{"id":8089,"date":"2024-01-16T10:26:30","date_gmt":"2024-01-16T09:26:30","guid":{"rendered":"https:\/\/refinery89.com\/?p=8089"},"modified":"2024-11-18T17:51:13","modified_gmt":"2024-11-18T16:51:13","slug":"krav-pa-hantering-av-samtycke-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/consent-management-requirement-for-publishers\/","title":{"rendered":"Nytt krav fr\u00e5n Google g\u00e4llande samtyckeshantering f\u00f6r utgivare"},"content":{"rendered":"

Googles nya krav p\u00e5 samtyckeshantering \u00e4r live: denna dag har kommit. <\/span><\/p>\n

Om du \u00e4r en Refinery89-utgivare och anv\u00e4nder v\u00e5r CMP b\u00f6r du inte oroa dig en sekund f\u00f6r dina annonser f\u00f6r EEA- och UK-trafik. Allt \u00e4r p\u00e5 plats och fungerar som vanligt, som v\u00e5r partner i CMP consentmanager.net<\/a> \u00e4r Google-certifierad. Om du d\u00e4remot anv\u00e4nder en annan CMP (kolla in <\/span>listan <\/span><\/a>av de certifierade CMP:erna f\u00f6r att hitta din<\/span>)<\/span><\/strong>, v\u00e4nligen kontakta oss omedelbart f\u00f6r att inte g\u00e5 miste om n\u00e5gra int\u00e4kter.<\/p>\n

L\u00e5t oss titta p\u00e5 de avg\u00f6rande detaljerna i dessa betydande f\u00f6r\u00e4ndringar.<\/p>\n

I nul\u00e4get, fr\u00e5n och med den 16 januari 2024, m\u00e5ste alla utgivare och utvecklare som anv\u00e4nder Googles AdSense, Ad Manager eller AdMob inf\u00f6ra en plattform f\u00f6r samtyckeshantering (CMP) som \u00e4r godk\u00e4nd av Google och uppfyller IAB:s Transparency and Consent Framework (TCF). Detta \u00e4r obligatoriskt f\u00f6r annonsleverans inom Europeiska ekonomiska samarbetsomr\u00e5det eller Storbritannien.<\/p>\n

Google-certifierad CMP \u00e4r obligatorisk<\/h1>\n

F\u00f6r annonsdistribution inom Europeiska ekonomiska samarbetsomr\u00e5det eller Storbritannien \u00e4r utgivare skyldiga att samarbeta med en CMP som har f\u00e5tt Googles certifiering. S\u00e5dana CMP:er utv\u00e4rderas av Google f\u00f6r efterlevnad av kriterier som fokuserar p\u00e5 TCF-efterlevnad. Googles CMP-utv\u00e4rderingar s\u00e4kerst\u00e4ller att de CMP:er som st\u00f6der v\u00e5r specifikation f\u00f6r ytterligare samtycke kan g\u00f6ra det p\u00e5 ett effektivt s\u00e4tt. En CMP som klarar Googles certifieringsutv\u00e4rdering kommer att listas bland v\u00e5ra Google-certifierade CMP:er.<\/p>\n

Brist p\u00e5 certifierad CMP<\/h2>\n

Om det saknas en certifierad CMP kommer endast ett begr\u00e4nsat antal programstyrda annonser att visas inom EES och\/eller Storbritannien. Trafik som g\u00e5r via en certifierad CMP kommer fortfarande att kunna visas antingen som personanpassade eller icke-personanpassade annonser (NPA). L\u00e4s mer om detta H\u00e4r.<\/a><\/p>\n

<\/h2>\n

Google-certifierade CMP:er.<\/h2>\n

Fr\u00e5n och med den 16 januari 2024 kommer alla partners som inte anv\u00e4nder en Google-certifierad CMP inte att kunna visa annonser f\u00f6r trafik fr\u00e5n EES och Storbritannien. Omv\u00e4nt kommer trafik via en Google-certifierad CMP att f\u00f6rbli ber\u00e4ttigad f\u00f6r b\u00e5de personaliserade och icke-personaliserade annonser (NPA).<\/p>\n

<\/h3>\n

Hantering av samtycke f\u00f6r utgivare av s\u00f6kannonser<\/h2>\n

Fr\u00e5n och med den 1 februari 2024 g\u00e4ller nya regler f\u00f6r samtyckeshantering f\u00f6r partners att anv\u00e4nda S\u00f6kannonser <\/span><\/span>f\u00f6rlagsprodukter<\/span> (AdSense f\u00f6r s\u00f6k, AdSense f\u00f6r dom\u00e4ner eller programmeringsbar s\u00f6kmotor). F\u00f6r att f\u00f6lja reglerna m\u00e5ste utgivare anv\u00e4nda en certifierad CMP som integreras med IAB Europes Transparency and Consent Framework f\u00f6r att samla in samtycke vid visning av annonser f\u00f6r anv\u00e4ndare i EES eller Storbritannien.<\/p>\n

N\u00e4r Google b\u00f6rjar till\u00e4mpa reglerna kommer f\u00f6ljande att intr\u00e4ffa. Om Google f\u00e5r en f\u00f6rfr\u00e5gan att visa en annons via Search Ads-systemet f\u00f6r anv\u00e4ndare i EES eller Storbritannien, och det inte anv\u00e4nds en CMP godk\u00e4nd av Google, kommer Google bara att visa annonser om det finns en ny parameter i annonsbeg\u00e4ran. Denna parameter (l\u00e4s mer om implementering av den nya parametern som kallas \u201cElv\u00e4rme<\/code>\u201dvia AdSense anpassade s\u00f6kannonser f\u00f6r webbutvecklarwebbplats<\/u><\/a>) m\u00e5ste visa att det finns tillst\u00e5nd att anv\u00e4nda en s\u00e4rskild typ av cookie och lokal lagring f\u00f6r b\u00e5da typerna av trafik \u2013 de som har godk\u00e4nt annonser och de som inte har det.<\/p>\n

Partners b\u00e4r juridiskt ansvar f\u00f6r sina verktyg f\u00f6r insamling av samtycke, inklusive anv\u00e4ndning av cookies och lokal lagring inom onlineannonsering.<\/p>\n

Partners som v\u00e4ljer den nya parametern ist\u00e4llet f\u00f6r en certifierad CMP kan uppleva minskade int\u00e4kter fr\u00e5n trafik fr\u00e5n EES och Storbritannien. Om varken en Google-certifierad TCF CMP eller den nya parametern anv\u00e4nds kommer v\u00e5ra Search Ads-utgivarprodukter inte att visa annonser.<\/p>\n

Milstolpar<\/h3>\n

Fr\u00e5n och med den 16 januari 2024<\/strong>Utgivare och utvecklare som anv\u00e4nder Google AdSense, Ad Manager eller AdMob m\u00e5ste anv\u00e4nda en Google-certifierad CMP som integreras med IAB:s TCF f\u00f6r att visa annonser i EES eller Storbritannien.<\/p>\n

Fr\u00e5n och med den 1 februari 2024:<\/strong> Implementering av nya CMP-krav b\u00f6rjar f\u00f6r publicister som anv\u00e4nder publiceringsprodukter f\u00f6r Search Ads. Granska kraven f\u00f6r samtyckeshantering f\u00f6r dessa produkter som beskrivits tidigare.<\/p>\n

Vad f\u00f6rlag b\u00f6r g\u00f6ra?<\/h2>\n

F\u00f6r utgivare som redan anv\u00e4nder en Google-certifierad CMP.<\/strong><\/p>\n

Ta en kaffe och gratulera dig sj\u00e4lv till det goda valet av CMP-leverant\u00f6r. Det g\u00e4ller f\u00f6r Refinery89-publicister som anv\u00e4nder consentmanager.net CMP.<\/p>\n

F\u00f6r utgivare med egna CMP:er. <\/strong><\/p>\n

Om du har en sj\u00e4lvhanterad CMP, utforska processen f\u00f6r att erh\u00e5lla certifiering f\u00f6r din CMP. Kontakta ocks\u00e5 din ad tech-partner f\u00f6r att byta till en Google-certifierad CMP.<\/p>\n

F\u00f6r utgivare som s\u00f6ker en CMP. <\/span><\/strong>\u00a0<\/span><\/p>\n

F\u00f6rlag b\u00f6r kontrollera med listan \u00f6ver certifierade CMP:er och h\u00e4r p\u00e5 Refinery89<\/a> vi har redan en l\u00f6sning som v\u00e4ntar p\u00e5 dig: i samarbete med <\/span><\/span>consentmanager.net<\/span><\/span><\/a> Vi tillhandah\u00e5ller inte bara Google-certifierade utan \u00e4ven TTDSG-, GDPR- och ePrivacy-kompatibla l\u00f6sningar. Du beh\u00f6ver inte leta l\u00e4ngre, vi har dig t\u00e4ckt. <\/span><\/span><\/p>\n

F\u00f6r utgivare som anv\u00e4nder Googles meddelanden om integritet och meddelanden om europeiska regleringar. <\/strong><\/p>\n

Utv\u00e4rdera vilken CMP-l\u00f6sning som \u00e4r mest l\u00e4mplig. Meddelandet om europeiska regler finns tillg\u00e4ngligt under fliken Sekretess & meddelanden f\u00f6r utgivare av Ad Manager, AdSense och AdMob. Det \u00e4r certifierat i enlighet med de nya TCF-kraven.<\/p>\n

F\u00f6r apputgivare: <\/span><\/strong>Tillsammans med webbplatsens CMP:er \u00e4r Refienry89 redo att erbjuda en SDK f\u00f6r User Messaging Platform (UMP) till app-utgivare med samma solida partnerskap<\/span><\/span>.<\/span><\/p>\n

Att t\u00e4nka p\u00e5:<\/h4>\n
    \n
  1. \n

    N\u00f6dv\u00e4ndigheten av regelefterlevnad<\/strong>Bristande efterlevnad kan leda till sv\u00e5righeter att servera annonser, vilket p\u00e5verkar annonsint\u00e4kterna.<\/p>\n<\/li>\n

  2. \n

    Potentiell p\u00e5verkan p\u00e5 annonsint\u00e4kterna<\/strong>Utgivare som inte f\u00f6ljer reglerna kan f\u00e5 begr\u00e4nsningar i annonsleveransen. Google kommer att inf\u00f6ra restriktioner f\u00f6r leverans av endast begr\u00e4nsade typer av annonser, vilket potentiellt kan minska deras annonsint\u00e4kter.<\/p>\n<\/li>\n

  3. \n

    Anv\u00e4ndarupplevelse och samtycke<\/strong>Med str\u00e4ngare krav p\u00e5 samtycke m\u00e5ste utgivare s\u00e4kerst\u00e4lla en smidig anv\u00e4ndarupplevelse d\u00e4r anv\u00e4ndare enkelt kan ge eller neka samtycke. L\u00e4s nyheterna om Avvisa cookies<\/a>.<\/p>\n<\/li>\n

  4. \n

    Anpassning till marknadsf\u00f6r\u00e4ndringar<\/strong>: Denna f\u00f6r\u00e4ndring speglar en bredare branschtrend mot \u00f6kad integritet och anv\u00e4ndarsamtycke inom digital annonsering. Publicister m\u00e5ste anpassa sig till dessa utvecklande standarder f\u00f6r att f\u00f6rbli konkurrenskraftiga och trov\u00e4rdiga p\u00e5 marknaden.<\/p>\n<\/li>\n

  5. \n

    \u00d6kad granskning av partners<\/strong>: F\u00f6rl\u00e4ggare m\u00e5ste noggrant v\u00e4lja sina annonsteknikpartners. De b\u00f6r se till att arbeta med enheter som f\u00f6ljer dessa nya standarder.<\/p>\n<\/li>\n<\/ol>\n

     <\/p>\n

    Som du ser, kokar allt i slut\u00e4ndan ner till att du v\u00e4ljer r\u00e4tt annonsteknikpartner.<\/p>\n

    Refinery89 \u00e4r ett Adtech-f\u00f6retag som tar hand om varenda publicist som arbetar med oss och ser till att annonser monetariseras, int\u00e4kterna v\u00e4xer och verksamheten g\u00e5r som vanligt.<\/p>\n

    Vill du l\u00e4mna alla bekymmer bakom dig och ansluta dig till v\u00e5r v\u00e4xande community av publicister? Vi \u00e4r bara en klicka bort<\/a>!<\/p>\n

    ","protected":false},"excerpt":{"rendered":"

    Google\u2019s new consent management requirements are live:\u00a0 this day has come. If you are a Refinery89 publisher and use our CMP you shouldn\u2019t worry a second about your ads for EEA and UK traffic. Everything is in place and working as usual, as our partner in CMP consentmanager.net is Google-certified. However, if you are using […]<\/p>\n","protected":false},"author":12,"featured_media":11992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97],"class_list":["post-8089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2"],"yoast_head":"\nNew Google consent management requirement for publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Google consent management requirement for publishers became effective on 16th of January. 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