{"id":11290,"date":"2024-10-17T09:47:07","date_gmt":"2024-10-17T07:47:07","guid":{"rendered":"https:\/\/refinery89.com\/?p=11290"},"modified":"2025-09-05T09:37:48","modified_gmt":"2025-09-05T07:37:48","slug":"cpm-vs-rpm","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/","title":{"rendered":"CPM vs RPM. M\u00e4tv\u00e4rden som varje publicist beh\u00f6ver kunna utantill"},"content":{"rendered":"<p>CPM vs RPM. Om du har varit inom den programmatiska annonsbranschen i minst 2 sekunder har du f\u00f6rmodligen h\u00f6rt talas om dessa termer. S\u00e5 vad \u00e4r all uppst\u00e5ndelse kring dem? CPM och RPM \u00e4r v\u00e4rdefulla m\u00e4tv\u00e4rden som varje f\u00f6rl\u00e4ggare beh\u00f6ver kunna utantill. <a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fes%2Fstatistics-to-track-if-you-care-about-your-website-ad-revenue%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940735275%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=GSBpAPAGtPXSmxH61CIkpkoRGFNlkdjufb09IjyVJnw%3D&amp;reserved=0\">De \u00e4r tv\u00e5 av de statiska v\u00e4rdena att bevaka om du bryr dig om din webbplats int\u00e4kter.<\/a><\/p>\n<p>L\u00e5t oss se. CPM \u00e4r det belopp annons\u00f6rer betalar dig per tusen annonsvisningar. RPM \u00e4r uppskattningen av de int\u00e4kter du f\u00e5r per tusen int\u00e4ktsgenererande sidvisningar. Vi kommer att g\u00e5 igenom var och en och g\u00f6ra dem mycket snygga och tydliga, s\u00e5 att du kan f\u00e5 den optimerade annonsstrategin ig\u00e5ng! \ud83c\udfc3\ud83c\udffb<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vad \u00e4r CPM?<\/strong><\/h2>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/R8gK1-ImQ54?si=1c-COdU2O7ckVpar\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/eur05.safelinks.protection.outlook.com\/?url=https%3A%2F%2Frefinery89.com%2Fall-about-cost-per-mille-cpm%2F&amp;data=05%7C02%7Cpatricia.simon%40refinery89.com%7Ce4f6a6f8307e490c8d1708dce64e026c%7C7117068e7ca24ea3b1a92ae37280d6bb%7C0%7C0%7C638638469940756408%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=H%2B%2BDnOjc63qEBlxG0lNO9G9TDm3iKqOyyi64%2FLbSn4w%3D&amp;reserved=0\">CPM<\/a> aka Cost per Mille \u00e4r en metrik som visar hur mycket en annons\u00f6r betalar per tusen visningar. F\u00f6r publicister \u00e4r det en anv\u00e4ndbar insikt f\u00f6r att f\u00f6rst\u00e5 v\u00e4rdet av sina webbplatser n\u00e4r det g\u00e4ller priss\u00e4ttning av en annonsenhet.<\/p>\n<p>Den h\u00e4r m\u00e4tv\u00e4rdet fluktuerar mycket. Precis som \u00e5rstiderna f\u00f6r\u00e4ndras, s\u00e5 f\u00f6r\u00e4ndras CPM. Till exempel, CPM skjuter i h\u00f6jden under Black Friday och julhandeln eftersom annons\u00f6rer spenderar mer pengar och de alla konkurrerar om att f\u00e5 de b\u00e4sta annonsplatserna p\u00e5 marknaden. Sedan kommer januari och CPM sjunker som en fallsk\u00e4rmshoppare. Vad kan du g\u00f6ra d\u00e5? Planera din strategi baserat p\u00e5 CPMs s\u00e4songsvariationer och du \u00e4r redo att forts\u00e4tta ditt liv som utgivare.<\/p>\n<p>Akta dig f\u00f6r en sak. Var f\u00f6rsiktig s\u00e5 att du inte f\u00f6rv\u00e4xlar CPM med vCPM. vCPM st\u00e5r f\u00f6r Viewable Cost per Mille. Det anv\u00e4nds f\u00f6r att m\u00e4ta antalet personer som faktiskt ser en annons, med h\u00e4nsyn till visningsbarhet. CPM tar vanligtvis inte h\u00e4nsyn till kvaliteten p\u00e5 annonsvisningarna, medan vCPM endast m\u00e4ter de som anses vara visningsbara.<\/p>\n<p>Nu n\u00e4r det \u00e4r avklarat, l\u00e5t oss se den magiska formeln f\u00f6r att ber\u00e4kna CPM! \ud83e\ude84<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Hur man ber\u00e4knar CPM<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>CPM = (Totala int\u00e4kter \u00f7 Totalt <u>Intryck<\/u>) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>F\u00f6rest\u00e4ll dig att en annons\u00f6r spenderar 200 \u20ac p\u00e5 en annons och den f\u00e5r 100 000 visningar. Vad blir CPM d\u00e5? L\u00e5t oss ta fram formeln.<\/p>\n<p>Total kostnad: 200 \u20ac<\/p>\n<p>Intryck: 100 000<\/p>\n<p>CPM = (200 \u00f7 100 000) x 1000<\/p>\n<p>CPM = 2 \u20ac<\/p>\n<p>Det betyder att annons\u00f6ren betalade 2 \u20ac f\u00f6r var 1000:e visning av sin annons. S\u00e5 enkelt \u00e4r det.<\/p>\n<p>&nbsp;<\/p>\n<p>Proffstips: Om du inte gillar allt detta r\u00e4knande f\u00f6r att r\u00e4kna ut ditt CPM, ta en titt p\u00e5 <a href=\"https:\/\/refinery89.com\/sv\/forbattrad-anvandarcentrerad-instrumentpanel-sep24\/\">Refinery89 instrumentbr\u00e4da<\/a>. Du kan f\u00e5 det h\u00e4r m\u00e5ttet med fingertoppsk\u00e4nsla. Samma sak som med din RPM. \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Varf\u00f6r b\u00f6r publicister bry sig om CPM?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>CPM \u00e4r en metrik som annons\u00f6rer kan ha lite mer nytta av eftersom de anv\u00e4nder den f\u00f6r att best\u00e4mma priset f\u00f6r sin annonskampanj. Det betyder inte att du som utgivare helt b\u00f6r stryka den. I ditt fall, <strong>Du kan anv\u00e4nda denna metrik tillsammans med dina visningar som referens f\u00f6r att s\u00e4tta priser p\u00e5 dina annonsenheter.<\/strong><\/p>\n<p>K\u00e4nn ditt v\u00e4rde. CPM fungerar som en startpunkt f\u00f6r publicister att j\u00e4mf\u00f6ra kostnaden deras visade annonser kommer att ha \u00f6ver olika annonsformat, AdTech-partners och annonsn\u00e4tverk. Detta \u00e4r ocks\u00e5 extremt anv\u00e4ndbart n\u00e4r det \u00e4r dags att fatta beslut f\u00f6r att forma din annonsstrategi.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Vad \u00e4r RPM?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/AZ9xFJh6gjY?si=FSB-u9x1M6ta1QJQ\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>RPM, \u00e4ven kallat int\u00e4kt per tusen visningar, \u00e4r den uppskattade int\u00e4kten f\u00f6r en webbsida f\u00f6r varje 1000 visningar av monetiserbara sidor den tar emot. Monetiserbara sidor avser i detta fall sidor med annonser som fyller dem.<\/p>\n<p>L\u00e5t oss g\u00e5 rakt p\u00e5 sak. Till skillnad fr\u00e5n CPM, d\u00e4r man bara kan ber\u00e4kna int\u00e4kten f\u00f6r 1 000 visningar i en enskild annonsenhet, f\u00e5r man med RPM den totala int\u00e4kten f\u00f6r 1 000 visningar av annonserna p\u00e5 hela webbplatsen.<\/p>\n<p>RPM \u00e4r ett mycket robust m\u00e5tt eftersom det tar h\u00e4nsyn till adunit CPM, antalet annonser p\u00e5 en sida och deras fyllnadsgrad.<\/p>\n<p>Okej okej? Nu... till formeln!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Hur man ber\u00e4knar RPM?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Oms\u00e4ttning per anv\u00e4ndare\u00a0<em>\u00f7\u00a0<\/em>(Int\u00e4ktsproduktiva sidvisningar) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>L\u00e5t oss f\u00f6rklara det med ett exempel: F\u00f6rra m\u00e5naden hade du en total int\u00e4kt p\u00e5 5 000 \u20ac fr\u00e5n annonserna p\u00e5 din webbplats och du hade 500 000 visningar p\u00e5 dina int\u00e4ktsgenererande sidor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Totala int\u00e4kter<\/strong> = 3000\u20ac<\/p>\n<p><strong>Visningar p\u00e5 webbsidor som kan int\u00e4ktsgenereras<\/strong> = 500,000<\/p>\n<p><strong>RPM<\/strong> = (3,000\u00a0<em>\u00f7\u00a0<\/em>500,000) x 1 000<\/p>\n<p><strong>RPM<\/strong> = 6\u20ac<\/p>\n<p>&nbsp;<\/p>\n<p>Det inneb\u00e4r att du f\u00e5r 6 \u20ac f\u00f6r varje 1000 int\u00e4ktsgenererande sidvisningar. Var inte det enkelt? Och f\u00f6r att g\u00f6ra det \u00e4nnu enklare kan du alltid kontrollera detta m\u00e5tt som redan \u00e4r utr\u00e4knat \u00e5t dig i Refinery89 Dashboard \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Varf\u00f6r b\u00f6r publicister bry sig om RPM?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>RPM \u00e4r oerh\u00f6rt viktigt f\u00f6r utgivare eftersom det hj\u00e4lper till att identifiera vilka annonsplaceringar, annonsformat eller typer av inneh\u00e5ll som \u00e4r mest l\u00f6nsamma. Det fungerar ocks\u00e5 f\u00f6r att justera inneh\u00e5llsstrategier i enlighet d\u00e4rmed f\u00f6r att \u00f6ka engagemang och synlighet av annonserna. Dessutom g\u00f6r det att du kan f\u00f6rst\u00e5 v\u00e4rdet av dina annonslager och fatta beslut baserade p\u00e5 det.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vilken m\u00e4tmetod b\u00f6r f\u00f6rl\u00e4ggare fokusera p\u00e5: CPM eller RPM?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Det \u00e4r mycket vanligt, s\u00e4rskilt vid f\u00f6rhandlingar, att man talar i termer av CPM. En garanterad CPM \u00e4r en fast ers\u00e4ttning per tusen visningar, men det inneb\u00e4r inte att du kommer att f\u00e5 hela int\u00e4kten om du inte uppn\u00e5r en fill rate p\u00e5 100% (vilket \u00e4r extremt s\u00e4llsynt).<\/p>\n<p>RPM, \u00e5 andra sidan, \u00e4r en mer nyanserad metrik som inte bara tar h\u00e4nsyn till CPM, utan \u00e4ven faktorer som fyllnadsgrad, synlighet och monetiserade visningar f\u00f6r att best\u00e4mma din totala int\u00e4kt per tusen visningar.<\/p>\n<p>Se sj\u00e4lv med ett exempel:<\/p>\n<p>L\u00e5t oss s\u00e4ga att du har angett ett l\u00e4gsta pris p\u00e5 $2.00 CPM (det l\u00e4gsta auktionspriset f\u00f6r dina annonsutrymmen).<\/p>\n<ul>\n<li>Om din utnyttjandegrad endast \u00e4r 50% sjunker din effektiva RPM till $1,00.<\/li>\n<\/ul>\n<ul>\n<li>Om din fyllnadsgrad \u00e4r 90% \u00e4r din effektiva varvtal $1,80.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Kort sagt \u00e4r RPM den metrik som du, som publicist, b\u00f6r fokusera p\u00e5 om ditt huvudm\u00e5l \u00e4r att maximera din annonsmonetarisering eftersom den \u00e5terspeglar pengarna du f\u00e5r hem, inte bara budpriset.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>F\u00f6r att sammanfatta...<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/fQKCgOH_jXA?si=E1KRj-nKnoHfltOT\" width=\"900\" height=\"532\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>CPM och RPM \u00e4r tv\u00e5 mycket olika m\u00e5tt som publicister b\u00f6r inkludera i sin annonsstrategi f\u00f6r att arbeta sig mot mer annonsint\u00e4kter. CPM fungerar som en guide f\u00f6r att s\u00e4tta priser f\u00f6r annonsenheter p\u00e5 din webbplats, medan RPM visar en uppskattning av de int\u00e4kter du f\u00e5r fr\u00e5n att visa annonser p\u00e5 alla dina monet\u00e4riserbara sidor.<\/p>\n<p>\u00c4r du redo att b\u00f6rja maximera din int\u00e4kt? Vi kan ge dig en steg-f\u00f6r-steg-guide om hur du piskar din annonsstrategi i form! \ud83d\udcaa\ud83c\udffb <a href=\"https:\/\/refinery89.com\/sv\/nyheter-och-blogg\/\">Kontakta v\u00e5ra experter p\u00e5 Refinery89! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CPM vs RPM. If you have been in the programmatic advertising industry for at least 2 seconds you\u2019ve probably heard about these terms. So what\u2019s all the fuss about? CPM and RPM are valuable metrics every publisher needs to know by heart. They are two of the statics to track if you care about your [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,71,37,28,72,35],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-ad-tech","tag-cpm","tag-kpis","tag-publishers","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89<\/title>\n<meta name=\"description\" content=\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T07:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T07:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"CPM vs RPM. Metrics every publisher needs to know by heart\",\"datePublished\":\"2024-10-17T07:47:07+00:00\",\"dateModified\":\"2025-09-05T07:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/\"},\"wordCount\":1082,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Difference-CPM-RPM.png\",\"keywords\":[\"Ad Monetization\",\"Ad Tech\",\"CPM\",\"KPIs\",\"Publishers\",\"RPM\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/\",\"name\":\"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Difference-CPM-RPM.png\",\"datePublished\":\"2024-10-17T07:47:07+00:00\",\"dateModified\":\"2025-09-05T07:37:48+00:00\",\"description\":\"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Difference-CPM-RPM.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Difference-CPM-RPM.png\",\"width\":800,\"height\":550,\"caption\":\"Difference between cpm and rpm thumbnail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/cpm-vs-rpm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CPM vs RPM. Metrics every publisher needs to know by heart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/sv\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPM vs RPM. M\u00e4tetal som varje utgivare beh\u00f6ver kunna utantill | Refinery89","description":"Uppt\u00e4ck skillnaderna mellan CPM och RPM, tv\u00e5 viktiga m\u00e4tv\u00e4rden som varje utgivare b\u00f6r h\u00e5lla koll p\u00e5 f\u00f6r sin webbplats skull!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/","og_locale":"sv_SE","og_type":"article","og_title":"CPM vs RPM. Metrics every publisher needs to know by heart | Refinery89","og_description":"Discover the differences between CPM and RPM, two important metrics every publisher should keep track for the sake of their website!","og_url":"https:\/\/refinery89.com\/sv\/cpm-vs-rpm\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2024-10-17T07:47:07+00:00","article_modified_time":"2025-09-05T07:37:48+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Skriven av":"Patricia Sim\u00f3n","Ber\u00e4knad l\u00e4stid":"5 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"CPM vs RPM. Metrics every publisher needs to know by heart","datePublished":"2024-10-17T07:47:07+00:00","dateModified":"2025-09-05T07:37:48+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/"},"wordCount":1082,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","keywords":["Ad Monetization","Ad Tech","CPM","KPIs","Publishers","RPM"],"articleSection":["News","Publishers","Refinery Academy"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/","url":"https:\/\/refinery89.com\/cpm-vs-rpm\/","name":"CPM vs RPM. M\u00e4tetal som varje utgivare beh\u00f6ver kunna utantill | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","datePublished":"2024-10-17T07:47:07+00:00","dateModified":"2025-09-05T07:37:48+00:00","description":"Uppt\u00e4ck skillnaderna mellan CPM och RPM, tv\u00e5 viktiga m\u00e4tv\u00e4rden som varje utgivare b\u00f6r h\u00e5lla koll p\u00e5 f\u00f6r sin webbplats skull!","breadcrumb":{"@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/cpm-vs-rpm\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Difference-CPM-RPM.png","width":800,"height":550,"caption":"Difference between cpm and rpm thumbnail"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/cpm-vs-rpm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"CPM vs RPM. Metrics every publisher needs to know by heart"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n \u00e4r Refinery89:s specialist p\u00e5 inneh\u00e5ll och inkommande marknadsf\u00f6ring (Inbound and Content Specialist). Med expertis inom digital marknadsf\u00f6ring, SEO och trenderna inom annonsteknik skapar Patricia inneh\u00e5ll som \u00f6vers\u00e4tter komplexa \u00e4mnen inom programmatisk annonsering till praktiskt anv\u00e4ndbara insikter, vilket ger f\u00f6rlag och annons\u00f6rer m\u00f6jlighet att n\u00e5 framg\u00e5ng.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/sv\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/11290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/comments?post=11290"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/posts\/11290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media\/11291"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/media?parent=11290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/categories?post=11290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/sv\/wp-json\/wp\/v2\/tags?post=11290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}