{"id":6536,"date":"2023-10-30T15:01:10","date_gmt":"2023-10-30T14:01:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=6536"},"modified":"2023-10-31T13:19:49","modified_gmt":"2023-10-31T12:19:49","slug":"header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","title":{"rendered":"header bidding k\u00e4rnan i programmatisk annonsering enkelt f\u00f6rklarat"},"content":{"rendered":"<p data-renderer-start-pos=\"326\">Du har f\u00f6rmodligen upprepade g\u00e5nger st\u00f6tt p\u00e5 termen \u2018header bidding\u2019 n\u00e4r du l\u00e4st artiklar om programmatisk annonsering, men du kanske fortfarande har den d\u00e4r pirrande k\u00e4nslan av att du inte riktigt f\u00f6rst\u00e5r den helt. <span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image confluence-ssr-app-9fkst0\" title=\":face_with_raised_eyebrow:\" role=\"img\" data-testid=\"image-emoji-:face_with_raised_eyebrow:\" data-emoji-type=\"image\" aria-label=\":face_with_raised_eyebrow:\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/32x32\/1f928.png\" alt=\":face_with_raised_eyebrow:\" width=\"20\" height=\"20\" data-emoji-short-name=\":face_with_raised_eyebrow:\" data-emoji-id=\"1f928\" data-emoji-text=\"?\" \/><\/span> Vi f\u00f6rst\u00e5r dig! V\u00e5ra b\u00e4sta Refinery89-experter finns h\u00e4r f\u00f6r att guida dig genom djungeln av header bidding och dess implikationer.<\/p>\n<p data-renderer-start-pos=\"671\">S\u00e5, l\u00e5t oss s\u00e4tta ig\u00e5ng.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Header-Bidding-Explained:-The-Mechanism-and-Dynamics\" data-renderer-start-pos=\"701\"><strong data-renderer-mark=\"true\">Headerbjudande<\/strong><strong data-renderer-mark=\"true\"> F\u00f6rklarat: Mekanismen och dynamiken<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"757\">Header bidding \u00e4r en teknik som till\u00e5ter flera annonsexchanges att buda p\u00e5 en annonsplats i en utgivares lager innan annonsservern laddas. Denna realtidsprocess kontrasterar mot den traditionella waterfall-modellen, d\u00e4r annonsf\u00f6rfr\u00e5gningar skickas en och en. Genom samtidiga bud fr\u00e5n olika efterfr\u00e5gek\u00e4llor j\u00e4mnar den ut spelplanen och genomf\u00f6r en konkurrenskraftig auktion. Denna konkurrens resulterar i en h\u00f6gre avkastning f\u00f6r varje visning som en annons kan samla in, vilket s\u00e4kerst\u00e4ller att utgivarens annonslager monet\u00e4riseras till sitt optimala v\u00e4rde.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"The-Crux-for-Publishers-and-Advertisers\" data-renderer-start-pos=\"1625\"><strong data-renderer-mark=\"true\">Grunden f\u00f6r <\/strong><strong data-renderer-mark=\"true\">Publicister<\/strong><strong data-renderer-mark=\"true\"> och annons\u00f6rer<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1668\">Att f\u00f6rst\u00e5 alla nyanser av tekniken blir avg\u00f6rande f\u00f6r utgivare som \u00e4r angel\u00e4gna om att dra nytta av header bidding. Modellens l\u00f6fte om \u00f6kade int\u00e4kter \u00e4r lockande, men utmaningar som potentiellt sena svar kan inte ignoreras.<\/p>\n<p data-renderer-start-pos=\"1915\">Det \u00e4r oerh\u00f6rt viktigt att optimera din webbplats f\u00f6r att minimera latensen, f\u00f6r att s\u00e4kerst\u00e4lla att anv\u00e4ndarupplevelsen inte \u00e4ventyras.<\/p>\n<p data-renderer-start-pos=\"2034\"><u data-renderer-mark=\"true\">L\u00e4s v\u00e5r artikel om sidf\u00f6rdr\u00f6jning. Vad \u00e4r det och hur hanterar man det?<\/u><\/p>\n<p data-renderer-start-pos=\"2112\">Dessutom beh\u00f6ver du en <u data-renderer-mark=\"true\">f\u00f6rpackning<\/u>, en del av koden som k\u00f6ar efterfr\u00e5gande partners som g\u00f6r asynkrona anrop. Att v\u00e4lja r\u00e4tt partners f\u00f6r integration i header bidding-wrappern \u00e4r ett strategiskt beslut som tar tid.<\/p>\n<p data-renderer-start-pos=\"2338\">Annons\u00f6rer som navigerar i denna milj\u00f6 st\u00e5r inf\u00f6r sina egna utmaningar. Det intensivt konkurrensutsatta landskapet kr\u00e4ver strategiska beslut g\u00e4llande budgivning och m\u00e5linriktning f\u00f6r att s\u00e4kerst\u00e4lla optimal synlighet och placering. Samarbeten med <u data-renderer-mark=\"true\">demand-side platforms <\/u><u data-renderer-mark=\"true\">DSP:er<\/u> Den som \u00e4r skicklig p\u00e5 header bidding blir ov\u00e4rderlig i detta sammanhang. Ett s\u00e5dant samarbete garanterar att annons\u00f6rer kan f\u00e5 ut det mesta av denna milj\u00f6, optimera sin ROI och s\u00e4kerst\u00e4lla att deras annonser n\u00e5r de mest relevanta m\u00e5lgrupperna.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion:-Steering-the-Future-of-Ad-Monetization\" data-renderer-start-pos=\"2843\"><strong data-renderer-mark=\"true\">Slutsats: Att styra framtiden f\u00f6r <\/strong><em data-renderer-mark=\"true\"><strong data-renderer-mark=\"true\">Annonsmonetiseringen<\/strong><\/em><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2897\">Sammanfattningsvis har header bidding i grunden f\u00f6r\u00e4ndrat det digitala annonslandskapet och lett b\u00e5da parter in i en ny era av transparens, konkurrenskraft och int\u00e4ktsoptimering f\u00f6r utgivare. Men som alltid kr\u00e4ver de mest avancerade teknikerna strategisering och expertis.<\/p>\n<p data-renderer-start-pos=\"3176\">Vill du dricka champagne? En utmaning v\u00e4ntar! Nyckeln f\u00f6r publicister \u00e4r att h\u00e5lla sig uppdaterade, fatta v\u00e4lgrundade beslut och satsa p\u00e5 kontinuerlig optimering f\u00f6r att frig\u00f6ra dess fulla potential.<\/p>\n<p data-renderer-start-pos=\"3374\">Drivs du av att f\u00f6rb\u00e4ttra ditt header bidding-tillv\u00e4gag\u00e5ngss\u00e4tt eller beh\u00f6ver du insikter anpassade efter dina behov? V\u00e5rt team \u00e4r redo att ge dig full personlig uppm\u00e4rksamhet.<a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><strong data-renderer-mark=\"true\"> <u data-renderer-mark=\"true\">Kontakta oss<\/u><\/strong><\/a>, och vi kommer tillsammans att omdefiniera din annonsint\u00e4ktsbana.<\/p>\n<p data-renderer-start-pos=\"3374\">","protected":false},"excerpt":{"rendered":"<p>You probably have repeatedly encountered the term &#8216;header bidding&#8217; when reading articles on programmatic advertising, but you might still have this tingly feeling when you understand that you don\u2019t entirely understand. We feel you! Our best Refinery89 experts are here to guide you through the tangle of header bidding and its implications. So, let\u2019s get [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[33,24,34],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-header-bidding","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding: The Core of Programmatic Advertising explained<\/title>\n<meta name=\"description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding: The Core of Programmatic Advertising explained\" \/>\n<meta property=\"og:description\" content=\"You might have encountered the term &#039;header bidding&#039; when reading articles on programmatic advertising! We are here to explain!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T14:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T12:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"keywords\":[\"Header Bidding\",\"Programmatic Advertising\",\"Refinery Academy\"],\"articleSection\":[\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\",\"name\":\"Header Bidding: The Core of Programmatic Advertising explained\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"datePublished\":\"2023-10-30T14:01:10+00:00\",\"dateModified\":\"2023-10-31T12:19:49+00:00\",\"description\":\"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Template-Main-Image-Refinery-Academy.webp\",\"width\":1067,\"height\":600,\"caption\":\"header bidding refinery academy post\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding. The Core of Programmatic Advertising plainly explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\",\"name\":\"Miguel Diaz de Teran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"caption\":\"Miguel Diaz de Teran\"},\"description\":\"Miguel D\u00edaz de Ter\u00e1n is Refinery89\u2019s Marketing Manager. With over 15 years of experience in digital marketing and a strong background in programmatic advertising, Miguel oversees the company\u2019s marketing and growth strategies in the ad tech space to position Refinery89 as a lead industry reference for publishers and advertisers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/migueldiazdeteran\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/miguel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Header Bidding: K\u00e4rnan i programmatisk annonsering f\u00f6rklarad","description":"Du kanske har st\u00f6tt p\u00e5 termen 'header bidding' n\u00e4r du l\u00e4st artiklar om programmatisk annonsering! Vi \u00e4r h\u00e4r f\u00f6r att f\u00f6rklara!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat\/","og_locale":"sv_SE","og_type":"article","og_title":"Header Bidding: The Core of Programmatic Advertising explained","og_description":"You might have encountered the term 'header bidding' when reading articles on programmatic advertising! We are here to explain!","og_url":"https:\/\/refinery89.com\/sv\/header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-10-30T14:01:10+00:00","article_modified_time":"2023-10-31T12:19:49+00:00","og_image":[{"width":1067,"height":600,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","type":"image\/webp"}],"author":"Miguel Diaz de Teran","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Miguel Diaz de Teran","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"author":{"name":"Miguel Diaz de Teran","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e"},"headline":"Header Bidding. The Core of Programmatic Advertising plainly explained","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"},"wordCount":442,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","keywords":["Header Bidding","Programmatic Advertising","Refinery Academy"],"articleSection":["Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","url":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/","name":"Header Bidding: K\u00e4rnan i programmatisk annonsering f\u00f6rklarad","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","datePublished":"2023-10-30T14:01:10+00:00","dateModified":"2023-10-31T12:19:49+00:00","description":"Du kanske har st\u00f6tt p\u00e5 termen 'header bidding' n\u00e4r du l\u00e4st artiklar om programmatisk annonsering! Vi \u00e4r h\u00e4r f\u00f6r att f\u00f6rklara!","breadcrumb":{"@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Template-Main-Image-Refinery-Academy.webp","width":1067,"height":600,"caption":"header bidding refinery academy post"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Header Bidding. The Core of Programmatic Advertising plainly explained"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e","name":"Miguel Diaz de Teran","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","caption":"Miguel Diaz de Teran"},"description":"Miguel D\u00edaz de Ter\u00e1n \u00e4r marknadschef f\u00f6r Refinery89. Med \u00f6ver 15 \u00e5rs erfarenhet inom digital marknadsf\u00f6ring och en stark bakgrund inom programmatisk annonsering, ansvarar Miguel f\u00f6r f\u00f6retagets marknadsf\u00f6rings- och tillv\u00e4xtstrategier inom ad tech-omr\u00e5det f\u00f6r att positionera Refinery89 som en ledande branschreferens f\u00f6r publicister och annons\u00f6rer.","sameAs":["https:\/\/www.linkedin.com\/in\/migueldiazdeteran\/"],"url":"https:\/\/refinery89.com\/sv\/author\/miguel\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/6551"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}