{"id":11837,"date":"2024-11-11T16:03:34","date_gmt":"2024-11-11T15:03:34","guid":{"rendered":"https:\/\/refinery89.com\/?p=11837"},"modified":"2025-11-19T11:37:58","modified_gmt":"2025-11-19T10:37:58","slug":"all-about-push-up-ads","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/all-about-push-up-ads\/","title":{"rendered":"What Are Push-Up Ads and Why You Need Them In Your Ad Strategy"},"content":{"rendered":"<p>What\u2019s highly viewable, user friendly, commands high <a href=\"https:\/\/support.google.com\/adsense\/answer\/112030?hl=en#:~:text=Page%20revenue%20per%20thousand%20impressions,Number%20of%20page%20views)%20*%201000\">RPM<\/a>, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. They remaining visible the entire time the user is on the page. Also, the reader can easily close the ad if their heart desires.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11838 size-full aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2.jpg\" alt=\"Push-Up ad example \" width=\"800\" height=\"550\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2.jpg 800w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-300x206.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-768x528.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/pushupad_2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why are Push Up Ads IT for Publishers?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Push-up ads are extremely visible and since they allow for multiple refreshes per pageviews you can get more impressions. This will most definitely boost your revenue! Check out all the sweet advantages that will for sure change your mind:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Easy Dismissal<\/strong><\/h3>\n<p>One of the cool things about this type of format is that if the users don\u2019t want them around, they have the option to easily close them. Enhance your brand reputation by prioritizing user comfort with our non-intrusive ads. With this added value, users are more likely to trust and favor your brand, fostering lasting connections.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/Push-Up-Mobile.gif\" alt=\"Push-Up Ad Dismissal Mobile Gif\" width=\"514\" height=\"943\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>High viewability<\/strong><\/h3>\n<p>Push-Up ads remain sticky at the top or bottom of the website no matter how much the user scrolls up or down. This makes the ad highly visible the entire time it is displayed since it will be on viewport as long as the user is on the page and doesn\u2019t close the position.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Allows for ad refresh<\/strong><\/h3>\n<p>Ad refresh is a very nifty feature where every certain amount of time a viewable ad unit refreshes itself showing the user a brand-new ad. You gain new impressions on ads every 25-30 seconds and you know what that translates to \ud83e\udd11\ud83d\udcb0 For example, if a user is on a page with an ad in viewport for 1 minute, that means they get to see 2 push up ads displayed during that time.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/banners\/Push-Up-Desktop.gif\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/refinery89.com\/banners\/Push-Up-Desktop.gif\" alt=\"Push-Up Ad Refresh for Desktop Gif\" width=\"758\" height=\"513\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Easy to implement<\/strong><\/h3>\n<p>Publishers don\u2019t need to move a finger to implement this ad format on their website. We link it from our side next to the body tag of the page and from there we position it with CSS code so the ad sticks to the top or bottom of the screen.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Fun sized and UX optimized<\/strong><\/h3>\n<p>Push Up ads are compact and very UX friendly! They are no more than 180px, but that doesn\u2019t mean they are any less effective. On the contrary! Their size if perfect for causing an impact while not disturbing user experience at all. Also, the visitors are in full control the entire time to dismiss the ad or keep it there.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Join the high revenue conga line with Push-Up ads! <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Push-Up ads are a must-have for your website. By counting on us at Refinery89 to implement this ad format for you, you\u2019ll get access to our 25+ demand sources at the best CPMs. Leveraging Push-Up ads efficiency with our premium demand you\u2019ll get the ultimate combination for an ad revenue boost! Also, you can now try our new 970&#215;250 floorad that will be 50% in view and can be expanded when hovering it for Prebid and Amazon demand! (Only available for desktop).<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/contact-us\/\">Hit us up at Refinery89 to let you in all the details on how you can implement Push-Up ads on your website ASAP. <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What\u2019s highly viewable, user friendly, commands high RPM, and is taking the ad game by storm? You guessed it! Push-Up Ads are a type of highly demanded, rich media ad format that\u2019s winning over Publishers around the globe. They are displayed as a nice-looking banner that sticks to the top or bottom of the screen. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20,11],"tags":[144,26,256,24,72],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Push-Up Ads and Why You Need Them In Your Ad Strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Push-Up ads are the ad format every Publisher needs in their ad strategy. 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