{"id":11766,"date":"2024-11-05T10:14:51","date_gmt":"2024-11-05T09:14:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=11766"},"modified":"2026-02-13T11:15:53","modified_gmt":"2026-02-13T10:15:53","slug":"yayincilar-icin-goruntulenebilirlik","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/viewability-for-publishers\/","title":{"rendered":"Reklam G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (Ad Viewability) nedir ve yay\u0131nc\u0131lar i\u00e7in neden \u00f6nemlidir?"},"content":{"rendered":"<p>Metriklerimiz <em>\u00f6z\u00fcmsemen gereken destans\u0131<\/em> devam ediyor ve bug\u00fcn g\u00f6r\u00fcnt\u00fclenme edilebilirli\u011fi hakk\u0131nda konu\u015fuyoruz!<\/p>\n<p>K\u00f6t\u00fc reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne sahip olman\u0131z\u0131n CPM'lerinizi \u00e7ok y\u00fckseltti\u011fini biliyor muydunuz? Belki o kadar da dramatik de\u011fil ama ne demek istedi\u011fimi anlad\u0131n\u0131z!<\/p>\n<p>Bu ultra \u00f6nemli metrik hakk\u0131nda daha fazla bilgi edinmek ve onu optimize etmek i\u00e7in neler yapabilece\u011finizi \u00f6\u011frenin. Bizim g\u00f6zetimimizde kimse gelir kaybetmeyecek!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>G\u00f6r\u00fclebilirlik nedir?<\/strong><\/h2>\n<p><iframe title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/istDYHTjOsE?si=o4xcMmkeVJxqBX8g\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>G\u00f6r\u00fclebilirlik, bir reklam\u0131n ne kadar g\u00f6r\u00fcnt\u00fclenebilir oldu\u011funu de\u011ferlendirmek i\u00e7in kullan\u0131lan bir metriktir. Bir reklam\u0131n etki yaratmas\u0131 i\u00e7in uygun \u015fekilde g\u00f6r\u00fclmesi gerekir.<\/p>\n<p>Reklamlar\u0131n\u0131z\u0131n t\u00fcm g\u00f6sterimlerinden, g\u00f6r\u00fcnt\u00fclenme oran\u0131 asl\u0131nda g\u00f6r\u00fcnt\u00fclenenleri dikkate al\u0131r ve bunu baz\u0131 standartlar kullanarak yapar. IAB g\u00f6r\u00fcnt\u00fclenme standartlar\u0131na g\u00f6re, bir g\u00f6sterimin g\u00f6r\u00fcnt\u00fclenebilir kabul edilmesi i\u00e7in \u015fu gereksinimleri kar\u015f\u0131lamas\u0131 gerekir:<\/p>\n<ul>\n<li>Reklam, g\u00f6r\u00fcnt\u00fc alan\u0131nda en az bir saniye boyunca en az 50% boyutunda g\u00f6r\u00fcnmelidir.<\/li>\n<\/ul>\n<ul>\n<li>Reklam\u0131n boyutu 242.000 pikselden fazlaysa, ekranda en az 30% g\u00f6r\u00fcnmelidir.<\/li>\n<li>Video reklamlar\u0131 da g\u00f6r\u00fcn\u00fcm alan\u0131nda olmal\u0131 ve en az iki saniye oynanmal\u0131d\u0131r.<\/li>\n<\/ul>\n<h2><strong><br \/>\nG\u00f6r\u00fclebilirlik neden \u00f6nemlidir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Cevap basit. G\u00f6r\u00fcnt\u00fclenebilirlik reklam gelirlerinizi etkiledi\u011fi i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n<p>Y\u00fcksek g\u00f6r\u00fcnt\u00fc.<\/p>\n<p>Bir... g\u00f6re <a href=\"https:\/\/support.google.com\/admanager\/answer\/4524488?hl=en\">Google'\u0131n performans raporu: G\u00f6r\u00fcn\u00fcrl\u00fck ve Aktif G\u00f6r\u00fcn\u00fcm\u00fcn \u00d6zeti<\/a>, Web sitenizin g\u00f6r\u00fcnt\u00fclenebilir g\u00f6sterimlerini optimize etmek, Google G\u00f6r\u00fcntili Reklam A\u011f\u0131'nda g\u00f6r\u00fcnt\u00fclenebilir g\u00f6sterimler sat\u0131n alan reklamverenlerin daha fazla envanter sat\u0131n almalar\u0131n\u0131, sitenizin y\u00fcksek ve d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcrl\u00fck b\u00f6l\u00fcmlerini sergilemenizi, b\u00f6ylece g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131n\u0131 art\u0131rmaya odaklanman\u0131z\u0131 ve bir reklam\u0131n t\u0131klanma olas\u0131l\u0131\u011f\u0131n\u0131 belirlemede yard\u0131mc\u0131 olman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l iyile\u015ftirilir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Sitenizde reklamlar\u0131n\u0131z\u0131 ak\u0131ll\u0131ca yerle\u015ftirin:<\/strong>\u00a0 Makalenin ilk paragraf\u0131ndan sonra gibi sitenizde kullan\u0131c\u0131lar\u0131n en \u00e7ok g\u00f6rme olas\u0131l\u0131\u011f\u0131 olan s\u0131cak noktalar\u0131 bulun. <a href=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\">Reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karmak ve reklamlar\u0131 stratejik olarak yerle\u015ftirmek i\u00e7in AdOps uzman\u0131m\u0131zdan ipu\u00e7lar\u0131m\u0131za g\u00f6z at\u0131n.<\/a><\/p>\n<p><strong>Do\u011fru reklam bi\u00e7imlerini kullan\u0131n: <\/strong>Y\u00fcksek CPM'ler talep eden zengin medyal\u0131 y\u00fcksek de\u011ferli reklam bi\u00e7imlerini veya kullan\u0131c\u0131n\u0131n bir sayfada gezinirken reklam\u0131 g\u00f6r\u00fcn\u00fcr tutan yap\u0131\u015fkan bannerlar\u0131 kullan\u0131n. Kullan\u0131c\u0131 deneyimini rahats\u0131z etmeyen, web siteniz i\u00e7in en iyi reklam t\u00fcrlerini ve boyutlar\u0131n\u0131 se\u00e7ti\u011finizden emin olun. <a href=\"https:\/\/refinery89.com\/tr\/reklam-bicimleri-temelleri\/\">Web'iniz i\u00e7in m\u00fckemmel olanlar\u0131 se\u00e7ebilmeniz i\u00e7in Reklam Bi\u00e7imleri'ne ili\u015fkin tan\u0131t\u0131m\u0131m\u0131za g\u00f6z atmay\u0131 unutmay\u0131n!<\/a><\/p>\n<p><strong>Reklam\u0131n\u0131z\u0131n y\u00fcklenme h\u0131z\u0131n\u0131 iyile\u015ftirin: <\/strong>Reklam gecikmesi, web sitenizin temel temel de\u011ferlerini muazzam derecede etkilemekle kalmaz, ayn\u0131 zamanda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc ve reklam gelirlerinizi de etkiler. Sayfalar\u0131n\u0131z\u0131n y\u00fcklenmesi ne kadar uzun s\u00fcrerse, kullan\u0131c\u0131n\u0131z o kadar h\u0131zl\u0131 ayr\u0131lacakt\u0131r, bu nedenle o g\u00f6sterimden kesinlikle uzakla\u015faca\u011f\u0131n\u0131z\u0131 s\u00f6yleyebilirsiniz. Refinery89'da gecikmeyi azaltmak i\u00e7in en sevdi\u011fimiz y\u00f6ntemlerden biri <a href=\"https:\/\/refinery89.com\/tr\/programatik-reklamcilikta-tembel-yukleme\/\">Tembel y\u00fckleme<\/a> . Bu, programatik reklamc\u0131l\u0131kta kullan\u0131lan, reklamlar\u0131n yaln\u0131zca g\u00f6r\u00fcn\u00fcr olduklar\u0131nda y\u00fcklendi\u011fi bir tekniktir. Sitenizin Core Vitals \u00fczerindeki olumsuz etkilerinden ka\u00e7\u0131nmak i\u00e7in harikad\u0131r!<\/p>\n<p><strong>Bir AdTech orta\u011f\u0131 bulun: <\/strong>Web sitenizin tam analizini yapabilecek bir ortak bulun. Yay\u0131nc\u0131lar olarak s\u00fcreci biliyoruz. Refinery89'daki uzmanlar\u0131m\u0131za sitenize g\u00f6z atarak kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in en iyi reklam formatlar\u0131n\u0131 uygulayacaklar\u0131na g\u00fcvenebilirsiniz!<\/p>\n<p>\ud83d\udca1 \u00d6nerilen okuma: <a href=\"https:\/\/support.google.com\/admanager\/answer\/6199883?hl=en\">G\u00f6r\u00fclebilirlik en iyi y\u00f6ntemleri \u2013 Google Ad Manager Yard\u0131m<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7menin en kolay yolu nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Tekrarlay\u0131p durdu\u011fumuzu biliyoruz ama web sitelerinizin reklam geliri metriklerini alman\u0131n en kolay yolu \u015fudur: <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Refinery89 Yay\u0131nc\u0131 Paneli<\/a>!<\/p>\n<p>\u201cGelir\u201d sekmesinde, reklam stratejinizi iyile\u015ftirmek i\u00e7in di\u011fer \u00f6nemli metriklerin d\u00f6k\u00fcm\u00fcn\u00fcn yan\u0131 s\u0131ra g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131n\u0131z\u0131 da bulabilirsiniz. Bu istatisti\u011fi yak\u0131ndan takip edin ve yakla\u015f\u0131k veya \u00fczerinde tutmaya \u00e7al\u0131\u015f\u0131n. B\u00f6ylece reklamverenlerin g\u00f6z\u00fcnde tam bir kral ya da krali\u00e7e gibi g\u00f6r\u00fcn\u00fcrs\u00fcn\u00fcz!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Ger\u00e7ek ya\u015fam vakas\u0131<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak hayat\u0131n\u0131z\u0131 de\u011fi\u015ftirebilir (kelimenin tam anlam\u0131yla). \u00d6rne\u011fin mbpassion.de&#x27;yi ele alal\u0131m. Mercedes Benz hayranlar\u0131 i\u00e7in bir numaral\u0131 web sitesi, sayfadaki reklam konumland\u0131rmas\u0131n\u0131 optimize etmenin bir yolunu ar\u0131yordu. \u0130\u015fte o anda, bizim parlak AdOps ekibimiz hemen yard\u0131ma ko\u015ftu!  Bir dizi yeni, y\u00fcksek de\u011ferli reklam bi\u00e7imi uygulad\u0131lar ve reklamlar\u0131 web sitesinde daha iyi alanlara ak\u0131ll\u0131ca yerle\u015ftirdiler, b\u00f6ylece kullan\u0131c\u0131 deneyimini ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc iyile\u015ftirdiler. Bu, 130%&#x27;lik inan\u0131lmaz bir reklam geliri art\u0131\u015f\u0131na yol a\u00e7t\u0131.<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/mbpassion-de-success-story-refinery89\/\">T\u00fcm ayr\u0131nt\u0131lar\u0131 \u00f6\u011frenmek i\u00e7in ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fcn tamam\u0131n\u0131 buradan okuyun!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>G\u00f6r\u00fcnt\u00fclenebilirlik oran\u0131n\u0131z\u0131 bug\u00fcn iyile\u015ftirmeye ba\u015flay\u0131n!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>D\u00fcnyadaki t\u00fcm trafi\u011fe sahip olabilirsiniz, ancak standartlara uymayarak, k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyimi ve reklam gecikmesi ya\u015fayarak iyi bir g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131 yakalayamazsan\u0131z, i\u015finiz bitti demektir.<\/p>\n<p>Arkanday\u0131z!<a href=\"https:\/\/refinery89.com\/tr\/baslayin\/\"> G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in uzmanlar\u0131m\u0131za ula\u015f\u0131n.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Our metrics you-should-know-by-heart saga continues and today we are talking ad viewability! Did you know that by having awful ad viewability your CPMs go to hell? Okay maybe not that dramatic, but you get the point! Follow along to learn more about this ultra important metric and what can you do to optimize it. No [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,256,24,72,261],"class_list":["post-11766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Viewability and why is it important for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-goruntulenebilirlik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ad Viewability and why is it important for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Viewability is an important metric that tells how viewable an ad is. 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