{"id":14150,"date":"2025-07-17T10:39:00","date_gmt":"2025-07-17T08:39:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14150"},"modified":"2025-09-30T15:55:49","modified_gmt":"2025-09-30T13:55:49","slug":"forbattra-annonsrelevansen-med-refinery89-och-ogury","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/enhancing-ad-relevance-with-refinery89-and-ogury\/","title":{"rendered":"Den perfekta annonsmatchningen \u2013 F\u00f6rb\u00e4ttra annonsrelevansen med Refinery89 och Ogury"},"content":{"rendered":"

Redaktionens notering: Denna artikel har skrivits gemensamt av Refinery89 och Ogury<\/strong><\/span><\/p>\n

 <\/p>\n

Att servera annonser anpassade efter dina bes\u00f6kare \u00e4r gr\u00e4dden p\u00e5 moset f\u00f6r en webbplats. Relevanta annonser p\u00e5verkar din kundupplevelse positivt, vilket g\u00f6r din publik mer engagerad, f\u00f6rb\u00e4ttrar annonsresultaten och din annonsint\u00e4kt. Vad mer finns det att s\u00e4ga?<\/p>\n

P\u00e5 Refinery89 har vi ansvaret att enkelt f\u00f6rb\u00e4ttra dina m\u00f6jligheter till annonsint\u00e4kter genom v\u00e5r Single Tag<\/a> L\u00f6sning. Att f\u00e5 tillg\u00e5ng till premium-efterfr\u00e5gan som levererar annonser relevanta f\u00f6r dina konsumenter \u00e4r nyckeln till att uppn\u00e5 detta, d\u00e4rf\u00f6r har vi samarbetat med den globala AdTech-sensationen, Ogury<\/a>. I flera \u00e5r har de verkat i 19 l\u00e4nder och erbjudit smart annonsplacering. Sj\u00e4lvklart var vi tvungna att hoppa p\u00e5 det t\u00e5get f\u00f6r v\u00e5ra utgivare.<\/p>\n

L\u00e5t oss se hur vi kan arbeta tillsammans f\u00f6r att hj\u00e4lpa dig att f\u00e5 de b\u00e4sta resultaten i din strategi med stor efterfr\u00e5gan!<\/p>\n

 <\/p>\n

Vad \u00e4r Ogury?<\/b><\/h2>\n

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Ogury<\/span><\/a> \u00e4r en av v\u00e5ra mest v\u00e4rdefulla\u00a0 Efterfr\u00e5gepartners<\/a>, vilket sedan 2022 tillf\u00f6r ett exceptionellt kvalitetslager i v\u00e5r Header Bidding-stack. Som en global AdTech-ledare specialiserar sig Ogury p\u00e5 Personified Advertising-l\u00f6sningar baserade p\u00e5 \"privacy by design\", och tj\u00e4nar varum\u00e4rken, byr\u00e5er och utgivare, med fokus p\u00e5 att rikta in sig p\u00e5 personligheter snarare \u00e4n individer.<\/p>\n

Genom v\u00e5r Single Tag-l\u00f6sning kan publicister koppla upp sig mot Ogrurys premiumerbjudande fr\u00e5n v\u00e4rldens st\u00f6rsta annons\u00f6rer, f\u00e5 tillg\u00e5ng till v\u00e4rdefulla kampanjer i en varum\u00e4rkess\u00e4ker milj\u00f6, samtidigt som de utnyttjar deras unika personbaserade inriktning. Dessa Personas<\/a> \u00e4r minuti\u00f6st utformade fr\u00e5n miljontals sj\u00e4lvdeklarerade kundunders\u00f6kningar, berikade med miljarder datapunkter av h\u00f6g kvalitet och f\u00f6rfinade av AI. Resultatet \u00e4r o\u00f6vertr\u00e4ffat: publikinsikter och annonsprestanda, vilket s\u00e4tter en ny standard i branschen.<\/p>\n

 <\/p>\n

Hur v\u00e5rt partnerskap med Ogury f\u00f6rb\u00e4ttrar v\u00e5ra f\u00f6rlags int\u00e4ktsstrategi<\/b><\/h2>\n

 <\/p>\n

Ogury ger v\u00e5rt n\u00e4tverk av utgivare en framtidss\u00e4ker int\u00e4ktsstrategi byggd p\u00e5 integritet och prestanda. Dess personbaserade m\u00e5linriktning levererar relevanta annonser utan att f\u00f6rlita sig p\u00e5 individuella identifierare, vilket s\u00e4kerst\u00e4ller adresserbarhet \u00e4ven i cookiel\u00f6sa milj\u00f6er. Personbaserade annonser \u00e4r mer relevanta f\u00f6r konsumenterna, vilket g\u00f6r annonsplaceringen smartare, mindre p\u00e5tr\u00e4ngande och f\u00f6rb\u00e4ttrar anv\u00e4ndarupplevelsen.<\/p>\n

Tillsammans med premium, AI-optimerad efterfr\u00e5gan och h\u00f6gkvalitativa rikmedieformat, s\u00e5som den anv\u00e4ndarv\u00e4nliga Sticky Banne, hj\u00e4lper Ogury till att maximera int\u00e4kterna samtidigt som anv\u00e4ndarupplevelsen skyddas.<\/p>\n

\u201c<\/i>P\u00e5 Ogury \u00e4r vi dedikerade till att omforma digital annonsering med ett integritetsfokuserat, personbaserat arbetss\u00e4tt som respekterar konsumenter samtidigt som det ger m\u00e4tbara resultat f\u00f6r utgivare. V\u00e5rt partnerskap med Refinery89 ut\u00f6kar denna vision och ger h\u00f6gkvalitativ efterfr\u00e5gan, effektfulla format och h\u00e5llbara int\u00e4ktsm\u00f6jligheter till deras utgivarn\u00e4tverk runt om i v\u00e4rlden.\u201d \u2013 <\/i>Benjamin Lanfry, Chief Supply and Operations Officer p\u00e5 Ogury.<\/p><\/blockquote>\n

 <\/p>\n

Vad har framtiden att erbjuda v\u00e5ra publicister som \u00e4r anslutna till Ogury via Single Tag?<\/b><\/h2>\n

 <\/p>\n

I takt med att vi forts\u00e4tter att expandera till nya marknader, kommer vi att f\u00f6rdjupa v\u00e5rt partnerskap med Ogury f\u00f6r att g\u00f6ra premium-efterfr\u00e5gan \u00e4nnu mer tillg\u00e4nglig genom v\u00e5r annonsmonetiseringsl\u00f6sning med enstaka taggar. Genom att integrera Ogurys h\u00f6gkvalitativa efterfr\u00e5gan ger vi utgivare smartare, mer effektiva annonsplaceringar som driver starkare int\u00e4kter.<\/p>\n

Tillsammans kombinerar vi banbrytande teknologi med en djup f\u00f6rst\u00e5else f\u00f6r konsumentpreferenser f\u00f6r att hj\u00e4lpa utgivare att frodas i en st\u00e4ndigt f\u00f6r\u00e4nderlig digital landskap. V\u00e5rt gemensamma fokus p\u00e5 integritet-f\u00f6rst och h\u00e5llbara l\u00f6sningar s\u00e4kerst\u00e4ller att utgivare kan bygga l\u00e5ngsiktig tillv\u00e4xt.<\/p>\n

Kontakta oss f\u00f6r att l\u00e4ra dig hur du integrerar Single Tag p\u00e5 din webbplats och l\u00e5ser upp f\u00f6rdelarna med Ogurys premium-efterfr\u00e5gan.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury   Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say? At Refinery89, we have […]<\/p>\n","protected":false},"author":19,"featured_media":14158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[26,24,283],"class_list":["post-14150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"\nEnhancing Ad Relevance with Refinery89 and Ogury<\/title>\n<meta name=\"description\" content=\"Ad relevance drives revenue. 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