{"id":13234,"date":"2025-03-12T10:14:13","date_gmt":"2025-03-12T09:14:13","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=13234"},"modified":"2025-06-04T17:30:32","modified_gmt":"2025-06-04T15:30:32","slug":"pcs-maximize-ad-revenue-publisher-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/tr\/pcs-maximize-ad-revenue-publisher-success-story\/","title":{"rendered":"PCS | Maximize Ad Revenue | Publisher Success Story"},"content":{"rendered":"
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Pro Cycling Stats\u2019 tourmalet
\ntowards raising their ad revenue<\/br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PCS roadmap towards maximizing ad revenue over the years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A real story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This journey is living proof that time pays off when it comes to choosing the right AdTech partner. To give you a brief preview of what happened\u2026 after more than 4 years together<\/strong> and a successful and long term relationship, that included revising the ad strategy through data driven decisions and installing an award-winning Single Tag solution, PCS grew their ad revenue more than 186%<\/strong>!<\/p>

Procyclingstats.com is the go-to website for cycling enthusiasts. They offer insights, live results and historical statistic to super fans and professionals alike. With millions of monthly visitors looking for the latest scoops on the cycling world, PCS has pedaled all the way to the top of their game<\/strong> to become the reference site for the global cycling community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"PCS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A tale of growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Even though, being a successful website with a huge audience base<\/strong>, they were struggling to optimize their ad inventory for maximum revenue. PCS was approached by many potential AdTech partners carrying empty promises daily and they grew hesitant to work with any of them.<\/p>

Catching sight of this challenge, we swooped in with a solid plan promising full transparency every step of the way. The Refinery89 team carefully assessed the situation along with PCS desired goals and crafted a tailored strategy<\/strong> aimed to experience steady growth throughout the years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"PCS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Refinery89 to the rescue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nearing the end of 2020, we implemented our full stack Single Tag Ad Monetization solution granting access to our premium demand<\/strong>, while working on a plan of constant optimization to exponentially improve results in the long run. Everything was all set to start the new year and the new adventure strong.<\/p>

Over the next years, our AdTech team learned more about PCS, the page setup, their needs, and the site\u2019s users behavior. Knowing those insights, we carried out a series of refinements, running monthly checkups with PCS to fine-tune the strategy according to the data we received to ensure the ideal metrics<\/strong> at every step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What PCS experienced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Huge Viewability Boost<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Improved Ad
Fill Rate<\/br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increased Ad Impressions<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Optimized Ad Placement<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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THE YEAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s not time to hit the brakes just yet. There is one more thing we can do to further boost their ad inventory\u2019s value: use our direct sales team secret weapon…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2024: Increasing the Ad Inventory Value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A job for our<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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INTEREST DRIVEN TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Technology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The cherry on top of this strategy was the use of our Interest-Driven Targeting Technology to increase the value of PCS\u2019 ad inventory thanks to all the extra demand we got from our Direct Sales team. These professionals crafted the perfect Summer of Sports that included all the advertisers\u2019 best direct campaign deals<\/strong> related to Euro Cup 2024 and the Paris Olympics which created the perfect scenario that made PCS\u2019 revenue grow up to 67% in June 2024<\/strong> compared to the same month, previous year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"disney\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What have we learned? Consistency is key!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Combining our technology<\/strong> with our commitment<\/strong> to deliver the best results possible through constant optimization<\/strong>, we were able to help PCS bring up their ad monetization potential, setting them on the path to continuous growth.<\/p>

After years of partnership and continuous learning, together we successfully transformed PCS into a high-value destination for premium advertisers<\/strong>, making it a prime choice for direct campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Increased Ad Revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From 2021 to 2024<\/div>\t\t\t
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Improved Viewability Rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From 2021 to 2024<\/div>\t\t\t
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Higher Fill
Rate<\/br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On Average<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ready to reach new heights?
\nLet's get there, together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Started!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pro Cycling Stats\u2019 tourmalet towards raising their ad revenue PCS roadmap towards maximizing ad revenue over the years The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books. https:\/\/youtu.be\/C_AtaAxBPWU?si=ZU98WnPnDKAuWisO A real story This journey is living proof that time pays off when […]<\/p>\n","protected":false},"author":7,"featured_media":13237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13234","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPCS | Maximize Ad Revenue | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"How we (Refinery89) were able to help procyclingstats.com maximize their ad revenue over the years thanks to a strong and lasting partnership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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