{"id":11290,"date":"2024-10-17T09:47:07","date_gmt":"2024-10-17T07:47:07","guid":{"rendered":"https:\/\/refinery89.com\/?p=11290"},"modified":"2025-09-05T09:37:48","modified_gmt":"2025-09-05T07:37:48","slug":"cpm-vs-rpm","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/cpm-vs-rpm\/","title":{"rendered":"CPM vs RPM. Her yay\u0131nc\u0131n\u0131n ezbere bilmesi gereken metrikler"},"content":{"rendered":"<p>CPM ve RPM. Programatik reklamc\u0131l\u0131k sekt\u00f6r\u00fcnde en az 2 saniye bulunuyorsan\u0131z, bu terimleri duymu\u015fsunuzdur. Peki t\u00fcm bu tela\u015f ne hakk\u0131nda? CPM ve RPM, her yay\u0131nc\u0131n\u0131n ezbere bilmesi gereken de\u011ferli metriklerdir. <a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fes%2Fstatistics-to-track-if-you-care-about-your-website-ad-revenue%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940735275%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=GSBpAPAGtPXSmxH61CIkpkoRGFNlkdjufb09IjyVJnw%3D&amp;reserved=0\">Web sitenizin gelirini \u00f6nemsiyorsan\u0131z, takip etmeniz gereken iki istatistik budur.<\/a><\/p>\n<p>Bakal\u0131m. BGB (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet), reklamverenlerin size bin reklam g\u00f6sterimi ba\u015f\u0131na \u00f6dedi\u011fi tutard\u0131r. GGB (Gelir Ba\u015f\u0131na Maliyet) ise kazanc\u0131n\u0131z\u0131n, para kazan\u0131labilir bin sayfa g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na tahminidir. Her birini \u00e7ok g\u00fczel ve net bir \u015fekilde ele alaca\u011f\u0131z, b\u00f6ylece optimize edilmi\u015f reklam stratejinizi devreye sokabilirsiniz! \ud83c\udfc3\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>CPM Nedir?<\/strong><\/h2>\n<p><iframe title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/R8gK1-ImQ54?si=1c-COdU2O7ckVpar\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fall-about-cost-per-mille-cpm%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940756408%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=H%2B%2BDnOjc63qEBlxG0lNO9G9TDm3iKqOyyi64%2FLbSn4w%3D&amp;reserved=0\">CPM<\/a> aka Bin G\u00f6sterim Ba\u015f\u0131na Maliyet, bir reklamverenin bin g\u00f6sterim ba\u015f\u0131na ne kadar \u00f6dedi\u011fini g\u00f6steren bir metriktir. Yay\u0131nc\u0131lar i\u00e7in reklam birimi fiyat\u0131 belirleme konusunda sitelerinin de\u011ferini anlamalar\u0131na yard\u0131mc\u0131 olan faydal\u0131 bir bilgidir.<\/p>\n<p>Bu metrik \u00e7ok dalgalan\u0131yor. Mevsimler de\u011fi\u015fti\u011fi gibi, CPM de de\u011fi\u015fiyor. \u00d6rne\u011fin, Kara Cuma ve Noel sezonunda CPM'ler tavan yap\u0131yor \u00e7\u00fcnk\u00fc reklamverenler daha fazla para harc\u0131yor ve hepsi piyasadaki en iyi reklam alanlar\u0131n\u0131 kapmak i\u00e7in yar\u0131\u015f\u0131yor. Sonra Ocak ay\u0131 geliyor ve CPM'ler para\u015f\u00fct\u00e7\u00fc gibi d\u00fc\u015f\u00fcyor. Peki o zaman ne yapabilirsiniz? Stratejinizi CPM'lerin mevsimselli\u011fine g\u00f6re planlay\u0131n ve Yay\u0131nc\u0131 olarak hayat\u0131n\u0131za iyi bir \u015fekilde devam edersiniz.<\/p>\n<p>Bir \u015feye dikkat edin. CPM ile vCPM'yi kar\u0131\u015ft\u0131rmamaya dikkat edin. vCPM, G\u00f6r\u00fcnt\u00fclenebilir Bin G\u00f6sterim Ba\u015f\u0131na Maliyet anlam\u0131na gelir. G\u00f6r\u00fcnt\u00fclenebilirli\u011fi dikkate alarak bir reklam\u0131 ger\u00e7ekten ka\u00e7 ki\u015finin g\u00f6r\u00fcnt\u00fcledi\u011fini \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r. Normal CPM, reklam g\u00f6sterimlerinin kalitesini dikkate almazken, vCPM yaln\u0131zca g\u00f6r\u00fcnt\u00fclenebilir kabul edilenleri \u00f6l\u00e7er.<\/p>\n<p>\u015eimdi bu i\u015fler halloldu\u011funa g\u00f6re, CPM hesaplama b\u00fcy\u00fcl\u00fc form\u00fcl\u00fcne bakal\u0131m! \ud83e\ude84<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CPM nas\u0131l hesaplan\u0131r?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>CPM = (Toplam Gelir \u00f7 Toplam <u>\u0130zlenimler<\/u>) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Reklamveren bir reklam i\u00e7in 200 \u20ac harcad\u0131 ve 100.000 g\u00f6sterim ald\u0131ysa, CPM ne kadard\u0131r? Form\u00fcl\u00fc \u00e7ekelim.<\/p>\n<p>Toplam Maliyet: 200\u20ac<\/p>\n<p>\u0130zlenimler: 100.000<\/p>\n<p>CPM = (200 \u00f7 100.000) x 1000<\/p>\n<p>CPM = 2\u20ac<\/p>\n<p>Bu, reklam verenin reklam\u0131n\u0131n her 1000 g\u00f6sterimi i\u00e7in 2 avro \u00f6dedi\u011fi anlam\u0131na gelir. Bu kadar basit.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0130pucu: CPM'inizi bulmak i\u00e7in t\u00fcm bu matemati\u011fi yapmaktan ho\u015flanm\u0131yorsan\u0131z, \u015furaya bir g\u00f6z at\u0131n: <a href=\"https:\/\/refinery89.com\/tr\/yeniden-tasarlanmis-kullanici-odakli-kontrol-paneli-eyl24\/\">Rafineri89 G\u00f6sterge Paneli<\/a>. Bu \u00f6l\u00e7\u00fcm\u00fc bir \u00e7\u0131rp\u0131da elde edebilirsiniz. T\u0131pk\u0131 devir say\u0131n\u0131zda oldu\u011fu gibi.\ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Yay\u0131nc\u0131lar neden CPM'yi umursamal\u0131d\u0131r?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>CPM, reklamverenlerin reklam kampanyalar\u0131n\u0131n fiyat\u0131n\u0131 belirlerken kulland\u0131klar\u0131 bir metrik oldu\u011fu i\u00e7in, onlar\u0131n biraz daha fazla fayda sa\u011flayabilece\u011fi bir \u00f6l\u00e7\u00fctt\u00fcr. Ancak bu, bir yay\u0131nc\u0131 olarak sizin bu \u00f6l\u00e7\u00fct\u00fc tamamen g\u00f6z ard\u0131 etmeniz gerekti\u011fi anlam\u0131na gelmez. Sizin durumunuzda, <strong>Bu metri\u011fi, reklam alanlar\u0131n\u0131z\u0131n fiyatlar\u0131n\u0131 belirlemek i\u00e7in g\u00f6sterim say\u0131n\u0131zla birlikte referans olarak kullanabilirsiniz.<\/strong><\/p>\n<p>De\u011ferinizin fark\u0131nda olun. CPM, yay\u0131nc\u0131lar\u0131n g\u00f6sterilen reklamlar\u0131n\u0131n farkl\u0131 reklam bi\u00e7imleri, AdTech ortaklar\u0131 ve reklam a\u011flar\u0131nda ne kadara mal olaca\u011f\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmalar\u0131 i\u00e7in bir ba\u015flang\u0131\u00e7 noktas\u0131 g\u00f6revi g\u00f6r\u00fcr. Bu, reklam stratejinizi \u015fekillendirmek \u00fczere kararlar alman\u0131z gerekti\u011finde de son derece kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>RPM nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/AZ9xFJh6gjY?si=FSB-u9x1M6ta1QJQ\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>RPM yani bin g\u00f6sterim ba\u015f\u0131na gelir, di\u011fer ad\u0131yla sayfa ba\u015f\u0131na RPM, bir web sayfas\u0131n\u0131n g\u00f6sterdi\u011fi her 1000 para kazan\u0131labilir sayfa g\u00f6r\u00fcnt\u00fclemesi i\u00e7in elde etti\u011fi tahmini gelirdir. Bu durumda para kazan\u0131labilir sayfalar, doldurulmu\u015f reklamlar\u0131n g\u00f6sterildi\u011fi sayfalard\u0131r.<\/p>\n<p>Hemen konuya girelim. Sadece bir reklam birimindeki 1000 g\u00f6sterimden ne kadar kazanaca\u011f\u0131n\u0131z\u0131 hesaplayabildi\u011finiz BGBM'nin (CPM) aksine, BGBG (RPM) ile t\u00fcm web sitenizdeki reklamlardan elde etti\u011finiz 1000 g\u00f6sterimlik toplam geliri elde edersiniz.<\/p>\n<p>RPM, reklam blo\u011funun CPM&#x27;sini, sayfadaki reklam say\u0131s\u0131n\u0131 ve bunlar\u0131n doluluk oran\u0131n\u0131 hesaba katt\u0131\u011f\u0131 i\u00e7in olduk\u00e7a sa\u011flam bir \u00f6l\u00e7\u00fctt\u00fcr.<\/p>\n<p>Anla\u015f\u0131ld\u0131? \u015eimdi\u2026 form\u00fcle!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>RPM nas\u0131l hesaplan\u0131r?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>RPM = (Toplam Gelir\u00a0<em>\u00f7\u00a0<\/em>Para kazan\u0131labilir sayfa g\u00f6sterimi) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Bunu bir \u00f6rnekle a\u00e7\u0131klayal\u0131m: Ge\u00e7en ay web sitenizdeki reklamlardan toplam 5.000 \u20ac gelir elde ettiniz ve paraya \u00e7evrilebilir sayfalar\u0131n\u0131zda 500.000 g\u00f6steriminiz vard\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Toplam Gelir<\/strong> = 3000\u20ac<\/p>\n<p><strong>Para Kazan\u0131labilir Sayfa G\u00f6r\u00fcnt\u00fclemeleri<\/strong> = 500,000<\/p>\n<p><strong>Dakika Ba\u015f\u0131na Devir<\/strong> = (3,000\u00a0<em>\u00f7\u00a0<\/em>500,000) x 1 000<\/p>\n<p><strong>Dakika Ba\u015f\u0131na Devir<\/strong> = 6\u20ac<\/p>\n<p>&nbsp;<\/p>\n<p>Bu, her 1000 gelir getirici sayfa g\u00f6r\u00fcnt\u00fclemesi i\u00e7in 6 \u20ac kazand\u0131\u011f\u0131n\u0131z anlam\u0131na gelir. \u00c7ok kolay, de\u011fil mi? \u0130\u015fleri daha da basitle\u015ftirmek i\u00e7in, Refinery89 Kontrol Paneli\u2019nde sizin i\u00e7in \u00f6nceden hesaplanm\u0131\u015f bu istatisti\u011fi her zaman kontrol edebilirsiniz \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Yay\u0131nc\u0131lar neden RPM&#x27;ye \u00f6nem vermeli?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Yay\u0131nc\u0131lar i\u00e7in RPM son derece \u00f6nemlidir \u00e7\u00fcnk\u00fc hangi reklam yerle\u015fimlerinin, reklam bi\u00e7imlerinin veya i\u00e7erik t\u00fcrlerinin en karl\u0131 oldu\u011funu belirlemeye yard\u0131mc\u0131 olur. Ayr\u0131ca, etkile\u015fimi ve reklamlar\u0131n g\u00f6sterilebilirli\u011fini art\u0131rmak i\u00e7in i\u00e7erik stratejilerini buna g\u00f6re ayarlamaya yarar. Ayr\u0131ca, reklam stoklar\u0131n\u0131z\u0131n de\u011ferini anlaman\u0131za.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Yay\u0131nc\u0131lar hangi metri\u011fe odaklanmal\u0131: CPM mi, RPM mi?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00d6zellikle pazarl\u0131klar s\u0131ras\u0131nda insanlar\u0131n CPM terimini kullanmas\u0131 olduk\u00e7a yayg\u0131nd\u0131r. Garantili CPM, bin g\u00f6sterim ba\u015f\u0131na sabit bir \u00f6demedir; ancak 100% doluluk oran\u0131na ula\u015fmad\u0131\u011f\u0131n\u0131z s\u00fcrece (ki bu son derece nadirdir), bu geliri tam olarak alaca\u011f\u0131n\u0131z\u0131 garanti etmez.<\/p>\n<p>Bununla birlikte RPM, yaln\u0131zca CPM'yi de\u011fil, ayn\u0131 zamanda g\u00f6sterim ba\u015f\u0131na toplam gelirinizi belirlemek i\u00e7in doluluk oran\u0131, izlenebilirlik ve para kazan\u0131lan g\u00f6sterimler gibi fakt\u00f6rleri de dikkate alan daha incelikli bir metriktir.<\/p>\n<p>Bir \u00f6rnekle kendi g\u00f6zlerinizle g\u00f6r\u00fcn:<\/p>\n<p>Diyelim ki $2.00 CPM taban fiyat\u0131 (reklam alanlar\u0131n\u0131z i\u00e7in minimum a\u00e7\u0131k art\u0131rma fiyat\u0131) belirlediniz.<\/p>\n<ul>\n<li>Doluluk oran\u0131n\u0131z sadece 50% ise, etkin RPM de\u011feriniz $1,00&#x27;e d\u00fc\u015fer.<\/li>\n<\/ul>\n<ul>\n<li>Doldurma oran\u0131n\u0131z 90% ise, etkin RPM de\u011feriniz $1,80&#x27;dir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>K\u0131sacas\u0131, RPM banak\u0131, yani reklam gelirlerinizi en \u00fcst d\u00fczeye \u00e7\u0131karmak ana amac\u0131n\u0131zsa odaklanman\u0131z gereken \u00f6l\u00e7\u00fctt\u00fcr \u00e7\u00fcnk\u00fc sadece teklif fiyat\u0131n\u0131 de\u011fil, cebinize giren paray\u0131 yans\u0131t\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sonu\u00e7 olarak\u2026<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video oynat\u0131c\u0131\" src=\"https:\/\/www.youtube.com\/embed\/fQKCgOH_jXA?si=E1KRj-nKnoHfltOT\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>CPM ve RPM, yay\u0131nc\u0131lar\u0131n daha fazla reklam geliri elde etmek i\u00e7in reklam stratejilerine dahil etmeleri gereken \u00e7ok farkl\u0131 iki metriktir. CPM, web sitenizdeki reklam birimlerinin fiyatlar\u0131n\u0131 belirlemek i\u00e7in bir rehber g\u00f6revi g\u00f6r\u00fcrken, RPM, parantez i\u00e7ine al\u0131nabilen t\u00fcm sayfalar\u0131n\u0131zda reklam g\u00f6r\u00fcnt\u00fclemekten elde etti\u011finiz kazanc\u0131n bir tahminini g\u00f6sterir.<\/p>\n<p>Gelirinizi en \u00fcst d\u00fczeye \u00e7\u0131karmaya haz\u0131r m\u0131s\u0131n\u0131z? Reklam stratejinizi nas\u0131l \u015fekillendirebilece\u011finize dair ad\u0131m ad\u0131m bir rehber sunabiliriz! \ud83d\udcaa\ud83c\udffb <a href=\"https:\/\/refinery89.com\/tr\/blog\/\">Refinery89'daki uzmanlar\u0131m\u0131zla ileti\u015fime ge\u00e7in! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CPM vs RPM. If you have been in the programmatic advertising industry for at least 2 seconds you\u2019ve probably heard about these terms. So what\u2019s all the fuss about? CPM and RPM are valuable metrics every publisher needs to know by heart. They are two of the statics to track if you care about your [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,71,37,28,72,35],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-ad-tech","tag-cpm","tag-kpis","tag-publishers","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/cpm-vs-rpm\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM vs RPM. 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