{"id":16487,"date":"2026-05-27T11:46:10","date_gmt":"2026-05-27T09:46:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=16487"},"modified":"2026-05-27T12:16:58","modified_gmt":"2026-05-27T10:16:58","slug":"pushads-uppdatering","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/pushads-update\/","title":{"rendered":"Presentation: PushAds och den nya videofunktionen Outstream"},"content":{"rendered":"<p>Push-Up Ads har utvecklats! Vi \u00e4r glada att kunna presentera v\u00e5r senaste tekniska uppdatering f\u00f6r att forts\u00e4tta \u00f6ka dina int\u00e4kter till nya h\u00f6jder: S\u00e4g hej till PushAds och v\u00e5r nya Video Outstream-funktion! Dessa nya uppdateringar \u00e4r mer effektiva och l\u00e4ttare att skala och \u00e4r h\u00e4r f\u00f6r att ge dig den \u00f6kning i int\u00e4kter och prestanda som du har \u00f6nskat dig.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16491 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/05\/Pushad-gif-1.gif\" alt=\"Exempel p\u00e5 PushAd\" width=\"209\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r PushAds?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>PushAds \u00e4r den nya generationen av <a href=\"https:\/\/refinery89.com\/sv\/allt-om-push-up-annonser\/\" target=\"_blank\" rel=\"noopener\">Push-Up-annonser<\/a>. Detta int\u00e4ktsdrivande annonsformat best\u00e5r av en i\u00f6gonfallande banner som \u00e4r f\u00e4st h\u00f6gst upp eller l\u00e4ngst ner p\u00e5 sk\u00e4rmen f\u00f6r att garantera maximal synlighet. Med sin premiumpositionering och skalbara arkitektur g\u00f6r den det m\u00f6jligt f\u00f6r utgivare att kontinuerligt kr\u00e4va h\u00f6ga <a href=\"https:\/\/refinery89.com\/es\/all-about-cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPM<\/a> utan att negativt p\u00e5verka anv\u00e4ndarupplevelsen. Det b\u00e4sta av tv\u00e5 v\u00e4rldar!<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<h3><strong>Vilka \u00e4r f\u00f6rdelarna med de nya PushAds?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>De f\u00f6ljer annons\u00f6rsriktlinjerna fullt ut.<\/li>\n<\/ul>\n<ul>\n<li>De ger h\u00f6g synlighet, vilket \u00f6kar annonsvisningar och engagemang.<\/li>\n<\/ul>\n<ul>\n<li>Deras UX-v\u00e4nliga design g\u00f6r dem till ett toppval f\u00f6r att f\u00f6rb\u00e4ttra webbplatsprestanda.<\/li>\n<\/ul>\n<ul>\n<li>Deras premiumposition efterfr\u00e5gas h\u00f6gt av annons\u00f6rer till de b\u00e4sta CPM-priserna, vilket genererar mer int\u00e4kter och h\u00f6gre <a href=\"https:\/\/refinery89.com\/sv\/annonsfyllnadsgrad-for-utgivare\/\" target=\"_blank\" rel=\"noopener\">utfyllnadsgrad<\/a>.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Ny funktion f\u00f6r Outstream-video p\u00e5 PushAds<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Inom nya PushAd \u00e4r video nu en del av auktionen. Vi har introducerat ett Video Outstream-format utformat f\u00f6r mobila enheter f\u00f6r att \u00f6ka CPM:er och kombinera display- och videobehov i samma annonsenhet. Den visas som en klistrig spelare f\u00f6rankrad l\u00e4ngst ner p\u00e5 sk\u00e4rmen, vilket s\u00e4kerst\u00e4ller synlighet utan att p\u00e5verka anv\u00e4ndarupplevelsen.<\/p>\n<p>Vi optimerade formatet f\u00f6r mobil (bildf\u00f6rh\u00e5llande 16:9, maxbredd 360px) och till\u00e4mpade ett h\u00f6gre, regionsbaserat golvpris \u00e4n standard display-inventarier, vilket hj\u00e4lper till att prioritera videoefterfr\u00e5gan samtidigt som int\u00e4kterna skyddas.<\/p>\n<p>Eftersom video levererar h\u00f6gre CPM-v\u00e4rden serveras den f\u00f6rst. Om ingen video finns tillg\u00e4nglig fyller den b\u00e4st presterande displayannonsen platsen, vilket s\u00e4kerst\u00e4ller n\u00e4stan inga os\u00e5lda visningar.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Vilka \u00e4r f\u00f6rdelarna med den nya Outstream-videofunktionen?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>L\u00e5s upp tillg\u00e5ng till outstream-videobudgetar med strikta <a href=\"https:\/\/www.adjust.com\/glossary\/view-through-rate\/\" target=\"_blank\" rel=\"noopener\">VTR<\/a> tr\u00f6skelv\u00e4rden.<\/li>\n<\/ul>\n<ul>\n<li>F\u00f6rb\u00e4ttra konkurrenskraften j\u00e4mf\u00f6rt med specialiserade outstream-tj\u00e4nster.<\/li>\n<\/ul>\n<ul>\n<li>\u00d6ka engagemanget p\u00e5 din webbplats.<\/li>\n<\/ul>\n<ul>\n<li>\u00d6ka CPM-v\u00e4rdena genom att frig\u00f6ra videoreklamplatser i dina PushAds.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Vilka resultat har f\u00f6rlag upplevt?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Efter att ha genomf\u00f6rt ett A\/B-test i v\u00e5rt n\u00e4tverk kunde publicisterna konstatera att PushAds genererade en \u00f6kning p\u00e5 7,71 % i annonsvisningar och en f\u00f6rb\u00e4ttring p\u00e5 81 % i fyllnadsgrad j\u00e4mf\u00f6rt med PushUp-annonser. Dessutom noterade vi en \u00f6kning p\u00e5 +0,31 TP3T i int\u00e4kter, vilket indikerar j\u00e4mlikhet mellan de tv\u00e5 formaten. De som provade PushAds med funktionen Video Outstream s\u00e5g en \u00f6kning av eCPM p\u00e5 +69,81 TP3T och en int\u00e4kts\u00f6kning p\u00e5 +26,71 TP3T p\u00e5 samma inventarium.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r n\u00e4sta?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vi har utvecklat PushAds som en skalbar plattform just f\u00f6r att kunna forts\u00e4tta vidareutveckla den. Teamet kommer att forts\u00e4tta arbeta med f\u00f6rb\u00e4ttringar, buggfixar och nya funktioner i takt med att lanseringen fortskrider och efterfr\u00e5gan f\u00f6r\u00e4ndras. Anm\u00e4l dig till v\u00e5rt nyhetsbrev f\u00f6r att vara f\u00f6rst med att f\u00e5 reda p\u00e5 kommande uppdateringar!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>S\u00e5 h\u00e4r l\u00e4gger du till PushAds och den nya funktionen Video Outstream p\u00e5 din webbplats<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Kontakta din Publisher Account Manager f\u00f6r att prova PushAds och den nya Video Outstream-funktionen nu och \u00f6ka dina annonsint\u00e4kter till nya h\u00f6jder!<\/p>\n<p>Om du \u00e4r ny h\u00e4r kan vi ocks\u00e5 ordna en <a href=\"https:\/\/refinery89.com\/sv\/gratis-webbgranskning-for-att-maximera-dina-annonsintakter\/\" target=\"_blank\" rel=\"noopener\">kostnadsfri webbplatsgranskning<\/a> f\u00f6r dig och ge dig tips p\u00e5 hur du kan f\u00f6rb\u00e4ttra dina annonsinst\u00e4llningar f\u00f6r att maximera int\u00e4kterna!<\/p>","protected":false},"excerpt":{"rendered":"<p>Push-Up Ads have evolved! We are happy to unveil our latest Tech Update to continue boosting your earnings to new heights: Say hello to PushAds and our new Video Outstream feature! More efficient and easier to scale, these new updates are here to give you the lift in revenue and performance that you have been [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,11],"tags":[144,26,71],"class_list":["post-16487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-solutions","tag-ad-formats","tag-ad-monetization","tag-ad-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presenting: PushAds and the New Video Outstream Feature | Refinery89<\/title>\n<meta name=\"description\" content=\"Meet PushAds, the next generation of Push-Up ads, and our new Video Outstream feature, built to boost your ad revenue and 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