Vad \u00e4r GeoTag?<\/strong><\/h2>\n <\/p>\n
GeoTag is Refinery89’s technology that enables a website\u2019s international visitors to see local ads or prevents ads from being displayed in certain regions based on the publisher\u2019s preference.<\/p>\n
Med v\u00e5r icke-invasiva GeoTag-l\u00f6sning kan du visa utl\u00e4ndska annonser f\u00f6r bes\u00f6kare fr\u00e5n hela v\u00e4rlden! Om du till exempel hanterar din webbplats fr\u00e5n Brasilien och n\u00e5gon fr\u00e5n Portugal bes\u00f6ker en av dina sidor, kommer de att se annonser baserade p\u00e5 sin plats.<\/p>\n
<\/p>\n
Who is GeoTag for?<\/strong><\/h2>\n <\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
\n- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\nHur fungerar GeoTag?<\/strong><\/h2>\n\u00a0<\/strong><\/p>\nThe GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
N\u00e4r webbl\u00e4saren f\u00f6rs\u00f6ker ladda v\u00e5r tag placeras beg\u00e4ran genom en brandv\u00e4gg. Denna brandv\u00e4gg kontrollerar ursprungslandet f\u00f6r beg\u00e4ran. Om beg\u00e4ran kommer fr\u00e5n ett svartlistat land blockeras den av systemet och taggen laddas inte. Om den d\u00e4remot kommer fr\u00e5n ett godk\u00e4nt land laddas taggen och fungerar som normalt.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n <\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n <\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
\n- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\nF\u00f6rdelar med att anv\u00e4nda GeoTag<\/strong><\/h2>\n <\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n <\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Relevans f\u00f6r annonser som f\u00f6rb\u00e4ttrar m\u00e4tv\u00e4rden<\/strong><\/h3>\n <\/p>\n
Genom att visa lokala annonser f\u00f6r din m\u00e5lgrupp ger du dem en f\u00f6rb\u00e4ttrad anv\u00e4ndarupplevelse som driver b\u00e4ttre engagemang och Klickfrekvens<\/a> Eftersom de riktade annonserna \u00e4r mer relevanta f\u00f6r dem (och annons\u00f6rer \u00e4lskar det!).<\/p>\n <\/p>\n
Maximera annonsint\u00e4kter<\/strong><\/h3>\n <\/p>\n
Tj\u00e4na pengar p\u00e5 trafik fr\u00e5n utanf\u00f6r ditt k\u00e4rnland genom att visa mer relevanta och h\u00f6gbetalande annonser som \u00e4r speciellt inriktade p\u00e5 dina anv\u00e4ndares plats. V\u00e5rt Refinery89-team kan hj\u00e4lpa dig att s\u00e4tta upp det utan att du beh\u00f6ver byta programmatiska partners! Ring oss!<\/a><\/p>\n <\/p>\n
Optimera ditt annonsutrymme mer effektivt<\/strong><\/h3>\n <\/p>\n
Att anv\u00e4nda en GeoTag s\u00e4kerst\u00e4ller att dina direkta kampanjer levereras korrekt p\u00e5 din huvudmarknad, h\u00e5ller anv\u00e4ndarupplevelsen i linje med din aff\u00e4rsstrategi och maximerar int\u00e4kterna fr\u00e5n utl\u00e4ndsk trafik utan att p\u00e5verka din k\u00e4rnverksamhet.<\/p>\n
\u00a0<\/strong><\/p>\nGeotag Success Case: Grupo Opsa<\/strong><\/h2>\n <\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>och El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\nBefore the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n <\/p>\n
![\"Grupo](\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/04\/Grupo-Opsa.png\")
<\/p>\n
<\/p>\n
<\/p>\n
Hur man b\u00f6rjar tj\u00e4na pengar p\u00e5 internationell trafik?<\/strong><\/h2>\n
<\/p>\n
If you identify yourself with any of these situations, then GeoTag is just what your ad strategy needs:<\/p>\n
- \n
- As a publisher, you successfully run your own direct campaigns and programmatic stack in your core market, but you also receive significant traffic from outside that market that you are currently unable to monetize effectively.<\/li>\n
- You generate traffic from high-income countries but do not have the local sales teams, market presence, or relationships needed to monetize it effectively.<\/li>\n<\/ol>\n
<\/p>\n
Whether you are in situation A or B, we have you covered. Let\u2019s take a look at how the GeoTag works.<\/p>\n
\u00a0<\/strong><\/p>\n
Hur fungerar GeoTag?<\/strong><\/h2>\n
\u00a0<\/strong><\/p>\n
The GeoTag recognizes the user’s IP once they visit your site and from there it determines whether or not to run the tag in that country, based on what the publisher previously decided.<\/p>\n
N\u00e4r webbl\u00e4saren f\u00f6rs\u00f6ker ladda v\u00e5r tag placeras beg\u00e4ran genom en brandv\u00e4gg. Denna brandv\u00e4gg kontrollerar ursprungslandet f\u00f6r beg\u00e4ran. Om beg\u00e4ran kommer fr\u00e5n ett svartlistat land blockeras den av systemet och taggen laddas inte. Om den d\u00e4remot kommer fr\u00e5n ett godk\u00e4nt land laddas taggen och fungerar som normalt.<\/p>\n
As we are focused on Europe and LATAM, we have set up direct connections with local entities of the Big Six Agencies<\/a>, sales houses and buyers through our wrapper technology. This ensures your inventory becomes available to the right people locally, in every relevant country.<\/p>\n
<\/p>\n
How to activate GeoTag on your site<\/strong><\/h2>\n
<\/p>\n
There are two easy ways to activate GeoTag on your website and start maximizing revenue in no time:<\/p>\n
- \n
- Our Single Tag ad monetization solution, which includes Geotag, can be activated for the specific geos where you want us to run it. Publishers can implement our tag based on the IP address of the user, which offers greater control.<\/li>\n
- You can also implement only the Geotag across your entire website, with traffic filtered by our team to the specific countries you choose. It\u2019s just one line of code and the easiest option for publishers. Reach out to our experts to learn more.<\/a><\/li>\n<\/ol>\n
\u00a0<\/strong><\/p>\n
F\u00f6rdelar med att anv\u00e4nda GeoTag<\/strong><\/h2>\n
<\/p>\n
Adapt you monetization by market<\/strong><\/h3>\n
<\/p>\n
GeoTag allows publishers to adapt their monetization strategy by market. Instead of applying the same setup to all users, you can decide where your programmatic stack runs and tailor your approach based on each audience’s location.<\/p>\n
<\/p>\n
Relevans f\u00f6r annonser som f\u00f6rb\u00e4ttrar m\u00e4tv\u00e4rden<\/strong><\/h3>\n
<\/p>\n
Genom att visa lokala annonser f\u00f6r din m\u00e5lgrupp ger du dem en f\u00f6rb\u00e4ttrad anv\u00e4ndarupplevelse som driver b\u00e4ttre engagemang och Klickfrekvens<\/a> Eftersom de riktade annonserna \u00e4r mer relevanta f\u00f6r dem (och annons\u00f6rer \u00e4lskar det!).<\/p>\n
<\/p>\n
Maximera annonsint\u00e4kter<\/strong><\/h3>\n
<\/p>\n
Tj\u00e4na pengar p\u00e5 trafik fr\u00e5n utanf\u00f6r ditt k\u00e4rnland genom att visa mer relevanta och h\u00f6gbetalande annonser som \u00e4r speciellt inriktade p\u00e5 dina anv\u00e4ndares plats. V\u00e5rt Refinery89-team kan hj\u00e4lpa dig att s\u00e4tta upp det utan att du beh\u00f6ver byta programmatiska partners! Ring oss!<\/a><\/p>\n
<\/p>\n
Optimera ditt annonsutrymme mer effektivt<\/strong><\/h3>\n
<\/p>\n
Att anv\u00e4nda en GeoTag s\u00e4kerst\u00e4ller att dina direkta kampanjer levereras korrekt p\u00e5 din huvudmarknad, h\u00e5ller anv\u00e4ndarupplevelsen i linje med din aff\u00e4rsstrategi och maximerar int\u00e4kterna fr\u00e5n utl\u00e4ndsk trafik utan att p\u00e5verka din k\u00e4rnverksamhet.<\/p>\n
\u00a0<\/strong><\/p>\n
Geotag Success Case: Grupo Opsa<\/strong><\/h2>\n
<\/p>\n
Grupo Opsa is one of the main media groups in Honduras and Central America. It reaches millions of readers through publications such as Diez<\/a>, La Prensa<\/a>och El Heraldo<\/a>. These sites, together, attract over 30 million monthly pageviews from audiences not only from Honduras but from markets like United States, Mexico, and Spain.<\/p>\n
Before the Geotag, Grupo Opsa\u00b4s monetization setup was mainly designed for direct-sold campaigns, limiting the value generated from international traffic and restricting access to premium programmatic demand. By activating the Geotag technology, Grupo Opsa was able to unlock premium demand for visitors from outside Honduras, optimize ad delivery based on user location, and maximize the value of its global audience.<\/p>\n
If you want to know to know the full story and how the Geotag changed Grupo Opsa\u00b4s monetization strategy completely, read here!<\/a><\/p>\n
<\/p>\n
<\/p>\n<\/p>\n
<\/p>\n
Hur man b\u00f6rjar tj\u00e4na pengar p\u00e5 internationell trafik?<\/strong><\/h2>\n