{"id":7364,"date":"2023-11-16T17:03:43","date_gmt":"2023-11-16T16:03:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=7364"},"modified":"2024-06-14T11:02:24","modified_gmt":"2024-06-14T09:02:24","slug":"5-saker-man-bor-undvika-nar-man-anvander-chatgpt-inom-programmatisk-annonsering","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/5-donts-of-chatgpt-in-programmatic-advertising\/","title":{"rendered":"5 saker man inte ska g\u00f6ra med ChatGPT inom programmatisk annonsering"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Vad inneb\u00e4r AI-chattbottar som ChatGPT f\u00f6r programmatisk annonsering?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">AI \u00e4r en v\u00e4sentlig del av programmatisk annonsering som hj\u00e4lper utgivare och annons\u00f6rer att optimera sina kampanjer f\u00f6r h\u00f6gre prestanda p\u00e5 SSP- och DSP-sidan. Maskininl\u00e4rningsmodeller som drivs av AI bearbetar stora datam\u00e4ngder om anv\u00e4ndarnas beteende och hj\u00e4lper till att rikta in relevanta m\u00e5lgrupper, s\u00e5 AI inom programmatisk annonsering \u00e4r lika nytt som f\u00f6rra \u00e5rets sn\u00f6. <\/span><span style=\"font-weight: 400;\">Men ChatGPT kom som en fullst\u00e4ndig game-changer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e4r \u00e4r n\u00e5gra intressanta fakta:\u00a0<\/span><\/p>\n<p><b>Facebook <\/b><span style=\"font-weight: 400;\">n\u00e5dde 1 miljon anv\u00e4ndare i <\/span><b>10 m\u00e5nader<\/b><\/p>\n<p><b>Twitter<\/b><span style=\"font-weight: 400;\"> beh\u00f6vs <\/span><b>2 \u00e5r<\/b><span style=\"font-weight: 400;\"> att n\u00e5 miljonstrecket<\/span><\/p>\n<p><b>Instagram<\/b><span style=\"font-weight: 400;\"> v\u00e4xte till punkten i <\/span><b>2,5 m\u00e5nader<\/b><\/p>\n<p><b>TicToc<\/b><span style=\"font-weight: 400;\">, vad g\u00e4ller p\u00e5 senare tid, var den mest framg\u00e5ngsrika och n\u00e5dde <\/span><b>100 miljoner<\/b><span style=\"font-weight: 400;\"> p\u00e5 bara 200 dagar<\/span><\/p>\n<p><b>ChatGPT<\/b><span style=\"font-weight: 400;\"> sl\u00e5r allt annat \u2013 att n\u00e5 miljonstrecket p\u00e5 bara <\/span><b>5 dagar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/chart\/29174\/time-to-one-million-users\/\">K\u00e4lla<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00c4ven om de heta diskussionerna om huruvida man ska anv\u00e4nda ChatGPT f\u00f6r att skapa inneh\u00e5ll eller inte sv\u00e4nger fram och tillbaka som en gungbr\u00e4da, \u00e4r en sak helt klar: vi kan inte bortse fr\u00e5n att detta verktyg underl\u00e4ttar arbetet f\u00f6r marknadsf\u00f6rare. F\u00f6rutsatt att det anv\u00e4nds p\u00e5 r\u00e4tt s\u00e4tt, f\u00f6rst\u00e5s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e4rskilt inom programmatisk annonsering p\u00e5skyndar ChatGPT arbetet med att skapa och optimera inneh\u00e5ll och annonser, samtidigt som det bidrar med kreativa id\u00e9er f\u00f6r mer personanpassade annonser. \u00c4ven om det finns en obestridlig potential i att anv\u00e4nda ChatGPT f\u00f6r vissa uppgifter, finns det viktiga omr\u00e5den inom programmatisk annonsering d\u00e4r det kanske inte \u00e4r den b\u00e4sta l\u00f6sningen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e5t oss prata om vad man inte ska g\u00f6ra och f\u00f6r en g\u00e5ngs skull dra l\u00e4rdom av andras misstag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Anv\u00e4nd inte ChatGPT f\u00f6r webbplatsoptimering<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Webbplatsoptimering \u00e4r en m\u00e5ngfacetterad process som inneb\u00e4r att man f\u00f6rb\u00e4ttrar Core Web Vitals, h\u00f6jer anv\u00e4ndarupplevelsen, s\u00e4kerst\u00e4ller optimal funktionalitet p\u00e5 webbplatsen och skapar v\u00e4rdefullt inneh\u00e5ll. Dessa uppgifter kr\u00e4ver kontinuerliga tester, justeringar och dataanalys. ChatGPT \u00e4r utm\u00e4rkt f\u00f6r textgenerering, men kan inte p\u00e5 ett korrekt s\u00e4tt j\u00e4mf\u00f6ra de tekniska aspekterna av webbplatsoptimering, f\u00f6rb\u00e4ttra anv\u00e4ndarupplevelsen eller utv\u00e4rdera inneh\u00e5llets v\u00e4rde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Anv\u00e4nd inte ChatGPT f\u00f6r att g\u00f6ra en konkurrentanalys<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Konkurrentanalys \u00e4r en avg\u00f6rande del av en digital marknadsf\u00f6rares vardag. Att h\u00e5lla koll p\u00e5 alla trender, strategier och innovationer som konkurrenterna anv\u00e4nder eller utvecklar kan ibland vara skillnaden mellan att beh\u00e5lla sin position eller att se avkastningen p\u00e5 investeringen rasa. Tyv\u00e4rr kan denna betungande uppgift inte delegeras, eftersom konkurrentanalys inneb\u00e4r datainsamling i realtid, tolkning av aktuella marknadstrender och strategisk planering. \u00c4ven om ChatGPT besitter omfattande historisk kunskap kan det inte f\u00e5 tillg\u00e5ng till realtidsdata, vilket g\u00f6r det ol\u00e4mpligt f\u00f6r en aktuell och omfattande konkurrentanalys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">L\u00e5t inte ChatGPT organisera strukturen p\u00e5 ditt Google Ads-konto<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Att utforma en effektiv kontostruktur i Google Ads \u00e4r avg\u00f6rande f\u00f6r en framg\u00e5ngsrik PPC-kampanj. Detta kr\u00e4ver en djupg\u00e5ende f\u00f6rst\u00e5else f\u00f6r dina aff\u00e4rsm\u00e5l, m\u00e5lgrupp och marknadsf\u00f6ringsm\u00e5l. \u00c4ven om ChatGPT kan ge allm\u00e4nna r\u00e5d, hanteras nyanserna och komplexiteten i PPC-kampanjer b\u00e4st av m\u00e4nsklig expertis eller specialiserade PPC-verktyg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Anv\u00e4nd det inte f\u00f6r rapportering och analys<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Datadrivna beslut \u00e4r grunden f\u00f6r framg\u00e5ngsrik programmatisk annonsering. Rapportering och analys kr\u00e4ver inte bara datainsamling utan \u00e4ven tolkning, insikter och praktiska rekommendationer. ChatGPT \u00e4r inte utrustat f\u00f6r att tillhandah\u00e5lla dataanalys i realtid och kan inte heller sammanst\u00e4lla insikter fr\u00e5n flera datak\u00e4llor. F\u00f6r praktiska insikter b\u00f6r du v\u00e4nda dig till specialiserade analysverktyg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Be inte om rekommendationer om marknadsf\u00f6ringsstrategier<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En marknadsf\u00f6ringsstrategi \u00e4r inte en mall som passar alla. Den skr\u00e4ddarsys efter organisationens unika m\u00e5l, utmaningar och marknadsposition. ChatGPT kan visserligen dela med sig av allm\u00e4nna marknadsf\u00f6ringstips, men kan inte f\u00f6rst\u00e5 de unika utmaningarna och nyanserna i varje enskilt f\u00f6retag, vilket g\u00f6r m\u00e4nsklig expertis oumb\u00e4rlig p\u00e5 detta omr\u00e5de.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Anv\u00e4nd inte det f\u00f6r s\u00f6kordsanalys<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S\u00f6kordsanalys i realtid \u00e4r avg\u00f6rande f\u00f6r programmatisk annonsering. \u00c4ven om ChatGPT kan f\u00f6resl\u00e5 s\u00f6kord utifr\u00e5n sin omfattande databas, kr\u00e4ver en gedigen s\u00f6kordsanalys realtidsdata, trendanalys och en djupg\u00e5ende f\u00f6rst\u00e5else f\u00f6r s\u00f6kintentionen. Anv\u00e4nd d\u00e4rf\u00f6r specialiserade verktyg f\u00f6r s\u00f6kordsanalys f\u00f6r detta \u00e4ndam\u00e5l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">H\u00e5ll dig till inneh\u00e5ll och text n\u00e4r du anv\u00e4nder ChatGPT<\/span><\/h3>\n<p><b>Skapa texter till dina marknadsf\u00f6ringsmaterial<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Det \u00e4r h\u00e4r ChatGPT verkligen utm\u00e4rker sig. Oavsett om du beh\u00f6ver \u00f6vertygande reklamtexter, f\u00e4ngslande produktbeskrivningar eller engagerande e-postinneh\u00e5ll kan ChatGPT skapa texter som tilltalar din m\u00e5lgrupp, vilket sparar tid och kan \u00f6ka effektiviteten i din kampanj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Id\u00e9generering f\u00f6r inneh\u00e5ll<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Har du sv\u00e5rt att komma p\u00e5 nya id\u00e9er? ChatGPT kan fungera som en brainstormingpartner som f\u00f6resl\u00e5r \u00e4mnen och rubriker och till och med hj\u00e4lper till att strukturera inneh\u00e5llet. Med lite v\u00e4gledning kan du f\u00e5 en uppsj\u00f6 av inneh\u00e5llsid\u00e9er direkt till hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Perfekt f\u00f6r annonsoptimering<\/span><\/h3>\n<p><b>Strategi f\u00f6r programmatisk annonsering<\/b><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f6r en \u00f6vergripande inblick i programmatisk annonsering baserad p\u00e5 historiska data och trender kan ChatGPT verkligen ge viss v\u00e4gledning. Det kan dela med sig av allm\u00e4nna b\u00e4sta praxis, fallgropar man b\u00f6r undvika och kanske till och med n\u00e5gra innovativa id\u00e9er som bygger p\u00e5 dess omfattande databas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Olika annonsformat.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT kan bidra avsev\u00e4rt till att integreras i en rad olika annonsformat<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Banners i appen<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Banners i appar \u00e4r fortfarande en mycket popul\u00e4r form av mobilannonsering. Dessa banners kan riktas till anv\u00e4ndare utifr\u00e5n olika kriterier i kombination med ChatGPT, vilket kan \u00f6ka annonsernas personalisering.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Videoreklam<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Videor har alltid st\u00e5tt i rampljuset som annonsmedium. I kombination med ChatGPT kan videoreklam f\u00f6rvandlas till mer interaktiva upplevelser \u2013 t\u00e4nk dig interaktiva annonsspel med valm\u00f6jligheter i flera riktningar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Integrerade annonser<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Med native-annonser kan ChatGPT bli en banbrytande faktor som \u00f6kar deras relevans. Eftersom neurala n\u00e4tverk h\u00e4mtar information fr\u00e5n enorma datam\u00e4ngder kan de potentiellt anpassa sig till vilken plattform som helst p\u00e5 ett mer skickligt s\u00e4tt \u00e4n m\u00e4nniskor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>CTV (Connected TV) Reklam<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CTV-annonser, som visas via streamingplattformar p\u00e5 enheter anslutna till internet, utg\u00f6r en bro till den digitalt kunniga publiken. I och med \u00f6verg\u00e5ngen fr\u00e5n traditionell TV till streaming har annons\u00f6rerna en gyllene m\u00f6jlighet att n\u00e5 denna m\u00e5lgrupp via programmatiska CTV-plattformar. Genom att kombinera ChatGPT med CTV-annonser kan man skapa extremt riktade och interaktiva annonsupplevelser.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">AI:s f\u00f6rm\u00e5ga att omforma reklamv\u00e4rlden \u00e4r tydligare \u00e4n n\u00e5gonsin. Den f\u00f6renklar strategierna och omdefinierar hur marknadsf\u00f6ringen bedrivs. Tack vare sin omfattande r\u00e4ckvidd inom reklamv\u00e4rlden ser AI till att annons\u00f6rerna kan maximera avkastningen p\u00e5 sina investeringar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT \u00e4r ett tydligt bevis p\u00e5 denna utveckling och symboliserar den f\u00f6rest\u00e5ende f\u00f6r\u00e4ndringsv\u00e5gen. Det \u00e4r en kraft som kr\u00e4ver uppm\u00e4rksamhet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Kan du hitta de st\u00e4llen d\u00e4r vi anv\u00e4nde ChatGPT? <span data-emoji-id=\"1f643\" data-emoji-short-name=\":upside_down:\" data-emoji-text=\"?\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image confluence-ssr-app-9fkst0\" title=\":uppochnerv\u00e4nd:\" role=\"img\" data-testid=\"image-emoji-:upside_down:\" data-emoji-type=\"image\" aria-label=\":uppochnerv\u00e4nd:\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f643.png\" alt=\":uppochnerv\u00e4nd:\" width=\"20\" height=\"20\" data-emoji-short-name=\":upside_down:\" data-emoji-id=\"1f643\" data-emoji-text=\"?\" \/><\/span><\/span>\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What do AI chatbots like ChatGPT mean for programmatic advertising?\u00a0 \u00a0AI is an essential part of programmatic advertising that helps publishers and advertisers optimize their campaigns for higher performance on the SSP and DSP sides. Machine learning models powered by AI process big data on users&#8217; behavior and help target relevant audiences, so AI in [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[61,24,34],"class_list":["post-7364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-chatgpt","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT in Programmatic Advertising: 5 Don\u2019ts | Refinery89<\/title>\n<meta name=\"description\" content=\"ChatGPT in programmatic advertising is used for content and advertisement creation and optimization, providing ideas for personalized ads.\" \/>\n<meta name=\"robots\" content=\"index, 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