{"id":11808,"date":"2024-11-07T09:52:08","date_gmt":"2024-11-07T08:52:08","guid":{"rendered":"https:\/\/refinery89.com\/?p=11808"},"modified":"2025-03-12T20:14:43","modified_gmt":"2025-03-12T19:14:43","slug":"mot-den-intressebaserade-targeting-tekniken","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/meet-the-interest-driven-targeting-tech\/","title":{"rendered":"Introduktion av Interessebaserad Riktningsteknik"},"content":{"rendered":"

Det \u00e4r ingen hemlighet att vi p\u00e5 Refinery89 gillar att r\u00f6ra om i grytan och arbeta h\u00e5rt f\u00f6r att revolutionera det digitala ekosystemet. Idag presenterar vi stolt v\u00e5r cookiel\u00f6sa m\u00e5linriktningsl\u00f6sning f\u00f6r att ta reklam till n\u00e4sta niv\u00e5! V\u00e5r Intressebaserad riktad teknik<\/strong> \u00e4r en unik l\u00f6sning som hj\u00e4lper annons\u00f6rer att hitta den perfekta m\u00e5lgruppen f\u00f6r sina annonser baserat p\u00e5 det inneh\u00e5ll de konsumerar p\u00e5 en webbplats.<\/p>\n

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Men innan vi b\u00f6rjar\u2026 Vad \u00e4r kontextuell inriktning?<\/strong><\/h2>\n

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Inom reklam \u00e4r kontextuell inriktning strategin att placera annonser p\u00e5 en webbplats baserat p\u00e5 dess inneh\u00e5ll. Denna form av inriktning matchar annonser p\u00e5 en webbplats med kontexten av inneh\u00e5llet som omger den. P\u00e5 s\u00e5 s\u00e4tt kan annons\u00f6rer direkt p\u00e5verka m\u00e5lgrupper som delar bevisade intressen kring \u00e4mnen som \u00e4r relevanta f\u00f6r deras produkter, vilket \u00f6kar sannolikheten f\u00f6r h\u00f6gre konverteringar och engagemang. Hur coolt \u00e4r inte det?<\/p>\n

P\u00e5 Refinery89 har vi utvecklat en teknik som kan g\u00f6ra just detta och mer! V\u00e5r Interest-Driven Targeting Technology g\u00f6r det m\u00f6jligt f\u00f6r oss att kategorisera en webbplats inneh\u00e5ll och skapa m\u00e5lgruppsprofiler f\u00f6r att matcha annonser med kontexter som \u00e4r relevanta f\u00f6r dem. Men vi springer h\u00e4ndelserna i f\u00f6rv\u00e4g h\u00e4r. Snart: L\u00e4r k\u00e4nna v\u00e5r fantastiska annonsl\u00f6sning!<\/p>\n

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Utan vidare omst\u00e4ndigheter: M\u00f6t v\u00e5r intressedrivna m\u00e5lgruppsteknik<\/strong><\/h2>\n

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V\u00e5r l\u00f6sning f\u00f6r intressebaserad m\u00e5linriktning hj\u00e4lper till att maximera kampanjer och skydda varum\u00e4rken genom att f\u00f6rhindra att annonser visas bredvid negativt inneh\u00e5ll. Detta uppn\u00e5s genom att skanna artikelns kontext och sentiment. N\u00e4r artiklarna granskats kategoriseras de i v\u00e5rt system. D\u00e4refter sp\u00e5ras anv\u00e4ndarnas intressen baserat p\u00e5 l\u00e4sbeteende p\u00e5 alla webbplatser i v\u00e5rt n\u00e4tverk. Ju mer en anv\u00e4ndare l\u00e4ser om ett \u00e4mne, desto h\u00f6gre blir deras intresse.<\/p>\n

Baserat p\u00e5 anv\u00e4ndarnas intressen skapar v\u00e5rt Campaign Ops-team m\u00e5lgruppsprofiler, vilket g\u00f6r det m\u00f6jligt f\u00f6r annons\u00f6rer att hitta personer i v\u00e5rt n\u00e4tverk som delar dessa intressen. Med dessa m\u00e5lgruppsprofiler kan annons\u00f6rer rikta sig till den specifika publik de \u00f6nskar och n\u00e5 nya kunder.<\/p>\n

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Som Gijs Witteveen<\/a>, Head of Commercial Operations h\u00e4r p\u00e5 Refinery89, skulle beskriva det:<\/p>\n

\u00a0<\/em><\/p>\n

Intressebaserad inriktning \u00e4ndras fr\u00e5n var du annonserar till vem du annonserar f\u00f6r. Vi n\u00e5r de personer som fattar k\u00f6pbeslut. Det g\u00f6r att du kan rikta in dig p\u00e5 exakt de anv\u00e4ndare som kommer att lyssna p\u00e5 ditt budskap, eftersom de redan \u00e4r intresserade av dina eller liknande produkter.<\/em><\/p>\n

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Verkligt exempel<\/strong><\/h2>\n

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Vi har satt v\u00e5r teknik f\u00f6r intressedriven riktning p\u00e5 prov med v\u00e5ra kunder och du kommer inte att tro resultaten! L\u00e5t oss ber\u00e4tta om BMW. De lanserade flera digitala kampanjer f\u00f6r att marknadsf\u00f6ra sin iX-serie, men de uppn\u00e5dde l\u00e5ga CPM:er eftersom deras riktning var f\u00f6r bred och inte n\u00e5dde r\u00e4tt m\u00e5lgrupp. BMW beh\u00f6vde hj\u00e4lp med att optimera sin annonsbudget och rikta in sig p\u00e5 m\u00e5lgrupper som var intresserade av deras elbilar, s\u00e5 vi kom till unds\u00e4ttning!<\/p>\n

F\u00f6r att uppn\u00e5 \u00f6nskade resultat anv\u00e4nde vi v\u00e5r teknik f\u00f6r intressebaserad m\u00e5lgruppsinriktning f\u00f6r att identifiera en anv\u00e4ndargrupp med intresse f\u00f6r lyxbilsm\u00e4rken, milj\u00f6m\u00e4ssig h\u00e5llbarhet och gr\u00f6n teknik. D\u00e4refter genomf\u00f6rde vi kampanjen genom annonsplaceringar med h\u00f6g synlighet i f\u00f6rstklassiga inneh\u00e5llsplatser.<\/p>\n

Detta resulterade i en r\u00e4ckvidd p\u00e5 \u00f6ver 5 miljoner unika enheter, en otrolig CTR p\u00e5 +651 TP3T med \u00f6ver 21 000 klick och en synlighet p\u00e5 751 TP3T. Hur h\u00e4ftigt \u00e4r inte det?<\/p>\n

L\u00e4s hela framg\u00e5ngshistorien h\u00e4r: BMW iX-serien | Framg\u00e5ngsaga | Refinery89<\/a><\/p>\n

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Niv\u00e5h\u00f6j din m\u00e5linriktning!<\/strong><\/h2>\n

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Den h\u00e4r nya tekniken f\u00f6r\u00e4ndrar spelplanen f\u00f6r annonsinriktning. V\u00e5r Intressestyrt m\u00e5linriktningsteknik<\/a> l\u00e5ter annons\u00f6rer rikta in sig p\u00e5 nischpubliker i stor skala eftersom de bara kan n\u00e5 de anv\u00e4ndare som har visat ett bevisat intresse f\u00f6r en fr\u00e5ga som r\u00f6r deras produkt eller varum\u00e4rke. Ist\u00e4llet f\u00f6r att sprida sig brett och be till ett kluster eller en kontext, kan annons\u00f6rer nu servera strikt p\u00e5 ett specifikt segment av anv\u00e4ndare i ett brett n\u00e4tverk av webbplatser.<\/p>\n

Vill du prova sj\u00e4lv? Kontakta v\u00e5rt direktf\u00f6rs\u00e4ljningsteam<\/a> f\u00f6r att f\u00e5 dina annonser att k\u00f6ras!<\/p>","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that at Refinery89 we like to stir things up and work hard to revolutionize the digital ecosystem. Today we proudly present our cookieless targeting solution to take advertising to the next level! Our Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on […]<\/p>\n","protected":false},"author":19,"featured_media":11809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,131,22,20],"tags":[95,263,262],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-company-news","category-news","category-refinery-academy","tag-advertising","tag-interest-driven-targeting-tech","tag-targeting"],"yoast_head":"\nIntroducing the Interest-Driven Targeting Technology<\/title>\n<meta name=\"description\" content=\"Meet Refinery89 Interest-Driven Targeting Technology, the ultimate cookieless solution for taking targeted advertising to the next level!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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