{"id":10876,"date":"2024-09-06T14:09:44","date_gmt":"2024-09-06T12:09:44","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10876"},"modified":"2024-11-08T14:57:59","modified_gmt":"2024-11-08T13:57:59","slug":"grupo-opsa-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/tr\/grupo-opsa-success-story-refinery89\/","title":{"rendered":"Grupo Opsa | Success Story | Refinery89"},"content":{"rendered":"
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Success Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Opsa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Opsa is the leading Media Group in Honduras<\/strong> and Central America and is formed by top level newspaper and magazines<\/strong> such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn).<\/p>

These top 3 websites alone, receive a combined 30 million page views per month<\/strong>, from visitors living in the United States of America, M\u00e9xico or even Spain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+38%<\/font><\/h3>

Ad Revenue Increase<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geo Tag<\/h3>

Solution Implemented<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ad revenue increase by 38% in the first year after we implemented the GeoTag<\/strong> feature, maximizing ad monetization, through premium programmatic advertising demand, for all the traffic coming from outside Grupo Opsa\u2019s core region, Honduras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Initial Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Grupo Opsa\u2019s site\u2019s ad monetization setup was originally created to deliver direct campaigns and was not optimized for header bidding. Grupo Opsa realized that they were losing monetization opportunities when not serving direct campaigns to visitors coming from outside Honduras. Creating a huge monetization gap as they locked premium demand partners and high value ad formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution Delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We implemented a comprehensive monetization strategy, based on the following action points:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"geo<\/figure>

Geo Tag Solution<\/h3>

Implementing GeoTag, based on Div IDs, we monetized incoming traffic from other regions without affecting direct campaigns and having Opsa maintain full control over the sites.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Tam Ki\u015fisel Destek<\/h3>

A dedicated Spanish speaking Publisher Success Manager was assigned to Grupo Opsa, advising the publisher on how to maximize all their programmatic advertising opportunities.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"dashboard<\/figure>

Performance Dashboard<\/h3>

Grupo Opsa was given access to a unique dashboard with information on the revenue generated through header bidding, the ads performance, viewability and more.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Premium Demand<\/h3>

We connected premium SSPs bidding on the ads showed to users from outside Honduras; while not impacting the direct campaigns they were serving on Honduras visitors.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Refinery89 came to help create a much clearer and reliable set-up, which improves the monetization opportunities. We also received great support from their whole team.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ready to reach new heights?
\nLet's get there, together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet Started!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10876","page","type-page","status-publish","hentry"],"yoast_head":"\nGrupo Opsa | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Opsa | Success Story | Refinery89 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). 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