{"id":11808,"date":"2024-11-07T09:52:08","date_gmt":"2024-11-07T08:52:08","guid":{"rendered":"https:\/\/refinery89.com\/?p=11808"},"modified":"2025-03-12T20:14:43","modified_gmt":"2025-03-12T19:14:43","slug":"ilgiyi-temel-alan-hedefleme-teknolojisiyle-tanisin","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/meet-the-interest-driven-targeting-tech\/","title":{"rendered":"\u0130lgi Alan\u0131na Y\u00f6nelik Hedefleme Teknolojisine Giri\u015f"},"content":{"rendered":"<p>Refinery89 olarak i\u015fleri kar\u0131\u015ft\u0131rmay\u0131 ve dijital ekosistemi devrimle\u015ftirmek i\u00e7in \u00e7ok \u00e7al\u0131\u015fmay\u0131 sevdi\u011fimiz bir s\u0131r de\u011fil. Bug\u00fcn reklamc\u0131l\u0131\u011f\u0131 bir sonraki seviyeye ta\u015f\u0131mak i\u00e7in \u00e7erezsiz hedefleme \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc gururla sunuyoruz! Bizim <strong>\u0130lgi Odakl\u0131 Hedefleme Teknolojisi<\/strong> Reklamverenlerin bir web sitesinde t\u00fckettikleri i\u00e7eri\u011fe g\u00f6re reklamlar\u0131 i\u00e7in m\u00fckemmel kitleyi bulmalar\u0131na yard\u0131mc\u0131 olan e\u015fsiz bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ancak ba\u015flamadan \u00f6nce\u2026 Ba\u011flamsal hedefleme nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Reklamc\u0131l\u0131kta ba\u011flamsal hedefleme, reklamlar\u0131 bir web sitesine i\u00e7eri\u011fine g\u00f6re yerle\u015ftirme stratejisidir. Bu hedefleme bi\u00e7imi, bir web sitesindeki reklamlar\u0131 onu \u00e7evreleyen i\u00e7eri\u011fin ba\u011flam\u0131yla e\u015fle\u015ftirir. Bu \u015fekilde reklamverenler, \u00fcr\u00fcnleriyle ilgili konularda kan\u0131tlanm\u0131\u015f ilgi alanlar\u0131n\u0131 payla\u015fan kitleler \u00fczerinde do\u011frudan etki yaratabilir, bu da daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm ve etkile\u015fim sa\u011flama olas\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131r. Bu ne kadar harika, de\u011fil mi?<\/p>\n<p>Refinery89'da tam da bunu ve daha fazlas\u0131n\u0131 yapabilen bir teknoloji geli\u015ftirdik! \u0130lgi Alan\u0131 G\u00fcd\u00fcml\u00fc Hedefleme Teknolojimiz, bir web sitesinin i\u00e7eri\u011fini kategorize etmemize ve reklamlar\u0131 onlara uygun ba\u011flamlarla e\u015fle\u015ftirmek i\u00e7in insanlar\u0131n hedefleme profillerini olu\u015fturmam\u0131za olanak tan\u0131r. Ama burada aceleci davran\u0131yoruz. Hemen geliyor: Fantastik reklam \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc tan\u0131y\u0131n!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Daha fazla uzatmadan: \u0130lgi Odakl\u0131 Hedefleme Teknolojimizle tan\u0131\u015f\u0131n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0130lgi Alan\u0131 Odakl\u0131 Hedefleme \u00e7\u00f6z\u00fcm\u00fcm\u00fcz, reklamlar\u0131n olumsuz i\u00e7eriklerin yan\u0131nda g\u00f6r\u00fcnt\u00fclenmesini engelleyerek kampanyalar\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmaya ve markalar\u0131 korumaya yard\u0131mc\u0131 olur. Bir makalenin ba\u011flam\u0131n\u0131 ve duygu durumunu tarayarak bunu yapar. \u0130ncelemeler yap\u0131ld\u0131ktan sonra, makaleler sistemimize kategorize edilir. Ard\u0131ndan, kullan\u0131c\u0131lar\u0131n ilgisi, a\u011f\u0131m\u0131zdaki t\u00fcm web sitelerindeki okuma davran\u0131\u015flar\u0131na g\u00f6re takip edilir. Bir kullan\u0131c\u0131n\u0131n bir konu hakk\u0131nda ne kadar \u00e7ok okursa, ilgisi o kadar y\u00fcksek olur.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na g\u00f6re Kampanya Operasyon ekibimiz hedefleme profilleri olu\u015fturur. Bu sayede reklamverenler, bu ilgi alanlar\u0131n\u0131 payla\u015fan ki\u015fileri a\u011f\u0131m\u0131zda bulabilirler. Bu hedefleme profilleriyle reklamverenler, istedikleri belirli kitleyi hedefleyip yeni m\u00fc\u015fterilere ula\u015fabilirler.<\/p>\n<p>&nbsp;<\/p>\n<p>Olarak <a href=\"https:\/\/www.linkedin.com\/in\/gmbwitteveen\/\" target=\"_blank\" rel=\"noopener\">Gijs Witteveen<\/a>, Burada Refinery89'da Ticari Operasyonlar Ba\u015fkan\u0131 olarak tan\u0131mlayacakt\u0131r:<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>\u0130lgi alan\u0131na dayal\u0131 hedefleme, reklam yapt\u0131\u011f\u0131n\u0131z yerden kime reklam yapt\u0131\u011f\u0131n\u0131za do\u011fru de\u011fi\u015fir. Sat\u0131n alma karar\u0131 veren ki\u015filere ula\u015f\u0131yoruz. Zaten sizin veya benzer \u00fcr\u00fcnlerle ilgileniyor olduklar\u0131 i\u00e7in mesaj\u0131n\u0131z\u0131 dinleyecek tam olarak do\u011fru kullan\u0131c\u0131lar\u0131 belirlemenizi sa\u011flar.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ger\u00e7ek Hayat \u00d6rne\u011fi<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0130lgi Odakl\u0131 Hedefleme Teknolojimizi m\u00fc\u015fterilerimizle test ettik ve sonu\u00e7lara inanamayacaks\u0131n\u0131z! Size BMW'den bahsedelim. iX Serisini tan\u0131tmak i\u00e7in birka\u00e7 dijital kampanya ba\u015flatt\u0131lar, ancak hedeflemeleri \u00e7ok kapsaml\u0131 oldu\u011fu ve do\u011fru kitleye ula\u015famad\u0131\u011f\u0131 i\u00e7in d\u00fc\u015f\u00fck KPMR'lerle kar\u015f\u0131la\u015f\u0131yorlard\u0131. BMW, reklam b\u00fct\u00e7esini optimize etmek ve elektrikli ara\u00e7lar\u0131na ilgi duyan kitleleri hedeflemek i\u00e7in yard\u0131ma ihtiya\u00e7 duyuyordu, bu y\u00fczden imdada ko\u015ftuk!<\/p>\n<p>\u0130stenen sonu\u00e7lara ula\u015fmak i\u00e7in, l\u00fcks otomobil markalar\u0131na, \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fe ve ye\u015fil teknolojiye ilgi duyan bir kullan\u0131c\u0131 segmentini belirlemek \u00fczere \u0130lgi Odakl\u0131 Hedefleme teknolojimizi kulland\u0131k. Ard\u0131ndan kampanyay\u0131, premium i\u00e7erik konumlar\u0131nda y\u00fcksek g\u00f6r\u00fcnt\u00fclenme olana\u011f\u0131na sahip yerle\u015fimler arac\u0131l\u0131\u011f\u0131yla sunduk.<\/p>\n<p>Bu, 5 milyondan fazla tekil cihaza ula\u015f\u0131lmas\u0131n\u0131, 21 binden fazla t\u0131klama ve 751 TP3T g\u00f6r\u00fcn\u00fcrl\u00fckle birlikte inan\u0131lmaz bir +651 TP3T t\u0131klama oran\u0131 (CTR) sa\u011flad\u0131. Ne kadar harika, de\u011fil mi?<\/p>\n<p>Ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fcn tamam\u0131n\u0131 buradan okuyun: <a href=\"https:\/\/refinery89.com\/tr\/bmw-ixseries-advertiser-success-story\/\" target=\"_blank\" rel=\"noopener\">BMW iX Serisi | Ba\u015far\u0131 Hikayesi | Refinery89<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hedeflemenizi geli\u015ftirin!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bu yeni teknoloji, reklam hedefleme oyununu de\u011fi\u015ftiriyor. <a href=\"https:\/\/refinery89.com\/tr\/reklam-verenler\/\">\u0130lgi Alan\u0131na Odakl\u0131 Hedefleme Teknolojisi<\/a> reklamverenlerin, \u00fcr\u00fcnleriyle veya markalar\u0131yla ilgili bir konuya kan\u0131tlanm\u0131\u015f bir ilgi g\u00f6steren kullan\u0131c\u0131lara ula\u015fabildikleri i\u00e7in, geni\u015f \u00f6l\u00e7ekte ni\u015f kitleleri hedeflemelerini sa\u011flar. Reklamverenler art\u0131k bir k\u00fcme veya ba\u011flama rastgele hedefleme yapmak yerine, geni\u015f bir web sitesi a\u011f\u0131nda belirli bir kullan\u0131c\u0131 kesimine kesin olarak ula\u015fabilirler.<\/p>\n<p>Kendiniz denemek ister misiniz? <a href=\"https:\/\/refinery89.com\/tr\/reklam-verenler\/#contactadvertisers\" target=\"_blank\" rel=\"noopener\">Do\u011frudan Sat\u0131\u015f ekibimizle ileti\u015fime ge\u00e7in<\/a> reklamlar\u0131n\u0131z\u0131n yay\u0131nlanmas\u0131 i\u00e7in!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that at Refinery89 we like to stir things up and work hard to revolutionize the digital ecosystem. Today we proudly present our cookieless targeting solution to take advertising to the next level! Our Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,20],"tags":[95,263,262],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-refinery-academy","tag-advertising","tag-interest-driven-targeting-tech","tag-targeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Interest-Driven Targeting Technology<\/title>\n<meta name=\"description\" content=\"Meet Refinery89 Interest-Driven Targeting Technology, the ultimate cookieless solution for taking 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