{"id":12518,"date":"2025-01-14T10:42:54","date_gmt":"2025-01-14T09:42:54","guid":{"rendered":"https:\/\/refinery89.com\/?p=12518"},"modified":"2025-04-23T11:09:05","modified_gmt":"2025-04-23T09:09:05","slug":"cpm-mevsimselligi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/cpm-seasonality\/","title":{"rendered":"RPM'niz neden daha d\u00fc\u015f\u00fck? CPM Mevsimselli\u011fini Anlay\u0131n"},"content":{"rendered":"

Mevsimler de\u011fi\u015fir ve biz de CPM<\/a>. Bunu okuyorsan\u0131z, muhtemelen web sitenizin RPM'sinin d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc\u011f\u00fcn\u00fcz i\u00e7indir, ancak koltu\u011funuzdan f\u0131rlamadan \u00f6nce derin bir nefes al\u0131n ve bunun tamamen normal oldu\u011funu kabul edin. \u00d6zellikle Ocak ay\u0131nda. Size k\u00fc\u00e7\u00fck bir \u015feyden bahsedece\u011fiz: Mevsimsellik.<\/p>\n

 <\/p>\n

CPM Mevsimselli\u011fi Nedir? CPM'yi Neler Etkiler?<\/strong><\/h2>\n

 <\/p>\n

K\u0131sa bir \u00f6zet. BSM veya Binde Maliyet, reklam verenlerin bir bin g\u00f6sterim ba\u015f\u0131na bir reklam birimi i\u00e7in size \u00f6deyece\u011fi para miktar\u0131d\u0131r. Bu, Yay\u0131nc\u0131lar\u0131n ezbere bilmesi gereken metriklerden biridir \u00e7\u00fcnk\u00fc reklam envanterinizin de\u011ferini anlaman\u0131za yard\u0131mc\u0131 olur. CPM, y\u0131l boyunca mevsimsel trendlerdeki de\u011fi\u015fiklikler nedeniyle dalgalan\u0131r ve bu da bin g\u00f6sterim ba\u015f\u0131na gelir (RPM) oran\u0131n\u0131z\u0131 etkiler. <\/strong>Bu metriklerde daha da ustala\u015fmak istiyorsan\u0131z, Bu makalede BGBM ve GGM aras\u0131ndaki farklar\u0131 \u00f6\u011frenin.\u00a0<\/a><\/p>\n

CPM, \u201cikinci fiyat a\u00e7\u0131k art\u0131rmas\u0131\u201d ile belirlenir, bu da ikinci en y\u00fcksek teklifin fiyat\u0131 + 0,01'dir. Bu, reklam alan\u0131 sat\u0131n almak isteyen reklamverenlerin hacminin CPM'yi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiledi\u011fi anlam\u0131na gelir. Reklam envanteri sat\u0131n almaya \u00e7al\u0131\u015fan ne kadar \u00e7ok reklamveren olursa, CPM o kadar y\u00fcksek olur. Bu nedenle, talep az oldu\u011funda CPM'ler d\u00fc\u015fme e\u011filimindeyken, talep artt\u0131\u011f\u0131nda (\u00f6rne\u011fin Noel zaman\u0131) zirveye ula\u015f\u0131r.<\/p>\n

CPM'nizi etkileyebilecek pek \u00e7ok (inan\u0131n bize, pek \u00e7ok) \u015fey vard\u0131r. CPM fiyat\u0131, web sitenizin kalitesi gibi kontrol edebilece\u011finiz bir\u00e7ok fakt\u00f6r ve belirli bir d\u00f6nemdeki reklam alan\u0131 i\u00e7in rekabet miktar\u0131 gibi \u00e7ok fazla g\u00fcc\u00fcn\u00fcz\u00fcn olmad\u0131\u011f\u0131 di\u011fer fakt\u00f6rler taraf\u0131ndan belirlenir.<\/p>\n

 <\/p>\n

CPM Mevsimsellik Desenleri<\/strong><\/h2>\n

 <\/p>\n

Mevsimsellik, RPM'nizi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir. Ne yaz\u0131k ki, bu herkesin kontrol\u00fc d\u0131\u015f\u0131ndad\u0131r ve bunu telafi etmek i\u00e7in yapabilece\u011finiz tek \u015fey web sitenizi optimize tutmak, CPM'ler d\u00fc\u015fme e\u011filimindeyken bile iyi bir doluluk oran\u0131n\u0131 korumak i\u00e7in taban fiyatlar\u0131n\u0131za dikkat etmek ve trafik ak\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in harika i\u00e7erikler sunmakt\u0131r! Stratejiniz i\u00e7in dikkat etmeniz gereken mevsimsellik \u00f6r\u00fcnt\u00fclerinden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n

 <\/p>\n

\"CPM<\/p>\n

 <\/p>\n

S1<\/strong><\/h3>\n

Ge\u00e7en y\u0131l\u0131n son \u00e7eyre\u011findeki y\u00fcksek CPM'lerinizden keyif ald\u0131n\u0131z m\u0131? Bunu size s\u00f6ylemekten nefret ediyoruz ama tatillerden sonra y\u0131l\u0131n ba\u015f\u0131nda CPM'ler d\u00fc\u015fme e\u011filimindedir. Bu olguya \u201cOcak Mavili\u011fi\u201d denir. \u0130nsanlar Kara Cuma ve Noel harcamalar\u0131ndan sonra para konusunda s\u0131k\u0131nt\u0131 ya\u015farlar. Reklam verenler daha az yat\u0131r\u0131m yapar ve y\u0131l i\u00e7in kampanyalar\u0131n\u0131 planlamaya odaklan\u0131rlar. Bunun ilk birka\u00e7 ayda olmas\u0131 tamamen normaldir, bu y\u00fczden panik moduna girmenize gerek yok. Y\u0131l\u0131n ilerleyen zamanlar\u0131nda daha ayd\u0131nl\u0131k zamanlar gelecek! Web sitenizin motorlar\u0131n\u0131 \u00e7al\u0131\u015f\u0131r durumda tutun!<\/p>\n

\u00a0<\/strong><\/p>\n

S2<\/strong><\/h3>\n

Yay\u0131nc\u0131lar i\u00e7in i\u015fler daha iyiye gidiyor! Y\u0131l\u0131n ikinci \u00e7eyre\u011finde, 1. \u00e7eyre\u011fe k\u0131yasla CPM fiyatlar\u0131n\u0131zda hafif bir iyile\u015fme g\u00f6rebilirsiniz. Anneler G\u00fcn\u00fc (Avrupa ve ABD) ve Paskalya gibi tatiller, reklamverenlerin reklam kampanyalar\u0131na yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmalar\u0131 i\u00e7in harika f\u0131rsatlar sunuyor. Potansiyel gelirden herhangi birini ka\u00e7\u0131rmamak i\u00e7in reklam stratejinizde gerekli ayarlamalar\u0131 yapmaya devam edin!<\/p>\n

 <\/p>\n

S3<\/strong><\/h3>\n

Temmuz civar\u0131nda reklam rekabetinin olmamas\u0131 nedeniyle ba\u015fka bir d\u00fc\u015f\u00fc\u015f g\u00f6rebilirsiniz, her ne kadar Ocak Ayaz\u0131 kadar k\u00f6t\u00fc olmasa da. Avrupa veya ABD'deki yaz sezonu seyahat bloglar\u0131 i\u00e7in iyi bir f\u0131rsatt\u0131r. Bir\u00e7ok insan seyahat yerlerini, otelleri ve u\u00e7u\u015flar\u0131 ara\u015ft\u0131r\u0131yor. Ayr\u0131ca, bu sezonda spor etkinlikleri gibi CPM'lerin zirveye \u00e7\u0131kma e\u011filiminde oldu\u011fu \u00f6zel g\u00fcnler vard\u0131r. Yaz Olimpiyatlar\u0131<\/a> veya D\u00fcnya Kupas\u0131<\/a>. Bu y\u00fczden bu durumlardan faydalan\u0131n!<\/p>\n

Y\u0131l\u0131n en \u00f6nemli d\u00f6nemi olan ve me\u015fhur d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fe haz\u0131rlanmaya ba\u015flamak i\u00e7in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek \u00e7ok uygun bir zamand\u0131r. Bu d\u00f6nemin sizi haz\u0131rl\u0131ks\u0131z yakalamas\u0131na izin vermeyin!<\/p>\n

\u00a0<\/strong><\/p>\n

D4 <\/strong><\/h3>\n

4. \u00e7eyrek bir yay\u0131nc\u0131 i\u00e7in S\u00fcper Kase gibidir. B\u00fcy\u00fck bir KAZAN\u00c7 elde etmek i\u00e7in ideal bir and\u0131r. Bu sezon y\u0131l\u0131n en b\u00fcy\u00fck al\u0131\u015fveri\u015f tatilleriyle dolu: Kara Cuma, Siber Pazartesi, Noel, Bekarlar G\u00fcn\u00fc\u2026 ad\u0131n\u0131 siz koyun. Premium reklam alan\u0131 i\u00e7in b\u00fcy\u00fck talep CPM'leri f\u0131rlat\u0131r. Reklamverenler y\u0131l\u0131n son b\u00f6l\u00fcm\u00fc i\u00e7in b\u00fct\u00e7elerini t\u00fcketiyor ve reklamlar\u0131n\u0131 do\u011fru kitlelerin \u00f6n\u00fcne \u00e7\u0131karmak i\u00e7in canla ba\u015fla m\u00fccadele ediyor. 4. \u00e7eyrek bir Yay\u0131nc\u0131 olarak parlayaca\u011f\u0131n\u0131z zamand\u0131r, bu y\u00fczden reklam.txt dosyalar\u0131n\u0131z\u0131 g\u00fcncelleyin<\/a>, ilgi \u00e7ekici i\u00e7erikler yay\u0131nla, kullan y\u00fcksek de\u011ferli reklam bi\u00e7imleri<\/a>, ve y\u00fcksek reklam geliri yolculu\u011funun tad\u0131n\u0131 \u00e7\u0131kar\u0131n.<\/p>\n

 <\/p>\n

 <\/p>\n

CPM mevsimselli\u011fiyle \u015fampiyon gibi nas\u0131l ba\u015fa \u00e7\u0131kabilirsiniz?<\/strong><\/h2>\n

 <\/p>\n

Mevsimsellik e\u011filimleri ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, de\u011fi\u015fiklikleri \u00f6ng\u00f6rebilir ve reklam stratejinizi ihtiya\u00e7lar\u0131n\u0131za uyacak \u015fekilde ayarlayabilirsiniz. BGBM, reklam alan\u0131 talebi ve rekabet gibi bir\u00e7ok fakt\u00f6re ba\u011fl\u0131d\u0131r. Yapabilece\u011finiz tek \u015fey kontrol edebilece\u011finiz \u015feylere odaklanmakt\u0131r: web siteniz. En iyi sonu\u00e7lar\u0131 her zaman ald\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in sitenizi ve reklam geliri elde etme stratejinizi geli\u015ftirmeye devam edin.<\/p>\n

Web sitenizi parlamaya haz\u0131r hale getirmek i\u00e7in yapabilece\u011finiz birka\u00e7 \u015fey aras\u0131nda ads.txt dosyan\u0131z\u0131 g\u00fcncellemek, marka g\u00fcvenli i\u00e7erik olu\u015fturmak, iyi yerle\u015ftirilmi\u015f y\u00fcksek de\u011ferli reklam bi\u00e7imlerini kullanmak ve en iyi AdTech orta\u011f\u0131n\u0131za sahip olmak yer al\u0131r! \u0130htiyac\u0131n\u0131z olursa yard\u0131m istemekten \u00e7ekinmeyin! Refinery89 ile bize ula\u015f\u0131n, t\u00fcm y\u0131l boyunca durumdan en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olal\u0131m! <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Seasons change and so do CPM. If you are reading this, it\u2019s probably because you saw your website\u2019s RPM dip, but before you jump from your seat, take a deep breath and acknowledge that this is completely normal. Especially in January. Let us tell you about a little thing called: Seasonality.   What is CPM […]<\/p>\n","protected":false},"author":19,"featured_media":13558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,1,12,20],"tags":[26,37,24,72,34,143],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-seasonality"],"yoast_head":"\nWhy is your RPM lower? Understand CPM Seasonality | Refinery89<\/title>\n<meta name=\"description\" content=\"Understand CPM seasonality and why it fluctuates so much throughout the year due to the changes in the seasonal trends and the demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/cpm-mevsimselligi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is your RPM lower? Understand CPM Seasonality | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Understand CPM seasonality and why it fluctuates so much throughout the year due to the changes in the seasonal trends and the demand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/cpm-mevsimselligi\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T09:42:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T09:09:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Why is your RPM lower? Understand CPM Seasonality\",\"datePublished\":\"2025-01-14T09:42:54+00:00\",\"dateModified\":\"2025-04-23T09:09:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/\"},\"wordCount\":918,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Why-is-my-CPM-lower-1.png\",\"keywords\":[\"Ad Monetization\",\"CPM\",\"Programmatic Advertising\",\"Publishers\",\"Refinery Academy\",\"seasonality\"],\"articleSection\":[\"Company News\",\"News\",\"No category\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/\",\"name\":\"Why is your RPM lower? Understand CPM Seasonality | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Why-is-my-CPM-lower-1.png\",\"datePublished\":\"2025-01-14T09:42:54+00:00\",\"dateModified\":\"2025-04-23T09:09:05+00:00\",\"description\":\"Understand CPM seasonality and why it fluctuates so much throughout the year due to the changes in the seasonal trends and the demand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Why-is-my-CPM-lower-1.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Why-is-my-CPM-lower-1.png\",\"width\":800,\"height\":550,\"caption\":\"CPM seasonality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/es\\\/estacionalidad-del-cpm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why is your RPM lower? Understand CPM Seasonality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neden RPM'iniz daha d\u00fc\u015f\u00fck? CPM Mevsimselli\u011fini Anlay\u0131n | Refinery89","description":"CPM mevsimselli\u011fini ve y\u0131l boyunca mevsimsel e\u011filimler ile talebin de\u011fi\u015fmesi nedeniyle neden bu kadar dalgaland\u0131\u011f\u0131n\u0131 anlay\u0131n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/cpm-mevsimselligi\/","og_locale":"tr_TR","og_type":"article","og_title":"Why is your RPM lower? Understand CPM Seasonality | Refinery89","og_description":"Understand CPM seasonality and why it fluctuates so much throughout the year due to the changes in the seasonal trends and the demand.","og_url":"https:\/\/refinery89.com\/tr\/cpm-mevsimselligi\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-01-14T09:42:54+00:00","article_modified_time":"2025-04-23T09:09:05+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Patricia Sim\u00f3n","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Why is your RPM lower? Understand CPM Seasonality","datePublished":"2025-01-14T09:42:54+00:00","dateModified":"2025-04-23T09:09:05+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/"},"wordCount":918,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png","keywords":["Ad Monetization","CPM","Programmatic Advertising","Publishers","Refinery Academy","seasonality"],"articleSection":["Company News","News","No category","Publishers","Refinery Academy"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/","url":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/","name":"Neden RPM'iniz daha d\u00fc\u015f\u00fck? CPM Mevsimselli\u011fini Anlay\u0131n | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png","datePublished":"2025-01-14T09:42:54+00:00","dateModified":"2025-04-23T09:09:05+00:00","description":"CPM mevsimselli\u011fini ve y\u0131l boyunca mevsimsel e\u011filimler ile talebin de\u011fi\u015fmesi nedeniyle neden bu kadar dalgaland\u0131\u011f\u0131n\u0131 anlay\u0131n.","breadcrumb":{"@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/01\/Why-is-my-CPM-lower-1.png","width":800,"height":550,"caption":"CPM seasonality"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/es\/estacionalidad-del-cpm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Why is your RPM lower? Understand CPM Seasonality"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n, Refinery89\u2019in \u0130\u00e7erik ve Gelen Pazarlama Uzman\u0131'd\u0131r. Dijital pazarlama, SEO ve reklam teknolojisi trendleri konusunda uzmanl\u0131\u011f\u0131 bulunan Patricia, karma\u015f\u0131k programatik reklamc\u0131l\u0131k konular\u0131n\u0131 eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcren i\u00e7erikler olu\u015fturarak yay\u0131nc\u0131lar\u0131n ve reklamverenlerin geli\u015fmesine olanak tan\u0131maktad\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/tr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/12518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=12518"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/12518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/13558"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=12518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=12518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=12518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}