{"id":10897,"date":"2024-09-06T14:20:23","date_gmt":"2024-09-06T12:20:23","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10897"},"modified":"2026-02-03T12:02:35","modified_gmt":"2026-02-03T11:02:35","slug":"mbpassion-de-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/tr\/mbpassion-de-success-story-refinery89\/","title":{"rendered":"Mbpassion.de | Success Story | Refinery89"},"content":{"rendered":"
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Success Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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mbpassion.de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mbpassion.de is a German automotive themed blog<\/strong> with all the latest news, facts and pictures around the luxury car brand<\/strong>, including not only Mercedes-Benz but also Smart, AMG and Maybach.<\/p>

With about 1 million page views per month<\/strong>, mbpassion.de is the go-to site for German speaking Mercedes-Benz fans, and car enthusiast, wanting to be up to date with everything happening around Mercedes-Benz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+130%<\/font><\/h3>

Ad Revenue Increase<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ad Inventory<\/h3>

Optimized<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ad revenue increase by 130%<\/strong> by introducing premium demand and implementing high value-added Ad formats. Our AdOps team managed to optimize the site\u2019s ads positioning, increasing viewability and improving the visitor\u2019s experience while navigating through the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Initial Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mbpassion.de required time and expertise to optimize ad positioning on the page and was also struggling with Google AdSense\u2019s customer support, as they needed more personal and continuous assistance. They decided to reach out to Refinery89 as we are Google Certified Publishing Partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution Delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The assigned native Publisher Success Manager got to work alongside our AdOps team actioning:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Ad Formats' Optimization<\/h3>

By doing a thorough analysis of the current setup and the site\u2019s current viewability plus user\u2019s behavior, we had the ads smartly placed in better spaces, improving user experience and viewability.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Premium Demand<\/h3>

Integrated specialized SSPs that catered specifically to the automotive niche, ensuring access to premium ad demand and enhanced relevance of ad placements.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Dedicated Support<\/h3>

A dedicated Publisher Success Manager was assigned to mbpassion.de, guiding the publisher through the whole ad optimization process, and actioning continuous performance insights.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

High Value Ad Formats<\/h3>

We implemented a series of new high value ad formats that improved the site\u2019s ad revenue and did not impact negatively the user\u2019s experience on the site.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWith Refinery89, I was actually able to more than double our advertising revenue. The goals first set during our initial meetings became a reality! I'm just sorry that we didn't call Refinery89 and switch to their monetization solution sooner.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ready to reach new heights?
\nLet's get there, together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Started!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story mbpassion.de Mbpassion.de is a German automotive themed blog with all the latest news, facts and pictures around the luxury car brand, including not only Mercedes-Benz but also Smart, AMG and Maybach. With about 1 million page views per month, mbpassion.de is the go-to site for German speaking Mercedes-Benz fans, and car enthusiast, wanting […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10897","page","type-page","status-publish","hentry"],"yoast_head":"\nMbpassion.de | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped mbpassion.de optimize their revenue stream with a comprehensive ad formats optimization in their site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/mbpassion-de-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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