediation aras\u0131ndaki fark nedir?<\/strong><\/h2>\n

 <\/p>\n

\"Header<\/strong><\/p>\n

Gelir<\/h3>\n

Header bidding \u00fczerinden reklam sat\u0131\u015f\u0131, reklam a\u011flar\u0131n\u0131n ayn\u0131 anda rekabet etmesi ve en y\u00fcksek teklifi verenin kazanmas\u0131 nedeniyle daha iyi getiri sa\u011flar. CPM<\/a> mezat\u0131 kazan\u0131r. Arac\u0131l\u0131k ise, s\u0131radaki ilk reklam a\u011f\u0131na, belirlenen taban fiyat\u0131 kar\u015f\u0131l\u0131yorsa, reklam alan\u0131n\u0131 verir. Bu ideal olmayabilir \u00e7\u00fcnk\u00fc en y\u00fcksek teklifi ka\u00e7\u0131rabilirsiniz.<\/p>\n


\nZamanlama<\/strong><\/h3>\n

Header bidding, reklam a\u011flar\u0131n\u0131n ayn\u0131 anda reklam alan\u0131 i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 ger\u00e7ek zamanl\u0131 bir a\u00e7\u0131k art\u0131rma s\u00fcrecidir, arabuluculukta ise ihale art arda yap\u0131l\u0131r. Header Bidding ile reklamlar daha h\u0131zl\u0131 y\u00fcklenir, artan g\u00f6r\u00fclebilirlik<\/a>. Ayr\u0131ca, sunucu taraf\u0131 a\u00e7\u0131k art\u0131rma veya uygulama i\u00e7i SDK tabanl\u0131 \u00e7\u00f6z\u00fcmler gibi geli\u015fmi\u015f ba\u015fl\u0131k a\u00e7\u0131k art\u0131rma \u00e7\u00f6z\u00fcmleri, eski \u015felale modeline k\u0131yasla gecikmeyi azalt\u0131r, kullan\u0131c\u0131 deneyimini ve genel performans\u0131 art\u0131r\u0131r.<\/p>\n


\n\u0130stek yerine getirme<\/strong><\/h3>\n

E\u011fer dikkat ettiyseniz, Header Bidding'in \u00e7e\u015fitli talep kaynaklar\u0131n\u0131n ayn\u0131 anda rekabet etmesine izin verdi\u011fi i\u00e7in daha iyi doluluk oranlar\u0131 olu\u015fturabildi\u011fini fark edeceksiniz. Arac\u0131l\u0131k, yaln\u0131zca S\u0131ral\u0131 bir \u015felale modelini takip ederek Reklam A\u011flar\u0131n\u0131n tek tek teklif verme s\u00fcrecine kat\u0131lmas\u0131na izin verir, bu da daha y\u00fcksek gecikmeye neden olabilir.<\/p>\n


\nUygulama<\/strong><\/h3>\n

Ad Mediations, birden \u00e7ok reklam a\u011f\u0131n\u0131 y\u00f6netmek i\u00e7in tek bir yaz\u0131l\u0131m geli\u015ftirme kiti (SDK) gerektirir. Ba\u015fl\u0131k ihalesi (header bidding), birden \u00e7ok talep kayna\u011f\u0131na ba\u011flanman\u0131z, ger\u00e7ek zamanl\u0131 teklif verimlili\u011fi, reklam sunucular\u0131 gibi y\u00f6nleri y\u00f6netmeniz ve gecikme veya gizlilik sorunlar\u0131 gibi ortaya \u00e7\u0131kabilecek her t\u00fcrl\u00fc sorunla ba\u015fa \u00e7\u0131kman\u0131z gerekti\u011finden daha karma\u015f\u0131k bir kurulum gerektirir.<\/p>\n

Peki, bunun sizin i\u00e7in b\u00f6yle olmas\u0131 gerekti\u011fini kim s\u00f6yl\u00fcyor? G\u00fcvenilir bir AdTech Partner'\u0131na g\u00fcvenmek sizi t\u00fcm bu s\u00fcre\u00e7lerden kurtarabilir. Hatta isterseniz teknolojimizi de kullanabilirsiniz! T\u00fcm \u00e7\u0131lg\u0131n i\u015fleri biz halledece\u011fiz, b\u00f6ylece siz daha \u00f6nemli \u015feylere odaklanabilirsiniz!<\/p>\n

 <\/p>\n

Reklam gelirinizi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in en iyi \u00e7\u00f6z\u00fcm\u00fc se\u00e7in<\/strong><\/h2>\n

 <\/p>\n

Son y\u0131llarda, yay\u0131nc\u0131lar\u0131n geliri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in vazge\u00e7ilmez se\u00e7ene\u011fi haline gelen ba\u015fl\u0131k art\u0131rma, ger\u00e7ek zamanl\u0131 a\u00e7\u0131k art\u0131rma yoluyla reklam envanteri i\u00e7in en iyi de\u011feri sunmaktad\u0131r. Artan rekabet, daha y\u00fcksek CPM'lere ve dolay\u0131s\u0131yla daha fazla gelire olanak tan\u0131r.<\/p>\n

Header bidding'i kendi ba\u015f\u0131n\u0131za uygulamak (\u00f6zellikle uygulama i\u00e7i) zor olabilir, ancak bu sizi y\u00fcksek reklam geliri hedefinize ula\u015fmaktan al\u0131koymamal\u0131! Biz bunun i\u00e7in buraday\u0131z!<\/p>\n

 <\/p>\n

Yard\u0131ma \u0130htiyac\u0131n Var m\u0131?<\/strong><\/h3>\n

\u00a0<\/strong><\/p>\n

Refinery89'da bunu sizin i\u00e7in profesyonelce hallediyoruz. Ba\u011flanarak \u00c7\u00d6Z\u00dcMLER\u0130M\u0130Z<\/a>, Header Bidding sistemimize eri\u015febileceksiniz! Bu, en iyi CPM'ye sahip 25'ten fazla premium talep kayna\u011f\u0131na eri\u015fim sa\u011flar. Prebid, Amazon TAM ve Google Open Bidding.<\/p>\n

Denemeye ne dersin? Tamamen \u00dcCRETS\u0130Z ve kurulumda sana her ad\u0131mda yard\u0131mc\u0131 olaca\u011f\u0131z! Ba\u015flamak i\u00e7in bize yaz\u0131n!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Monetizing your App is easy as pie and we\u2019re here to prove it. In-App Advertising is a pretty cool option that is generating quite some buzz among Publishers. The way to do this is through programmatic advertising methods. It might sound complicated as heck put that way, but it doesn\u2019t have to be like that […]<\/p>\n","protected":false},"author":19,"featured_media":12711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,134,24,34,135],"class_list":["post-12708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-app-monetization","tag-programmatic-advertising","tag-refinery-academy","tag-sdk"],"yoast_head":"\nHeader Bidding vs Ad Mediation. 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