{"id":11766,"date":"2024-11-05T10:14:51","date_gmt":"2024-11-05T09:14:51","guid":{"rendered":"https:\/\/refinery89.com\/?p=11766"},"modified":"2026-02-13T11:15:53","modified_gmt":"2026-02-13T10:15:53","slug":"synlighet-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/viewability-for-publishers\/","title":{"rendered":"Vad \u00e4r annonsvisning och varf\u00f6r \u00e4r det viktigt f\u00f6r utgivare?"},"content":{"rendered":"<p>V\u00e5ra m\u00e4tetal <em>du-b\u00f6r-veta-utan-och-innan saga<\/em> forts\u00e4tter och idag pratar vi om annonsvisibilitet!<\/p>\n<p>Visste du att genom att ha usel annonsvisibilitet g\u00e5r dina CPM:er \u00e5t helvete? Okej, kanske inte s\u00e5 dramatiskt, men du fattar po\u00e4ngen!<\/p>\n<p>F\u00f6lj med f\u00f6r att l\u00e4ra dig mer om denna extremt viktiga m\u00e4tv\u00e4rde och vad du kan g\u00f6ra f\u00f6r att optimera den. Ingen kommer att f\u00f6rlora int\u00e4kter under v\u00e5r bevakning!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vad \u00e4r synlighet?<\/strong><\/h2>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/istDYHTjOsE?si=o4xcMmkeVJxqBX8g\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Visningsbarhet \u00e4r en metrik som anv\u00e4nds f\u00f6r att bed\u00f6ma hur visningsbar en annons \u00e4r. En annons m\u00e5ste visas p\u00e5 r\u00e4tt s\u00e4tt f\u00f6r att kunna ge effekt.<\/p>\n<p>Av alla intryck som dina annonser har, tar visningsbarhetsgraden h\u00e4nsyn till de som faktiskt s\u00e5gs och g\u00f6r detta genom att anv\u00e4nda vissa standarder. Enligt IAB:s standarder f\u00f6r visningsbarhet m\u00e5ste ett intryck uppfylla f\u00f6ljande krav f\u00f6r att anses vara visningsbart:<\/p>\n<ul>\n<li>Annonsen m\u00e5ste vara synlig i visningsomr\u00e5det i minst en sekund.<\/li>\n<\/ul>\n<ul>\n<li>Om annonsen \u00e4r st\u00f6rre \u00e4n 242 000 pixlar m\u00e5ste minst 30% visas p\u00e5 sk\u00e4rmen.<\/li>\n<li>Videoannonser m\u00e5ste ocks\u00e5 vara i visningsomr\u00e5det och under minst tv\u00e5 sekunder.<\/li>\n<\/ul>\n<h2><strong><br \/>\nVarf\u00f6r \u00e4r synlighet viktigt?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Svaret \u00e4r enkelt. Synlighet spelar stor roll eftersom det p\u00e5verkar dina annonsint\u00e4kter.<\/p>\n<p>En h\u00f6g visningstakt \u00f6vers\u00e4tts till en mycket v\u00e4rdefull annonsplats som annons\u00f6rer g\u00e4rna spenderar pengar p\u00e5. Annons\u00f6rer vill placera sina annonser p\u00e5 webbplatser som har h\u00f6ga visningstakter eftersom bra synlighet f\u00f6r deras annonser inneb\u00e4r att de f\u00e5r en h\u00f6gre ROI (eller avkastning p\u00e5 investeringen om man vill vara finurlig) och h\u00f6gre konverteringar. Dessutom ger en h\u00f6g visningstakt dig som publicist r\u00e4tt att kr\u00e4va premium-CPM:er f\u00f6r dina annonsenheter.<\/p>\n<p>Enligt en <a href=\"https:\/\/support.google.com\/admanager\/answer\/4524488?hl=en\">Googles rapport om prestanda: \u00d6versikt av visningsbarhet och Active View<\/a>, att optimera webbplatsens synliga visningar g\u00f6r det m\u00f6jligt f\u00f6r annons\u00f6rer som k\u00f6per synliga visningar i Google Display Network att k\u00f6pa ytterligare lager, visa upp webbplatsens omr\u00e5den med h\u00f6g och l\u00e5g synlighet s\u00e5 att du kan fokusera p\u00e5 att h\u00f6ja synlighetsgraden, och hj\u00e4lpa till att fastst\u00e4lla sannolikheten f\u00f6r att en annons klickas p\u00e5.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Hur f\u00f6rb\u00e4ttrar man annonsvisibilitet?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Placera dina annonser smart p\u00e5 din webbplats:<\/strong>\u00a0 Hitta dessa \"hotspots\" p\u00e5 din webbplats som anv\u00e4ndare mest sannolikt kommer att se, till exempel efter det f\u00f6rsta stycket i en artikel. <a href=\"https:\/\/refinery89.com\/sv\/4-ad-placement-strategies-to-maximize-revenue\/\">Ta del av v\u00e5ra tips fr\u00e5n v\u00e5r AdOps-expert f\u00f6r att placera annonser strategiskt och maximera synligheten.<\/a><\/p>\n<p><strong>Anv\u00e4nd r\u00e4tt annonsformat: <\/strong>Anv\u00e4nd rika medieformat med h\u00f6gt v\u00e4rde som ger h\u00f6ga CPM eller klibbiga banners som h\u00e5ller annonsen synlig medan anv\u00e4ndaren skrollar genom en sida. Se till att v\u00e4lja de b\u00e4sta annonstyperna och storlekarna f\u00f6r din webbplats som inte st\u00f6r anv\u00e4ndarens upplevelse. <a href=\"https:\/\/refinery89.com\/sv\/annonsformat-grunderna\/\">Se till att kolla in v\u00e5r introduktion till annonsformat s\u00e5 att du kan v\u00e4lja de perfekta f\u00f6r din webbplats!<\/a><\/p>\n<p><strong>F\u00f6rb\u00e4ttra laddningshastigheten f\u00f6r din annons: <\/strong>Annonslatens p\u00e5verkar inte bara din webbplats viktiga m\u00e4tv\u00e4rden enormt, utan \u00e4ven din visningsbarhet och annonsint\u00e4kter. Ju l\u00e4ngre dina sidor tar att ladda, desto snabbare kommer din anv\u00e4ndare att f\u00f6rsvinna, s\u00e5 du kan definitivt s\u00e4ga adj\u00f6 till den visningen. En av v\u00e5ra favoritmetoder f\u00f6r att minska latensen h\u00e4r p\u00e5 Refinery89 \u00e4r <a href=\"https:\/\/refinery89.com\/sv\/lat-laddning-inom-programmatisk-annonsering\/\">Lazy Loading<\/a> . Det \u00e4r en teknik som anv\u00e4nds inom programmatisk annonsering d\u00e4r annonser laddas f\u00f6rst n\u00e4r de \u00e4r synliga. Perfekt f\u00f6r att undvika en negativ p\u00e5verkan p\u00e5 din webbplats Core Vitals!<\/p>\n<p><strong>Hitta en AdTech-partner: <\/strong>Skaffa en partner som kan g\u00f6ra en fullst\u00e4ndig analys av din webbplats. Som publicister sj\u00e4lva vet vi hur det g\u00e5r till. Du kan lita p\u00e5 v\u00e5ra experter h\u00e4r p\u00e5 Refinery89 att ta en titt p\u00e5 din webbplats och implementera de b\u00e4sta annonsformaten f\u00f6r dina anv\u00e4ndare!<\/p>\n<p>\ud83d\udca1 Rekommenderad l\u00e4sning: <a href=\"https:\/\/support.google.com\/admanager\/answer\/6199883?hl=en\">Visningsbarhetsb\u00e4sta praxis \u2013 Google Ad Manager-hj\u00e4lp<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r det enklaste s\u00e4ttet att m\u00e4ta synlighet?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Vi vet att vi l\u00e5ter som en trasig skiva, men det enklaste s\u00e4ttet att f\u00e5 era webbplatsers annonsint\u00e4ktsm\u00e4tv\u00e4rden \u00e4r med <a href=\"https:\/\/publisher.refinery89.com\/\" target=\"_blank\" rel=\"noopener\">Refinery89 Publiceringsinstrumentpanel<\/a>!<\/p>\n<p>Under fliken \u201cInt\u00e4kter\u201d hittar du din synlighetsgrad tillsammans med en \u00f6versikt \u00f6ver andra viktiga nyckeltal som kan hj\u00e4lpa dig att f\u00f6rb\u00e4ttra din annonsstrategi. H\u00e5ll koll p\u00e5 den h\u00e4r siffran och f\u00f6rs\u00f6k att h\u00e5lla den p\u00e5 minst 70%. D\u00e5 kommer du att framst\u00e5 som en riktig kung eller drottning i annons\u00f6rens \u00f6gon!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Verkligt fall<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Att f\u00f6rb\u00e4ttra synligheten kan f\u00f6r\u00e4ndra ditt liv (bokstavligt talat). Ta mbpassion.de som exempel. DEN webbplatsen f\u00f6r Mercedes Benz-fans letade efter ett s\u00e4tt att optimera annonsplaceringen p\u00e5 sidan. S\u00e5 v\u00e5rt briljanta AdOps-team rusade genast till unds\u00e4ttning!  De implementerade en serie nya annonsformat med h\u00f6gt v\u00e4rde och placerade annonserna smart p\u00e5 b\u00e4ttre platser p\u00e5 webbplatsen, vilket f\u00f6rb\u00e4ttrade anv\u00e4ndarupplevelsen och synligheten. Detta resulterade i en otrolig \u00f6kning av annonsint\u00e4kterna p\u00e5 130% f\u00f6r<\/p>\n<p><a href=\"https:\/\/refinery89.com\/sv\/mbpassion-de-success-story-refinery89\/\">L\u00e4s hela framg\u00e5ngshistorien h\u00e4r f\u00f6r att f\u00e5 alla detaljer!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>B\u00f6rja f\u00f6rb\u00e4ttra din visningsfrekvens redan idag!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Du kan ha all trafik i v\u00e4rlden men om du misslyckas med att uppn\u00e5 en bra synlighetsgrad genom att inte f\u00f6lja standarderna, ha en d\u00e5lig anv\u00e4ndarupplevelse och annonslatens, \u00e4r du k\u00f6rd.<\/p>\n<p>Du har en v\u00e4n i oss!<a href=\"https:\/\/refinery89.com\/sv\/kom-igang-optimera-annonsintakter\/\"> Kontakta v\u00e5ra experter f\u00f6r att f\u00e5 hj\u00e4lp att f\u00f6rb\u00e4ttra visningsbarheten.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Our metrics you-should-know-by-heart saga continues and today we are talking ad viewability! Did you know that by having awful ad viewability your CPMs go to hell? Okay maybe not that dramatic, but you get the point! Follow along to learn more about this ultra important metric and what can you do to optimize it. No [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,20],"tags":[26,256,24,72,261],"class_list":["post-11766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-refinery-academy","tag-ad-monetization","tag-ads","tag-programmatic-advertising","tag-publishers","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Ad Viewability and why is it important for Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/synlighet-for-utgivare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Ad Viewability and why is it important for Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Viewability is an important metric that tells how viewable an ad is. Learn why is it important and how to use it to boost your ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/synlighet-for-utgivare\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T09:14:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/11\/Blog-Post_Importance-of-Viewability-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"What is Ad Viewability and why is it important for Publishers\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"keywords\":[\"Ad Monetization\",\"Ads\",\"Programmatic Advertising\",\"Publishers\",\"viewability\"],\"articleSection\":[\"Company News\",\"News\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/\",\"name\":\"What is Ad Viewability and why is it important for Publishers | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/viewability-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Blog-Post_Importance-of-Viewability-.png\",\"datePublished\":\"2024-11-05T09:14:51+00:00\",\"dateModified\":\"2026-02-13T10:15:53+00:00\",\"description\":\"Viewability is an important metric that tells how viewable an ad is. 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