{"id":11881,"date":"2024-11-14T11:25:13","date_gmt":"2024-11-14T10:25:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=11881"},"modified":"2024-11-28T11:57:11","modified_gmt":"2024-11-28T10:57:11","slug":"vad-ar-annonsuppdatering","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/what-is-ad-refresh\/","title":{"rendered":"F\u00f6rst\u00e5 vad Ad Refresh \u00e4r och hur det fungerar"},"content":{"rendered":"

Det ligger i en utgivares natur att st\u00e4ndigt leta efter s\u00e4tt att maximera annonsint\u00e4kterna. Som erfarna utgivare sj\u00e4lva har vi utforskat djungeln av annonsint\u00e4ktsl\u00f6sningar f\u00f6r att uppt\u00e4cka s\u00e4tt att \u00f6ka int\u00e4kterna, s\u00e5 att du slipper leta f\u00f6r l\u00e5ngt! Idag delar vi med oss av ett av v\u00e5ra v\u00e4rdefulla fynd f\u00f6r att hj\u00e4lpa dig att fylla dina fickor utan att g\u00e5 vilse i annonsint\u00e4kternas Amazonas. Har du n\u00e5gonsin h\u00f6rt talas om annonsuppdatering?<\/p>\n

Vad ditt svar \u00e4n var, s\u00e5 kommer vi att ber\u00e4tta om det \u00e4nd\u00e5 (\u00e4r det inte anledningen till att du l\u00e4ste den h\u00e4r artikeln fr\u00e5n b\u00f6rjan? \ud83d\ude09). F\u00f6rbered er!<\/p>\n

\u00a0<\/strong><\/p>\n

Vad \u00e4r Ad Refresh?<\/strong><\/h2>\n

 <\/p>\n

Ad Refresh eller Auto Refresh, om du k\u00e4nner dig lite finare, \u00e4r en sofistikerad teknik som anv\u00e4nds av utgivare f\u00f6r att \u00f6ka sina annonsint\u00e4kter. Det sker n\u00e4r annonser uppdateras automatiskt p\u00e5 din webbplats inom samma anv\u00e4ndarsession.<\/p>\n

F\u00f6rest\u00e4ll dig det h\u00e4r: Du \u00e4r vid tunnelbanestationen och sysslar med ditt, och v\u00e4ntar p\u00e5 att t\u00e5get ska komma. Pl\u00f6tsligt ser du en annons p\u00e5 en av sk\u00e4rmarna som de har d\u00e4r. Efter n\u00e5gra sekunder m\u00e4rker du att annonsen automatiskt byts till en annan annons. Detta h\u00e4nder \u00e4ven p\u00e5 webbplatser, och det \u00e4r annonsen som uppdateras.<\/p>\n

 <\/p>\n

Hur fungerar annonsuppdatering?<\/strong><\/h2>\n

 <\/p>\n

N\u00e4r en annons visas p\u00e5 en webbplats g\u00e5r den igenom en process som kallas Headerbjudande<\/a>, d\u00e4r annons\u00f6rer t\u00e4vlar om att visa sin annons genom att erbjuda det h\u00f6gsta budet. Om anv\u00e4ndaren initierar en viss \u00e5tg\u00e4rd, kommer annonsen att g\u00e5 igenom denna process f\u00f6r att visa en annan annons utan att anv\u00e4ndaren beh\u00f6ver ladda om hela sidan. Detta g\u00f6r att du kan visa en ny annons och f\u00e5 ytterligare en visning inom samma anv\u00e4ndarsession.<\/p>\n

Om du till exempel \u00e4r p\u00e5 en webbplats i 1 minut och annonsen som visas d\u00e4r uppdateras var 30:e sekund, f\u00e5r du 2 annonser under den minuten, vilket resulterar i 2 annonsvisningar.<\/p>\n

 <\/p>\n

Det finns 3 typer av Ad Refresh-utl\u00f6sare:<\/strong><\/h2>\n

 <\/p>\n

Anv\u00e4ndarhandling-baserad:<\/strong> Som namnet antyder intr\u00e4ffar denna utl\u00f6sare n\u00e4r anv\u00e4ndare vidtar en viss \u00e5tg\u00e4rd under navigering p\u00e5 webbplatsen, till exempel klickar, interagerar med en CTA (call to action) eller scrollar.<\/p>\n

H\u00e4ndelsebaserad<\/strong> H\u00e4ndelsebaserade utl\u00f6sare st\u00e4lls in av utgivaren, som att uppdatera webbplatsen f\u00f6r att visa inneh\u00e5ll i realtid.<\/p>\n

Tidsbaserad<\/strong>Vi p\u00e5 Refinery89 hanterar tidsbaserad annonsuppdatering. Det g\u00f6r att annonser uppdateras automatiskt efter ett visst intervall. I v\u00e5rt fall st\u00e4ller vi in att annonser ska uppdateras var 30 sekund, enligt Googles b\u00e4sta metoder f\u00f6r annonsuppdateringar.<\/a> Till exempel, om en anv\u00e4ndare stannar i 1 minut p\u00e5 en sida kommer de att se 2 annonser, s\u00e5 du f\u00e5r 2 annonsvisningar f\u00f6r den anv\u00e4ndarsessionen. Som god praxis g\u00f6r vi ocks\u00e5 synlig annonsuppdatering! Det inneb\u00e4r att annonsen m\u00e5ste vara synlig i minst 5 sekunder f\u00f6r att den ska uppdateras.<\/p>\n

 <\/p>\n

Vilka \u00e4r n\u00e5gra av de b\u00e4sta metoderna f\u00f6r att anv\u00e4nda Ad Refresh?<\/strong><\/h2>\n

 <\/p>\n

Missbruka det inte:<\/strong> Anv\u00e4nd inte annonsuppdateringar var 5:e sekund. Det \u00e4r irriterande och annons\u00f6rer vill inte placera sina annonser d\u00e4r de inte kan visas ordentligt. Var medveten om det, annars s\u00e4ger ni adj\u00f6 till era bra CPM.<\/p>\n

F\u00f6lj reglerna<\/strong>: Som allt annat i livet finns det regler att f\u00f6lja. Om du tar chansen med oss p\u00e5 Refinery89, kan du vara s\u00e4ker p\u00e5 att dina annonser alltid kommer att f\u00f6lja Google Ad Manager-policyer<\/a>. Detta \u00e4r standarder som hj\u00e4lper dina CPM att inte sjunka och att beh\u00e5lla en anst\u00e4ndig synlighetsgrad<\/a> s\u00e5 annons\u00f6rer vill faktiskt visa annonser p\u00e5 din webbplats.<\/p>\n

Optimera din webbplats anv\u00e4ndarupplevelse<\/strong>: Vi kan inte s\u00e4ga det nog. Skydda din anv\u00e4ndarupplevelse till varje pris. Som vi n\u00e4mnde p\u00e5 v\u00e5ra tips fr\u00e5n v\u00e5r AdOps-expertartikel<\/a>, se till att placera dina annonser smart p\u00e5 platser d\u00e4r du kan dra nytta av synligheten f\u00f6r Annonsuppdatering utan att st\u00f6ra din anv\u00e4ndarupplevelse.<\/p>\n

 <\/p>\n

Ser fram emot att prova det sj\u00e4lv?<\/strong><\/h2>\n

 <\/p>\n

\u00d6det har lett dig till r\u00e4tt plats! Som en del av v\u00e5r prisbel\u00f6nta l\u00f6sning f\u00f6r \"Single Tag Header Bidding\" kan du anv\u00e4nda funktionen f\u00f6r tidsbaserad annonsuppdatering p\u00e5 dina annonser f\u00f6r att maximera dina annonsint\u00e4kter! Kontakta oss p\u00e5 Refinery89<\/a> och vi ber\u00e4ttar allt om det!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

It is part of a Publisher\u2019s nature to always be looking out for ways to maximize ad revenue. As veteran Publishers ourselves, we have scouted the jungle of ad monetization solutions to discover ways to increase earnings, so you don\u2019t have to look too far! Today, we\u2019ll share one of our precious finds to help […]<\/p>\n","protected":false},"author":19,"featured_media":11891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,264,256,24,72],"class_list":["post-11881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ad-refresh","tag-ads","tag-programmatic-advertising","tag-publishers"],"yoast_head":"\nUnderstand what's Ad Refresh and how it works | Refinery89<\/title>\n<meta name=\"description\" content=\"Ad Refresh is is a sophisticated technology for increasing ad revenue. 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