{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"reklam-yenileme","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/what-is-ad-refresh\/","title":{"rendered":"Ad Refresh nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r?"},"content":{"rendered":"

Bir Yay\u0131nc\u0131n\u0131n do\u011fas\u0131 gere\u011fi her zaman reklam gelirini en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131n yollar\u0131n\u0131 arar. Eski Yay\u0131nc\u0131lar olarak, kazanc\u0131n\u0131z\u0131 art\u0131rman\u0131n yollar\u0131n\u0131 ke\u015ffetmek i\u00e7in reklam para kazanma \u00e7\u00f6z\u00fcmleri orman\u0131nda incelemeler yapt\u0131k, b\u00f6ylece siz \u00e7ok uzaklara bakmak zorunda kalmazs\u0131n\u0131z! Bug\u00fcn, reklam para kazanma Amazon'unda kaybolmadan cebinizi doldurman\u0131za yard\u0131mc\u0131 olacak de\u011ferli bulgular\u0131m\u0131zdan birini payla\u015faca\u011f\u0131z. Reklam yenilemeyi hi\u00e7 duydunuz mu?<\/p>\n

Cevab\u0131n\u0131z ne olursa olsun, yine de size bundan bahsedece\u011fiz (bunun i\u00e7in bu makaleyi okumuyor muydunuz? \ud83d\ude09). Kendinizi haz\u0131rlay\u0131n!<\/p>\n

\u00a0<\/strong><\/p>\n

Ad Refresh, reklamverenlerin belirli bir zaman diliminde reklamlar\u0131n\u0131n g\u00f6sterilme say\u0131s\u0131n\u0131 veya s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131na olanak tan\u0131yan bir teknolojidir.<\/strong><\/h2>\n

 <\/p>\n

Reklam Yenileme veya Otomatik Yenileme, daha s\u00fcsl\u00fc bir ifadeyle, Yay\u0131nc\u0131lar taraf\u0131ndan reklam gelirlerini art\u0131rmak i\u00e7in kullan\u0131lan geli\u015fmi\u015f bir teknolojidir. Reklamlar\u0131n ayn\u0131 kullan\u0131c\u0131 oturumu i\u00e7inde web sitenizde otomatik olarak yenilenmesi durumunda ger\u00e7ekle\u015fir.<\/p>\n

\u015eunu hayal edin: Metro istasyonundas\u0131n\u0131z, kendi halinizdesiniz, trenin gelmesini bekliyorsunuz. Birdenbire orada bulunan ekranlardan birinde bir reklam g\u00f6r\u00fcyorsunuz. Birka\u00e7 saniye sonra, reklam\u0131n otomatik olarak ba\u015fka bir reklama de\u011fi\u015fti\u011fini fark ediyorsunuz. Bu web sitelerinde de oluyor ve bu, reklam\u0131n yenilenmesidir.<\/p>\n

 <\/p>\n

Ad Refresh (Reklam Yenileme) Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n

 <\/p>\n

Bir web sitesinde reklam g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, s\u00fcrecine denir Header Bidding<\/a>, reklamverelerin en y\u00fcksek teklifi sunarak reklamlar\u0131n\u0131 g\u00f6stermek i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 bir yerdir. Kullan\u0131c\u0131 belirli bir eylemi tetiklerse, reklam, kullan\u0131c\u0131n\u0131n t\u00fcm sayfay\u0131 yenilemesine gerek kalmadan farkl\u0131 bir reklam g\u00f6stermek i\u00e7in bu s\u00fcre\u00e7ten tekrar ge\u00e7er. Bu, ayn\u0131 kullan\u0131c\u0131 oturumunda yeni bir reklam g\u00f6stermenizi ve ba\u015fka bir g\u00f6sterim alman\u0131z\u0131 sa\u011flar.<\/p>\n

\u00d6rne\u011fin, bir web sitesinde 1 dakika boyunca bulunuyorsan\u0131z ve \u00fczerindeki reklam 30 saniyede bir yenileniyorsa, bu dakikada 2 reklam al\u0131rs\u0131n\u0131z ve bu da 2 reklam g\u00f6sterimi anlam\u0131na gelir.<\/p>\n

 <\/p>\n

3 t\u00fcr Ad Refresh tetikleyicisi vard\u0131r:<\/strong><\/h2>\n

 <\/p>\n

Kullan\u0131c\u0131 Eylemine Dayal\u0131<\/strong> Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, bu tetikleyici, kullan\u0131c\u0131n\u0131n web sitesinde gezinirken t\u0131klama, bir harekete ge\u00e7irici mesaja t\u0131klama veya kayd\u0131rma gibi belirli bir eylemi ger\u00e7ekle\u015ftirmesiyle olu\u015fur.<\/p>\n

Olay Odakl\u0131<\/strong> Yay\u0131nc\u0131 taraf\u0131ndan ger\u00e7ek zamanl\u0131 i\u00e7erik g\u00f6stermek i\u00e7in web sitesini g\u00fcncellemek gibi olay tabanl\u0131 tetikleyiciler ayarlan\u0131r.<\/p>\n

Zamana Dayal\u0131<\/strong>Biz Refinery89 olarak Zaman Tabanl\u0131 Reklam Yenileme \u00f6zelli\u011fini y\u00f6netiyoruz. Bu, reklamlar\u0131n belirli bir aral\u0131ktan sonra otomatik olarak yenilenmesini sa\u011flar. Bizim durumumuzda, reklamlar\u0131 her 30 saniyede bir yenilenecek \u015fekilde ayarlad\u0131k. Google'\u0131n Reklam Yenileme en iyi uygulamalar\u0131.<\/a> \u00d6rne\u011fin, bir kullan\u0131c\u0131 bir sayfada 1 dakika kal\u0131rsa 2 reklam g\u00f6r\u00fcr, yani o kullan\u0131c\u0131 oturumu i\u00e7in 2 reklam g\u00f6sterimi al\u0131rs\u0131n\u0131z. Ayr\u0131ca, iyi bir pratik olarak, g\u00f6r\u00fcn\u00fcr reklam yenilemesi de yap\u0131yoruz! Bu, reklam\u0131n yenilenmesi i\u00e7in en az 5 saniye g\u00f6r\u00fcn\u00fcr olmas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n

 <\/p>\n

Ad Refresh kullanmak i\u00e7in baz\u0131 en iyi uygulamalar \u015funlard\u0131r:<\/strong><\/h2>\n

 <\/p>\n

Bunu k\u00f6t\u00fcye kullanma:<\/strong> Reklamlar\u0131n her 5 saniyede bir yenilenmesine izin vermeyin. Bu sinir bozucu ve reklamverenler, tam olarak g\u00f6r\u00fcnt\u00fclenmeyecekleri yerlere reklam koymak istemezler. Bu konuda dikkatli olun, yoksa y\u00fcksek CPM'lerinize veda edersiniz.<\/p>\n

Kurallara uyun<\/strong>Hayatta her \u015feyde oldu\u011fu gibi, uyulmas\u0131 gereken kurallar vard\u0131r. Refinery89'da bize \u015fans vererek, reklamlar\u0131n\u0131z\u0131n her zaman bunlara uyaca\u011f\u0131ndan emin olabilirsiniz. Google Yay\u0131nc\u0131 Politikalar\u0131<\/a>. Bu, CPM'nizin d\u00fc\u015fmesini \u00f6nlemeye ve iyi bir seviyede tutmaya yard\u0131mc\u0131 olacak standartlard\u0131r. g\u00f6r\u00fcnt\u00fclenebilirlik oran\u0131<\/a> yani reklamverenler asl\u0131nda sitenizde reklam g\u00f6stermek istiyor.<\/p>\n

Web sitenizin kullan\u0131c\u0131 deneyimini optimize edin<\/strong>Bunu ne kadar s\u00f6ylesek az. Kullan\u0131c\u0131 deneyiminizi her ne pahas\u0131na olursa olsun koruyun. Belirtti\u011fimiz gibi AdOps uzman\u0131m\u0131z\u0131n ipu\u00e7lar\u0131 makalemizden<\/a>, Reklamlar\u0131n\u0131z\u0131, deneyiminizi bozmadan Reklam Yenileme'nin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden yararlanabilece\u011finiz yerlere ak\u0131ll\u0131ca yerle\u015ftirdi\u011finizden emin olun.<\/p>\n

 <\/p>\n

Kendiniz denemek i\u00e7in sab\u0131rs\u0131zlan\u0131yor musunuz?<\/strong><\/h2>\n

 <\/p>\n

Kader sizi do\u011fru yere getirdi! \u00d6d\u00fcll\u00fc Tek Etiketli Ba\u015fl\u0131k \u0130halasi \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 olarak, reklam gelirlerinizi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in reklamlar\u0131n\u0131zda zamana ba\u011fl\u0131 reklam yenileme \u00f6zelli\u011finden yararlanabilirsiniz! Refinery89 ile bizimle ileti\u015fime ge\u00e7in<\/a> ve hepsini size anlataca\u011f\u0131z!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help […]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nUnderstand what's Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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