{"id":11429,"date":"2026-05-20T09:08:43","date_gmt":"2026-05-20T07:08:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=11429"},"modified":"2026-05-20T10:32:48","modified_gmt":"2026-05-20T08:32:48","slug":"geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/4-ad-placement-strategies-to-maximize-revenue\/","title":{"rendered":"Gelirinizi En \u00dcst D\u00fczeye \u00c7\u0131karmak \u0130\u00e7in 4 Reklam Yerle\u015ftirme Stratejisi"},"content":{"rendered":"<p>Raise your hands if you want to maximize your ad revenue with ad placement optimization! \ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f\ud83d\ude4b\ud83c\udffd\u200d\u2642\ufe0f<\/p>\n<p>Harika, \u015fansl\u0131s\u0131n! \u00c7\u00fcnk\u00fc bug\u00fcn \u015firket i\u00e7i Reklam Operasyonlar\u0131 uzman\u0131m\u0131z, <a href=\"https:\/\/www.linkedin.com\/in\/german-tinaut-serrano\/\">Germ\u00e1n Tinaut Serrano<\/a>, Yay\u0131nc\u0131lar\u0131n uygulayabilece\u011fi \u00e7ok kolay bir gelir art\u0131rma takti\u011fini bize a\u00e7\u0131klad\u0131 (sana inan\u0131yoruz!). Reklam stratejinizi geli\u015ftirmenin bir ad\u0131m\u0131, reklam yerle\u015fimi i\u00e7in en iyi noktalar\u0131 se\u00e7erken \u00e7ok dikkatli olmakt\u0131r.<\/p>\n<p>Reklam yerle\u015fiminde Usta olmak istiyorsan\u0131z, reklam envanteri tahsisini optimize etmek ve pozitif bir kullan\u0131c\u0131 deneyimini s\u00fcrd\u00fcr\u00fcrken reklam g\u00f6sterilebilirli\u011fini ve geliri en \u00fcst d\u00fczeye \u00e7\u0131karmaya odaklanmak i\u00e7in temel y\u00f6ntemleri \u00f6\u011frenmek \u00fczere okumaya devam edin.<\/p>\n<p>Hadi ba\u015flayal\u0131m!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Yay\u0131nc\u0131lar\u0131n Bu Reklam Yerle\u015fimi ile Gelirlerini Nas\u0131l Art\u0131rd\u0131\u011f\u0131\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dY9sAadiLHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. G\u00f6r\u00fclebilirli\u011fi \u00d6nceliklendirin\u00a0\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Reklam d\u00fcnyas\u0131nda, <a href=\"https:\/\/refinery89.com\/es\/viewability-for-publishers\/\" target=\"_blank\" rel=\"noopener\">g\u00f6r\u00fclebilirlik<\/a> Bu metrik, reklam \u00f6\u011fesinin 50% boyutunda en az 1 saniye boyunca g\u00f6r\u00fcnt\u00fcleme alan\u0131nda kald\u0131\u011f\u0131 g\u00f6sterim say\u0131s\u0131n\u0131 belirtir. Bu, reklam\u0131n kullan\u0131c\u0131n\u0131n g\u00f6rebilece\u011fi kadar iyi bir konumda olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011fi i\u00e7in \u00f6nemlidir. Bir g\u00f6sterimin bir ki\u015fiye etki edebilmesi i\u00e7in ekranda g\u00f6r\u00fcnmesi gerekir; dolay\u0131s\u0131yla g\u00f6r\u00fcn\u00fcr durumda de\u011filse etki edemez. Ba\u015fka bir deyi\u015fle: reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00f6nemli \u00f6nceli\u011finiz haline getirmelisiniz.<\/p>\n<p>G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6nceliklendirmenin en iyi yollar\u0131n\u0131 anlamaya \u00e7al\u0131\u015f\u0131rken ba\u015f\u0131n\u0131z \u00e7atlamadan \u00f6nce. Uzman\u0131m\u0131z Germ\u00e1n'dan bunu nas\u0131l yapabilece\u011finize dair baz\u0131 ipu\u00e7lar\u0131n\u0131 payla\u015fal\u0131m:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A. Niceli\u011fe de\u011fil niteli\u011fe \u00f6ncelik verin:<\/strong><\/h3>\n<p><em>\u201cK\u00f6t\u00fc yerlerde birden fazla reklam yerine, premium konumlarda daha az reklam olmas\u0131 daha etkilidir.\u201d<\/em> \u2013 Germ\u00e1n tavsiye ediyor.<\/p>\n<p>\u00d6rne\u011fin, ilk paragraftan sonraki bir banner, k\u00f6t\u00fc yerle\u015ftirilmi\u015f \u00fc\u00e7 banner'dan daha fazla gelir \u00fcretebilir. K\u00f6t\u00fc konumlar, kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmeyecek yerlerdir; \u00f6rne\u011fin uzun kategori sayfalar\u0131, herhangi bir i\u00e7erikle \u00e7evrili olmayan makalelerin aras\u0131nda veya web sitesinin en alt\u0131nda. Bu yerlerden ka\u00e7\u0131n\u0131n ve gerisi iyi olacakt\u0131r (uyarmad\u0131k demeyin!).<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>B. Reklamlar\u0131n\u0131z\u0131 stratejik olarak yerle\u015ftirin:<\/strong><\/h3>\n<p>Y\u00fcksek g\u00f6r\u00fcnt\u00fc.<\/p>\n<p><em>\u201cSayfada \u00fcst s\u0131ralarda yer almak, y\u00fcksek g\u00f6r\u00fcnt\u00fclenme anlam\u0131na gelmez. Sayfan\u0131n \u00fcst\u00fc olduk\u00e7a g\u00f6r\u00fcn\u00fcr bir yer olsa da, kullan\u0131c\u0131lar i\u00e7eri\u011fe h\u0131zl\u0131ca g\u00f6z gezdirdi\u011fi i\u00e7in bu konuma yerle\u015ftirilmi\u015f reklamlar g\u00f6zden ka\u00e7abilir.<\/em>\u201d<em>.<\/em><\/p>\n<p>Reklamlar\u0131 i\u00e7eri\u011fin i\u00e7ine yerle\u015ftirmeyi deneyin. Bu \u00e7ok daha iyi bir uygulamad\u0131r \u00e7\u00fcnk\u00fc okuyucu i\u00e7eri\u011fi tararken reklam\u0131n g\u00f6r\u00fclme \u015fans\u0131 daha fazla olacakt\u0131r. Bunu yap\u0131n ve bize daha sonra te\u015fekk\u00fcr edeceksiniz.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>C. Dikkat \u00e7ekici alanlar\u0131 belirleyin:<\/strong><\/h3>\n<p>\u0130nsanlar\u0131n dikkatini \u00e7eken b\u00f6l\u00fcmlere, ilgi \u00e7ekici i\u00e7eriklerin veya ba\u015fl\u0131klar\u0131n yak\u0131n\u0131na reklam yerle\u015ftirin. Hedef kitlenizin yerine kendinizi koyun. Bir kullan\u0131c\u0131 gibi reklamdan ka\u00e7maya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn ve kendinize sorun, nereye bakard\u0131n\u0131z?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Yap\u0131\u015fkan reklamlar uygulay\u0131n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Yap\u0131\u015fkan reklamlar kullanarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rabilirsiniz. Yap\u0131\u015fkan reklamlar, kullan\u0131c\u0131lar sayfa i\u00e7inde gezinirken g\u00f6r\u00fcn\u00fcr kalan bir reklam bi\u00e7imi t\u00fcr\u00fcd\u00fcr. Yenileme \u00f6zelli\u011fi sayesinde g\u00f6r\u00fclen reklam say\u0131s\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir, bu da daha fazla k\u00e2rl\u0131l\u0131\u011fa d\u00f6n\u00fc\u015f\u00fcr (harika!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Yap\u0131\u015fkan reklamlar\u0131n 4 t\u00fcr\u00fc vard\u0131r<\/strong><\/h3>\n<p><strong>Alt yatay yap\u0131\u015fkan reklam (Mobil3 ve Masa\u00fcst\u00fc): <\/strong>Bu reklamlar web sitesinin en alt\u0131nda yer al\u0131r ve kullan\u0131c\u0131 kayd\u0131rmaya devam ettik\u00e7e g\u00f6r\u00fcn\u00fcr kal\u0131r.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11480 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-300x179.png\" alt=\"\u00e7evrimi\u00e7i yay\u0131nc\u0131lar i\u00e7in alt yap\u0131\u015fkan reklam\" width=\"300\" height=\"179\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-300x179.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-1024x610.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-768x457.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-1536x915.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-2048x1219.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Bottom-sticky-ad-18x12.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00dcst Yatay Sabit Reklam. (Mobil &amp; Masa\u00fcst\u00fc):<\/strong> Bu genellikle web sitesinin en \u00fcst\u00fcne yerle\u015ftirilir ve kullan\u0131c\u0131 a\u015fa\u011f\u0131 kayd\u0131rd\u0131k\u00e7a ekran\u0131n \u00fcst k\u0131sm\u0131na yap\u0131\u015f\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11479 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-300x178.png\" alt=\"Web sitesi yay\u0131nc\u0131lar\u0131 i\u00e7in yap\u0131\u015fkan \u00fcst banner reklam\" width=\"300\" height=\"178\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-300x178.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-1024x609.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-768x457.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-1536x914.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-2048x1218.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/R89-Header-sticky-ad-18x12.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kenar \u00e7ubu\u011fu yap\u0131\u015fkan reklamlar. (Masa\u00fcst\u00fc)<\/strong> Bu reklam sayfan\u0131n kenarlar\u0131nda yer almaktad\u0131r. Normalde makale sayfalar\u0131nda, kullan\u0131c\u0131 i\u00e7erikte gezinirken sabit kal\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11475 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-300x188.png\" alt=\"Yan \u00e7ubuk sabit reklam\" width=\"300\" height=\"188\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-300x188.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-1024x642.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-768x481.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-1536x963.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-2048x1283.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Sidebar-sticky-ad-1-18x12.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>G\u00f6kdelenler. (Masa\u00fcst\u00fc)<\/strong> Web sitesinin her iki kenar\u0131na dikey olarak yerle\u015ftirilen g\u00f6kdelenler, ekran geni\u015fli\u011fine g\u00f6re 160 piksel veya 300 piksel geni\u015flikte g\u00f6r\u00fcnt\u00fclenecek \u015fekilde b\u00f6l\u00fcnm\u00fc\u015ft\u00fcr.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11477 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-300x188.png\" alt=\"g\u00f6kdelen reklam bi\u00e7imi refinery89 reklam geliri elde etme\" width=\"300\" height=\"188\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-300x188.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-1024x642.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-768x481.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-1536x963.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-2048x1283.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Skyscraper-ad-1-18x12.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Reklamlar i\u00e7in yer ay\u0131r\u0131n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Web sitelerinde kesinlikle H\u0130\u00c7 K\u0130MSEN\u0130N istemedi\u011fi bir \u015fey var ve o da d\u00fczen kaymalar\u0131d\u0131r. Bu, ekranda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00f6\u011felerin istenmeyen konumlara hareket etmesiyle olu\u015fur (can s\u0131k\u0131c\u0131 bir durumdur). Bu durum, Google'\u0131n SERP'lerindeki SEO s\u0131ralaman\u0131z\u0131 etkileyen temel metriklerden biri olan Y\u00fcksek K\u00fcm\u00fclatif D\u00fczen Kaymas\u0131 puan\u0131na yol a\u00e7abilir.<\/p>\n<p>D\u00fczen kaymalar\u0131n\u0131 \u00f6nlemek i\u00e7in reklam\u0131n y\u00fcksekli\u011fi kadar alan\u0131 ay\u0131rman\u0131z\u0131 \u00f6neririz, bu durum kullan\u0131c\u0131lar i\u00e7in rahats\u0131z edici olsa da. Bu ayn\u0131 zamanda sayfan\u0131zdaki kaymalar\u0131 \u00f6nleyece\u011fi ve kullan\u0131c\u0131 deneyimini iyile\u015ftirece\u011fi i\u00e7in izlenmesi gereken iyi bir uygulamad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ayr\u0131lm\u0131\u015f alanda reklamlar\u0131 yap\u0131\u015fkan hale getirin<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Yap\u0131\u015fkan durumlar\u0131 (kelime oyunu de\u011fil) d\u00fczen kaymalar\u0131 gibi \u00f6nlemek, reklamlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc iyile\u015ftirmek ve g\u00f6r\u00fcnt\u00fclenebilir s\u00fcreyi art\u0131rmak i\u00e7in, reklam\u0131n ger\u00e7ek boyutundan daha b\u00fcy\u00fck bir alan ay\u0131rman\u0131z\u0131 \u00f6neririz. Bu, reklam\u0131n ayr\u0131lan alana yap\u0131\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r. Bu, sizin taraf\u0131n\u0131zdan b\u00fcy\u00fck bir de\u011fi\u015fiklik yapmadan daha fazla gelir getirecektir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Esnek reklam boyutlar\u0131yla rekabet g\u00fcc\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131n<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Web sit <a href=\"https:\/\/refinery89.com\/tr\/reklam-formatlari\/\">\u00a0Sitenizin ihtiya\u00e7lar\u0131na uygun reklam bi\u00e7imleri<\/a> bunlar i\u00e7in<a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-yuksek-degerli-reklam-bicimleri\/\"> Reklamverenlerin bolca harcama yapaca\u011f\u0131 y\u00fcksek de\u011ferli reklam bi\u00e7imleri<\/a>!<\/p>\n<p><em>\u201cReklam boyutlar\u0131n\u0131n s\u0131n\u0131rland\u0131r\u0131lmas\u0131, reklamverenler aras\u0131ndaki rekabeti azaltarak CPM'lerin d\u00fc\u015fmesine yol a\u00e7\u0131yor\u201d diyor uzman\u0131m\u0131z.<\/em><\/p>\n<p>D\u00fc\u015f\u00fck CPM&#x27;lerle kar\u015f\u0131la\u015fma riskini \u00f6nlemek i\u00e7in, geni\u015f bir boyut yelpazesi sunarak rekabeti ve doluluk oran\u0131n\u0131, dolay\u0131s\u0131yla da gelirinizi art\u0131r\u0131n.<\/p>\n<p>\u00d6rne\u011fin, 300x600 boyutunda bir banner'a izin verdi\u011finizde, a\u00e7\u0131k art\u0131rma s\u00fcrecinde rekabet etmeleri i\u00e7in di\u011fer daha k\u00fc\u00e7\u00fck formatlara da izin verebilirsiniz. Bu durumda, 300x250, 160x600, 120x600 ve 300x100 boyutlar\u0131ndaki banner'lar da ayn\u0131 alan i\u00e7in teklif verebilir. Prebid'deki Ger\u00e7ek Zamanl\u0131 A\u00e7\u0131k Art\u0131rma s\u00fcreci sayesinde en y\u00fcksek teklifi veren banner g\u00f6sterimi kazanacakt\u0131r.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Daha zor de\u011fil, daha ak\u0131ll\u0131ca reklam verin<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Sitenizdeki reklam \u00fcniteleri i\u00e7in reklam yerle\u015fimi anahtar noktalar\u0131n\u0131 belirlemek ve anlamak, \u00e7ok daha y\u00fcksek gelir elde etme \u015fans\u0131n\u0131z\u0131 art\u0131rman\u0131n tek yoludur. B\u00fcy\u00fck zaman!<\/p>\n<p>Sonu\u00e7 olarak. Web sitenizin y\u00fcksek kaliteli hotspot'unu se\u00e7erek g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe \u00f6ncelik verin ve kullan\u0131n <a href=\"https:\/\/refinery89.com\/pl\/ad-formats-basics\/\">m\u00fckemmel reklam bi\u00e7imleri<\/a> sayfan\u0131z i\u00e7in ve kullan\u0131c\u0131 deneyiminizi bozmay\u0131n (uyar\u0131ld\u0131n\u0131z!).<\/p>\n<p>Reklam yerle\u015ftirmek karma\u015f\u0131k olmak zorunda, kim der ki? Reklam yerle\u015ftirme stratejinizi optimize etmenin tatl\u0131 s\u0131rlar\u0131 hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\">Refinery89'daki AdOps uzmanlar\u0131m\u0131zla ileti\u015fime ge\u00e7in! <\/a>Tek bir mesaj uza\u011f\u0131n\u0131zday\u0131z!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Raise your hands if you want to maximize your ad revenue with ad placement optimization! \ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f\ud83d\ude4b\ud83c\udffd\u200d\u2642\ufe0f Well, you\u2019re in luck! &#8216;Cause today our in-house AdOps expert, Germ\u00e1n Tinaut Serrano, has let us in on a very easy revenue boosting tactic any publisher could do (we believe in you!). One step to improve your ad strategy [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[144,25,257,256,24,72],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-placement","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ad Placement Strategies to Maximize Revenue | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ad Placement Strategies to Maximize Revenue | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T07:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T08:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"4 Ad Placement Strategies to Maximize Revenue\",\"datePublished\":\"2026-05-20T07:08:43+00:00\",\"dateModified\":\"2026-05-20T08:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/\"},\"wordCount\":1119,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-placements-AdOps-expert.png\",\"keywords\":[\"ad formats\",\"Ad Inventory\",\"ad placement\",\"Ads\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/\",\"name\":\"4 Ad Placement Strategies to Maximize Revenue | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-placements-AdOps-expert.png\",\"datePublished\":\"2026-05-20T07:08:43+00:00\",\"dateModified\":\"2026-05-20T08:32:48+00:00\",\"description\":\"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-placements-AdOps-expert.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-placements-AdOps-expert.png\",\"width\":800,\"height\":550,\"caption\":\"thumnail tips from an AdOps expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-ad-placement-strategies-to-maximize-revenue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ad Placement Strategies to Maximize Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Ad Placement Strategies to Maximize Revenue | Refinery89","description":"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/","og_locale":"tr_TR","og_type":"article","og_title":"4 Ad Placement Strategies to Maximize Revenue | Refinery89","og_description":"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.","og_url":"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2026-05-20T07:08:43+00:00","article_modified_time":"2026-05-20T08:32:48+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Patricia Sim\u00f3n","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"4 Ad Placement Strategies to Maximize Revenue","datePublished":"2026-05-20T07:08:43+00:00","dateModified":"2026-05-20T08:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/"},"wordCount":1119,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png","keywords":["ad formats","Ad Inventory","ad placement","Ads","Programmatic Advertising","Publishers"],"articleSection":["News","Publishers","Refinery Academy"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/","url":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/","name":"4 Ad Placement Strategies to Maximize Revenue | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png","datePublished":"2026-05-20T07:08:43+00:00","dateModified":"2026-05-20T08:32:48+00:00","description":"Learn how to maximize your ad revenue with these Ad Placement Tips from our in-house an AdOps Expert, Germ\u00e1n.","breadcrumb":{"@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-placements-AdOps-expert.png","width":800,"height":550,"caption":"thumnail tips from an AdOps expert"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/4-ad-placement-strategies-to-maximize-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"4 Ad Placement Strategies to Maximize Revenue"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n, Refinery89\u2019in \u0130\u00e7erik ve Gelen Pazarlama Uzman\u0131'd\u0131r. Dijital pazarlama, SEO ve reklam teknolojisi trendleri konusunda uzmanl\u0131\u011f\u0131 bulunan Patricia, karma\u015f\u0131k programatik reklamc\u0131l\u0131k konular\u0131n\u0131 eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcren i\u00e7erikler olu\u015fturarak yay\u0131nc\u0131lar\u0131n ve reklamverenlerin geli\u015fmesine olanak tan\u0131maktad\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/tr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/11429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=11429"}],"version-history":[{"count":4,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/11429\/revisions"}],"predecessor-version":[{"id":16445,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/11429\/revisions\/16445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/11430"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=11429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=11429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=11429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}