{"id":16504,"date":"2026-06-03T13:04:13","date_gmt":"2026-06-03T11:04:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=16504"},"modified":"2026-06-08T09:21:15","modified_gmt":"2026-06-08T07:21:15","slug":"vad-ar-amp-och-varfor-ar-det-viktigt-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/what-is-amp-and-why-does-it-matter-for-publishers\/","title":{"rendered":"Vad \u00e4r AMP och varf\u00f6r \u00e4r det viktigt f\u00f6r publicister?"},"content":{"rendered":"

Fortfarande du t\u00e4nker att mobila sidor inte \u00e4r v\u00e4rda hypen? T\u00e4nk om. Med AMP kan du leverera en smidigare, snabbare och definitivt mer engagerande upplevelse till mobila anv\u00e4ndare. Men varf\u00f6r \u00e4r det intressant f\u00f6r utgivare? H\u00e4r guidar vi dig igenom de viktigaste funktionerna och f\u00f6rdelarna som AMP-sidor har.<\/p>\n

 <\/p>\n

Vad \u00e4r AMP (Accelerated Mobile Pages)?<\/strong><\/h2>\n

 <\/p>\n

AMP<\/a>, eller Accelerated Mobile Page, \u00e4r ett specialiserat HTML-ramverk, en upps\u00e4ttning regler som lanserats av Google f\u00f6r snabbladdande mobilwebbsidor. Det f\u00f6ljer sin egen upps\u00e4ttning regler och optimeringar som hj\u00e4lper sidor att laddas snabbare. I grund och botten minskar och optimerar AMP en webbplats vikt f\u00f6r att f\u00f6rb\u00e4ttra laddningshastigheten och den totala anv\u00e4ndarupplevelsen. Detta leder till b\u00e4ttre Google-ranking f\u00f6r AMP-webbplatser.<\/p>\n

 <\/p>\n

Hur fungerar AMP och dess huvudfunktioner<\/strong><\/h2>\n

 <\/p>\n

AMP \u00e4r huvudsakligen HTML men inte helt. Dessa sidor \u00e4r t\u00e4nkta att vara snabbare, d\u00e4rf\u00f6r begr\u00e4nsar och filtrerar AMP-webbplatser vissa av de tyngsta egenskaperna fr\u00e5n HTML som potentiellt kan sakta ner sidor. I grunden en kontrollerad version av HTML.<\/p>\n

 <\/p>\n

Hur p\u00e5verkar AMP JAVASCRIPT AMP-sidor?<\/strong><\/h2>\n

 <\/p>\n

JavaScript \u00e4r George Clooney bland programmeringsspr\u00e5k, v\u00e4lk\u00e4nt f\u00f6r att g\u00f6ra webbplatser dynamiska och interaktiva. \u00c5 andra sidan \u00e4r det ocks\u00e5 k\u00e4nt f\u00f6r att g\u00f6ra dem l\u00e5ngsammare. Ett ooptimerat JavaScript kan sakta ner sidans rendering, vilket l\u00e4mnar den som en tom yta. Det \u00e4r h\u00e4r AMP kommer in med AMP JS, som \u00e4r det enda som accepteras p\u00e5 dessa webbplatser.<\/p>\n

 <\/p>\n

Viktiga funktioner i AMP JS:<\/strong><\/h3>\n

 <\/p>\n

Optimerad laddning <\/strong><\/h3>\n

 <\/p>\n

AMP JS laddar allt externt inneh\u00e5ll (bilder, resurser, annonser...) oberoende,.<\/p>\n

 <\/p>\n

Smart inneh\u00e5llsoptimering<\/strong><\/h3>\n

 <\/p>\n

AMP \u00e4r som en kristallkula, den hanterar hela kedjan, den f\u00f6rber\u00e4knar sidlayouten innan n\u00e5got laddas ner, vilket stabiliserar layouten s\u00e5 att det blir smidigare f\u00f6r anv\u00e4ndaren.<\/p>\n

 <\/p>\n

L\u00e4ttviktiga interaktioner<\/strong><\/h3>\n

 <\/p>\n

AMP m\u00f6jligg\u00f6r interaktiva element p\u00e5 en webbplats samtidigt som det f\u00f6rhindrar tung kod som kan g\u00f6ra att sidan laddas l\u00e5ngsammare.<\/p>\n

 <\/p>\n

Vad betyder Cache f\u00f6r AMP?<\/strong><\/h2>\n

 <\/p>\n

AMP-cachen \u00e4r i princip AMP:s f\u00f6rr\u00e5d. Den lagrar optimerade kopior av AMP-sidor p\u00e5 snabba globala servrar. P\u00e5 s\u00e5 s\u00e4tt kan anv\u00e4ndarna ladda inneh\u00e5llet mycket snabbare n\u00e4r de bes\u00f6ker webbsidor fr\u00e5n olika plattformar som Google S\u00f6k.<\/a><\/p>\n

 <\/p>\n

Starkare relation med anv\u00e4ndaren <\/strong><\/h3>\n

 <\/p>\n

Dessa sidor levereras av en Google-server som \u00e4r strategiskt placerad n\u00e4rmare anv\u00e4ndaren, vilket minskar anslutningsf\u00f6rdr\u00f6jningen.<\/p>\n

 <\/p>\n

F\u00f6rladdning och optimering<\/strong><\/h3>\n

 <\/p>\n

AMP f\u00f6rladdar och f\u00f6rrenderar hela layouten innan anv\u00e4ndaren klickar p\u00e5 den. Optimerar sidan genom att komprimera bilder, minska on\u00f6dig kod och eliminera oanv\u00e4ndbara data. Till slut laddar den bara ner inneh\u00e5ll som mest sannolikt kommer att visas.<\/p>\n

 <\/p>\n

AMP-f\u00f6rm\u00e5ner<\/strong><\/h2>\n

 <\/p>\n

Snabb laddning<\/strong><\/h3>\n

 <\/p>\n

AMP skapades ursprungligen f\u00f6r att f\u00f6rb\u00e4ttra laddning och g\u00f6ra sidor l\u00e4ttviktiga, med f\u00f6rinl\u00e4sning som ger Googles h\u00f6ga hastighet. cache<\/a> vilket leder till n\u00e4stan \u00f6gonblickliga laddningstider.<\/p>\n

 <\/p>\n

F\u00f6rb\u00e4ttra anv\u00e4ndarupplevelsen och engagemanget<\/strong><\/h3>\n

 <\/p>\n

Snabbare laddningstider leder till n\u00f6jdare anv\u00e4ndare, vilket f\u00f6rb\u00e4ttrar deras upplevelse, bidrar till att de engagerar sig och direkt minskar avvisningsfrekvensen.<\/p>\n

 <\/p>\n

F\u00f6rb\u00e4ttrad mobilupplevelse<\/strong><\/h3>\n

 <\/p>\n

AMP \u00e4r en design med ett mobilf\u00f6rstaprojekt, som levererar snabba och l\u00e4tta sidor optimerade f\u00f6r mobila enheter.<\/p>\n

 <\/p>\n

F\u00f6rb\u00e4ttra Core Web Vitals<\/strong><\/h3>\n

 <\/p>\n

Core Web Vitals <\/a>\u00e4r i huvudsak en kombination av alla de tidigare n\u00e4mnda faktorerna: laddningshastighet, interaktivitet och visuell stabilitet. Sammanfattningsvis kan en f\u00f6rb\u00e4ttring inom n\u00e5got av dessa omr\u00e5den ha en positiv inverkan p\u00e5 de \u00f6vergripande Core Web Vitals-po\u00e4ngen.<\/p>\n

 <\/p>\n

Os\u00e4ker p\u00e5 om din mobilupplevelse presterar p\u00e5 sin fulla potential?<\/strong><\/h2>\n

 <\/p>\n

P\u00e5 Refinery89 \u00e4r v\u00e5rt AdTech-team st\u00e4ndigt p\u00e5 jakt efter m\u00f6jligheter att skjuta i h\u00f6jden din annonsstrategi, Kontakta oss <\/a>Tillsammans med v\u00e5ra experter kan du l\u00e4ra dig hur du utnyttjar den fulla potentialen i din mobilupplevelse f\u00f6r att uppn\u00e5 enast\u00e5ende int\u00e4ktsgenerering.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Still thinking about how mobile pages aren\u00b4t worth the hype? Think again. With AMPs you can deliver a smoother, faster and definitely more engaging experience to mobile users. But why is it interesting for publishers? Here we will walk you through the main features and benefits AMP pages have.   What is AMP (Accelerated Mobile […]<\/p>\n","protected":false},"author":26,"featured_media":16508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[82,46,66,72],"class_list":["post-16504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-lazy-loading","tag-publishers"],"yoast_head":"\nWhat Is AMP and Why Does It Matter for Publishers? | Refinery89<\/title>\n<meta name=\"description\" content=\"Why is AMP interesting for publishers? Here we will walk you through the main features and benefits of this pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/vad-ar-amp-och-varfor-ar-det-viktigt-for-utgivare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is AMP and Why Does It Matter for Publishers? | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Why is AMP interesting for publishers? Here we will walk you through the main features and benefits of this pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/vad-ar-amp-och-varfor-ar-det-viktigt-for-utgivare\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T11:04:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T07:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina Ram\u00edrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Ram\u00edrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\"},\"author\":{\"name\":\"Carolina Ram\u00edrez\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/0f80e621d26754438f63e6009b55057c\"},\"headline\":\"What Is AMP and Why Does It Matter for Publishers?\",\"datePublished\":\"2026-06-03T11:04:13+00:00\",\"dateModified\":\"2026-06-08T07:21:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"keywords\":[\"Core Web Vitals\",\"Google\",\"Lazy Loading\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\",\"name\":\"What Is AMP and Why Does It Matter for Publishers? | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"datePublished\":\"2026-06-03T11:04:13+00:00\",\"dateModified\":\"2026-06-08T07:21:15+00:00\",\"description\":\"Why is AMP interesting for publishers? Here we will walk you through the main features and benefits of this pages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"width\":800,\"height\":550,\"caption\":\"What is AMP and why does it matter for Publishers?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is AMP and Why Does It Matter for Publishers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/0f80e621d26754438f63e6009b55057c\",\"name\":\"Carolina Ram\u00edrez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g\",\"caption\":\"Carolina Ram\u00edrez\"},\"description\":\"Carolina Ram\u00edrez is a Digital Marketing Intern with expertise in content creation, and audience engagement. She develops strategic content for publishers and advertisers to obtain meaningful results.\",\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/carolina\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vad \u00e4r AMP och varf\u00f6r \u00e4r det viktigt f\u00f6r utgivare? | Refinery89","description":"Varf\u00f6r \u00e4r AMP intressant f\u00f6r utgivare? H\u00e4r guidar vi dig genom de viktigaste funktionerna och f\u00f6rdelarna med dessa sidor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/vad-ar-amp-och-varfor-ar-det-viktigt-for-utgivare\/","og_locale":"sv_SE","og_type":"article","og_title":"What Is AMP and Why Does It Matter for Publishers? | Refinery89","og_description":"Why is AMP interesting for publishers? Here we will walk you through the main features and benefits of this pages.","og_url":"https:\/\/refinery89.com\/sv\/vad-ar-amp-och-varfor-ar-det-viktigt-for-utgivare\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2026-06-03T11:04:13+00:00","article_modified_time":"2026-06-08T07:21:15+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg","type":"image\/jpeg"}],"author":"Carolina Ram\u00edrez","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Carolina Ram\u00edrez","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/"},"author":{"name":"Carolina Ram\u00edrez","@id":"https:\/\/refinery89.com\/#\/schema\/person\/0f80e621d26754438f63e6009b55057c"},"headline":"What Is AMP and Why Does It Matter for Publishers?","datePublished":"2026-06-03T11:04:13+00:00","dateModified":"2026-06-08T07:21:15+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/"},"wordCount":637,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg","keywords":["Core Web Vitals","Google","Lazy Loading","Publishers"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/","url":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/","name":"Vad \u00e4r AMP och varf\u00f6r \u00e4r det viktigt f\u00f6r utgivare? | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg","datePublished":"2026-06-03T11:04:13+00:00","dateModified":"2026-06-08T07:21:15+00:00","description":"Varf\u00f6r \u00e4r AMP intressant f\u00f6r utgivare? H\u00e4r guidar vi dig genom de viktigaste funktionerna och f\u00f6rdelarna med dessa sidor.","breadcrumb":{"@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg","width":800,"height":550,"caption":"What is AMP and why does it matter for Publishers?"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/what-is-amp-and-why-does-it-matter-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"What Is AMP and Why Does It Matter for Publishers?"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/0f80e621d26754438f63e6009b55057c","name":"Carolina Ram\u00edrez","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f306f2f7c724a62eeab6ed0ce10d91734572729b9eb67eebce63b7c7947f69a4?s=96&d=mm&r=g","caption":"Carolina Ram\u00edrez"},"description":"Carolina Ram\u00edrez \u00e4r en Digital Marketing Intern med expertis inom inneh\u00e5llsskapande och publikengagemang. Hon utvecklar strategiskt inneh\u00e5ll f\u00f6r publicister och annons\u00f6rer f\u00f6r att uppn\u00e5 meningsfulla resultat.","url":"https:\/\/refinery89.com\/sv\/author\/carolina\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/16504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=16504"}],"version-history":[{"count":9,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/16504\/revisions"}],"predecessor-version":[{"id":16529,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/16504\/revisions\/16529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/16508"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=16504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=16504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=16504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}