{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"vad-hander-med-ga4-trafiken","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/whats-happening-to-ga4-traffic\/","title":{"rendered":"Vad h\u00e4nder med din GA4-trafik!? Bli inte panikslagen!"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Minskar din GA4-trafik och andra m\u00e4tv\u00e4rden? Vi vet att den h\u00e4r situationen kan vara frustrerande, men ingen anledning till panik. L\u00e5t oss reda ut de m\u00f6jliga orsakerna till denna mardr\u00f6m och vad vi kan g\u00f6ra f\u00f6r att v\u00e4nda situationen.<\/p>\n<p data-renderer-start-pos=\"236\">Beh\u00e5ll lugnet och forts\u00e4tt l\u00e4sa.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">Googles algoritmuppdateringar kan p\u00e5verka din trafik<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201cVad har h\u00e4nt med min ranking?\u201d om du st\u00e4ller dig den h\u00e4r fr\u00e5gan, vet att du inte \u00e4r ensam. M\u00e5nga webbplats\u00e4gare st\u00e4lls inf\u00f6r detta sura scenario d\u00e4r de f\u00f6rlorar trafik och online-synlighet, s\u00e4rskilt efter uppdateringar i s\u00f6kmotorernas algoritmer.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">Mars 2024 till exempel genomf\u00f6rde Google inte en, utan tv\u00e5 stora uppdateringar:<\/strong> den <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">K\u00e4rnuppdatering f\u00f6r hj\u00e4lpsamt inneh\u00e5ll<\/a>\u201c<\/span> och den <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Spam-uppdatering<\/a>\u201d <\/span>som inte l\u00e4mnar n\u00e5gon ober\u00f6rd.<\/p>\n<p data-renderer-start-pos=\"749\">Resultaten? Tja, en webbplats med detaljerade och v\u00e4lgrundade artiklar st\u00e5r nu p\u00e5 r\u00f6da mattan och kommer att f\u00e5 fler bes\u00f6kare. Men, herregud, webbplatsen som delar grundl\u00e4ggande eller skr\u00e4ppostinneh\u00e5ll av l\u00e5g kvalitet kan lika g\u00e4rna vinka adj\u00f6 till sin publik, f\u00f6r de stannar inte kvar.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Nyckell\u00f6sningar:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">H\u00e5ll ett \u00f6ga p\u00e5 <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Google S\u00f6k K\u00e4rnuppdateringar<\/a> <\/span>varje m\u00e5nad.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">G\u00f6r de n\u00f6dv\u00e4ndiga SEO- och tekniska \u00e4ndringarna p\u00e5 er webbplats innan det \u00e4r f\u00f6r sent att be om urs\u00e4kt.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">H\u00e5ll \u00f6gonen \u00f6ppna f\u00f6r<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/sv\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">v\u00e5r blogg<\/a> <\/span>d\u00e4r vi delar alla trender och uppdateringar som kan p\u00e5verka utgivare.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">Om du \u00e4r en del av v\u00e5r <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">f\u00f6rlagsn\u00e4tverk<\/a>,<\/span> Be v\u00e5rt team om tips och tricks f\u00f6r att undvika allt drama.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">Att neka cookie-samtycke resulterar i f\u00f6rlust av anv\u00e4ndardata<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">Inte bara <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/sv\/fordrojning-tredjepartscookies-chrome-2025\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">slutet f\u00f6r tredjepartscookies<\/span><\/span><\/a> orsakar huvudv\u00e4rk f\u00f6r m\u00e5nga av oss, men \u00e4ven avvisandet av kakor i samtyckesformul\u00e4r l\u00e4mnar \u00e4rr bland publicister.<\/p>\n<p data-renderer-start-pos=\"1634\">S\u00e5 h\u00e4r ligger det till: n\u00e4r en bes\u00f6kare kommer till din sida och avvisar <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/sv\/google-consent-mode-v2-att-panikera-eller-inte-panikera\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">samtyckesformul\u00e4r<\/a>, kommer du inte l\u00e4ngre att kunna sp\u00e5ra deras data i GA4, s\u00e5 du blir, ja, blind.<\/p>\n<p data-renderer-start-pos=\"1802\">Med andra ord: Ingen anv\u00e4ndaresamtycke = ingen sp\u00e5rning = minskning av sidvisningar.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Nyckell\u00f6sning:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">GA4 erbjuder<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Modellerad data<\/a><\/span>\u201d inom Analytics, vilket \u00e4r en uppskattning av anv\u00e4ndaraktivitet n\u00e4r identifierare som cookies eller anv\u00e4ndar-ID inte \u00e4r fullt tillg\u00e4ngliga. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00e5 v\u00e4rdefulla insikter fr\u00e5n dina Analytics-rapporter samtidigt som du respekterar dina anv\u00e4ndares data.<\/p>\n<p>Du kan kontrollera om du redan har detta alternativ tillg\u00e4ngligt i ditt Analytics-konto: Administration &gt; Datahantering &gt; Rapporteringsidentitet &gt; Blandad (Modellering b\u00f6r vara aktiv, annars f\u00e5r du en avisering om att det inte \u00e4r tillg\u00e4ngligt)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>F\u00f6r att vara ber\u00e4ttigad till maskininl\u00e4rning, GA4-egendom, b\u00f6r du uppfylla <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">dessa f\u00f6ruts\u00e4ttningar<\/span><\/span><\/a> f\u00f6rst.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Modellering av data GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Webbdesign och uppdateringar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">L\u00e5t oss klarg\u00f6ra en sak. Google \u00e4r INTE v\u00e5r fiende. Online-universumet blir mer transparent, anv\u00e4ndbart och respektfullt f\u00f6r alla anv\u00e4ndare i takt med att alla dessa regler och uppdateringar kommer ut.<\/p>\n<p data-renderer-start-pos=\"2701\">Vi kan ocks\u00e5 g\u00f6ra (inte medvetet, naturligtvis) saker inom v\u00e5r webbplats som kan orsaka problem.<\/p>\n<p data-renderer-start-pos=\"2810\">Betydande \u00e4ndringar i din webbplats design, layout eller funktionalitet kan ibland leda till minskningar i trafik och int\u00e4kter om de inte genomf\u00f6rs p\u00e5 r\u00e4tt s\u00e4tt.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Nyckell\u00f6sning:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Se till att \u00e4ndringarna som gjorts p\u00e5 era webbplatser uppfyller <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">googles b\u00e4sta metoder.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">Kontrollera status f\u00f6r din <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/sv\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">core web vitals<\/span> <\/a><\/span>f\u00f6re och efter att ha gjort \u00e4ndringar p\u00e5 din webbplats<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201cDes\u2026pa\u2026cito\u201d. Undvik att g\u00f6ra f\u00f6r m\u00e5nga \u00e4ndringar \u00e5t g\u00e5ngen, s\u00e5 att du kan uppt\u00e4cka problemet i tid.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">Fortfarande tvivel? Ingen fara.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Kontakta oss!<\/a><\/strong> <\/span>f\u00f6r personliga rekommendationer f\u00f6r att f\u00f6rb\u00e4ttra din int\u00e4kt och ranking. Vi \u00e4r ju trots allt Google Certified Publishing Partners <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\"\ud83d\ude0e\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\"\ud83d\ude0e\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/vad-hander-med-ga4-trafiken\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/vad-hander-med-ga4-trafiken\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T07:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_Unlocking-the-mystery-of-GA4-traffic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"What\u2019s happening to your GA4 traffic!? 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