{"id":12271,"date":"2024-12-03T10:16:51","date_gmt":"2024-12-03T09:16:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=12271"},"modified":"2025-05-08T09:52:12","modified_gmt":"2025-05-08T07:52:12","slug":"header-bidding-kontra-waterfall-forklarade","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/header-bidding-vs-waterfall-differences-explained\/","title":{"rendered":"Header Bidding vs Waterfall: Skillnader f\u00f6rklarade"},"content":{"rendered":"<p>Bara f\u00f6r att f\u00f6rs\u00e4kra mig om att vi \u00e4r p\u00e5 samma sida. Om du inte s\u00e4ljer dina annonser direkt till annons\u00f6rer, n\u00e4r en annons laddas p\u00e5 din webbplats, g\u00e5r den igenom en auktion f\u00f6r att s\u00e4lja den annonsenheten till den annons\u00f6r som l\u00e4gger det h\u00f6gsta budet. Det finns olika tekniker f\u00f6r att genomf\u00f6ra denna budgivningsprocess: Programmatic Waterfall och Header Bidding. Vilken tror du kommer att ge mest annonsint\u00e4kter till dina fickor och varf\u00f6r? Svara inte \u00e4n! L\u00e5t oss b\u00f6rja med att f\u00f6rst\u00e5 vad som \u00e4r vad.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r Waterfall i programmatisk annonsering?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Innan Header Bidding fanns, levererades annonser med hj\u00e4lp av en kaskadmetod. Programmatic Waterfall \u00e4r en teknik f\u00f6r att s\u00e4lja en utgivares annonsutrymme genom en sekventiell auktion. Det g\u00f6rs genom att sortera annonsn\u00e4tverk baserat p\u00e5 deras prestation och s\u00e4lja annonsenheten till den f\u00f6rsta k\u00f6paren p\u00e5 den listan som uppfyller minimipriset.<\/p>\n<p>Till exempel, du st\u00e4ller in din <a href=\"https:\/\/refinery89.com\/sv\/golvprissattning-annonsintakter-boost-publicister\/#:~:text=What%20is%20floor%20price%3F,their%20ads%20on%20your%20website.\" target=\"_blank\" rel=\"noopener\">golvpris<\/a> till 1 \u20ac och den f\u00f6rsta k\u00f6paren i rankingen erbjuder 0,50 \u20ac. Eftersom det inte r\u00e4cker g\u00e5r budet tillbaka till n\u00e4sta k\u00f6pare p\u00e5 listan. N\u00e4sta k\u00f6pare erbjuder 1 \u20ac f\u00f6r annonsenheten och den s\u00e4ljs till dem eftersom den uppfyller minimipriset. Om den tredje k\u00f6paren p\u00e5 listan var villig att erbjuda 2 \u20ac, skulle du inte kunna n\u00e5 dem eftersom annonsutrymmet redan s\u00e5lts till den f\u00f6rsta k\u00f6paren som uppfyllde ditt minimipris. Med andra ord, du missade den h\u00f6gsta annonsint\u00e4kten du kunde ha f\u00e5tt f\u00f6r din annonsenhet. Riktigt surt, eller hur?<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12298 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1-1024x774.png\" alt=\"Programmatisk vattenfall\" width=\"800\" height=\"605\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1-1024x774.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1-300x227.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1-768x581.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1-16x12.png 16w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-Blog-1-1.png 1321w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r Header Bidding?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/sv\/header-bidding-karnan-i-programmatisk-annonsering-enkelt-forklarat\/\" target=\"_blank\" rel=\"noopener\">Header bidding<\/a> \u00e4r ocks\u00e5 en programmatisk annonseringsmetod f\u00f6r att s\u00e4lja en utgivares annonsutrymme. Det \u00e4r en budgivningsprocess i realtid (RTB) d\u00e4r annons\u00f6rerna bjuder samtidigt. Denna teknik l\u00e5ter olika annonsb\u00f6rser\/annonsn\u00e4tverk bjuda p\u00e5 ett annonsutrymme samtidigt precis innan en annons visas p\u00e5 en webbplats. Hela processen g\u00f6rs i ett \u00f6gonblick. Det f\u00f6rb\u00e4ttrar annonsens laddningstid och d\u00e4rmed <a href=\"https:\/\/refinery89.com\/sv\/seo-for-publishers-how-to-start-optimizing\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> resultat.<\/p>\n<p>Header Bidding genomf\u00f6r budgivning i realtid bland olika efterfr\u00e5gek\u00e4llor samtidigt, d\u00e4r annonsutrymmet s\u00e4ljs till den k\u00f6pare som \u00e4r villig att betala h\u00f6gsta CPM. Dessutom, med fler annons\u00f6rer som deltar samtidigt f\u00f6r m\u00e5lgruppen, ger det en mycket b\u00e4ttre fyllnadsgrad \u00e4n vattenfallsauktioner.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12299 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1.png\" alt=\"Headerbjudande\" width=\"2088\" height=\"878\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1.png 2088w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-300x126.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-1024x431.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-768x323.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-1536x646.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-2048x861.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Header-Bidding-Blog-1-18x8.png 18w\" sizes=\"(max-width: 2088px) 100vw, 2088px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Det finns tre huvudsakliga system som tillhandah\u00e5ller header bidding:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong><a href=\"https:\/\/prebid.org\/\" target=\"_blank\" rel=\"noopener\">Prebid<\/a><\/strong><\/h3>\n<p>Det \u00e4r en \u00f6ppen k\u00e4llkods-wrapper f\u00f6r header bidding. Prebid kr\u00e4ver att anv\u00e4ndare har viss teknisk kunskap f\u00f6r att implementera det eftersom det hanteras manuellt. Det kan anpassas och modifieras efter \u00f6nskem\u00e5l. Det kan fungera oberoende eller tillsammans med andra header bidding-system.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong><a href=\"https:\/\/support.google.com\/admanager\/answer\/7128453?hl=en\" target=\"_blank\" rel=\"noopener\">Google Open Bidding (OB)<\/a><\/strong><\/h3>\n<p>Googles version av header bidding. OB \u00e4r en enhetlig server-side auktion d\u00e4r flera SSP:er kan l\u00e4gga bud samtidigt p\u00e5 en visning. Den \u00e4r endast tillg\u00e4nglig via Google Ad Manager 360 (GAM360) och k\u00f6rs parallellt med Googles Ad Exchange (AdX). OB \u00e4r l\u00e4tt att konfigurera och aktivera men ger dig inte mycket kontroll.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong><a href=\"https:\/\/aps.amazon.com\/aps\/transparent-ad-marketplace\/\" target=\"_blank\" rel=\"noopener\">TAM (Transparent Ad Marketplace)<\/a><\/strong><\/h3>\n<p>TAM \u00e4r Amazons server-sidiga header bidding-l\u00f6sning f\u00f6r publicister, liknande Googles Open Bidding. Den \u00e4r mycket enkel att anv\u00e4nda, men kr\u00e4ver en GAM-annons server f\u00f6r att kunna ansluta. TAM erbjuder sina egna UAM (Unified Ad Marketplace)-anslutningar med ett stort antal SSP:er s\u00e5 att du kan komma ig\u00e5ng snabbt g\u00e4llande monetarisering. Men om du vill ansluta direkt med dina egna efterfr\u00e5gepartners beh\u00f6ver du befintliga avtalsf\u00f6rh\u00e5llanden med dessa SSP:er. Genom Amazons plattform f\u00e5r du tillg\u00e5ng till deras Ad Marketplace-efterfr\u00e5gan samt m\u00f6jligheten att ansluta med partners de arbetar med som Xandr AdaptMX, Magnite, GumGum, Smaato och SpotX bland m\u00e5nga andra.<\/p>\n<p>P\u00e5 Refinery89 hanterar vi tillf\u00e4lligt alla dessa tre system via v\u00e5r <a href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/\" target=\"_blank\" rel=\"noopener\">Enkel taggl\u00f6sning<\/a>Med Single Tag har du omedelbar tillg\u00e5ng till Prebid, TAM och Google Open Bidding, med \u00f6ver 25 premium efterfr\u00e5gek\u00e4llor som t\u00e4vlar om din annonsyta till b\u00e4sta CPM.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12276 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding.png\" alt=\"Refinery89:s header bidding-l\u00f6sning\" width=\"2152\" height=\"1296\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding.png 2152w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-300x181.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-1024x617.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-768x463.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-1536x925.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-2048x1233.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Our-Solution_Header-Bidding-18x12.png 18w\" sizes=\"(max-width: 2152px) 100vw, 2152px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Nu, l\u00e5t oss j\u00e4mf\u00f6ra Waterfall och Header Bidding!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12300 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1.png\" alt=\"Vattenfall gentemot Header Bidding\" width=\"2156\" height=\"1050\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1.png 2156w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-300x146.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-1024x499.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-768x374.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-1536x748.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-2048x997.png 2048w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/12\/Waterfall-vs-Header-Bidding-1-18x9.png 18w\" sizes=\"(max-width: 2156px) 100vw, 2156px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vem vinner den h\u00e4r rundan? Waterfall eller Header Bidding?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vinnaren genom majoritetsbeslut, introducerad 2014\u2026 Header Bidding!!!<\/p>\n<p>Vattenfall brukade vara industristandard tills Header Bidding kom in i bilden. Det \u00e4r dock kanske inte det mest bekv\u00e4ma att anv\u00e4nda. Du skulle inte kunna maximera int\u00e4kterna fr\u00e5n din annonsyta, som du skulle kunna med Header Bidding.<\/p>\n<p>\u00c4ven om det \u00e4r lite mer komplicerat att s\u00e4tta upp sj\u00e4lv (plus att du egentligen inte beh\u00f6ver g\u00e5 igenom allt kr\u00e5ngel, eftersom det \u00e4r vad vi ocks\u00e5 finns till f\u00f6r), till\u00e5ter Header Bidding utgivare att f\u00e5 b\u00e4ttre avkastning tack vare RTB. Annonsenheten s\u00e4ljs till den h\u00f6gstbjudande bland ett brett utbud av annons\u00f6rer, i realtid, vilket \u00f6kar dina annonsint\u00e4kter. Dessutom f\u00e5r du annonser av h\u00f6gre kvalitet tack vare den \u00f6kade konkurrensen, vilket f\u00f6rb\u00e4ttrar ditt webbplatsens annonsint\u00e4ktsoptimering.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hur implementerar man header bidding p\u00e5 din webbplats?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Att s\u00e4lja ditt annonsutrymme med Header Bidding har aldrig varit enklare. Speciellt med v\u00e5r l\u00f6sning f\u00f6r annonsmonetarisering med en enda tagg! Det \u00e4r en enda kodrad som, efter att ha placerats p\u00e5 din webbplats, ger dig tillg\u00e5ng till v\u00e5r Header Bidding-teknik, vilket inneb\u00e4r Prebid, TAM och Google Open Bidding med \u00f6ver 25 premium-efterfr\u00e5gek\u00e4llor som ger h\u00f6ga CPM.<\/p>\n<p>Nyfiken p\u00e5 att prova? <a href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" target=\"_blank\" rel=\"noopener\">Kontakta oss!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Just to make sure we\u2019re on the same page. Unless you sell your ads directly to advertisers, when an ad loads on your website, it goes through an auction to sell that ad unit to the advertiser who makes the highest bid. There are different techniques for making this bidding process: Programmatic Waterfall and Header [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20,11],"tags":[25,26,33,24,72,34,276],"class_list":["post-12271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","category-solutions","tag-ad-inventory","tag-ad-monetization","tag-header-bidding","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-waterfall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Header Bidding vs Waterfall: Differences Explained | Refinery89<\/title>\n<meta name=\"description\" content=\"Understand the 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