{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"vad-ar-en-ssp","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/what-is-an-ssp\/","title":{"rendered":"Vad \u00e4r en SSP i det programmatiska annonserings-ekosystemet?"},"content":{"rendered":"<p>I <a href=\"https:\/\/refinery89.com\/sv\/hur-det-programmatiska-annonserings-ekosystemet-fungerar-och-varfor-det-ar-viktigt-for-utgivare\/\" target=\"_blank\" rel=\"noopener\">programmatisk ekosystem<\/a> Det finns tv\u00e5 sidor. I ena h\u00f6rnet har du utgivaren (det vill s\u00e4ga du!), som har annonsutrymme tillg\u00e4ngligt p\u00e5 sin webbplats eller app f\u00f6r att tj\u00e4na pengar. P\u00e5 andra sidan finns annons\u00f6rerna, som vill k\u00f6pa annonsutrymme f\u00f6r att visa sina kampanjer. F\u00f6rr i tiden hanterades hela den h\u00e4r processen f\u00f6r en utgivare att s\u00e4lja annonsutrymme manuellt. Nu \u00e4r allt automatiserat och du kan till och med tj\u00e4na mer annonsint\u00e4kter \u00e4n n\u00e5gonsin. Hur? H\u00e4r kommer <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> kliv in p\u00e5 den programmatiska annonseringens scen.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vad \u00e4r en SSP?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP st\u00e5r f\u00f6r Supply-Side Platform, ibland kallat Sell-Side-Platform, och det \u00e4r <strong>en<\/strong> <strong>reklamteknologiplattform som anv\u00e4nds f\u00f6r att underl\u00e4tta f\u00f6r utgivare genom att hj\u00e4lpa dem att hantera och s\u00e4lja sitt annonsutrymme.<\/strong> SSP:er \u00e4r en av de nyckelakt\u00f6rer i hela det programmatiska annonserings-ekosystemet. F\u00f6r en utgivare \u00e4r SSP:n som en betrodd v\u00e4n med fallenhet f\u00f6r f\u00f6rs\u00e4ljning som du ber att hantera din annonsyta.<\/p>\n<p>Denna teknikplattform ansvarar f\u00f6r att s\u00e4lja ditt annonsutrymme i realtid genom ett auktionssystem som kallas Real-Time-Bidding (RTB). <strong>SSP:er ansvarar f\u00f6r att s\u00e4lja din annonsyta till flera Demand-Side Platforms (DSP:er) s\u00e5 att du kan f\u00e5 b\u00e4sta m\u00f6jliga CPM f\u00f6r den. <\/strong>CPM \u00e4r kostnaden som annons\u00f6rer \u00e4r villiga att betala en utgivare f\u00f6r var tusende visning av en annons.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>H\u00e4r \u00e4r en f\u00f6rklaring av hur en SSP fungerar:\n\nEn SSP (Supply-Side Platform) \u00e4r en mjukvaruplattform som hj\u00e4lper publicister (de som \u00e4ger webbplatser, appar eller annat digitalt inneh\u00e5ll) att s\u00e4lja sina annonsytor effektivt och automatiskt. Den kopplar samman publicister med annonsk\u00f6pare, ofta via annonsn\u00e4tverk och ad exchanges.\n\nH\u00e4r \u00e4r en steg-f\u00f6r-steg-beskrivning av hur en SSP fungerar:\n\n1.  **Annonsutrymme presenteras:** N\u00e4r en anv\u00e4ndare bes\u00f6ker en webbplats eller anv\u00e4nder en app som har annonsutrymme tillg\u00e4ngligt (t.ex. en banner, en videoannonsplats), triggas SSP:n.\n\n2.  **Information samlas in:** SSP:n samlar in relevant information om annonsutrymmet. Detta kan inkludera:\n    *   Webbplatsens\/appens URL eller identitet.\n    *   Storleken och typen av annonsutrymme.\n    *   Platsen p\u00e5 sidan d\u00e4r annonsen ska visas (t.ex. h\u00f6gst upp, i sidopanelen).\n    *   Information om anv\u00e4ndaren (ofta anonymiserad eller aggregerad, baserat p\u00e5 cookies, enhets-ID eller liknande teknologier) som kan inkludera geografisk plats, intressen, demografi etc.\n\n3.  **Beg\u00e4ran skickas till ad exchanges\/DSP:er:** SSP:n skickar ut en beg\u00e4ran om annonsbud (en \"bid request\") till flera ad exchanges och Demand-Side Platforms (DSPs). En DSP \u00e4r en plattform som annons\u00f6rer anv\u00e4nder f\u00f6r att k\u00f6pa annonsutrymme.\n\n4.  **Budgivning sker i realtid (RTB):** Annons\u00f6rer, via sina DSP:er, f\u00e5r dessa bid requests och best\u00e4mmer om de vill l\u00e4gga ett bud p\u00e5 annonsutrymmet. Budgivningen sker oftast i realtid (Real-Time Bidding \u2013 RTB), d\u00e4r tusentals bud kan ske inom millisekunder. Varje DSP skickar sitt bud och information om vilken annons de vill visa om de vinner.\n\n5.  **H\u00f6gsta budet vinner:** SSP:n tar emot alla bud fr\u00e5n de olika DSP:erna. Den v\u00e4ljer sedan det h\u00f6gsta budet.\n\n6.  **Annonsen visas:** Annonsutrymmet tilldelas den annons\u00f6r som lade det h\u00f6gsta budet, och deras annons visas f\u00f6r anv\u00e4ndaren p\u00e5 publicistens webbplats eller i appen.\n\n7.  **Rapportering och betalning:** SSP:n registrerar vilken annons som visades, till vem och till vilket pris. Den skickar denna information tillbaka till publicisten och annons\u00f6ren f\u00f6r rapportering. SSP:n underl\u00e4ttar ocks\u00e5 betalningsfl\u00f6det mellan annons\u00f6ren (via DSP:n) och publicisten.\n\n**Varf\u00f6r \u00e4r SSP:er viktiga?**\n\n*   **Maximera int\u00e4kter:** Genom att n\u00e5 ett brett spektrum av annonsk\u00f6pare kan publicister s\u00e4lja sitt annonsutrymme till ett h\u00f6gre pris.\n*   **Effektivitet:** Automatiseringen sparar tid och resurser j\u00e4mf\u00f6rt med manuell f\u00f6rs\u00e4ljning.\n*   **Transparens:** Ger insikt i annonsk\u00f6parna och priserna.\n*   **Optimering:** Hj\u00e4lper publicister att f\u00f6rst\u00e5 vilka typer av annonser och annons\u00f6rer som presterar b\u00e4st p\u00e5 deras plattform.\n\nI korthet fungerar en SSP som en agent f\u00f6r publicister, som automatiserar processen att s\u00e4lja annonsutrymme och ser till att de f\u00e5r b\u00e4sta m\u00f6jliga pris f\u00f6r det.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Under de antika tiderna f\u00f6r onlineannonsering var f\u00f6rl\u00e4ggare tvungna att hantera annons\u00f6rer\/varum\u00e4rken sj\u00e4lva f\u00f6r att s\u00e4lja sin annonsplats. Detta var ett mycket m\u00f6dosamt och manuellt jobb som gjorde att f\u00f6rl\u00e4ggare k\u00e4mpade med att fylla majoriteten av sina annonsenheter och maximera sin fulla annonsint\u00e4ktspotential. Det \u00e4r s\u00e5 f\u00f6rra decenniet.<\/p>\n<p>Numera, med programmatisk annonsering, slipper f\u00f6rlagen besv\u00e4ret med att knacka d\u00f6rr p\u00e5 olika st\u00e4llen en och en f\u00f6r att s\u00e4lja sina annonsytor. SSP:er automatiserar processen genom att hantera f\u00f6rs\u00e4ljningen av annonsutrymme p\u00e5 annonsb\u00f6rser. Annonsb\u00f6rser \u00e4r de virtuella marknadsplatserna d\u00e4r SSP:er erbjuder f\u00f6rlagets tillg\u00e4ngliga annonsenheter och DSP:er, plattformarna som samlar in efterfr\u00e5gan fr\u00e5n annons\u00f6rer, budar p\u00e5 dem.<\/p>\n<p>S\u00e5 h\u00e4r fungerar det: SSP:n som \u00e4r ansluten till en utgivares webbplats samlar in annonsutrymmena och presenterar dem f\u00f6r flera efterfr\u00e5gek\u00e4llor samtidigt. K\u00f6parna t\u00e4vlar i en auktion i realtid d\u00e4r den som bjuder h\u00f6gst f\u00e5r annonsenheten. P\u00e5 s\u00e5 s\u00e4tt s\u00e4kerst\u00e4lls att utgivarna f\u00e5r det h\u00f6gsta priset f\u00f6r sitt annonsutrymme varje g\u00e5ng, vilket maximerar deras annonsint\u00e4kter.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vilka SSP:er arbetar Refinery89 med?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>P\u00e5 Refinery89 arbetar vi med \u00f6ver 25+ efterfr\u00e5gek\u00e4llor till b\u00e4sta CPM f\u00f6r att hj\u00e4lpa publicister att maximera sina annonsint\u00e4kter. SSP:erna du enkelt kan ansluta till via v\u00e5r prisbel\u00f6nta annonsmonetiseringsl\u00f6sning Single Tag \u00e4r:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazon<\/p>\n<p>Lycka<\/p>\n<p>ConnectAd<\/p>\n<p>Konversativ<\/p>\n<p>Criteo<\/p>\n<p>Ekvativ<\/p>\n<p>Fluktuera<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Gumgum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Exte<\/p>\n<p>Rise Interactive<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>Mediarutn\u00e4t<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vill du ansluta till de b\u00e4sta SSP:erna?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Gl\u00f6m att koda dig till de b\u00e4sta SSP:erna i stan. Med v\u00e5r Single Tag-l\u00f6sning kan du ansluta direkt till v\u00e5ra SSP-partners med bara n\u00e5gra enkla steg som vem som helst kan utf\u00f6ra (inga programmeringskunskaper kr\u00e4vs!). Dessutom har du ett team av experter p\u00e5 programmatisk annonsering, som talar ditt eget spr\u00e5k, som guidar dig hela v\u00e4gen! <a href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\">Kontakta oss f\u00f6r att komma ig\u00e5ng!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/vad-ar-en-ssp\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/vad-ar-en-ssp\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T09:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T14:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"What is an SSP in the programmatic advertising ecosystem?\",\"datePublished\":\"2025-03-04T09:58:15+00:00\",\"dateModified\":\"2025-09-22T14:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/What-is-an-SSP_-1.png\",\"keywords\":[\"Ad Monetization\",\"Programmatic Advertising\",\"Publishers\",\"SSP\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/\",\"name\":\"What is an SSP in the programmatic advertising ecosystem? | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/What-is-an-SSP_-1.png\",\"datePublished\":\"2025-03-04T09:58:15+00:00\",\"dateModified\":\"2025-09-22T14:10:14+00:00\",\"description\":\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/What-is-an-SSP_-1.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/What-is-an-SSP_-1.png\",\"width\":800,\"height\":550,\"caption\":\"What is an SSP?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-an-ssp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is an SSP in the programmatic advertising ecosystem?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vad \u00e4r en SSP i den programmatiska annonserings-ekosystemet? | Refinery89","description":"L\u00e4r dig vad en SSP \u00e4r i det programmatiska annonserings-ekosystemet och hur den fungerar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/vad-ar-en-ssp\/","og_locale":"sv_SE","og_type":"article","og_title":"What is an SSP in the programmatic advertising ecosystem? | Refinery89","og_description":"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.","og_url":"https:\/\/refinery89.com\/sv\/vad-ar-en-ssp\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-03-04T09:58:15+00:00","article_modified_time":"2025-09-22T14:10:14+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Patricia Sim\u00f3n","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"What is an SSP in the programmatic advertising ecosystem?","datePublished":"2025-03-04T09:58:15+00:00","dateModified":"2025-09-22T14:10:14+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/"},"wordCount":569,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png","keywords":["Ad Monetization","Programmatic Advertising","Publishers","SSP"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/what-is-an-ssp\/","url":"https:\/\/refinery89.com\/what-is-an-ssp\/","name":"Vad \u00e4r en SSP i den programmatiska annonserings-ekosystemet? | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png","datePublished":"2025-03-04T09:58:15+00:00","dateModified":"2025-09-22T14:10:14+00:00","description":"L\u00e4r dig vad en SSP \u00e4r i det programmatiska annonserings-ekosystemet och hur den fungerar.","breadcrumb":{"@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/what-is-an-ssp\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/03\/What-is-an-SSP_-1.png","width":800,"height":550,"caption":"What is an SSP?"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/what-is-an-ssp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"What is an SSP in the programmatic advertising ecosystem?"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e4r Refinery89:s specialist p\u00e5 inneh\u00e5ll och inkommande marknadsf\u00f6ring (Inbound and Content Specialist). Med expertis inom digital marknadsf\u00f6ring, SEO och trenderna inom annonsteknik skapar Patricia inneh\u00e5ll som \u00f6vers\u00e4tter komplexa \u00e4mnen inom programmatisk annonsering till praktiskt anv\u00e4ndbara insikter, vilket ger f\u00f6rlag och annons\u00f6rer m\u00f6jlighet att n\u00e5 framg\u00e5ng.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/sv\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/13127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=13127"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/13127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/13128"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=13127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=13127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=13127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}