{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"fiyat-sabitleme-reklam-gelirlerini-artirir-yayincilar","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Zemin Fiyatland\u0131rmas\u0131: Reklam Geliri Art\u0131\u015f\u0131 Sa\u011flay\u0131n"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Web sitenizdeki doluluk oran\u0131, yani reklam taleplerinin g\u00f6r\u00fcnt\u00fclenen reklamlara oran\u0131 s\u00f6z konusu oldu\u011funda, 100% doluluk oran\u0131 istedi\u011finizi d\u00fc\u015f\u00fcnebilirsiniz; \u00e7\u00fcnk\u00fc bu, her zaman reklam g\u00f6sterdi\u011finiz ve dolay\u0131s\u0131yla bunlardan para kazand\u0131\u011f\u0131n\u0131z anlam\u0131na gelir, de\u011fil mi? Ancak durum her zaman b\u00f6yle de\u011fildir, \u00e7\u00fcnk\u00fc ger\u00e7ekte para kaybediyor olabilirsiniz. Endi\u015felenmeyin, taban fiyatland\u0131rman\u0131n ne oldu\u011funu, doluluk oran\u0131n\u0131z\u0131 nas\u0131l etkileyebilece\u011fini ve gelirinizi art\u0131rmak i\u00e7in bunu nas\u0131l optimize edebilece\u011finizi daha yak\u0131ndan inceleyelim.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Web siteniz i\u00e7in Zemin Fiyatland\u0131rmas\u0131n\u0131 Optimize Etme<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Taban fiyat nedir?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Zemin fiyat\u0131 <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/tr\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">programatik reklamc\u0131l\u0131k<\/a> SSP'de reklam alanlar\u0131n\u0131z i\u00e7in teklif iste\u011fi arac\u0131l\u0131\u011f\u0131yla asgari bir a\u00e7\u0131k art\u0131rma fiyat\u0131 belirlemek anlam\u0131na gelir. Bu, teklif s\u0131ras\u0131nda yaln\u0131zca belirledi\u011finiz asgari fiyat\u0131n \u00fczerinde \u00f6deme yapmaya istekli olanlar\u0131n web sitenize reklam verebilece\u011fi anlam\u0131na gelir.<\/p>\n<p data-renderer-start-pos=\"802\">\u015e\u00f6yle a\u00e7\u0131klayal\u0131m. Bir oyun web siteniz oldu\u011funu ve URL\u2019nizin\u2026 \u015fey\u2026 thegamesareawesome.com oldu\u011funu (evet, \u00e7ok orijinal, de\u011fil mi?) ve taban fiyat\u0131n\u0131z\u0131 $1.00 CPM olarak belirledi\u011finizi varsayal\u0131m. Yaln\u0131zca bin g\u00f6sterim ba\u015f\u0131na $1.00 veya daha fazlas\u0131n\u0131 \u00f6demeye haz\u0131r olan reklamverenler bu reklam alan\u0131n\u0131 sat\u0131n alabilir<\/p>\n<p data-renderer-start-pos=\"1088\">Di\u011fer bir deyi\u015fle, taban fiyat, bir reklam sunucusunda reklam\u0131n sat\u0131lamayaca\u011f\u0131 de\u011ferdir.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">Zemin fiyatland\u0131rma, dolum oran\u0131n\u0131z\u0131 nas\u0131l etkileyebilir?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Bu soruyu cevaplamadan \u00f6nce terime a\u015fina olmam\u0131z gerekiyor <strong>Gelir Y\u00f6netimi<\/strong>. Herhangi bir tan\u0131d\u0131k geliyor mu? Endi\u015felenmeyin, biz a\u00e7\u0131klayal\u0131m.<\/p>\n<p data-renderer-start-pos=\"1365\">Fiyat Y\u00f6netimi, tan\u0131m\u0131yla <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a> (Refinery'deki CSO'muz) \u015fudur:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cYay\u0131nc\u0131lar\u0131n gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in fiyatland\u0131rma kurallar\u0131n\u0131 dengeleme sanat\u0131. Bu, <strong data-renderer-mark=\"true\">do\u011fru dengeyi bulmak <\/strong>belirli bir reklam y\u0131\u011f\u0131n\u0131 i\u00e7in CPM ve doluluk oran\u0131 aras\u0131nda.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"taban fiyatland\u0131rma hedefleri a\u00e7\u0131kland\u0131\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">\u015eimdi geri d\u00f6nelim <strong>taban fiyatland\u0131rma<\/strong>. Taban fiyat\u0131n y\u00fckseltilmesi genellikle CPM\u2019lerin artmas\u0131na neden olur. \u00d6yleyse, neden t\u00fcm yay\u0131nc\u0131lar CPM\u2019leri \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmak i\u00e7in reklam alanlar\u0131 i\u00e7in $20 taban fiyat\u0131 belirlemiyor? Bunun temel nedeni \u015fudur: Doluluk Oran\u0131.<\/p>\n<p data-renderer-start-pos=\"1822\">Reklam doluluk oran\u0131, reklamlar\u0131 ne kadar etkili bir \u015fekilde g\u00f6sterdi\u011fimizi anlamam\u0131za yard\u0131mc\u0131 olur. Reklam g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131n\u0131 reklam istek say\u0131s\u0131na b\u00f6lerek hesaplar\u0131z. Elde edilen y\u00fczde, reklam alanlar\u0131n\u0131 ne s\u0131kl\u0131kla ba\u015far\u0131yla reklamlarla doldurdu\u011fumuzu g\u00f6sterir.<\/p>\n<p data-renderer-start-pos=\"2076\">Zemin fiyat\u0131n\u0131 \u00e7ok y\u00fckse\u011fe ayarlarsan, doldurma oran\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015fmesi muhtemeldir. Doldurma oran\u0131 \u00e7e\u015fitli fakt\u00f6rlere g\u00f6re de\u011fi\u015febilir: Reklam engelleyiciler, reklam kalitesi, y\u00fcksek zemin fiyatlar\u0131, teknik hatalar ve gecikme.<\/p>\n<p data-renderer-start-pos=\"2287\">CPM ve Doluluk Oran\u0131 g\u00f6r\u00fcnt\u00fcleme reklam performans\u0131 \u00f6l\u00e7\u00fcm\u00fc i\u00e7in hayati metrikler olsa da, ak\u0131lda tutulmas\u0131 gereken en \u00f6nemli metrik toplam gelirdir.<\/p>\n<p data-renderer-start-pos=\"2440\">Gelir, krallar\u0131n kral\u0131d\u0131r ve taban fiyat\u0131 belirlerken doluluk oran\u0131n\u0131z d\u00fc\u015f\u00fck olsa bile daha y\u00fcksek bir gelir elde edebilirsiniz, \u00e7\u00fcnk\u00fc her g\u00f6sterimde daha fazla para kazan\u0131yorsunuz.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">Kat fiyatland\u0131rma stratejinizi nas\u0131l optimize edebilirsiniz?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Rekabetin daha y\u00fcksek \u00f6deme yapmaya istekli olmas\u0131yla, bir reklam g\u00f6sterildi\u011finde her seferinde daha y\u00fcksek bir \u00f6deme alman\u0131z\u0131, en az\u0131ndan belirlenen minimum fiyattan daha d\u00fc\u015f\u00fck olmamas\u0131n\u0131 garanti edersiniz.<\/p>\n<p data-renderer-start-pos=\"2829\">CPM, doluluk oran\u0131 ve gelir aras\u0131ndaki do\u011fru dengeyi bulman\u0131n \u00f6nemini art\u0131k anlad\u0131\u011f\u0131n\u0131za g\u00f6re, sizin i\u00e7in neyin i\u015fe yarayaca\u011f\u0131n\u0131 nas\u0131l belirleyebilirsiniz?<\/p>\n<p data-renderer-start-pos=\"2980\">Yerel konum, \u00fcr\u00fcn, reklam yerle\u015fimi ve cihaza g\u00f6re farkl\u0131 taban fiyatlarla deneyler yapmak zaman al\u0131c\u0131d\u0131r ve deneyim gerektirir. Biz Refinery89 olarak uzman ekibimizle yay\u0131nc\u0131lar\u0131m\u0131za yard\u0131mc\u0131 oluyoruz ve <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">ileri teknoloji<\/a> reklamlarla daha y\u00fcksek gelir elde etmenize ba\u015far\u0131l\u0131 bir \u015fekilde yard\u0131mc\u0131 olmak i\u00e7in.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">Daha az stres, daha \u00e7ok kazan\u00e7. Fiyat optimizasyonu ile gelirinizi art\u0131r\u0131n!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Resmi Google Sertifikal\u0131 Yay\u0131nc\u0131l\u0131k Orta\u011f\u0131m\u0131zla bug\u00fcn \u00fccretsiz uzman dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131z\u0131 ay\u0131rt\u0131n ve ekibimizin reklam gelirlerinizi bir \u00fcst seviyeye ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olmas\u0131na izin verin. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Hemen ileti\u015fime ge\u00e7in!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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