{"id":12363,"date":"2024-12-19T10:34:37","date_gmt":"2024-12-19T09:34:37","guid":{"rendered":"https:\/\/refinery89.com\/?p=12363"},"modified":"2025-03-27T17:27:08","modified_gmt":"2025-03-27T16:27:08","slug":"2025te-one-cikacak-programatik-reklamcilik-trendleri","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/programmatic-advertising-trends-to-look-forward-to-in-2025\/","title":{"rendered":"2025'te Beklenecek Programatik Reklamc\u0131l\u0131k Trendleri"},"content":{"rendered":"

2025 ufukta belirmesiyle birlikte yeni y\u0131la bak\u0131yoruz. Bir\u00e7o\u011funuzun bildi\u011fi gibi, dijital ekosistem s\u00fcrekli de\u011fi\u015fen bir deniz ve bu i\u015f dalgalar\u0131nda ilerlemenin yolu bu de\u011fi\u015fim dalgalar\u0131n\u0131 kucaklamakt\u0131r. Peki, gelecekte bizi neler bekliyor? Falc\u0131 de\u011filiz ama her zaman yeniliklerin \u00f6nc\u00fcs\u00fc harika bir Ba\u015f Strateji Sorumlumuz var! Bug\u00fcn, Refinery89\u2019\u0131n Ba\u015f Strateji Sorumlusu, Robin de Wit<\/a><\/strong>, bildi\u011fimiz sekt\u00f6r\u00fc d\u00f6n\u00fc\u015ft\u00fcrmeye devam edecek 2025'te dikkat edilmesi gereken programatik reklamc\u0131l\u0131k trendlerinden baz\u0131lar\u0131n\u0131 payla\u015f\u0131yor.<\/p>\n

 <\/p>\n

Yapay zeka ve makine \u00f6\u011freniminin artan kullan\u0131m\u0131<\/strong><\/h2>\n

 <\/p>\n

Yapay Zeka ve Makine \u00d6\u011frenmesi. Son birka\u00e7 y\u0131lda herkesin en sevdi\u011fi konular ve gitmiyorlar. Asl\u0131nda, g\u00fcn\u00fcm\u00fcz \u00e7al\u0131\u015fma bi\u00e7iminde bu denli \u00f6nemli bir rol oynad\u0131klar\u0131 i\u00e7in kullan\u0131c\u0131 kazanmaya devam edecekler. Birine g\u00f6re Statista taraf\u0131ndan sunulan tahmin<\/a>, 2025 y\u0131l\u0131na kadar 378,8 milyon ki\u015fi yapay zeka ara\u00e7lar\u0131 kullan\u0131c\u0131s\u0131 olacak. Bu say\u0131n\u0131n 2030 y\u0131l\u0131na kadar 729,11 milyona ula\u015farak daha da artmas\u0131 bekleniyor.<\/p>\n

 <\/p>\n

Yapay zeka, i\u00e7erik olu\u015fturma, reklam optimizasyonu ve yarat\u0131c\u0131 tasar\u0131m iyile\u015ftirmeleri i\u00e7in \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7 haline geliyor. G\u00fcn\u00fcm\u00fcz yay\u0131nc\u0131lar\u0131, \u00e7e\u015fitli g\u00f6revleri yerine getirmek ve hatta bir ara\u00e7 olarak ChatGPT gibi sistemleri g\u00fcnl\u00fck ya\u015famlar\u0131na dahil ediyorlar. arama motoru kayna\u011f\u0131<\/a>. ileri d\u00fczey ve kullan\u0131c\u0131 dostu analiz ara\u00e7lar\u0131 se\u00e7enekleri gibi PowerBi<\/a>, Hotjar<\/a> veya SimilarWeb<\/a> pazar \u00e7al\u0131\u015fmalar\u0131 yapmak, metrikleri de\u011ferlendirmek ve stratejileri daha verimli bir \u015fekilde geli\u015ftirmek i\u00e7in de ilgili ara\u00e7lar haline gelmektedir.<\/p>\n

 <\/p>\n

Birinci taraf verileri yeni alt\u0131nd\u0131r<\/strong><\/h2>\n

 <\/p>\n

Google, \u00f6ng\u00f6r\u00fclebilir gelecekte bir noktada kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131lar\u0131nda \u00e7erezlere izin vermek i\u00e7in etkin rol almas\u0131 gerekece\u011fini bildiriyor. Ancak bir dakika! Bu, programatik reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki herkes i\u00e7in ne anlama geliyor? \u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerinin s\u0131n\u0131rlanmas\u0131yla birlikte, reklamc\u0131l\u0131k i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf verilere bir alternatif bulma ihtiyac\u0131n\u0131n yakla\u015ft\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n

Google Chrome'un \u00e7erez politikas\u0131, Firefox ve Safari'nin benzer ad\u0131mlar\u0131n\u0131n ard\u0131ndan geldi\u011fi i\u00e7in bu g\u00fcncelleme herkesi diken \u00fcst\u00fcnde b\u0131rakt\u0131. Dijital ekosistemin 'y\u00fcr\u00fcy\u00fcc\u00fcleri' \u00fc\u00e7\u00fcnc\u00fc taraf veriler i\u00e7in alternatifler ar\u0131yor ve birinci taraf verilere ge\u00e7i\u015fin do\u011fru yol gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fc anla\u015f\u0131l\u0131yor.<\/p>\n

 <\/p>\n

\u00dc\u00e7\u00fcnc\u00fc taraf veri alternatifleri nelerdir?<\/strong><\/h2>\n

 <\/p>\n

Ba\u011flamsal Hedefleme Kullan\u0131n<\/strong><\/h3>\n

Ba\u011flamsal hedefleme gibi birinci taraf verileri \u00fcretmeye y\u00f6nelik y\u00f6ntemler, \u00fc\u00e7\u00fcnc\u00fc taraf verilere bir se\u00e7enek olarak giderek daha fazla \u00f6nem kazanmaya devam edecek. R89 hakk\u0131ndaki makalemizde a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z gibi \u0130lgi Odakl\u0131 Hedefleme Teknolojisi<\/a>, ba\u011flamsal hedefleme, reklamlar\u0131n bir web sitesinde i\u00e7eri\u011fin ba\u011flam\u0131 ve duyarl\u0131l\u0131\u011f\u0131na g\u00f6re yerle\u015ftirilmesi stratejisidir. Yaln\u0131zca d\u00fczenlemelere uydu\u011fu i\u00e7in de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar i\u00e7in \u00e7ok daha az m\u00fcdahaleci oldu\u011fu ve o anda t\u00fckettikleri i\u00e7erikle ilgili ilgi \u00e7ekici reklamlar sundu\u011fu i\u00e7in harika bir alternatiftir.<\/p>\n

 <\/p>\n

\u00d6zel Pazar yerine ve Do\u011frudan anla\u015fmalara ta\u015f\u0131y\u0131n\u00a0<\/strong><\/h3>\n

Daha \u00f6nce de belirtti\u011fimiz gibi, \u00fc\u00e7\u00fcnc\u00fc taraf verilerin kapsam d\u0131\u015f\u0131 b\u0131rak\u0131lmas\u0131yla birlikte birinci taraf veriler son derece de\u011ferli hale geliyor. Art\u0131k reklamverenlerin bu 1. taraf verileri bir \u015fekilde ele ge\u00e7irmesi gerekiyor. Elbette veriler DMP'ler (veri y\u00f6netim platformlar\u0131) arac\u0131l\u0131\u011f\u0131yla yeniden sat\u0131labilir, ancak bu de\u011ferini d\u00fc\u015f\u00fcrecektir. Bu nedenle, birinci taraf verilerini do\u011frudan kullanabildikleri i\u00e7in \u00f6zel pazar yerleri ve do\u011frudan anla\u015fmalar\u0131n daha alakal\u0131 hale gelmesi mant\u0131kl\u0131 olacakt\u0131r.<\/p>\n

 <\/p>\n

Birle\u015fme ve devralmalar<\/strong><\/h2>\n

 <\/p>\n

\u00d6nceki y\u0131llarda, dijital reklamlarda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi b\u00fcy\u00fck birle\u015fme, devralma ve yat\u0131r\u0131mlara tan\u0131k olduk Outbrain ve Teads<\/a> 2024 yaz\u0131na d\u00f6n\u00fcyoruz. \u015eirketlerin i\u015flerini konsolide etmek, ekosistemin yeni alanlar\u0131na girmek veya \u00fcr\u00fcn tekliflerini g\u00fc\u00e7lendirmek istemesiyle bu e\u011filimin 2025'te de devam etmesini bekleyebiliriz. Normalde, bu birle\u015fmeler bas\u0131n b\u00fclteni arac\u0131l\u0131\u011f\u0131yla haberi a\u00e7\u0131klayana kadar gizli tutulur, bu y\u00fczden bir sonraki b\u00fcy\u00fck end\u00fcstri duyurusunun tam bir s\u00fcrpriz olaca\u011f\u0131na emin olabilirsiniz!<\/p>\n

 <\/p>\n

Ye\u015fil medya giri\u015fimleri ve Tedarik Zinciri Optimizasyonu<\/strong><\/h2>\n

 <\/p>\n

Hen\u00fcz k\u00fc\u00e7\u00fck bir e\u011filim olsa da, tedarik zinciri optimizasyonu yoluyla sekt\u00f6r \u00fczerinde daha ye\u015fil olma y\u00f6n\u00fcnde artan bir bask\u0131 g\u00f6rmeyi bekleyebiliriz.<\/p>\n

Programatik ekosistemde ve y\u00fckseli\u015fiyle birlikte ba\u015fl\u0131k m\u00fczayedesi<\/a> Son y\u0131llarda yay\u0131nc\u0131lar, SSP'ler, DSP'ler ve reklamverenler aras\u0131ndaki ba\u011flant\u0131 say\u0131s\u0131 katlanarak artm\u0131\u015ft\u0131r. Hedef kitleyi do\u011fru bir \u015fekilde belirlemek, en iyi fiyatlar\u0131 almak ve web sitesi gelirlerini optimize etmek i\u00e7in harika olsa da, \u00e7evresel maliyeti vard\u0131r. Bu olduk\u00e7a ayr\u0131nt\u0131l\u0131 ekosistem, i\u015flem g\u00fcc\u00fc gerektirir, bu da di\u011fer sekt\u00f6rlere k\u0131yasla nispeten k\u00fc\u00e7\u00fck olsa da artan miktarda CO2 emisyonu anlam\u0131na gelir.<\/p>\n

Robin \u015f\u00f6yle yorumluyor: \u015eirketlerin daha \u00e7evre dostu olmak i\u00e7in giri\u015fti\u011fi bir giri\u015fim, tedarik zincirini optimize ederek, tedarik zincirini azaltma ve zincirdeki gereksiz \u00e7a\u011fr\u0131lar\u0131 ortadan kald\u0131rma gibi en iyi uygulamalar\u0131 benimsemektir. Daha az \u00e7a\u011fr\u0131 = daha az i\u015flem g\u00fcc\u00fc = daha az CO2, basit.<\/em><\/p>\n

Buradaki zorluk, hangi ba\u011flant\u0131lar\u0131n gerekli oldu\u011funu ve hangilerinin kesilebilece\u011fini belirlemektir. Bu, son derece nitelikli bir uzman\u0131n denetimini gerektiren bir projedir. K\u00fc\u00e7\u00fck yay\u0131nc\u0131lar\u0131n bunu ger\u00e7ekle\u015ftirmek i\u00e7in gerekli bilgiye, verilere veya zamana sahip olma ihtimali d\u00fc\u015f\u00fckt\u00fcr. Ayr\u0131ca, CO2 sal\u0131mlar\u0131 b\u00fcy\u00fck yay\u0131nc\u0131lara k\u0131yasla \u00e7ok daha azd\u0131r. \u015eu an i\u00e7in bu b\u00fcy\u00fckl\u00fckte bir projeye giri\u015fmek pek mant\u0131kl\u0131 de\u011fildir. Bu nedenle, tedarik zincirlerini optimize etmek i\u00e7in anlaml\u0131 ad\u0131mlar atabilecek olanlar b\u00fcy\u00fck yay\u0131nc\u0131lar ve Network\/AdTech sa\u011flay\u0131c\u0131lar\u0131 olacakt\u0131r.<\/p>\n

 <\/p>\n

2025'e g\u00fc\u00e7l\u00fc ba\u015fla<\/strong><\/h2>\n

 <\/p>\n

Yapay zekan\u0131n verimlili\u011fi art\u0131rmas\u0131, \u00fc\u00e7\u00fcnc\u00fc taraf verilere alternatif olarak birinci taraf verilere b\u00fcy\u00fck bir ge\u00e7i\u015f ve daha ye\u015fil bir d\u00fcnya i\u00e7in tedarik zinciri optimizasyonu, programatik reklamc\u0131l\u0131k end\u00fcstrisindeki gelece\u011fin anahtar kelimeleridir. Reklam geliri elde etme stratejinizi s\u00fcrekli iyile\u015ftirmek ve kar\u015f\u0131n\u0131za \u00e7\u0131kabilecek her t\u00fcrl\u00fc zorlu\u011fa haz\u0131rlanmak i\u00e7in bu \u00f6ng\u00f6r\u00fclebilir e\u011filimleri takip edin!<\/p>\n

Yeni y\u0131la do\u011fru ad\u0131mlarla ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? Refinery89 ile ileti\u015fime ge\u00e7in <\/a>web sitenizin 2025 y\u0131l\u0131ndaki sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek i\u00e7in en iyi reklam geliri elde etme \u00e7\u00f6z\u00fcmleriyle.<\/p>","protected":false},"excerpt":{"rendered":"

With 2025 almost peeking through the horizon, we look ahead to the new year. As many of you know, the digital ecosystem is an ever-changing sea and the way to set sail in this business is to embrace those waves of change. So, what can we expect in the future? We\u2019re no fortune tellers, but […]<\/p>\n","protected":false},"author":19,"featured_media":12365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,1,12,20],"tags":[71,24,93],"class_list":["post-12363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-no-category","category-publishers","category-refinery-academy","tag-ad-tech","tag-programmatic-advertising","tag-trends"],"yoast_head":"\nProgrammatic Advertising trends to look forward to in 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Refinery89's CSO, Robin de Wit, shares some of the programmatic advertising trends you should look forward to in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/2025te-one-cikacak-programatik-reklamcilik-trendleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Advertising trends to look forward to in 2025 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Refinery89's CSO, Robin de Wit, shares some of the programmatic advertising trends you should look forward to in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/2025te-one-cikacak-programatik-reklamcilik-trendleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-19T09:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T16:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Programmatic Advertising trends to look forward to in 2025\",\"datePublished\":\"2024-12-19T09:34:37+00:00\",\"dateModified\":\"2025-03-27T16:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/\"},\"wordCount\":1014,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Tips-from-Robin.png\",\"keywords\":[\"Ad Tech\",\"Programmatic Advertising\",\"Trends\"],\"articleSection\":[\"Advertisers\",\"Company News\",\"News\",\"No category\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/\",\"name\":\"Programmatic Advertising trends to look forward to in 2025 | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Tips-from-Robin.png\",\"datePublished\":\"2024-12-19T09:34:37+00:00\",\"dateModified\":\"2025-03-27T16:27:08+00:00\",\"description\":\"Refinery89's CSO, Robin de Wit, shares some of the programmatic advertising trends you should look forward to in 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Tips-from-Robin.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Blog-Post_Tips-from-Robin.png\",\"width\":800,\"height\":550,\"caption\":\"programmatic advertising 2025 trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/programmatic-advertising-trends-to-look-forward-to-in-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic Advertising trends to look forward to in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2025 i\u00e7in Beklenecek Programatik Reklamc\u0131l\u0131k Trendleri | Refinery89","description":"Refinery89'\u0131n CSO'su Robin de Wit, 2025'te g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken programatik reklamc\u0131l\u0131k trendlerinden baz\u0131lar\u0131n\u0131 payla\u015f\u0131yor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/2025te-one-cikacak-programatik-reklamcilik-trendleri\/","og_locale":"tr_TR","og_type":"article","og_title":"Programmatic Advertising trends to look forward to in 2025 | Refinery89","og_description":"Refinery89's CSO, Robin de Wit, shares some of the programmatic advertising trends you should look forward to in 2025.","og_url":"https:\/\/refinery89.com\/tr\/2025te-one-cikacak-programatik-reklamcilik-trendleri\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-12-19T09:34:37+00:00","article_modified_time":"2025-03-27T16:27:08+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Patricia Sim\u00f3n","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Programmatic Advertising trends to look forward to in 2025","datePublished":"2024-12-19T09:34:37+00:00","dateModified":"2025-03-27T16:27:08+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/"},"wordCount":1014,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png","keywords":["Ad Tech","Programmatic Advertising","Trends"],"articleSection":["Advertisers","Company News","News","No category","Publishers","Refinery Academy"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/","url":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/","name":"2025 i\u00e7in Beklenecek Programatik Reklamc\u0131l\u0131k Trendleri | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png","datePublished":"2024-12-19T09:34:37+00:00","dateModified":"2025-03-27T16:27:08+00:00","description":"Refinery89'\u0131n CSO'su Robin de Wit, 2025'te g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken programatik reklamc\u0131l\u0131k trendlerinden baz\u0131lar\u0131n\u0131 payla\u015f\u0131yor.","breadcrumb":{"@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Blog-Post_Tips-from-Robin.png","width":800,"height":550,"caption":"programmatic advertising 2025 trends"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/sv\/programmatic-advertising-trends-to-look-forward-to-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Programmatic Advertising trends to look forward to in 2025"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n, Refinery89\u2019in \u0130\u00e7erik ve Gelen Pazarlama Uzman\u0131'd\u0131r. Dijital pazarlama, SEO ve reklam teknolojisi trendleri konusunda uzmanl\u0131\u011f\u0131 bulunan Patricia, karma\u015f\u0131k programatik reklamc\u0131l\u0131k konular\u0131n\u0131 eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcren i\u00e7erikler olu\u015fturarak yay\u0131nc\u0131lar\u0131n ve reklamverenlerin geli\u015fmesine olanak tan\u0131maktad\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/tr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/12363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=12363"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/12363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/12365"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=12363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=12363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=12363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}