{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"starker-forlag-med-smarta-och-engagerande-annonser-med-gumgum","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"Fr\u00e5n insikt till resultat: Hur GumGum ger v\u00e5ra publicister smarta och engagerande annonser"},"content":{"rendered":"<p><i>F\u00f6rfattarens notering: Denna artikel skrevs gemensamt av Refinery89 och GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Vi f\u00f6rst\u00e5r, annonser anpassade efter dina anv\u00e4ndare \u00e4r inte bara pricken \u00f6ver i:et. De \u00e4r en av de hemliga ingredienserna f\u00f6r att din webbplats ska sticka ut, maximera int\u00e4kter och leverera en bra anv\u00e4ndarupplevelse. H\u00e4r \u00e4r d\u00e4r <a href=\"https:\/\/refinery89.com\/sv\/vad-ar-en-ssp\/\" target=\"_blank\" rel=\"noopener\">partners<\/a> gilla <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> Kom in, <strong>att omvandla f\u00f6r bra-f\u00f6r-att-vara-sant-id\u00e9er till verklighet genom att m\u00f6jligg\u00f6ra smartare int\u00e4ktsgenereringsuppl\u00e4gg<\/strong> som v\u00e5r <a href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> med stark efterfr\u00e5gan.<\/p>\n<p>Forts\u00e4tt scrolla f\u00f6r att l\u00e4ra dig hur vi, i samarbete med GumGum, s\u00e4kerst\u00e4ller att den efterfr\u00e5gan vi tillhandah\u00e5ller f\u00f6r v\u00e5rt n\u00e4tverk av publicister \u00e4r smart, engagerande och av h\u00f6gsta kvalitet f\u00f6r att driva dina annonsint\u00e4kter upp\u00e5t och bortom!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r GumGum?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> \u00e4r en kontextuell-f\u00f6rst, global digital annonsplattform som utnyttjar artificiell intelligens f\u00f6r att leverera icke-p\u00e5tr\u00e4ngande, mycket relevanta annonser. Deras uppdrag \u00e4r att skapa ett digitalt annonsekosystem som f\u00e5ngar uppm\u00e4rksamhet och respekterar anv\u00e4ndarnas integritet, samtidigt som det maximerar prestandan f\u00f6r b\u00e5de annons\u00f6rer och utgivare.<\/p>\n<p>De \u00e4r starkt \u00f6vertygade om att reklam ska vara lika smart som den \u00e4r engagerande, vilket g\u00f6r dem till en partner som passar oss perfekt.<\/p>\n<p>De har en m\u00e4ngd l\u00f6sningar som tj\u00e4nar till att:<\/p>\n<ul>\n<li>S\u00e4kerst\u00e4ll att annonser placeras i kontextuellt relevanta milj\u00f6er, vilket f\u00f6rb\u00e4ttrar <a href=\"https:\/\/refinery89.com\/sv\/varumarkessakerhet\/\">varum\u00e4rkess\u00e4kerhet<\/a> och l\u00e4mplighet.<\/li>\n<\/ul>\n<ul>\n<li>M\u00e4t uppm\u00e4rksamheten annonser f\u00e5r, och koppla kampanjresultat till verkliga utfall.<\/li>\n<\/ul>\n<ul>\n<li>Analysera miljarder signaler p\u00e5 det \u00f6ppna webben, kartl\u00e4gg konsumenternas uppm\u00e4rksamhet, kontextuell anpassning och kreativ prestanda i realtid f\u00f6r att driva smartare kampanjer.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Hur vi tillsammans med GumGum lyfter v\u00e5r publicistn\u00e4tverks prestanda<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>V\u00e5rt partnerskap handlar om att leverera f\u00f6rstklassigt v\u00e4rde till v\u00e5ra kunder. GumGum tillf\u00f6r konkurrenskraftigt <a href=\"https:\/\/refinery89.com\/sv\/allt-om-kostnad-per-mille-cpm\/\" target=\"_blank\" rel=\"noopener\">CPM<\/a>, h\u00f6gkvalitativ efterfr\u00e5gan som inte bara bidrar till h\u00f6ga annonsint\u00e4kter, utan ocks\u00e5 f\u00f6rb\u00e4ttrar en webbplatsanv\u00e4ndares upplevelse med attraktiva och skr\u00e4ddarsydda annonser f\u00f6r din m\u00e5lgrupp.<\/p>\n<p>Som n\u00e4tverkspartner med publicister m\u00f6jligg\u00f6r vi f\u00f6r GumGum att ut\u00f6ka sin r\u00e4ckvidd till en m\u00e5ngfald av publicister i Europa och LATAM. Detta samarbete garanterar betydande skala och m\u00e5ngfald i GumGums annonsplaceringar.<\/p>\n<p>V\u00e5rt teams expertis inom att hantera och effektivisera kommunikationen med v\u00e5ra utgivare s\u00e4kerst\u00e4ller att vi uppfyller h\u00f6ga standarder f\u00f6r service och prestanda i alla situationer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Den vinnande formeln: i\u00f6gonfallande kreativa och vass segmentering som konverterar<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGums In-Screen Cascade\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum levererar h\u00f6gkvalitativa, personliga kreat\u00f6rer som skr\u00e4ddarsys f\u00f6r publicisters webbplatser. Dessa datadrivna kreat\u00f6rer utm\u00e4rker sig genom att f\u00e5nga uppm\u00e4rksamheten genom design och relevant inneh\u00e5ll, vilket f\u00f6rb\u00e4ttrar b\u00e5de prestanda och anv\u00e4ndarupplevelse. Ett av deras framst\u00e5ende format \u00e4r den h\u00f6geffektiva <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">In-Screen Cascade<\/a>. Denna annons kombinerar de b\u00e4sta egenskaperna hos en <a href=\"https:\/\/refinery89.com\/sv\/allt-om-push-up-annonser\/\" target=\"_blank\" rel=\"noopener\">armh\u00e4vningsannons<\/a> och en interscroll-annons f\u00f6r att erbjuda en interaktiv kreativitet som verkligen f\u00e4ngslar publiken.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>En gemensam vision f\u00f6r framtiden<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Fram\u00e5tblickande tillsammans med GumGum siktar vi p\u00e5 att utforska nya marknader, forts\u00e4tta v\u00e4xa tillsammans i Europa och LATAM, samt leverera den b\u00e4sta efterfr\u00e5gan p\u00e5 de mest l\u00e4mpliga sajterna. V\u00e5ra kombinerade styrkor (GumGums avancerade teknologi och kreativa f\u00f6rm\u00e5ga, samt v\u00e5rt starka f\u00f6rlagsln\u00e4tverk, premiuminventarier och operationella excellens) \u00e4r den perfekta kombinationen f\u00f6r att hj\u00e4lpa v\u00e5ra f\u00f6rlag att generera enast\u00e5ende resultat.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ett partnerskap f\u00f6r b\u00f6ckerna<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cAtt samarbeta med Refinery89 g\u00f6r att vi s\u00f6ml\u00f6st kan koppla ihop oss med ett stort n\u00e4tverk av utgivare, vilket s\u00e4kerst\u00e4ller att v\u00e5ra kontextuella och kreativa l\u00f6sningar n\u00e5r m\u00e5lgrupper i de mest effektiva milj\u00f6erna. Deras engagemang f\u00f6r excellens speglar v\u00e5rt eget, vilket g\u00f6r detta samarbete till en perfekt matchning f\u00f6r att leverera enast\u00e5ende resultat till v\u00e5ra kunder.\u201d \u2013 ber\u00e4ttar Sven Bakker, Director of Publisher Development, DE p\u00e5 GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Tillsammans med GumGum, omdefinierar vi det digitala reklamlandskapet och ser till att bra reklam inte st\u00f6r, utan anpassas till utgivare, annons\u00f6rer och anv\u00e4ndares behov.<\/p>\n<p>Uppt\u00e4ck mer om v\u00e5ra l\u00f6sningar<a href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/\" target=\"_blank\" rel=\"noopener\"> h\u00e4r<\/a> eller l\u00e4s mer om<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> GumGums kraftfulla efterfr\u00e5gan<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/starker-forlag-med-smarta-och-engagerande-annonser-med-gumgum\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; Engaging Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/starker-forlag-med-smarta-och-engagerande-annonser-med-gumgum\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T15:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T08:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads\",\"datePublished\":\"2025-11-04T15:58:47+00:00\",\"dateModified\":\"2025-11-26T08:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"wordCount\":615,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"keywords\":[\"ad formats\",\"Ad Inventory\",\"Ad Monetization\",\"Programmatic Advertising\",\"SSP\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\",\"name\":\"How GumGum Empowers Publishers with Smart & Engaging Ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"datePublished\":\"2025-11-04T15:58:47+00:00\",\"dateModified\":\"2025-11-26T08:57:28+00:00\",\"description\":\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Blog-Post_GumGum-1-1.png\",\"width\":800,\"height\":550,\"caption\":\"GumGum Partner Spotlight\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hur GumGum St\u00e4rker Publicister med Smarta &amp; Engagerande Annonser","description":"Uppt\u00e4ck hur vi tillsammans med GumGum levererar h\u00f6gkvalitativa kontextuella annonser som \u00f6kar int\u00e4kterna f\u00f6r utgivare och maximerar prestandan f\u00f6r digitala annonser.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/starker-forlag-med-smarta-och-engagerande-annonser-med-gumgum\/","og_locale":"sv_SE","og_type":"article","og_title":"How GumGum Empowers Publishers with Smart & Engaging Ads","og_description":"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.","og_url":"https:\/\/refinery89.com\/sv\/starker-forlag-med-smarta-och-engagerande-annonser-med-gumgum\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-11-04T15:58:47+00:00","article_modified_time":"2025-11-26T08:57:28+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Patricia Sim\u00f3n","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads","datePublished":"2025-11-04T15:58:47+00:00","dateModified":"2025-11-26T08:57:28+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"},"wordCount":615,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","keywords":["ad formats","Ad Inventory","Ad Monetization","Programmatic Advertising","SSP"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","url":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","name":"Hur GumGum St\u00e4rker Publicister med Smarta &amp; Engagerande Annonser","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","datePublished":"2025-11-04T15:58:47+00:00","dateModified":"2025-11-26T08:57:28+00:00","description":"Uppt\u00e4ck hur vi tillsammans med GumGum levererar h\u00f6gkvalitativa kontextuella annonser som \u00f6kar int\u00e4kterna f\u00f6r utgivare och maximerar prestandan f\u00f6r digitala annonser.","breadcrumb":{"@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png","width":800,"height":550,"caption":"GumGum Partner Spotlight"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; Engaging Ads"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e4r Refinery89:s specialist p\u00e5 inneh\u00e5ll och inkommande marknadsf\u00f6ring (Inbound and Content Specialist). Med expertis inom digital marknadsf\u00f6ring, SEO och trenderna inom annonsteknik skapar Patricia inneh\u00e5ll som \u00f6vers\u00e4tter komplexa \u00e4mnen inom programmatisk annonsering till praktiskt anv\u00e4ndbara insikter, vilket ger f\u00f6rlag och annons\u00f6rer m\u00f6jlighet att n\u00e5 framg\u00e5ng.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/sv\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/14969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=14969"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/14969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/14980"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=14969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=14969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=14969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}