{"id":10494,"date":"2024-07-23T12:58:49","date_gmt":"2024-07-23T10:58:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=10494"},"modified":"2024-07-23T12:58:49","modified_gmt":"2024-07-23T10:58:49","slug":"google-ucuncu-taraf-cerezlere-iliskin-planinda-degisiklik-yapiyor","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/google-changes-third-party-cookies-plan\/","title":{"rendered":"Google, \u00dc\u00e7\u00fcnc\u00fc Taraf \u00c7erezleri Plan\u0131n\u0131 De\u011fi\u015ftiriyor"},"content":{"rendered":"<p>Son birka\u00e7 y\u0131lda \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerinin kullan\u0131mdan kald\u0131r\u0131lmas\u0131 hakk\u0131nda \u00e7ok \u015fey konu\u015fuldu. Apple'\u0131n Safari'si ve Mozilla'n\u0131n Firefox'u gibi web taray\u0131c\u0131lar\u0131 \u015fimdiden ad\u0131mlar att\u0131\u00a0<span class=\"sp-mseditorfix\" data-mseditorfix=\"363d7011-83dd-4cc0-bdec-ea4af4df4dbb:severaly\">\u015fiddetli bir \u015fekilde<\/span>\u00a0\u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerinin kullan\u0131m\u0131n\u0131 s\u0131n\u0131rlama. <a href=\"https:\/\/www.google.com\/chrome\/\" target=\"_blank\" rel=\"noopener\">Google Chrome<\/a> ayn\u0131 \u015feyi yapmas\u0131 bekleniyordu. Ancak \u015fimdi bu planlar\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftirildi\u011fi, hatta tamamen rafa kald\u0131r\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Kurucu orta\u011f\u0131m\u0131z Rob Ottens, Google\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleriyle ilgili son geli\u015fmeleri ayd\u0131nlatmak amac\u0131yla bir makale haz\u0131rlad\u0131. Okumaya devam edin!<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erez nedir?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p>Bu kararlar\u0131n etkisini daha iyi anlamak i\u00e7in, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezin tam olarak ne oldu\u011funu bilmek \u00f6nemlidir. \u00c7erezlerin kendisi, belirli i\u015flevler i\u00e7in baz\u0131 verileri hat\u0131rlamak \u00fczere taray\u0131c\u0131ya yerle\u015ftirilen k\u00fc\u00e7\u00fck dosyalard\u0131r (\u00f6rne\u011fin, bir web sitesinde oturumunuzu a\u00e7\u0131k tutmak veya bir \u00e7evrimi\u00e7i ma\u011fazada gezinirken al\u0131\u015fveri\u015f sepetinizi tutmak). \u00c7erez, web sitesinin kendisi taraf\u0131ndan yerle\u015ftirildi\u011finde, birinci taraf \u00e7erezi olur.<\/p>\n<p>Reklamc\u0131l\u0131kta, \u00e7erezler ki\u015fisel bir kimlik depolayabilir ve bu da daha sonra bir reklam sistemindeki kullan\u0131c\u0131 profilinize ba\u011flanabilir. Bu, Google, Amazon ve di\u011ferlerinin \u015funu yapabilece\u011fi anlam\u0131na gelir\u00a0<span class=\"sp-mseditorfix\" data-mseditorfix=\"7c2ff4d7-41a9-4310-949b-863a0dfa4257:built\">in\u015fa etmek<\/span>\u00a0tarama davran\u0131\u015flar\u0131n\u0131z etraf\u0131nda bir profil olu\u015fturulur ve reklamverenler bu profili size belirli ki\u015fiselle\u015ftirilmi\u015f reklamlar hedeflemek i\u00e7in kullanabilir. Bunun en g\u00f6r\u00fcn\u00fcr \u00f6rne\u011fi, bir \u00e7evrimi\u00e7i ayakkab\u0131 ma\u011fazas\u0131nda gezinirken birka\u00e7 g\u00fcn boyunca o \u00f6zel ayakkab\u0131 \u00e7iftiyle ilgili tonlarca reklam g\u00f6rmenizdir. Bu ki\u015fisel kimli\u011fe sahip \u00e7erez, sitedeki harici bir betik (R89 tekli etiketi de harici bir betiktir) taraf\u0131ndan yerle\u015ftirilir ve bir \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezidir.<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri hakk\u0131nda neden bu kadar endi\u015fe var?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p>Kullan\u0131c\u0131 gizlili\u011fine artan odaklanma ile birlikte son y\u0131llarda \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri \u00f6nemli bir odak noktas\u0131 haline geldi. Bunun nedeni, bu \u00e7erezlerin kullan\u0131m\u0131yla reklam sistemlerinin ki\u015fisel profiller olu\u015fturmas\u0131d\u0131r ki bu da giderek daha endi\u015fe verici bir durum olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Bu endi\u015feyi gidermek i\u00e7in Safari ve Firefox gibi baz\u0131 web taray\u0131c\u0131lar\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri s\u0131n\u0131rlam\u0131\u015ft\u0131r. Kurulumlar\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri, kullan\u0131labilece\u011fi ve taray\u0131c\u0131da ne kadar s\u00fcreyle kalaca\u011f\u0131 konusunda daha s\u0131n\u0131rl\u0131d\u0131r ve bu y\u00f6ntemle kullan\u0131c\u0131 profilleri olu\u015fturma ve daha ki\u015fiselle\u015ftirilmi\u015f reklamlar yapma olas\u0131l\u0131\u011f\u0131n\u0131 etkili bir \u015fekilde ortadan kald\u0131r\u0131r. Bunun sonucunda bu taray\u0131c\u0131larda CPM oranlar\u0131 d\u00fc\u015fm\u00fc\u015ft\u00fcr.<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>Google'\u0131n planlar\u0131 nelerdi?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p>Google 2022'de \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlere benzer bir s\u0131n\u0131rlama getirmek istemi\u015fti. Bu son teslim tarihi 2023'e, sonra 2024'e ertelendi ve \u015fimdi planlar\u0131n tamamen rafa kald\u0131r\u0131labilece\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Google'\u0131n kendisi reklamlara dayand\u0131\u011f\u0131 i\u00e7in (Apple ve Mozilla'n\u0131n aksine), \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezi yerine Gizlilik Korumas\u0131'n\u0131 getirmeyi planlad\u0131. Bu, Chrome taray\u0131c\u0131s\u0131n\u0131n kendisi i\u00e7inde kullan\u0131c\u0131lar\u0131n tarama ge\u00e7mi\u015fine dayal\u0131 olarak belirli verileri toplayan, bunlar\u0131 reklam sunucusuna \u015fu \u015fekilde g\u00f6nderen bir sistemdir.\u00a0<span class=\"sp-mseditorfix\" data-mseditorfix=\"363d7011-83dd-4cc0-bdec-ea4af4df4dbb:anonimized\">anonimle\u015ftirilmi\u015f<\/span>\u00a0yolu ve reklamverenlerin yar\u0131 ki\u015fiselle\u015ftirilmi\u015f hedefleme yapmas\u0131na olanak tan\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>Neden de\u011fi\u015fiklik?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p>Privacy Sandbox, bu y\u0131l\u0131n ba\u015f\u0131ndan beri test a\u015famas\u0131ndad\u0131r. Bu durum, d\u00fczenleyici kurumlar, reklam gruplar\u0131 ve yay\u0131nc\u0131lar aras\u0131nda, Privacy Sandbox\u2019a ge\u00e7i\u015fin \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin i\u015flevselli\u011fini gizlilik dostu bir \u015fekilde tam olarak yerine getiremeyece\u011fi y\u00f6n\u00fcnde endi\u015felere yol a\u00e7m\u0131\u015ft\u0131r. Criteo&#x27;nun testleri, Google&#x27;\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k pazar pay\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde artaca\u011f\u0131n\u0131 g\u00f6sterirken, yay\u0131nc\u0131lar\u0131n testlerinde gelirlerinin ila aras\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcld\u00fc. D\u00fczenleyiciler (\u00f6zellikle Birle\u015fik Krall\u0131k&#x27;taki), Privacy Sandbox&#x27;\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k pazar\u0131nda Google&#x27;a haks\u0131z bir avantaj sa\u011flayaca\u011f\u0131ndan endi\u015fe duydu.<\/p>\n<p>Bu taraflardan gelen geri bildirim ve endi\u015feler, Google'\u0131n pozisyonunu de\u011fi\u015ftirmesine neden olmu\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>Ee, \u015fimdi ne olacak?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p>Hala belirsiz olan \u00e7ok \u015fey var. Bildi\u011fimiz kadar\u0131yla Google, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerini \u00f6ng\u00f6r\u00fclebilir gelecek i\u00e7in ortada tutmay\u0131 teklif ediyor. Bu, Gizlilik Korumas\u0131'ndan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 taraf\u0131ndan s\u00f6ylendi\u00a0<a href=\"https:\/\/privacysandbox.com\/news\/privacy-sandbox-update\/\" target=\"_blank\" rel=\"noopener\">Resmi blog<\/a>:<\/p>\n<blockquote><p><i>\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri yerine, kullan\u0131c\u0131lar\u0131n bilin\u00e7li bir se\u00e7im yapmas\u0131na olanak tan\u0131yan ve web gezinmeleri boyunca ge\u00e7erli olacak yeni bir deneyim sunaca\u011f\u0131z. Kullan\u0131c\u0131lar bu se\u00e7imlerini istedikleri zaman de\u011fi\u015ftirebilecekler.<\/i><\/p><\/blockquote>\n<p>Google \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri tutacak ancak kullan\u0131c\u0131 isterse bunlar\u0131 s\u0131n\u0131rlamak i\u00e7in daha kullan\u0131c\u0131 dostu bir sistem getirecek gibi g\u00f6r\u00fcn\u00fcyor. Bunun nas\u0131l olaca\u011f\u0131 ise belirsiz.<\/p>\n<p>Bir olas\u0131l\u0131k, kullan\u0131c\u0131n\u0131n kabul etme veya etmeme se\u00e7ene\u011fi sundu\u011fu, benzer bir onay y\u00f6netimi mesaj\u0131 gibi taray\u0131c\u0131 kuruldu\u011funda g\u00f6r\u00fcnen bir mesajd\u0131r. Bununla ilgili daha fazla ayr\u0131nt\u0131 \u00f6n\u00fcm\u00fczdeki aylarda ortaya \u00e7\u0131kacakt\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><i><strong>Refinery'deki yay\u0131nc\u0131lar\u0131m\u0131z i\u00e7in bu ne anlama geliyor?<\/strong><\/i><\/h2>\n<p>&nbsp;<\/p>\n<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">K\u0131sa vadede bu, her \u015feyin oldu\u011fu gibi kalaca\u011f\u0131 ve yay\u0131nc\u0131lar i\u00e7in herhangi bir etki olmayaca\u011f\u0131 anlam\u0131na gelir. Endi\u015felenmeyin, g\u00f6z\u00fcm\u00fcz kulak ucumuzda olacak ve bir de\u011fi\u015fiklik olursa hemen ve yeterli \u00f6nlemi alaca\u011f\u0131z. Bu arada, herhangi bir sorunuz olursa, <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\">\u00e7ekinmeden ula\u015f\u0131n!<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Over the last few years, a lot has been said about the deprecation of third-party cookies. Web browser like Apple&#8217;s Safari and Mozilla&#8217;s Firefox have already made moves in\u00a0severely\u00a0limiting the use of third-party cookies. Google&#8217;s Chrome was set to do the same. However, it seems now those plans have been significantly altered, or maybe scrapped [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[44,46,140,68],"class_list":["post-10494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cookies","tag-google","tag-google-updates","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Changes Third-party Cookies&#039; Plan | Refinery89<\/title>\n<meta name=\"description\" content=\"Our Co-Founder, Rob Ottens, has prepared an article to shed some light on the recent news from Google regarding Third-Party cookies. Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/google-ucuncu-taraf-cerezlere-iliskin-planinda-degisiklik-yapiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Changes Third-party Cookies&#039; Plan | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Our Co-Founder, Rob Ottens, has prepared an article to shed some light on the recent news from Google regarding Third-Party cookies. 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