{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"google-consent-mode-v2-att-panikera-eller-inte-panikera","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Google samtyckesl\u00e4ge v2: att f\u00e5 panik eller inte f\u00e5 panik?"},"content":{"rendered":"

Samtyckesl\u00e4get v2 \u00e4r ig\u00e5ng<\/h1>\n

S\u00e5 fort vi hade b\u00f6rjat v\u00e4nja oss vid att tredjepartscookies avskaffas kom nya nyheter fr\u00e5n Google. Fr\u00e5n och med Q1 2024 kommer Google att kr\u00e4va en uppdatering till Consent Mode v2, vilket inneb\u00e4r att en certifierad (av Google, uppenbarligen) CMP-plattform m\u00e5ste finnas f\u00f6r att samla in anv\u00e4ndares sp\u00e5rningsdata. Med tanke p\u00e5 avskaffandet av cookies \u00e4r detta inte f\u00f6rv\u00e5nande och kunde p\u00e5 s\u00e4tt och vis f\u00f6rv\u00e4ntas.<\/p>\n

 <\/p>\n

F\u00f6r bara en kort tid sedan h\u00f6ll vi v\u00e5r webbinarium<\/a> dedikerad exakt till \u00e4mnet insamling av tredjepartsdata, s\u00e5 vi riktade naturligtvis denna fr\u00e5ga till v\u00e5r g\u00e4sttalare Jan Winkler VD f\u00f6r consentmanager.net<\/a>. H\u00e4r \u00e4r vad vi l\u00e4rde oss av en av de mest erk\u00e4nda experterna inom omr\u00e5det.<\/p>\n

 <\/p>\n

 <\/p>\n

Samtyckesl\u00e4ge v2. Allt vi beh\u00f6ver \u00e4r CMP.<\/h2>\n

 <\/p>\n

En kort introduktion. Googles samtyckesl\u00e4ge \u00e4r ett s\u00e4tt f\u00f6r Google att ta emot en samtyckessignal fr\u00e5n din webbplats. I grund och botten g\u00f6r det det m\u00f6jligt f\u00f6r dig att avg\u00f6ra om dina bes\u00f6kare p\u00e5 webbplatsen har samtyckt till att Google anv\u00e4nder deras personliga information f\u00f6r annonserings\u00e4ndam\u00e5l, inklusive sp\u00e5rning och anpassning.<\/p>\n

S\u00e5 anv\u00e4ndare kan l\u00e5ta Google l\u00e4sa deras information eller blockera det. D\u00e5 Google \u00e4r den huvudsakliga grindvakten enligt DMA (Digitala marknadslagen<\/a>den har h\u00e4vst\u00e5ngseffekt och f\u00f6rs\u00f6ker ta itu med problemet med delning av personlig information i samtyckesl\u00e4get, vilket s\u00e4kerst\u00e4ller att anv\u00e4ndare till\u00e5ter Google att sp\u00e5ra och m\u00e4ta dem.<\/p>\n

Just nu spelar det ingen roll f\u00f6r utgivare om de har en professionell CMP installerad.<\/span> Dock, med b\u00f6rjan i mars 2024 kommer Google att tvinga utgivare att anv\u00e4nda ett samtyckesl\u00e4ge med den Google-certifierade CMP:n. Om de vill forts\u00e4tta anv\u00e4nda Googles verktyg (AdSense, GA4, Google Tag Manager, etc.) vill s\u00e4ga. S\u00e5, den stora utmaningen h\u00e4r: webbplatser kommer inte att kunna anv\u00e4nda gratis CMP:er med \u00f6ppen k\u00e4llkod utan kommer att beh\u00f6va professionella verktyg om de vill forts\u00e4tta sp\u00e5ra och analysera anv\u00e4ndarbeteenden.<\/p>\n

Framg\u00e5ngsrik annonsering bygger p\u00e5 noggranna resultatm\u00e4tningar. Utan samtycke riskerar annons\u00f6rer att f\u00f6rlora 30\u201360 % av sina data, d\u00e4r omfattningen varierar mellan olika branscher. D\u00e4rf\u00f6r \u00e4r det avg\u00f6rande f\u00f6r f\u00f6retag som vill forts\u00e4tta anv\u00e4nda Google Ads i sin marknadsf\u00f6ring p\u00e5 EES-marknaderna att implementera eller uppdatera CMP till Consent Mode v2.<\/p>\n

Vad ska jag g\u00f6ra ang\u00e5ende samtyckesl\u00e4ge v2?<\/h2>\n

 <\/p>\n

Om du redan har g\u00e5tt med i familjen av Refinery89:s publicister och \u00f6verg\u00e5tt till v\u00e5r CMP beh\u00f6ver du inte oroa dig, gl\u00f6m bara den h\u00e4r artikeln helt och h\u00e5llet och ta en \u00f6l, vi har redan tagit hand om allt. Vi inkluderar denna avg\u00f6rande uppdatering, liksom alla andra uppdateringar, \u00e4ven mindre betydelsefulla, i den CMP vi tillhandah\u00e5ller, s\u00e5 att v\u00e5ra publicister kan fokusera p\u00e5 det som \u00e4r viktigt: att leva sina liv, medan vi samtycker till anv\u00e4ndare och tj\u00e4nar pengar p\u00e5 annonser.<\/p>\n

Om du inte \u00e4r med oss \u00e4n kontakta oss<\/a> f\u00f6r att komma i form till mars 2024!<\/p>","protected":false},"excerpt":{"rendered":"

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"\nGoogle Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users' tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/google-consent-mode-v2-att-panikera-eller-inte-panikera\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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