{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-08-13T17:29:28","modified_gmt":"2026-08-13T15:29:28","slug":"isabel-flores-ledare-for-den-programmatiska-gruppen","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores blir ny ordf\u00f6rande f\u00f6r IAB Spains programmatiska grupp"},"content":{"rendered":"<p><!--more-->Vi \u00e4r glada att kunna meddela att <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">Isabel Flores<\/a>, v\u00e5r s\u00e4ljchef f\u00f6r Spanien och LATAM p\u00e5 <a href=\"https:\/\/refinery89.com\/sv\/reklamlosningar-annonsorer\/\" target=\"_blank\" rel=\"noopener\">Varum\u00e4rken &amp; Byr\u00e5er<\/a> team p\u00e5 Refinery89, har utsetts till ny ledare f\u00f6r Programmatic-gruppen p\u00e5 <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB Spanien.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Isabel Flores, nya ledaren f\u00f6r IAB Spains Programmatic Group<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Som den nya ledaren f\u00f6r <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Programmatisk Grupp<\/a>, Isabel kommer att ta sig an ansvaret att driva gruppens initiativ fram\u00e5t och uppmuntra till aktivt deltagande bland dess medlemmar. Hon kommer ocks\u00e5 att \u00f6vervaka delningen av f\u00f6rdelar med programmatiska annonser i hela ekosystemet genom att utveckla olika v\u00e4rdefulla resurser.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, f\u00f6r n\u00e4rvarande VP Sales.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201cJag \u00e4r mycket glad \u00f6ver att f\u00e5 bidra till utvecklingen av den programmatiska branschen i Spanien. Jag \u00e5tar mig g\u00e4rna att fr\u00e4mja samarbete mellan medlemmarna, driva v\u00e4rdefulla projekt och uppr\u00e4tth\u00e5lla effektiv kommunikation med IAB Spanien och ekosystemet i stort. I den h\u00e4r nya rollen vill jag hj\u00e4lpa till att bygga en grupp som \u00e4r dynamisk, deltagande och anpassad till sektorns nuvarande utmaningar.\u201d \u2013 s\u00e4ger Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">IAB-kommitt\u00e9er \u00e4r forum f\u00f6r deltagande vars medlemmar ansvarar f\u00f6r att utveckla, definiera och reglera specifika delar av digital annonsering. F\u00f6r att g\u00f6ra detta skapar de olika resurser s\u00e5som studier, vitb\u00f6cker och infografik. Tillsammans syftar de till att ge omfattande information som st\u00f6der yrkesverksamma inom ekosystemet i att maximera sina anstr\u00e4ngningar.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">The Programmatic Group \u00e4r en del av Data &amp; Activation Commitee. Den best\u00e5r av en grupp ledande f\u00f6retag p\u00e5 marknaden som \u00e4r medlemmar i IAB. Dess medlemmar hj\u00e4lper till att f\u00f6rdjupa f\u00f6rst\u00e5elsen f\u00f6r f\u00f6rdelarna med programmatisk annonsering. Vissa av dem inkluderar transparens, optimering i realtid, precis m\u00e5linriktning, varum\u00e4rkesh\u00e5llbarhet, medieeffektivitet, bland m\u00e5nga andra.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel tilltr\u00e4der denna befattning med entusiasm och starkt engagemang. Med anm\u00e4rkningsv\u00e4rd h\u00e4ngivenhet kommer hon att h\u00e5lla gruppen i framkant av innovation. Detta inkluderar att leda utvecklingen av m\u00e4tning, h\u00e5llbarhet och kvalitetsstandarder. Samtidigt \u00e5tar hon sig att uppr\u00e4tth\u00e5lla en p\u00e5g\u00e5ende kommunikation mellan IAB Spains olika medlemmar och medarbetare. Hon kommer att s\u00e4kerst\u00e4lla samordning, aktivt samarbete och fr\u00e4mjande av gemensamma initiativ inom det digitala ekosystemet.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" 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