{"id":13501,"date":"2025-04-08T13:56:43","date_gmt":"2025-04-08T11:56:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=13501"},"modified":"2025-04-15T16:04:55","modified_gmt":"2025-04-15T14:04:55","slug":"why-publisher-quality-matters","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/why-publisher-quality-matters\/","title":{"rendered":"5 green flags high-quality publishers should have"},"content":{"rendered":"

You might be tired already of opening LinkedIn and seeing Canva\u2019s made carousels from entrepreneurship influencers telling you that quality over quantity is key to succeeding. The thing is, it might actually be true.<\/p>\n

Having a high-quality website will not only help you gain your audience\u2019s trust but also serve to catch the eyes of KPI hungry advertisers with pockets full of cash ready to spend on ad space. In this post, we\u2019ll explore the reasons why a Publisher\u2019s quality matters if you truly want to make it rain.<\/p>\n

 <\/p>\n

Why Publisher Quality Matters for maximum ad revenue<\/strong><\/h2>\n

 <\/p>\n

The main reason publisher quality matters is the fact that it drives higher ad revenue. It also impacts on building trust with your users, enhancing ad performance, providing a better UX for your visitors, and improving key metrics such as traffic, SERP rankings, engagement, and conversion rates.<\/p>\n

 <\/p>\n

What makes a high-quality publisher?<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

You are up to date with the industry standards and regulations<\/strong><\/h3>\n

It\u2019s 2025, of course being transparent and complying with privacy protection laws is key to making your website stand out. The Transparency and Consent Framework<\/a> is a standardized method set by the IAB to ensure publishers, vendors, and Consent Management Platforms<\/a> handle users\u2019 information according to the guidelines set by the data protection regulations. Follow these practices and you are on the path to quality success.<\/p>\n

By counting on an AdTech Partner like us at Refinery89, which is a member of the TCF, you can always be sure your ad monetization technology will stay up to date with the industry standards. You can leverage (for free!) our Premium CMP to handle users\u2019 consent data, ensuring compliance with data protection laws like the GDPR (General Data Protection Regulation)<\/a> and the CCPA (California Consumer Privacy Act).<\/a><\/p>\n

 <\/p>\n

Your ad viewability rate is to die for<\/strong><\/h3>\n

A metric that advertisers absolutely love is ad viewability<\/a>. Ads need to be viewable to make an impact. If you can secure a high viewability rate under your belt you are on the right track. Placing your ads mindfully not only makes your website look like a trustworthy place. It\u2019ll also enhance your UX and result in better ad performance as it\u2019ll be easier for users to connect with the advertisements.<\/p>\n

You can learn more about how to improve your ad viewability with this 4 ad placement strategies by our AdOps expert, Germ\u00e1n Tinaut.<\/a><\/p>\n

 <\/p>\n

You keep things brand safe<\/strong><\/h3>\n

Advertisers\u2019 biggest fear (besides a spooky low ROI) is putting the brand they put so much effort into building at risk. Methods such as contextual targeting have made their debut in the programmatic advertising world to match the perfect ad to the perfect content. This dynamic serves to ensure advertisers get their ads placed on websites suitable for what they want to communicate.<\/p>\n

Keeping things brand safe on your site means avoiding content that brands typically don\u2019t want to be associated with such as the topics listed in the Global Alliance for Responsible Media (GARM)\u2019s Brand Safety Floor Framework or the content categories deemed unsafe for advertising by the IAB<\/a>. Take this into account along with Google\u2019s Publisher Policies<\/a>, and your site will be a green flag for brands!<\/p>\n

 <\/p>\n

You serve relevant ads for higher engagement<\/strong><\/h3>\n

Speaking of contextual advertising. Serving ads related to the content the user is visiting providing them with a better UX. Ads that are interesting to your user will perform better, as they generate a higher engagement rate and lead to higher conversions.<\/p>\n

 <\/p>\n

You prioritize user experience<\/strong><\/h3>\n

Users come first, so don\u2019t scare them off with bad UX! Delivering the best user experience you can to your visitors will do wonders for your engagement. Visitors will stay longer on your site soaking in all the great content you have. This will also improve conversion rates, bounce rates, and most importantly, your search engine rankings to generate higher traffic.<\/p>\n

And you know what higher traffic means? Cha-ching! More ad revenue for your bank account! If you’re now feeling inspired to improve your website\u2019s UX, check out these 4 top recommendations from our in-house UX expert, Itziar Gil Hernando!<\/a><\/p>\n

 <\/p>\n

Team up with an AdTech partner who keeps an eye on you<\/strong><\/h2>\n

 <\/p>\n

Having a high-quality website with top content will put you on the map! As Google Certified Publishing Partners and members of the IAB, we have a huge responsibility with you! We have to ensure that our publishers are following the industry\u2019s standards to guarantee successful ad monetization. So, if you want to be part of the #1 Publisher Network in Europe and LATAM, don\u2019t hesitate to reach out!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

You might be tired already of opening LinkedIn and seeing Canva\u2019s made carousels from entrepreneurship influencers telling you that quality over quantity is key to succeeding. The thing is, it might actually be true. Having a high-quality website will not only help you gain your audience\u2019s trust but also serve to catch the eyes of […]<\/p>\n","protected":false},"author":19,"featured_media":13502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72],"class_list":["post-13501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nWhy Publisher Quality Matters - Refinery89<\/title>\n<meta name=\"description\" content=\"Quality is key! 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