{"id":14150,"date":"2025-07-17T10:39:00","date_gmt":"2025-07-17T08:39:00","guid":{"rendered":"https:\/\/refinery89.com\/?p=14150"},"modified":"2025-09-30T15:55:49","modified_gmt":"2025-09-30T13:55:49","slug":"enhancing-ad-relevance-with-refinery89-and-ogury","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/enhancing-ad-relevance-with-refinery89-and-ogury\/","title":{"rendered":"The Perfect Ad Match – Enhancing Ad Relevance with Refinery89 and Ogury"},"content":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury<\/strong><\/span><\/p>\n

 <\/p>\n

Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say?<\/p>\n

At Refinery89, we have the responsibility to enhance your ad monetization opportunities with ease through our Single Tag<\/a> solution. Accessing premium demand that delivers ads relevant to your consumers is key to achieving this, so we\u2019ve partnered up with global AdTech sensation, Ogury<\/a>. For years, they\u2019ve been operating across 19 countries, offering smart ad placement. Of course, we had to jump on that train for our publishers.<\/p>\n

Let\u2019s see how we work together to help you get the best results in your strategy with great demand!<\/p>\n

 <\/p>\n

What is Ogury?<\/b><\/h2>\n

 <\/p>\n

Ogury<\/span><\/a> is one of our most valued\u00a0 Demand Partners<\/a>, bringing an exceptional layer of quality to our Header Bidding stack since 2022. As a global AdTech leader, Ogury specializes in Personified Advertising solutions based on privacy by design, serving brands, agencies, and publishers, with a focus on targeting personas rather than individuals.<\/p>\n

Through our Single Tag solution, publishers can connect with Ogury\u2019s premium demand from the world\u2019s largest advertisers, gaining access to high-value campaigns in a brand-safe environment, while harnessing their unique persona-based targeting. These Personas<\/a> are meticulously crafted from millions of self-declared customer surveys, enriched with billions of high-quality data points, and refined by AI. The result is unparalleled: audience intelligence and\u00a0 ad performance, setting a new benchmark in the industry.<\/p>\n

 <\/p>\n

How Our Partnership with Ogury Elevates Our Publishers\u2019 Monetization Strategy<\/b><\/h2>\n

 <\/p>\n

Ogury empowers our publisher network with a future-proof monetization approach built on privacy and performance. Its persona-based targeting delivers relevant ads without relying on individual identifiers, ensuring addressability even in cookieless environments. Persona-based ads are more relevant to the consumers, which makes ad placement smarter, less intrusive, and enhances the user experience.<\/p>\n

Combined with premium, AI-optimized demand and high-quality rich media formats, such as the user-friendly Sticky Banner, Ogury helps maximize yield while protecting the user experience.<\/p>\n

\u201c<\/i>At Ogury, we are dedicated to reshaping digital advertising with a privacy-first, persona-based approach that respects consumers while driving measurable results for publishers. Our partnership with Refinery89 extends this vision, bringing high-quality demand, impactful formats, and sustainable monetization opportunities to their publisher network around the world.\u201d – <\/i>Benjamin Lanfry, Chief Supply and Operations Officer at Ogury.<\/p><\/blockquote>\n

 <\/p>\n

What does the future hold for our publishers connected to Ogury through Single Tag?<\/b><\/h2>\n

 <\/p>\n

As we continue expanding into new markets, we will deepen our partnership with Ogury to make premium demand even more accessible through our Single Tag ad monetization solution. By integrating Ogury\u2019s high-quality demand, we empower publishers with smarter, more effective ad placements that drive stronger revenues.<\/p>\n

Together, we combine cutting-edge technology with a deep understanding of consumer preferences to help publishers thrive in an ever-evolving digital landscape. Our shared focus on privacy-first and sustainable solutions ensure publishers can build long-term growth.<\/p>\n

Reach out to us to learn how to integrate the Single Tag on your website and unlock the benefits of Ogury\u2019s premium demand.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: This article was co-written by Refinery89 and Ogury   Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance, and your ad revenue. What else is there to say? At Refinery89, we have […]<\/p>\n","protected":false},"author":19,"featured_media":14158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,297,12,20],"tags":[26,24,283],"class_list":["post-14150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-partners","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"\nEnhancing Ad Relevance with Refinery89 and Ogury<\/title>\n<meta name=\"description\" content=\"Ad relevance drives revenue. 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