{"id":13848,"date":"2025-06-12T11:31:05","date_gmt":"2025-06-12T09:31:05","guid":{"rendered":"https:\/\/refinery89.com\/?p=13848"},"modified":"2025-06-13T13:10:36","modified_gmt":"2025-06-13T11:10:36","slug":"refinery89-integrates-openpath","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/refinery89-integrates-openpath\/","title":{"rendered":"Powering up our Ad Stack with The Trade Desk’s OpenPath"},"content":{"rendered":"

Nya int\u00e4ktsm\u00f6jligheter f\u00f6r annonsering p\u00e5 v\u00e4g till dig!<\/p>\n

Vi \u00e4r stolta \u00f6ver att meddela att vi samarbetar med The Trade Desk<\/a> att integrera \u00d6ppnaV\u00e4g<\/a> (med sitt premium digitala annonseringserbjudande!) i v\u00e5r Enkel tagg, l\u00f6sning f\u00f6r annonsmonetarisering<\/a>Integrationen \u00e4r avsedd att st\u00e4rka v\u00e5r premiumannonsstack och ge \u00e4nnu st\u00f6rre monetiseringsm\u00f6jligheter f\u00f6r v\u00e5rt n\u00e4tverk av publicister.<\/p>\n

Genom att sl\u00e5 oss samman med v\u00e5rt team f\u00e5r The Trade Desk tillg\u00e5ng till h\u00f6gkvalitativa nischutgivare i stor skala. Vi kan i sin tur tillf\u00f6ra den mest premiumfyllda efterfr\u00e5gan till utgivarna i v\u00e5rt n\u00e4tverk, f\u00f6r de som arbetar exklusivt med oss.<\/p>\n

 <\/p>\n

Vem \u00e4r The Trade Desk och vad \u00e4r OpenPath?<\/strong><\/h2>\n

 <\/p>\n

The Trade Desk \u00e4r en av ledarna inom reklambranschen och vi \u00e4r oerh\u00f6rt glada \u00f6ver att nu vara en av deras partners i lanseringen av deras OpenPath-integration. Detta innovativa tillv\u00e4gag\u00e5ngss\u00e4tt kopplar The Trade Desks v\u00e4lk\u00e4nda direkta annons\u00f6rsefterfr\u00e5gan direkt till v\u00e5rt publicistutbud genom v\u00e5r Single Tag-l\u00f6sning f\u00f6r header bidding.<\/p>\n

Som v\u00e4rldens st\u00f6rsta plattform p\u00e5 efterfr\u00e5gesidan har The Trade Desk snabbt ut\u00f6kat sin globala n\u00e4rvaro med en kundlista som inkluderar v\u00e4rldens ledande annons\u00f6rer. Deras l\u00f6sning, OpenPath, g\u00f6r det m\u00f6jligt f\u00f6r annons\u00f6rer att arbeta direkt med utgivare och optimera leveranskedjan f\u00f6r att skapa en enklare och mer transparent medieink\u00f6psupplevelse.<\/p>\n

 <\/p>\n

Vad inneb\u00e4r detta samarbete f\u00f6r v\u00e5rt publicistn\u00e4tverk?<\/strong><\/h2>\n

 <\/p>\n

V\u00e5rt samarbete med The Trade Desk syftar till att effektivisera leveranskedjan genom att ge annons\u00f6rer en mer direkt, transparent koppling till v\u00e5ra publicisters lager. Detta strategiska partnerskap kopplar v\u00e5r l\u00f6sning med The Trade Desks OpenPath f\u00f6r att forts\u00e4tta ge publicister \u00e4nnu mer direkt tillg\u00e5ng till premium-efterfr\u00e5gan.<\/p>\n

I ordalag av Robin de Wit<\/a>, v\u00e5r CSO:<\/p>\n

\u201cUnder den f\u00f6rsta m\u00e5naden av v\u00e5rt partnerskap har vi redan sett mycket positiva resultat. Tack vare det f\u00f6rtroende som v\u00e5ra utgivare har visat oss genom att ge exklusiv tillg\u00e5ng till deras annonsutrymme, kan vi arbeta direkt med The Trade Desk, vilket \u00f6kar b\u00e5de effektivitet och prestanda f\u00f6r v\u00e5ra kunder. Vi ser fram emot att forts\u00e4tta effektivisera v\u00e5r leveranskedja och ytterligare st\u00e4rka v\u00e5rt partnerskap med The Trade Desk f\u00f6r att hj\u00e4lpa fler utgivare att maximera sina annonsint\u00e4kter.<\/p>\n

The Trade Desk \u00e4r en stor akt\u00f6r inom reklambranschen, och Refinery89 \u00e4r stolta \u00f6ver att vara en av dess partners. OpenPath \u00e4r ett innovativt angreppss\u00e4tt f\u00f6r att hantera en l\u00e5ngvarig utmaning inom reklamsektorn, och vi ser en enorm potential i det v\u00e4rde som det medf\u00f6r.\u201d<\/p>\n

 <\/p>\n

Hur f\u00e5r man tillg\u00e5ng till The Trade Desks premiumutbud med Refinery89?<\/strong><\/h2>\n

 <\/p>\n

Utgivare \u00f6ver hela Europa och LATAM som ger Refinery89 exklusiv \u00e5tkomst till annonsutrymme kommer att vara ber\u00e4ttigade att ansluta till direkt premiumefterfr\u00e5gan fr\u00e5n The Trade Desk.<\/p>\n

Genom att samarbeta med Refinery89 som deras exklusiva monetariseringspartner f\u00e5r godk\u00e4nda utgivare direkt tillg\u00e5ng till den premium efterfr\u00e5gan av h\u00f6g kvalitet fr\u00e5n The Trade Desk.<\/p>\n

The Trade Desk har ett starkt fokus p\u00e5 att bek\u00e4mpa annonsbedr\u00e4gerier och \u00f6ka annonskvaliteten, genom att positionera f\u00f6rlagens webbplatser som en varum\u00e4rkess\u00e4ker<\/a> plats f\u00f6r toppannons\u00f6rer. Resultatet blir h\u00f6gre CPM och f\u00f6rb\u00e4ttrad fyllnadsgrad, tillsammans med st\u00f6rre transparens i budgivningsaktivitet f\u00f6r b\u00e4ttre int\u00e4kthantering.<\/p>\n

 <\/p>\n

B\u00e4ddar f\u00f6r framtida tillv\u00e4xt<\/strong><\/h2>\n

 <\/p>\n

Vi arbetar st\u00e4ndigt med att l\u00e5sa upp nya s\u00e4tt f\u00f6r v\u00e5ra utgivare att maximera sina int\u00e4kter. V\u00e5rt team utforskar alternativ f\u00f6r att optimera v\u00e5r installation samtidigt som vi f\u00f6rb\u00e4ttrar annonsint\u00e4kterna.<\/p>\n

\u00c4r du redo att uppt\u00e4cka vad som v\u00e4ntar genom att ansluta till The Trade Desks premium-efterfr\u00e5gan med OpenPath genom oss? Kontakta v\u00e5ra experter <\/a>f\u00f6r att l\u00e4ra dig mer eller f\u00e5 en gratis demo!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

New ad revenue opportunities coming your way! We are proud to announce that we\u2019re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network. 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