{"id":7788,"date":"2023-11-29T15:18:32","date_gmt":"2023-11-29T14:18:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7788"},"modified":"2024-11-18T17:41:34","modified_gmt":"2024-11-18T16:41:34","slug":"viktiga-trender-inom-konsumentbeteende-att-bevaka-2024","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/key-consumer-behavior-trends-to-watch-in-2024\/","title":{"rendered":"Viktiga konsumentbeteendetrender att bevaka 2024"},"content":{"rendered":"<p>\u00c5r 2024 st\u00e5r f\u00f6r d\u00f6rren och det \u00e4r ett perfekt tillf\u00e4lle att titta p\u00e5 de viktigaste konsumentbeteendetrender som kommer att forma annonseringen under den kommande m\u00e5naden. Vi har g\u00e5tt igenom olika rapporter fr\u00e5n ansedda forskningsf\u00f6retag f\u00f6r att lyfta fram insikter som kan vara anv\u00e4ndbara f\u00f6r publicisters inneh\u00e5lls- och annonseringsskapande.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Att prioritera kvalitet framf\u00f6r kvantitet och str\u00e4va efter l\u00e5ngsiktighet.<\/h4>\n<p>Inf\u00f6r en levnadskostnadskris v\u00e4rderar konsumenter i allt h\u00f6gre grad kvalitet framf\u00f6r kvantitet. Denna f\u00f6r\u00e4ndring inneb\u00e4r en r\u00f6relse bort fr\u00e5n slit-och-sl\u00e4ng-produkter och snabbmode mot l\u00e5ngvariga, premiumprodukter. Varum\u00e4rken som betonar h\u00e5llbarhet och v\u00e4rde i sina produkter kommer sannolikt att resonera mer med den skiftande konsumentinst\u00e4llningen. Att handla second hand \u00e4r en v\u00e4xande trend \u00f6ver hela v\u00e4rlden. Spendera mer per vara, men k\u00f6p mindre i l\u00e4ngden.<\/p>\n<p>Konsumenterna blir ocks\u00e5 mer realistiska i sin jakt p\u00e5 v\u00e4rde och f\u00f6rv\u00e4ntar sig framf\u00f6r allt funktionalitet. Varum\u00e4rken som konsekvent levererar funktionellt v\u00e4rde och betonar tillf\u00f6rlitlighet och f\u00f6rtroende i sitt budskap kommer att resonera mer med konsumenterna.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7790 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/1-min.jpg\" alt=\"konsumentbeteende\" width=\"582\" height=\"196\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/1-min.jpg 582w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/1-min-300x101.jpg 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Varum\u00e4rken omdefinierar sin relation med konsumenterna, prioriterar funktionalitet i k\u00e4rnan av sitt budskap och s\u00e4kerst\u00e4ller tillf\u00f6rlitligheten, f\u00f6rtroendet och \u00e4ktheten i sin identitet.<\/p>\n<p>Att k\u00f6pa second hand \u00e4r en v\u00e4xande och alltmer popul\u00e4r trend, tillsammans med en global omst\u00e4llning mot att v\u00e4rdera kvalitet och h\u00e5llbart medveten konsumtion.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7791 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/2-min.jpg\" alt=\"konsumentbeteende\" width=\"1008\" height=\"751\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/2-min.jpg 1008w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/2-min-300x224.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/2-min-768x572.jpg 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Den etiska spenderarens uppg\u00e5ng<\/h4>\n<p>H\u00e5llbarhet och etiska \u00f6verv\u00e4ganden \u00e4r inte l\u00e4ngre perifera fr\u00e5gor f\u00f6r konsumenter; de \u00e4r centrala f\u00f6r k\u00f6pbeslut. Sparsamhet \u00e4r en v\u00e4xande trend \u00f6ver hela v\u00e4rlden. \u00c5r 2024 ser vi en robust trend d\u00e4r konsumenter f\u00f6redrar milj\u00f6v\u00e4nliga varum\u00e4rken, \u00e4ven mitt i ekonomiska utmaningar. Varum\u00e4rken som genuint investerar i h\u00e5llbara metoder och transparent kommunicerar sina anstr\u00e4ngningar kommer att vinna gunst hos den moderna, socialt medvetna konsumenten.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Personifiera eller g\u00e5 \u00e5t skogen<\/h4>\n<p>Tiderna av reklam som passar alla \u00e4r f\u00f6rbi. \u00c5r 2024 st\u00e5r personaliserat inneh\u00e5ll och upplevelser i centrum, d\u00e4r konsumenter visar en vilja att dela data i utbyte mot skr\u00e4ddarsydda tj\u00e4nster. Varum\u00e4rken som beh\u00e4rskar konsten av personaliserad marknadsf\u00f6ring kommer sannolikt att f\u00e5nga den moderna konsumentens uppm\u00e4rksamhet.<\/p>\n<p>Allm\u00e4nna konsumenttrender \u00e4r att m\u00e4nniskor blir mindre irriterade av personliga annonsrekommendationer och mer ben\u00e4gna att dela sina personuppgifter.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7792 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/3-min.jpg\" alt=\"konsumentbeteende\" width=\"915\" height=\"785\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/3-min.jpg 915w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/3-min-300x257.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/3-min-768x659.jpg 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Detta v\u00e4cker en fr\u00e5ga om avvecklingen av tredjepartscookies som kommer 2024. Vi kommer att utforska detta br\u00e4nnande \u00e4mne under v\u00e5rt webbinarium (l\u00e4nk) den 5 december klockan 11.00. Missa inte m\u00f6jligheten att l\u00e4ra dig mer!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Influencers som betrodda r\u00f6ster<\/h4>\n<p>Influencers forts\u00e4tter att ut\u00f6va ett betydande inflytande \u00f6ver konsumenternas beslut. Produktrekommendationer fr\u00e5n popul\u00e4ra inneh\u00e5llsskapare leder oftare till f\u00f6rs\u00e4ljning, vilket visar p\u00e5 det f\u00f6rtroende och den relation de har byggt upp med sin publik, samtidigt som f\u00f6rtroendet f\u00f6r kundrecensioner minskar. Det m\u00e4rks en tydlig nedg\u00e5ng i konsumenternas f\u00f6rtroende f\u00f6r kundrecensioner, med oro kring \u00e4ktheten och \u00f6kningen av automatiserade omd\u00f6men. Denna f\u00f6r\u00e4ndring g\u00f6r personliga rekommendationer och influencers rekommendationer mer effektiva \u00e4n n\u00e5gonsin. \u00d6ver 60% av de amerikanska konsumenterna tyckte att kundrecensioner var till hj\u00e4lp 2019, vilket sj\u00f6nk till cirka 40% 2023. Personanpassad reklam kommer att vara avg\u00f6rande 2024. En trend som \u00e4r konsekvent \u00f6ver hela v\u00e4rlden.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7793 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/4-min.jpg\" alt=\"konsumentbeteende\" width=\"948\" height=\"784\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/4-min.jpg 948w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/4-min-300x248.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/4-min-768x635.jpg 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla <a href=\"https:\/\/www.statista.com\/page\/consumer-trends-2024-ons\">Statista<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Att omfamna den m\u00e4nskliga touchen i en teknikdriven v\u00e4rld<\/h4>\n<p>I takt med att tekniken forts\u00e4tter att utvecklas \u00f6kar uppskattningen f\u00f6r det som g\u00f6r oss unikt m\u00e4nskliga \u2013 k\u00e4nslor, empati och kreativitet. Varum\u00e4rken som kan kombinera teknisk effektivitet med en m\u00e4nsklig touch kommer att sticka ut.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7794 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/5-min.jpg\" alt=\"konsumentbeteende\" width=\"505\" height=\"536\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/5-min.jpg 505w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/5-min-283x300.jpg 283w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I takt med att den f\u00f6rteknologiska v\u00e4rlden blir alltmer avl\u00e4gsen drabbas \u00e4ven yngre generationer av nostalgi f\u00f6r det gamla goa. Framv\u00e4xande nostalgi \u00e4r ett kraftfullt verktyg som varum\u00e4rken kan utnyttja. Produkter som kan ingjuta denna k\u00e4nsla av nostalgi, genom att betona den m\u00e4nskliga aspekten i sina erbjudanden, kommer sannolikt att ber\u00f6ra konsumenterna.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7795 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/6-min-1024x456.jpg\" alt=\"konsumentbeteende\" width=\"800\" height=\"356\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/6-min-1024x456.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/6-min-300x134.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/6-min-768x342.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/6-min.jpg 1420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Ansvarsskyldighet i klimatarbetet<\/h4>\n<p>Konsumentbeteendet visar att alla blir alltmer oroade \u00f6ver varum\u00e4rkens engagemang i h\u00e5llbarhetsm\u00e5l. Transparens och genuint arbete f\u00f6r att p\u00e5 allvar ta itu med milj\u00f6fr\u00e5gor blir avg\u00f6rande f\u00f6r att varum\u00e4rken ska beh\u00e5lla konsumenternas f\u00f6rtroende och relevans.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7796 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/7-min-1024x456.jpg\" alt=\"konsumentbeteende\" width=\"800\" height=\"356\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/7-min-1024x456.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/7-min-300x134.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/7-min-768x342.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/7-min.jpg 1382w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla <a href=\"https:\/\/insights.mintel.com\/rs\/193-JGD-439\/images\/Mintel_2024_Global_Consumer_Trends_English.pdf?mkt_tok=MTkzLUpHRC00MzkAAAGPsF1gwcVee9gmrdSbGXaisT_tZvRdxwrFVjjMRa-BMvb_5w_gyUTnlOZV4TTpmQi7Z8z3yC__Sw_jFh3ycshTenpPuN2YXnxxD6uG5WcVwghh\">Mintel<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>F\u00f6rtroendet f\u00f6r nyheter sjunker<\/h4>\n<p>Det globala f\u00f6rtroendet f\u00f6r nyheters korrekthet minskar. Denna trend drivs av den \u00f6kande populariteten f\u00f6r sociala medier som nyhetsk\u00e4lla, d\u00e4r overifierad information \u00e4r lika utbredd som l\u00f6nnsirap i Kanada. D\u00e4rtill bidrar v\u00e4xande oro f\u00f6r AI:s potentiella missbruk i spridningen av desinformation.<\/p>\n<p>F\u00f6rlag b\u00f6r ta itu med dessa problem omedelbart n\u00e4r de skapar sin inneh\u00e5llsstrategi f\u00f6r 2024 och arbeta kring AI-genererade texter. Ta en titt p\u00e5 vad man b\u00f6r och inte b\u00f6r g\u00f6ra n\u00e4r man anv\u00e4nder ChatGPT i programmatisk [annonsering\/inneh\u00e5llshantering \u2013 beroende p\u00e5 kontext].<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7797 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-1024x903.jpg\" alt=\"konsumentbeteende\" width=\"800\" height=\"705\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-1024x903.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-300x265.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-768x677.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-1536x1355.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/8-min-2048x1806.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Babyboomarnas outnyttjade potential<\/h4>\n<p>Babyboomers utg\u00f6r ett v\u00e4xande marknadssegment som ofta f\u00f6rbises till f\u00f6rm\u00e5n f\u00f6r yngre konsumenter. Varum\u00e4rken som p\u00e5 ett autentiskt s\u00e4tt speglar och tillgodoser denna m\u00e5lgrupps intressen och livsstil kan ta sig in p\u00e5 en l\u00f6nsam marknad. Enligt en unders\u00f6kning fr\u00e5n CreativeX f\u00f6rekommer majoriteten av \u00e4ldre personer i reklam i familje- eller hemmilj\u00f6er, och endast 11 procent visas i yrkesm\u00e4ssiga sammanhang.<\/p>\n<p>Detta inneb\u00e4r att annons\u00f6rerna inte n\u00e5r de 241 000 personer i \u00e5ldersgruppen babyboomers som \u00e4r yrkesverksamma och beskriver sig sj\u00e4lva som karri\u00e4rinriktade, de 351 000 personer i samma \u00e5ldersgrupp som handlar mat och s\u00e4ger att de gillar att utforska v\u00e4rlden, eller de 311 000 personer i samma \u00e5ldersgrupp som k\u00f6per kl\u00e4der och \u00e4r intresserade av liveevenemang.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7798 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-1024x756.jpg\" alt=\"konsumentbeteende\" width=\"800\" height=\"591\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-1024x756.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-300x221.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-768x567.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-1536x1134.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/9-min-2048x1512.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cDe \u00e4ldre generationerna\u201d blomstrar p\u00e5 sociala medier, och de har mycket att erbjuda. Trots kriserna \u00e4r siffrorna h\u00e4pnadsv\u00e4ckande: 431 procent av de sparande babyboomersna tror att deras nuvarande tillg\u00e5ngar skulle t\u00e4cka deras grundl\u00e4ggande levnadskostnader i minst sex m\u00e5nader, j\u00e4mf\u00f6rt med 181 procent av generation Z.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7799 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-1024x896.jpg\" alt=\"konsumentbeteende\" width=\"800\" height=\"700\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-1024x896.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-300x263.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-768x672.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-1536x1344.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2023\/11\/10-min-2048x1793.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>K\u00e4lla <a href=\"https:\/\/www.gwi.com\/connecting-the-dots?utm_campaign=FY24_CC_ALL_GL_CTD&amp;utm_source=email&amp;utm_medium=adweek&amp;utm_term=nov152023&amp;utm_content=fy2411_adweek_contentsyndication_ctd2024#pick-a-trend\">GWI<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>N\u00e4r vi n\u00e4rmar oss 2024 understryker dessa trender en grundl\u00e4ggande f\u00f6r\u00e4ndring i konsumentbeteendet. Varum\u00e4rken som kan anpassa sig och erbjuda \u00e4kthet, personalisering, h\u00e5llbarhet och en m\u00e4nsklig touch kommer att frodas i den f\u00f6r\u00e4nderliga milj\u00f6n.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\">N\u00e5 fram<\/a> f\u00f6r att ansluta dig till v\u00e5r v\u00e4xande community av utgivare under 2024 och b\u00f6rja tj\u00e4na pengar p\u00e5 dina annonser<\/p>","protected":false},"excerpt":{"rendered":"<p>The 2024 is right around the corner and it is a perfect moment to look at the key consumer behavior trends that will shape advertising in the month to come. We went through various reports provided by reputable research companies to highlight insights that can stand useful for publishers&#8217; content and advertisement creation. &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[95,93],"class_list":["post-7788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-advertising","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Consumer Behavior Trends to Watch in 2024 | Refinery89<\/title>\n<meta name=\"description\" content=\"We look at consumer behavior trends provided by reputable research companies to highlight insights that will shape advertising in 2024.\" \/>\n<meta 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