{"id":12984,"date":"2025-02-13T17:01:22","date_gmt":"2025-02-13T16:01:22","guid":{"rendered":"https:\/\/refinery89.com\/?p=12984"},"modified":"2025-04-22T10:32:24","modified_gmt":"2025-04-22T08:32:24","slug":"annonsfyllnadsgrad-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/ad-fill-rate-for-publishers\/","title":{"rendered":"Att f\u00f6rklara Ad Fill Rate f\u00f6r utgivare"},"content":{"rendered":"<p>F\u00f6rest\u00e4ll dig detta: Du har ordnat webbplatsens int\u00e4ktsgenerering och \u00e4r redo att s\u00e4lja varje visning du kan generera, men visste du att detta kan vara mer utmanande \u00e4n du tror och inte ens en idealisk strategi? Varf\u00f6r? Det \u00e4r h\u00e4r Fill Rate (m\u00e4ttnadsgrad) kommer in. Det \u00e4r en av nyckelmetrikerna du b\u00f6r l\u00e4gga till i din arsenal f\u00f6r att fullt ut f\u00f6rst\u00e5 din webbplats annonsint\u00e4kter. L\u00e5t oss se vad det handlar om.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vad \u00e4r Ad Fill Rate f\u00f6r en utgivare?<\/strong><\/h2>\n<p>&nbsp;<br \/>\n<iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/8L5a8WPLHAs?si=AbJMF7uyJFq9d7tl\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Ad Fill Rate \u00e4r f\u00f6rh\u00e5llandet mellan annonsf\u00f6rfr\u00e5gningar och visade annonser. Det \u00e4r en av din webbplats prestandaindikatorer som spelar en roll i det stora spelet att f\u00f6rst\u00e5 din annonsmonetiseringsstrategis framg\u00e5ng. <strong>Annonsfyllnadsgraden anger hur ofta du fyller dina annonsplatser med annonser. <\/strong><\/p>\n<p>Flera faktorer kan p\u00e5verka den h\u00e4r m\u00e4tningen. Till exempel, inom programmatisk annonsering s\u00e4ljs annonsutrymme genom en auktionsprocess, s\u00e5 k\u00f6pare och s\u00e4ljare beh\u00f6ver komma \u00f6verens. Om de inte n\u00e5r en \u00f6verenskommelse f\u00f6r dessa visningar kan de bli os\u00e5lda. Andra faktorer som minimipris, efterfr\u00e5gefluktuationer och webbplatsens prestanda kan dock ocks\u00e5 avg\u00f6ra hur framg\u00e5ngsrikt ditt annonsutrymme monet\u00e4riseras.<\/p>\n<p>Fyllnadsgrad \u00e4r ett m\u00e5tt som \u00e4r viktigt f\u00f6r utgivare eftersom det hj\u00e4lper dem att f\u00f6rst\u00e5 hur effektivt annonserna visas p\u00e5 deras webbplats.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hur ber\u00e4knar du din annonseringsgrad (Fill Rate)?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Du kan ber\u00e4kna din annonsfyllnadsgrad genom att ta antalet annonsvisningar och dividera det med antalet annonsf\u00f6rfr\u00e5gningar. Den resulterande procentsatsen visar hur ofta vi lyckas fylla annonsenheter med annonser.<\/p>\n<p>&nbsp;<\/p>\n<p>Den magiska formeln f\u00f6r ber\u00e4kning av fyllnadsgrad \u00e4r:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>(Totalt antal annonsvisningar\/totalt antal annonsf\u00f6rfr\u00e5gningar) x 100<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>F\u00f6rest\u00e4ll dig detta: Din sajt fick 50 000 annonsf\u00f6rfr\u00e5gningar, men du fick 40 000 annonsvisningar. Om du s\u00e4tter in detta i formeln f\u00f6r annonsutfyllnadsgrad:<\/p>\n<p>(40 000\/50 000) \u00d7 100 = 80%<\/p>\n<p>Det inneb\u00e4r att du har en annonsfyllnadsgrad p\u00e5 80%. 80% \u00e4r den procentuella andelen annonsf\u00f6rfr\u00e5gningar som fylls p\u00e5 din webbplats.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Snabbskalv<\/strong> Om du \u00e4r en Refinery89-utgivare kan du f\u00e5 denna m\u00e4tning levererad till dig p\u00e5 ett silverfat genom att kontrollera din <a href=\"https:\/\/refinery89.com\/sv\/forbattrad-anvandarcentrerad-instrumentpanel-sep24\/\" target=\"_blank\" rel=\"noopener\">Instrumentbr\u00e4da<\/a>. I avsnittet Int\u00e4kter p\u00e5 din Instrumentpanel hittar du din annonsfyllnadsgrad i procent tillsammans med en fullst\u00e4ndig \u00f6versikt av dina mest v\u00e4rdefulla m\u00e4tv\u00e4rden.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00c4r det m\u00f6jligt att f\u00e5 en fyllnadsgrad p\u00e5 100%?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Du kan ju f\u00f6rs\u00f6ka, men det \u00e4r ingen l\u00e4tt uppgift. Faktum \u00e4r att en fyllnadsgrad p\u00e5 100% kanske inte ens \u00e4r den b\u00e4sta l\u00f6sningen f\u00f6r dig, eftersom det kan inneb\u00e4ra att din <a href=\"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/\" target=\"_blank\" rel=\"noopener\">CPM<\/a> \u00e4r f\u00f6r l\u00e5gt. Det \u00e4r den summa pengar annons\u00f6rer \u00e4r villiga att spendera p\u00e5 din webbplats per tusen visningar. Om din CPM \u00e4r f\u00f6r l\u00e5g kan du ocks\u00e5 f\u00e5 annonser av d\u00e5lig kvalitet p\u00e5 din webbplats. Vill du verkligen det?<\/p>\n<p>H\u00e4r \u00e4r d\u00e4r <a href=\"https:\/\/refinery89.com\/sv\/golvprissattning-annonsintakter-boost-publicister\/\" target=\"_blank\" rel=\"noopener\">golvpris<\/a> kommer in. Golvpris \u00e4r auktionspriset f\u00f6r dina annonsytor. Det inneb\u00e4r att under budgivningsprocessen \u00e4r det bara de som \u00e4r villiga att betala \u00f6ver minimipriset du anger, som kommer att kunna placera sina annonser p\u00e5 din webbplats. Om du har ett l\u00e5gt golvpris f\u00e5r du en l\u00e4gre CPM, och d\u00e4rmed en h\u00f6gre fyllnadsgrad. \u00c5 andra sidan, om du s\u00e4tter ett h\u00f6gt golvpris kan du f\u00e5 en h\u00f6gre CPM, men en l\u00e4gre fyllnadsgrad. Precis som livet handlar det om att hitta r\u00e4tt balans.<\/p>\n<p>Det \u00e4r viktigt att hitta den perfekta balansen mellan fyllnadsgrad och CPM f\u00f6r att uppn\u00e5 b\u00e4sta m\u00f6jliga annonsint\u00e4kter. Enligt v\u00e5ra experter p\u00e5 Refinery89 b\u00f6r du str\u00e4va efter en fyllnadsgrad p\u00e5 minst 80 % f\u00f6r att n\u00e5 upp till branschstandarderna.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad orsakar l\u00e5g fyllnadsgrad?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Latens<\/strong><\/h3>\n<p>Vad \u00e4r mer frustrerande \u00e4n en webbplats som tar evigheter att ladda? I ditt fall, som utgivare, \u00e4r det att f\u00f6rlora annonsint\u00e4kter p\u00e5 grund av det. Japp. Under budgivningsprocessen i programmatisk annonsering finns det en tidsgr\u00e4ns f\u00f6r auktionerna att ske, s\u00e5 om din sajt \u00e4r l\u00e5ngsam att ladda riskerar du att n\u00e5 tidsgr\u00e4nserna. N\u00e4r tidsgr\u00e4nsen uppn\u00e5s avbryts auktionsprocessen och blir ofullst\u00e4ndig.<\/p>\n<p>F\u00f6r att undvika latensproblem, h\u00e5ll koll p\u00e5 ditt LCP-v\u00e4rde, en av de <a href=\"https:\/\/refinery89.com\/sv\/introducerar-core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a>. Det hj\u00e4lper dig att se till att allt fungerar smidigt p\u00e5 din webbplats. F\u00f6r att \u00f6vervaka din laddningstid kan du anv\u00e4nda verktyg som <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Googles PageSpeed Insights<\/a> f\u00f6r att f\u00e5 en rapport om din webbplats prestanda och n\u00e5gra tips om vad du kan g\u00f6ra f\u00f6r att f\u00f6rb\u00e4ttra den.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Annonsblockerare<\/strong><\/h3>\n<p>Annonsblockerare, en av de verkliga folkliga fienderna f\u00f6r personer som arbetar med reklam. Dessa verktyg f\u00f6rhindrar att annonser visas p\u00e5 anv\u00e4ndarnas enheter n\u00e4r de surfar p\u00e5 n\u00e4tet, antingen genom att blockera annonsf\u00f6rfr\u00e5gningar helt eller genom att filtrera svar fr\u00e5n annonsservrar. Detta kan p\u00e5verka utgivarnas fyllnadsgrad och totala int\u00e4kter, eftersom f\u00e4rre annonser laddas och visas framg\u00e5ngsrikt.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ojusterat golvpris enligt s\u00e4songstrender<\/strong><\/h3>\n<p>Som vi n\u00e4mnde tidigare i den h\u00e4r artikeln \u00e4r golvpriset det l\u00e4gsta auktionspris du fastst\u00e4ller f\u00f6r dina annonsytor p\u00e5 SSP:n via budbeg\u00e4ran. Det inneb\u00e4r att under budgivningen \u00e4r det bara de som \u00e4r villiga att betala \u00f6ver ditt fastst\u00e4llda minimipris, som v\u00e4ljs ut f\u00f6r att placera sina annonser p\u00e5 din webbsida. Att ha ett h\u00f6gt golvpris n\u00e4r efterfr\u00e5gan \u00e4r l\u00e5g, kan leda till att du inte kan fylla annonsenheten eftersom det inte finns tillr\u00e4ckligt med annonsn\u00e4tverk f\u00f6r att fylla den annonsf\u00f6rfr\u00e5gan. Detta problem kan enkelt l\u00f6sas genom att justera ditt golvpris enligt s\u00e4songstrender och m\u00e4ngden efterfr\u00e5gan du har.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Brist p\u00e5 efterfr\u00e5gan<\/strong><\/h3>\n<p>CPM fluktuerar \u00e5ret runt p\u00e5 grund av f\u00f6r\u00e4ndringar i efterfr\u00e5gan p\u00e5 annonsutrymme. Det finns tider p\u00e5 \u00e5ret d\u00e5 efterfr\u00e5gan p\u00e5 annonsutrymme inte \u00e4r s\u00e4rskilt stor, s\u00e5 det \u00e4r typiskt att det i dessa fall inte finns tillr\u00e4ckligt med m\u00f6jligheter att fylla annonsf\u00f6rfr\u00e5gningarna. Om du vill veta mer om detta och hur du hanterar f\u00f6r\u00e4ndringarna i efterfr\u00e5gan, <a href=\"https:\/\/refinery89.com\/sv\/cpm-sasongsvariation\/\">Ta en titt p\u00e5 den h\u00e4r artikeln med allt du beh\u00f6ver veta f\u00f6r att f\u00f6rst\u00e5 CPM-s\u00e4songsvariationer.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tekniska problem<\/strong><\/h3>\n<p>Ibland h\u00e4nder ov\u00e4ntade saker. Att visa annonser p\u00e5 en webbplats kr\u00e4ver att flera teknologier fungerar samtidigt p\u00e5 mindre \u00e4n en sekund. Det \u00e4r normalt att tekniska problem kan uppst\u00e5 som kan stoppa en annons fr\u00e5n att visas. Om du \u00e4r en Refinery89-utgivare finns det ingen anledning att oroa sig f\u00f6r detta. V\u00e5rt team vakar alltid noggrant \u00f6ver din webbplats f\u00f6r att \u00e5tg\u00e4rda problem s\u00e5 snabbt som m\u00f6jligt. Dessutom,<a href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\"> Du kan lita p\u00e5 dem f\u00f6r omedelbar support n\u00e4r du beh\u00f6ver det!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hur kan du f\u00f6rb\u00e4ttra din annonsfyllnadsgrad?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>F\u00f6rst och fr\u00e4mst, f\u00f6rst\u00e5 din annonsfyllnadsgrad<\/strong><\/h3>\n<p>Allt b\u00f6rjar med att g\u00f6ra r\u00e4tt dataanalys. Var medveten om din nuvarande Ad Fill Rate (h\u00e4r kommer formeln vi delade tidigare v\u00e4l till pass eller kolla din <a href=\"https:\/\/refinery89.com\/sv\/forbattrad-anvandarcentrerad-instrumentpanel-sep24\/\" target=\"_blank\" rel=\"noopener\">Publisher Dashboard<\/a>), f\u00f6rst\u00e5 dess v\u00e4rde i f\u00f6rh\u00e5llande till din CPM och utv\u00e4rdera RPM. F\u00f6rst d\u00e5 kan du v\u00e4lja vad som kan eller beh\u00f6ver g\u00f6ras f\u00f6r att optimera din Fill Rate.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Anv\u00e4nd Header Bidding-teknik<\/strong><\/h3>\n<p>Coola f\u00f6rlag som \u00e4r uppdaterade med trenderna anv\u00e4nder <a href=\"https:\/\/refinery89.com\/sv\/header-bidding-the-core-of-programmatic-advertising-plainly-explained\/\" target=\"_blank\" rel=\"noopener\">Header Bidding-teknik<\/a> numera f\u00f6r att optimera sin annonsint\u00e4ktsgenerering. Det \u00e4r det mest effektiva s\u00e4ttet att s\u00e4lja ditt annonsutrymme. Detta tack vare realtidsbudgivningssystem, annonsn\u00e4tverk bjuder samtidigt och f\u00f6rfr\u00e5gningar fylls mycket snabbare.<\/p>\n<p>Du kan r\u00e4kna med<a href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/\" target=\"_blank\" rel=\"noopener\"> Refinery89 Header Bidding-l\u00f6sning<\/a> f\u00f6r att hj\u00e4lpa dig att f\u00f6rb\u00e4ttra din annonsfyllnadsgrad. Genom att ha tillg\u00e5ng till ett st\u00f6rre antal premium efterfr\u00e5gek\u00e4llor som budar p\u00e5 din annons samtidigt, \u00f6kar chanserna att din annonsenhets beg\u00e4randen fylls med kvalitetsannonser.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Optimera din annonsplacering<\/strong><\/h3>\n<p>Att vara medveten om placeringen av annonser kommer l\u00e5ngt. Att placera annonser i de d\u00e4r \"hotspotsen\" p\u00e5 din webbplats som garanterar b\u00e4ttre synlighet. Detta kan hj\u00e4lpa dig att f\u00f6rb\u00e4ttra din fyllnadsgrad eftersom de f\u00e5r en b\u00e4ttre <a href=\"https:\/\/refinery89.com\/sv\/synlighet-for-utgivare\/\" target=\"_blank\" rel=\"noopener\">annonsvisning<\/a>, vilket \u00f6vers\u00e4tts till fler visningar. <a href=\"https:\/\/refinery89.com\/sv\/4-ad-placement-strategies-to-maximize-revenue\/\" target=\"_blank\" rel=\"noopener\">Kolla in dessa annonsplaceringsstrategier fr\u00e5n v\u00e5r AdOps-expert f\u00f6r att v\u00e4nda oddsen till din f\u00f6rdel.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Ut\u00f6ka ditt utbud av annonsformat<\/strong><\/h3>\n<p>Var \u00f6ppen f\u00f6r att ha flera <a href=\"https:\/\/refinery89.com\/sv\/annonsformat-grunderna\/\" target=\"_blank\" rel=\"noopener\">annonsformat<\/a> p\u00e5 din webbplats. Detta g\u00f6r att du kan ge fler efterfr\u00e5gelagda k\u00e4llor tillg\u00e5ng att delta f\u00f6r din annonsyta. Dessutom \u00e4r vissa annonsformat enklare att anpassa till olika annonsplatser, vilket ger st\u00f6rre m\u00f6jligheter att f\u00e5 dessa enheter fyllda. Genom att erbjuda fler alternativ \u00f6kar du m\u00f6jligheterna f\u00f6r annons\u00f6rer att visa annonser p\u00e5 din webbplats. <a href=\"https:\/\/refinery89.com\/sv\/hogvardiga-annonsformat-for-utgivare\/\" target=\"_blank\" rel=\"noopener\">H\u00e4r \u00e4r n\u00e5gra annonsid\u00e9er med h\u00f6gkvalitativa annonsformat som du kan inkludera och som \u00e4ven kommer att ge ditt CPM en skjuts!<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Beh\u00f6ver du hj\u00e4lp att f\u00e5 en b\u00e4ttre utfyllnadsgrad?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Sj\u00e4lvklart kan vi inte skriva en hel artikel som f\u00f6rklarar ad fill rate och sedan l\u00e5ta dig g\u00e5 med tomma h\u00e4nder utan en l\u00e4ttanv\u00e4nd l\u00f6sning f\u00f6r att f\u00f6rb\u00e4ttra dina annonsresultat.<\/p>\n<p><a href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" target=\"_blank\" rel=\"noopener\">Kontakta oss p\u00e5 Refinery89<\/a> f\u00f6r att maximera din annonsstrategi med v\u00e5r full stack-annonsmonetiseringsl\u00f6sning. Med v\u00e5r <a href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> Du kan f\u00e5 tillg\u00e5ng till flera premium efterfr\u00e5gek\u00e4llor genom v\u00e5rt header bidding-system. L\u00e5s upp de b\u00e4sta resultaten! Ut\u00f6ver detta kommer vi att implementera b\u00e4sta praxis f\u00f6r annonsplacering f\u00f6r att optimera din annonsenhets positionering och f\u00f6rb\u00e4ttra dina annonsresultat (inklusive din annonsfyllnadsgrad!).<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine this: You got your website\u2019s monetization all set up and you\u2019re ready to sell every impression you can generate, but did you know this might be more challenging than you think and not even ideal strategy-wise.? Why? Here\u2019s where Fill Rate comes into the picture. It is one if the key metrics you should [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[280,278,24,72],"class_list":["post-12984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-fill-rate","tag-metrics","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Fill Rate for Publishers?<\/title>\n<meta name=\"description\" content=\"Another of the metrics every publisher should know by heart is ad fill rate. It tells how often you fill your ad spaces with ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/annonsfyllnadsgrad-for-utgivare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ad Fill Rate for Publishers?\" \/>\n<meta property=\"og:description\" content=\"Another of the metrics every publisher should know by heart is ad fill rate. It tells how often you fill your ad spaces with ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/annonsfyllnadsgrad-for-utgivare\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T16:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T08:32:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Explaining Ad Fill Rate for Publishers\",\"datePublished\":\"2025-02-13T16:01:22+00:00\",\"dateModified\":\"2025-04-22T08:32:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/\"},\"wordCount\":1563,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_What-is-fill-rate.png\",\"keywords\":[\"ad fill rate\",\"metrics\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/\",\"name\":\"What is Ad Fill Rate for Publishers?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_What-is-fill-rate.png\",\"datePublished\":\"2025-02-13T16:01:22+00:00\",\"dateModified\":\"2025-04-22T08:32:24+00:00\",\"description\":\"Another of the metrics every publisher should know by heart is ad fill rate. It tells how often you fill your ad spaces with ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_What-is-fill-rate.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_What-is-fill-rate.png\",\"width\":800,\"height\":550,\"caption\":\"what is ad fill rate for Publishers?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/ad-fill-rate-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Explaining Ad Fill Rate for Publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vad \u00e4r Ad Fill Rate f\u00f6r publicister?","description":"En annan av de m\u00e4tv\u00e4rden som varje utgivare b\u00f6r kunna utantill \u00e4r annonsfyllnadsgraden. Den talar om hur ofta du fyller dina annonsplatser med annonser.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/annonsfyllnadsgrad-for-utgivare\/","og_locale":"sv_SE","og_type":"article","og_title":"What is Ad Fill Rate for Publishers?","og_description":"Another of the metrics every publisher should know by heart is ad fill rate. It tells how often you fill your ad spaces with ads.","og_url":"https:\/\/refinery89.com\/sv\/annonsfyllnadsgrad-for-utgivare\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-02-13T16:01:22+00:00","article_modified_time":"2025-04-22T08:32:24+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Patricia Sim\u00f3n","Ber\u00e4knad l\u00e4stid":"7 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"Explaining Ad Fill Rate for Publishers","datePublished":"2025-02-13T16:01:22+00:00","dateModified":"2025-04-22T08:32:24+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/"},"wordCount":1563,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png","keywords":["ad fill rate","metrics","Programmatic Advertising","Publishers"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/","url":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/","name":"Vad \u00e4r Ad Fill Rate f\u00f6r publicister?","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png","datePublished":"2025-02-13T16:01:22+00:00","dateModified":"2025-04-22T08:32:24+00:00","description":"En annan av de m\u00e4tv\u00e4rden som varje utgivare b\u00f6r kunna utantill \u00e4r annonsfyllnadsgraden. Den talar om hur ofta du fyller dina annonsplatser med annonser.","breadcrumb":{"@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_What-is-fill-rate.png","width":800,"height":550,"caption":"what is ad fill rate for Publishers?"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/ad-fill-rate-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Explaining Ad Fill Rate for Publishers"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e4r Refinery89:s specialist p\u00e5 inneh\u00e5ll och inkommande marknadsf\u00f6ring (Inbound and Content Specialist). Med expertis inom digital marknadsf\u00f6ring, SEO och trenderna inom annonsteknik skapar Patricia inneh\u00e5ll som \u00f6vers\u00e4tter komplexa \u00e4mnen inom programmatisk annonsering till praktiskt anv\u00e4ndbara insikter, vilket ger f\u00f6rlag och annons\u00f6rer m\u00f6jlighet att n\u00e5 framg\u00e5ng.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/sv\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/12984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=12984"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/12984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/12985"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=12984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=12984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=12984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}