{"id":15808,"date":"2026-02-19T10:31:55","date_gmt":"2026-02-19T09:31:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=15808"},"modified":"2026-02-26T09:45:29","modified_gmt":"2026-02-26T08:45:29","slug":"basta-presterande-bannerannonsstorlekar-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/top-performing-banner-ad-sizes-for-publishers\/","title":{"rendered":"B\u00e4sta bannerannonsstorlekar f\u00f6r publicister"},"content":{"rendered":"

Att v\u00e4lja r\u00e4tt banderoll annonsstorlekar<\/a> kan g\u00f6ra verklig skillnad f\u00f6r din annonsstrategi. Fr\u00e5n att fylla ditt kassavalv till att \u00f6ka prestandan \u00e4r de ett popul\u00e4rt format bland annons\u00f6rer som, n\u00e4r de implementeras v\u00e4l, kan f\u00f6rb\u00e4ttra ditt spel.<\/p>\n

L\u00e5t oss titta p\u00e5 n\u00e5gra av de vanligaste bannerannonsstorlekarna du kan l\u00e4gga till p\u00e5 din webbplats f\u00f6r h\u00f6gpresterande annonsint\u00e4kter. Vi kommer ocks\u00e5 att g\u00e5 igenom hur du integrerar dem i din annonsstrategi och de b\u00e4sta metoderna f\u00f6r att maximera dina annonsint\u00e4kter!<\/p>\n

\u00a0<\/strong><\/p>\n

Vad \u00e4r bannerannonser?<\/strong><\/h2>\n

 <\/p>\n

En bannerannons \u00e4r en typ av annonsformat som anv\u00e4nds f\u00f6r Displayannonsering<\/a>. De liknar mycket de reklamtavlor du ser p\u00e5 gatan, men i det h\u00e4r fallet i bekv\u00e4mligheten av en webbsida. Normalt placeras de h\u00f6gst upp p\u00e5 sidan, p\u00e5 sidorna eller mellan inneh\u00e5llet.<\/p>\n

Bannerannonser \u00e4r rektangul\u00e4ra annonsmaterial som l\u00e4nkar till en annons\u00f6rs landningssida och kan visas i en m\u00e4ngd olika storlekar. De \u00e4r mycket synliga, attraktiva, m\u00e5ngsidiga och efterfr\u00e5gas st\u00e4ndigt. Publicister kan tj\u00e4na pengar p\u00e5 dessa annonsformat antingen genom direkta avtal eller realtidsauktioner, vilket g\u00f6r dem till ett smart till\u00e4gg i deras annonsmix.<\/p>\n

 <\/p>\n

Vilka \u00e4r de b\u00e4sta standardannonsstorlekarna f\u00f6r bannrar f\u00f6r utgivare?<\/strong><\/h2>\n

 <\/p>\n

Den IAB<\/a>, entiteten bakom att s\u00e4tta branschstandarder, har etablerat standard bannerstorlekar<\/a> F\u00f6r att h\u00e5lla saker konsekventa. Att f\u00f6rst\u00e5 dessa bannerannonsers dimensioner kommer att vara till din f\u00f6rdel n\u00e4r det g\u00e4ller att optimera din annonsstrategi f\u00f6r att maximera annonsint\u00e4kterna, \u00f6ka anv\u00e4ndarnas engagemang och f\u00f6rb\u00e4ttra UX-UI-prestanda.<\/p>\n

 <\/p>\n

De mest popul\u00e4ra bannerannonsstorlekarna f\u00f6r dator<\/strong><\/h3>\n

 <\/p>\n

Reklampanel \u2013 970\u00d7250<\/strong><\/h4>\n

 <\/p>\n

\"reklam<\/p>\n

Den goda gamla Billboard \u00e4r en IAB-standardannons som du normalt hittar l\u00e4ngst upp p\u00e5 en webbsida. Ungef\u00e4r som de d\u00e4r reklamskyltarna l\u00e4ngs motorv\u00e4gen. Det \u00e4r den vanligaste premium-bannerannonsen tack vare sitt h\u00f6gpresterande l\u00e4ge.<\/p>\n

 <\/p>\n

Topplista \u2013 728\u00d790<\/strong><\/h4>\n

 <\/p>\n

\"Po\u00e4ngst\u00e4llning<\/p>\n

Leaderboard 728\u00d790 \u00e4r en av Googles b\u00e4st presterande annonsstorlekar<\/a>. Det \u00e4r en horisontellt orienterad banner som \u00e4r smalare \u00e4n Billboard. Du kan fortfarande vanligtvis hitta den \u00f6verst p\u00e5 sidan, men till skillnad fr\u00e5n Billboard kan du ocks\u00e5 anv\u00e4nda den mellan inneh\u00e5ll. Till exempel, i en kommentarssektion.<\/p>\n

 <\/p>\n

Mediumrektangel \u2013 300\u00d7250<\/strong><\/h4>\n

 <\/p>\n

\"Medium<\/p>\n

Rektangeln p\u00e5 300\u00d7250 \u00e4r \u00e5terigen ett IAB-standardannonsformat och den b\u00e4st presterande annonsstorleken enligt Google. Den integreras vanligtvis inom en webbplats inneh\u00e5ll. Dessa banners drar \u00f6gat naturligt n\u00e4r anv\u00e4ndare skannar inneh\u00e5llet, utan att st\u00f6ra dem. Den \u00e4r mycket flexibel eftersom den kan anpassas till m\u00e5nga filtyper, vilket \u00f6ppnar fler m\u00f6jligheter f\u00f6r annonsint\u00e4kter f\u00f6r dig!<\/p>\n

 <\/p>\n

HPA \u2013 300\u00d7600<\/strong><\/h4>\n

 <\/p>\n

\"Halvsidesannons<\/p>\n

HPA (halvsidesannons) \u00e4r ett IAB-standardannonsformat som vanligtvis best\u00e5r av en bild eller GIF som normalt visas vid sidan av en webbsidas inneh\u00e5ll f\u00f6r station\u00e4ra anv\u00e4ndare.<\/p>\n

 <\/p>\n

Skyskrapa liten \u2013 120\u00d7600<\/strong><\/h4>\n

 <\/p>\n

\"Scryscraper<\/p>\n

En Skyscraper \u00e4r en vertikal banner (\u00e4ven IAB-standard). Den h\u00e4r storleken kan pressas in i smalare utrymmen \u00e4n den breda bannern. Den k\u00e4nnetecknas av sina h\u00f6ga rektangul\u00e4ra dimensioner och visas vanligtvis vid sidan av en webbsidas inneh\u00e5ll.<\/p>\n

 <\/p>\n

Skyskrapa 160\u00d7600<\/strong><\/h4>\n

 <\/p>\n

\"Skyskrapa<\/p>\n

Skyscraper 160\u00d7600 \u00e4r den bredare versionen av Skyscraper 120\u00d7600. Den placeras ocks\u00e5 vanligtvis p\u00e5 sidan av en webbplats inneh\u00e5ll, men i den h\u00e4r storleken finns det ofta st\u00f6rre efterfr\u00e5gan, vilket potentiellt kan leda till h\u00f6gre int\u00e4kter.<\/p>\n

 <\/p>\n

Push up \u2013 728\u00d790<\/strong><\/h4>\n

 <\/p>\n

\"Armh\u00e4vning<\/p>\n

Den Armh\u00e4vningsannons<\/a> \u00e4r av samma storlek som Leaderboard, men f\u00f6rdelen h\u00e4r \u00e4r att den h\u00e4r typen av banner f\u00f6rblir fast l\u00e4ngst ner p\u00e5 sidan n\u00e4r anv\u00e4ndaren skrollar genom webbplatsens inneh\u00e5ll, vilket g\u00f6r underverk f\u00f6r din synlighet<\/a> och annonsint\u00e4kter.<\/p>\n

 <\/p>\n

De mest popul\u00e4ra annonsstorlekarna f\u00f6r mobil enheter<\/strong><\/h3>\n

 <\/p>\n

Rektangel \u2013 300\u00d7250<\/strong><\/h4>\n

 <\/p>\n

\"Mobil<\/p>\n

Rektangeln p\u00e5 300\u00d7250 (\u00e4ven kallad Medium Rectangle) \u00e4r den mest popul\u00e4ra annonsstorleken f\u00f6r mobila enheter eftersom den erbjuder gott om tillg\u00e4ngliga annonsplatser f\u00f6r annons\u00f6rer. Den st\u00f6der olika annonsformat, inklusive text-, bild- och videoannonser. Denna annons placeras vanligtvis mellan inneh\u00e5llssektioner och presterar s\u00e4rskilt bra n\u00e4r den placeras ovanf\u00f6r en bild eller under en sammanfattning. Dessa \"sweet spots\" \u00e4r i\u00f6gonfallande!<\/p>\n

\u00a0<\/strong><\/p>\n

Mobil Topplista \u2013 320\u00d7100<\/strong><\/h4>\n

 <\/p>\n

\"Mobil<\/p>\n

300\u00d7100 Leaderboard-annonsen f\u00f6r mobil kan leverera h\u00f6g prestanda n\u00e4r den \u00e4r smart placerad mellan titeln och en bild eller artikelns f\u00f6rfattare. Det \u00e4r bra att placera dem d\u00e4r anv\u00e4ndarna tenderar att skanna mest eller mellan kommentarer.<\/p>\n

 <\/p>\n

Stor rektangel \u2013 336\u00d7280<\/strong><\/h4>\n

 <\/p>\n

\"Mobil<\/p>\n

Annonsformatet \u201dLarge Rectangle 336\u00d7280\u201d kan ocks\u00e5 vara ett bra alternativ f\u00f6r att l\u00e5ta \u00e4nnu fler annons\u00f6rer l\u00e4gga bud p\u00e5 din reserverade annonsplats. Det \u00e4r ett utm\u00e4rkt tillskott till din strategi n\u00e4r det placeras som den f\u00f6rsta eller andra annonsen i inneh\u00e5llet, eftersom det verkligen drar till sig uppm\u00e4rksamheten. Detta beror p\u00e5 att det finns m\u00e5nga digitala reklamkampanjer med rich media som \u00e4r optimerade f\u00f6r just dessa placeringar.<\/p>\n

 <\/p>\n

Mobil armh\u00e4vning \u2013 320\u00d7100<\/strong><\/h4>\n

 <\/p>\n

\"Mobil<\/p>\n

Samma sak som p\u00e5 datorn, men i ett format som passar mobilen! Den h\u00e4r bannern i storleken 320\u00d7100 ger h\u00f6g synlighet eftersom den f\u00f6rblir synlig s\u00e5 l\u00e4nge bes\u00f6karen tittar p\u00e5 sin mobilsk\u00e4rm. Dessutom ger den en b\u00e4ttre anv\u00e4ndarupplevelse eftersom anv\u00e4ndaren kan st\u00e4nga den n\u00e4r hen vill. Du f\u00e5r en \u00f6kning av visningar, annonsint\u00e4kter och prestanda \u2013 allt i ett!<\/p>\n

 <\/p>\n

Hur du integrerar bannerannonser i din annonsint\u00e4ktsstrategi<\/strong><\/h2>\n

 <\/p>\n

F\u00f6r att f\u00e5 bannerannonser p\u00e5 din webbplats beh\u00f6ver du placera div ID:n d\u00e4r du vill att dina annonser ska visas, reservera plats f\u00f6r dem och ansluta till ett displayn\u00e4tverk.<\/p>\n

K\u00e4nner du inte f\u00f6r att g\u00f6ra det? Vi kan ta hand om det \u00e5t dig! Med v\u00e5r Single Tag<\/a> l\u00f6sning, kan vi koppla ditt annonsutrymme till de b\u00e4sta n\u00e4tverken f\u00f6r displayannonsering som finns. Kontakta v\u00e5r Customer Success-teamet f\u00f6r alla detaljer.<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

Vilka \u00e4r de b\u00e4sta placeringarna f\u00f6r bannerannonser? En guide f\u00f6r utgivare<\/strong><\/h2>\n

 <\/p>\n

Man kanske t\u00e4nker \u201cVad kan g\u00e5 fel med en bannerannons h\u00e4r och d\u00e4r?\u201d. N\u00e4r de implementeras felaktigt kan bannerannonser sl\u00e5 tillbaka mot dig. Fr\u00e5n att skada din anv\u00e4ndarupplevelse till att orsaka en Core Web Vitals<\/a> existentiell kris, att tappa bort dina bannerannonser kan begr\u00e4nsa din int\u00e4ktspotential f\u00f6r annonser.<\/p>\n

Banners \u00e4r bara s\u00e5 effektiva som platsen d\u00e4r du placerar dem, s\u00e5 h\u00e4r \u00e4r n\u00e5gra av de b\u00e4sta annonsplaceringarna som du b\u00f6r \u00f6verv\u00e4ga noga:<\/p>\n

 <\/p>\n

Ovanf\u00f6r vecket<\/strong><\/h3>\n

Vecket (inom programmatisk annonsering) \u00e4r den nedre kanten p\u00e5 din sk\u00e4rm d\u00e4r du m\u00e5ste b\u00f6rja scrolla ned f\u00f6r att visa mer inneh\u00e5ll. Ovanf\u00f6r vecket \u00e4r den vy du ser n\u00e4r du g\u00e5r in p\u00e5 en sida, och du beh\u00f6ver inte skrolla \u00e4n. Detta \u00e4r en popul\u00e4r plats f\u00f6r bannerannonser eftersom de \u00e4r mycket synliga f\u00f6r anv\u00e4ndare som precis bes\u00f6ker din webbplats.<\/p>\n

 <\/p>\n

Omgivande inneh\u00e5ll<\/strong><\/h3>\n

Bandannonser \u00e4r utm\u00e4rkta f\u00f6r textintensivt inneh\u00e5ll. Att placera dem n\u00e4ra eller inom en artikel som anv\u00e4ndare avsiktligt befinner sig p\u00e5 f\u00f6r att skumma igenom kommer att f\u00f6rb\u00e4ttra din synlighet. Att ha annonsenheten runt inneh\u00e5llet som publiken engagerar sig i kan hj\u00e4lpa dig att tj\u00e4na v\u00e4rdefulla visningar utan att avbryta din anv\u00e4ndare.<\/p>\n

 <\/p>\n

Bort fr\u00e5n andra annonser<\/strong><\/h3>\n

\u00c4ven om \"Everything Everywhere All at Once\" kan ha varit en hit p\u00e5 Oscarsgalan, n\u00e4r det kommer till att ha f\u00f6r m\u00e5nga annonser hopklumpade \u00f6ver hela din sida, kommer det definitivt inte att leda till en vinst f\u00f6r din annonsstrategi. Undvik att ha annonser som tr\u00e4ngs p\u00e5 samma st\u00e4lle f\u00f6r att h\u00e5lla din anv\u00e4ndarupplevelse snygg.<\/p>\n

 <\/p>\n

Fast l\u00e4ngst ner i visningsf\u00f6nstret<\/strong><\/h3>\n

Att g\u00f6ra bannerannonser \"klibbiga\" \u00f6kar synligheten eftersom de f\u00f6rblir synliga n\u00e4r anv\u00e4ndaren scrollar upp och ner p\u00e5 sidan. Denna position \u00e4r mycket l\u00f6nsam, s\u00e5 vi rekommenderar att ni h\u00e5ller fast vid den f\u00f6r er annonsstrategis skull (ordvitsen var avsiktlig).<\/p>\n

 <\/p>\n

Hur man maximerar int\u00e4kterna fr\u00e5n bannerannonser<\/strong><\/h2>\n

 <\/p>\n

Anv\u00e4nd Ad refresh<\/strong><\/h3>\n

Ad refresh<\/a> \u00e4r en teknik som anv\u00e4nds f\u00f6r att visa fler annonser i en enda annonsenhet under en anv\u00e4ndarsession. Genom att konfigurera en banner med annonsuppdatering kan dina annonser automatiskt bytas ut mot en ny efter en fast tidsperiod. Kort sagt: du f\u00e5r fler visningar i en bannerannons fr\u00e5n en enskild anv\u00e4ndarsession (och mer int\u00e4kter!).<\/p>\n

 <\/p>\n

Implementera lat laddning<\/strong><\/h3>\n

Lazy Loading<\/a> \u00e4r en annan teknik som anv\u00e4nds f\u00f6r att f\u00f6rb\u00e4ttra prestanda. I det h\u00e4r fallet laddas annonser endast n\u00e4r de n\u00e4rmar sig visningsomr\u00e5det. Detta g\u00f6r att din webbplats laddas snabbare, minskar avvisningsfrekvensen och f\u00f6rb\u00e4ttrar anv\u00e4ndarupplevelsen.<\/p>\n

 <\/p>\n

Applicera \"sticky\"-positionering p\u00e5 bannern inom \"Wrapper\".<\/strong><\/h3>\n

N\u00e4r du reserverar plats f\u00f6r att undvika CLS<\/a> problem, s\u00e5 kan det bli lite tomt utrymme d\u00e4r annonsen ska vara. Om du f\u00e5r annonsen att fastna i det reserverade utrymmet, kommer den att sitta fast ett \u00f6gonblick medan anv\u00e4ndaren scrollar upp\u00e5t tills den n\u00e5r kanten av beh\u00e5llaren. Detta hj\u00e4lper dig att \u00f6ka visningsfrekvensen eftersom annonsen stannar l\u00e4ngre p\u00e5 sk\u00e4rmen.<\/p>\n

 <\/p>\n

Samarbeta med en AdTech-partner som har tillg\u00e5ng till ett displayn\u00e4tverk<\/strong><\/h3>\n

Samarbeta med en AdTech-partner som har en stark koppling till ett bannerannonseringsn\u00e4tverk som till exempel Google Display-n\u00e4tverket<\/a>, Teads<\/a> eller Amazon Publisher Services<\/a>. Du kommer att f\u00e5 tillg\u00e5ng till premium-efterfr\u00e5gan p\u00e5 ett mycket effektivt s\u00e4tt (mindre arbete f\u00f6r dig!).<\/p>\n

V\u00e5ra experter p\u00e5 programmatisk annonsering \u00e4r totala proffs n\u00e4r det g\u00e4ller bannerannonser och med v\u00e5r Single Tag<\/a> vi kan enkelt koppla din webbplats till premiumannonsn\u00e4tverk f\u00f6r att maximera dina int\u00e4kter utan kr\u00e5ngel! Ring dem f\u00f6r att f\u00e5 veta mer.<\/a><\/p>\n

 <\/p>\n

Placera dem strategiskt p\u00e5 de mest synliga platserna<\/strong><\/h3>\n

Placera din annons smartare, inte sv\u00e5rare f\u00f6r att optimera avkastningen. Identifiera de sektioner p\u00e5 din sida d\u00e4r anv\u00e4ndarna tittar mest, d\u00e4r annonser inte st\u00f6r anv\u00e4ndarupplevelsen och d\u00e4r de \u00e4r som mest synliga. Du kan l\u00e4ra dig mer om strategier f\u00f6r annonsplacering i den h\u00e4r bloggen.<\/a><\/p>\n

 <\/p>\n

V\u00e4lj kvalitet framf\u00f6r kvantitet.<\/strong><\/h3>\n

Det \u00e4r b\u00e4ttre att placera ett f\u00e5tal annonser p\u00e5 ett f\u00e5tal bra st\u00e4llen, \u00e4n m\u00e5nga som kan skada din prestation.<\/p>\n

 <\/p>\n

A\/B-test<\/strong><\/h3>\n

Optimering \u00e4r ett spel av pr\u00f6vning och misstag. Experimentera med olika annonsbannerstorlekar och placeringar f\u00f6r att uppt\u00e4cka den perfekta formeln f\u00f6r att maximera prestanda och int\u00e4kter. P\u00e5 s\u00e5 s\u00e4tt identifierar du vad som fungerar b\u00e4st f\u00f6r din annonsstrategi.<\/p>\n

 <\/p>\n

Flaggan upp!<\/strong><\/h2>\n

Displayannonsering \u00e4r en favoritstrategi som annons\u00f6rer flitigt anv\u00e4nder i kampanjer och en perfekt m\u00f6jlighet f\u00f6r utgivare att l\u00e5sa upp h\u00f6gre annonsint\u00e4kter. Att v\u00e4lja r\u00e4tt bannerannonsstorlekar \u00e4r det smartaste draget du kan g\u00f6ra f\u00f6r att maximera int\u00e4kterna och \u00f6ka annonsens prestanda. Kontakta v\u00e5ra experter f\u00f6r att professionellt banner-upp din webbplats!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Choosing the right banner ad sizes can make a real difference to your ad strategy. From filling your pockets to boosting performance, they\u2019re a popular format among advertisers that, when well implemented, could up your game. Let\u2019s take a look at some of the most common banner ad sizes you could add to your website […]<\/p>\n","protected":false},"author":19,"featured_media":15809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,26,24,72],"class_list":["post-15808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nTop-Performing Banner Ad Sizes For Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover the best banner ad sizes for publishers to include into your ad strategy for maximizing revenue and site performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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