{"id":11212,"date":"2024-10-08T17:27:42","date_gmt":"2024-10-08T15:27:42","guid":{"rendered":"https:\/\/refinery89.com\/?p=11212"},"modified":"2025-09-08T17:16:17","modified_gmt":"2025-09-08T15:16:17","slug":"hogvardiga-annonsformat-for-utgivare","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/high-value-ad-formats-for-publishers\/","title":{"rendered":"Annonsformat med h\u00f6gt v\u00e4rde f\u00f6r utgivare"},"content":{"rendered":"<p>Att hitta r\u00e4tt annonsformat kan g\u00f6ra en enorm skillnad f\u00f6r din webbplats och viktigast av allt, f\u00f6r din annonsint\u00e4kt. Vi vet att m\u00e4ngden annonsformat som finns d\u00e4r ute kan vara \u00f6verv\u00e4ldigande, s\u00e5 vad s\u00e4gs om att vi guidar dig genom de mest slagkraftiga och hj\u00e4lper dig att v\u00e4lja f\u00f6r att optimera din annonsstrategi? Nu s\u00e4tter vi ig\u00e5ng!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Vilka \u00e4r de b\u00e4sta annonsformaten f\u00f6r utgivare?<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>De b\u00e4sta annonsformaten f\u00f6r publicister \u00e4r de som kan hj\u00e4lpa dig att generera mer int\u00e4kter, och dessa rich media-annonser kan g\u00f6ra det. De kan ge precis r\u00e4tt m\u00e4ngd slagkraft som vi beh\u00f6ver och mer. Dessa \u00e4r h\u00f6gv\u00e4rdiga annonsformat som annons\u00f6rer \u00e4r villiga att betala mer pengar f\u00f6r:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Videoinstream-annonser<\/strong><\/h3>\n<p>Har du n\u00e5gonsin klickat p\u00e5 en video online och en f\u00f6r-rullningsannons automatiskt spelats upp innan den startade? Det kan ocks\u00e5 h\u00e4nda under eller efter videon. Detta, min v\u00e4n, \u00e4r en instream-annons. De \u00e4r mycket effektiva, icke-p\u00e5tr\u00e4ngande och genererar h\u00f6ga CPM:er j\u00e4mf\u00f6rt med andra annonsformat.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-11217\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-1024x732.png\" alt=\"Exempel p\u00e5 instream-annonser\" width=\"800\" height=\"572\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-1024x732.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-300x214.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-768x549.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideoInstream_BlogPost.png 1084w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Video utanf\u00f6r fl\u00f6desannonser<\/strong><\/h3>\n<p>Till skillnad fr\u00e5n Instream-annonser finns detta annonsformat kvar synligt medan anv\u00e4ndaren forts\u00e4tter att scrolla genom sidan. Outstream-videoannonser b\u00f6rjar spelas upp n\u00e4r videon kommer in i visningsomr\u00e5det och forts\u00e4tter att g\u00f6ra det genom att flytta till en minispelare l\u00e4ngst ner p\u00e5 sk\u00e4rmen medan bes\u00f6karen forts\u00e4tter att ta del av ditt inneh\u00e5ll. De p\u00e5verkar inte anv\u00e4ndarupplevelsen, vilket hj\u00e4lper till att beh\u00e5lla dem p\u00e5 webbplatsen.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11222\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-1024x727.png\" alt=\"Exempel p\u00e5 outstream videoannonser\" width=\"800\" height=\"568\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-1024x727.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-300x213.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-768x545.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/VideOutstream_BlogPost.png 1092w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Annonsformat i bild<\/strong><\/h3>\n<p>Bildannonser, som namnet antyder, finns inuti en bild. Detta annonsformat \u00e4r utm\u00e4rkt f\u00f6r att tj\u00e4na pengar p\u00e5 inneh\u00e5ll som till stor del best\u00e5r av bilder och utnyttjar allt detta utrymme f\u00f6r att generera int\u00e4kter.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-11219\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-1024x733.png\" alt=\"Exempel p\u00e5 annonser i bild\" width=\"800\" height=\"573\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-1024x733.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-300x215.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-768x550.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/In-Image_Blogpost.png 1092w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Erbjudandek\u00f6psformat<\/strong><\/h3>\n<p>Takeover-annonser \u00e4r helsidesbanderoller som t\u00e4cker det tomma utrymmet h\u00f6gst upp eller p\u00e5 sidorna av din webbplats. Detta annonsformat p\u00e5verkar inte anv\u00e4ndarupplevelsen och ger ett mycket attraktivt utseende \u00e5t din webbplats eftersom det \u00e4r en utm\u00e4rkt plats f\u00f6r premiumannons\u00f6rer att leverera h\u00f6gkvalitativt inneh\u00e5ll.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11218\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-1024x732.png\" alt=\"Exempel p\u00e5 uppk\u00f6pserbjudanden\" width=\"800\" height=\"572\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-1024x732.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-300x214.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-768x549.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Takeover_BlogPost.png 1084w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Push-Up-annonser<\/strong><\/h3>\n<p>Detta \u00e4r en typ av rikmedieannonsformat som stannar l\u00e4ngst ner p\u00e5 sidan oavsett hur mycket dina anv\u00e4ndare scrollar upp eller ner. Om de inte vill ha dem d\u00e4r, har de m\u00f6jlighet att enkelt st\u00e4nga dem. Push-up-annonser \u00e4r extremt synliga och eftersom de till\u00e5ter flera uppdateringar per sidvisning kan du f\u00e5 fler visningar fr\u00e5n dem, vilket \u00f6kar dina int\u00e4kter.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11220 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-1024x739.png\" alt=\"Armh\u00e4vning annons exempel\" width=\"800\" height=\"577\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-1024x739.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-300x217.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-768x554.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Pushup_BlogPost.png 1089w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Mellanliggande annonser<\/strong><\/h3>\n<p>Har det n\u00e5gonsin h\u00e4nt att du navigerar fr\u00e5n en sida till en annan och pl\u00f6tsligt t\u00e4cker en annons hela din sk\u00e4rm? Grattis! Du har hittat en interstitiell annons. Dessa triggas n\u00e4r en anv\u00e4ndare g\u00f6r en \u00e5tg\u00e4rd som att klicka p\u00e5 en webbl\u00e4sarflik eller bes\u00f6ka en annan flik. Det sker en kort paus f\u00f6r att visa dig annonsen under en f\u00f6rutbest\u00e4md tid, innan du f\u00e5r m\u00f6jlighet att st\u00e4nga den och forts\u00e4tta. Interstitiella annonser driver upp visningsgrad och engagemang, s\u00e5 de ger h\u00f6gre CPM som \u00f6vers\u00e4tts till en \u00f6kning av annonsint\u00e4kterna.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11221\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-1024x733.png\" alt=\"Exempel p\u00e5 mellansidesannons&lt;\/h1&gt;\" width=\"800\" height=\"573\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-1024x733.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-300x215.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-768x550.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost-18x12.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Interstitial_BlogPost.png 1083w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00c4r du redo att optimera din webbplats?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2876\">Att v\u00e4lja Rich Media-annonsformat kan vara en garanterad hit f\u00f6r din webbplats om du spelar dina kort r\u00e4tt. De \u00e4r interaktiva, engagerande och snygga, vilket utg\u00f6r den perfekta kombinationen f\u00f6r att \u00f6ka annonsint\u00e4kterna till o\u00e4ndligheten och vidare. Var uppm\u00e4rksam p\u00e5 hur du placerar dem och prioritera alltid anv\u00e4ndarupplevelsen varje steg p\u00e5 v\u00e4gen.<\/p>\n<p data-renderer-start-pos=\"3219\">Tycker du att annonsformat med h\u00f6gt v\u00e4rde \u00e4r lite f\u00f6r knepiga att implementera? Det \u00e4r vad vi finns till f\u00f6r! Tveka inte att <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Ta kontakt med v\u00e5ra experter h\u00e4r p\u00e5 Refinery89<\/a> Vi kommer att ge dig all information om hur du f\u00e5r de b\u00e4sta annonsformaten p\u00e5 din webbplats och maximerar int\u00e4kterna!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding the perfect ad formats can make a huge difference in your website and most importantly in your ad revenue. We know the amount of ad formats out there is overwhelming, so how about we guide you through the most impactful ones and help you take your pick to optimize your ad strategy? Let\u2019s get [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[144,26,256,80,24,72,34,133],"class_list":["post-11212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-monetization","tag-ads","tag-monetization","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Value Ad Formats For Publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Finding the perfect ad formats can make a big difference in your ad revenue. We are gonna guide you through the best ad formats for your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/hogvardiga-annonsformat-for-utgivare\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Value Ad Formats For Publishers | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Finding the perfect ad formats can make a big difference in your ad revenue. We are gonna guide you through the best ad formats for your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/sv\/hogvardiga-annonsformat-for-utgivare\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T15:27:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T15:16:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/10\/Blog-Post_Ad-Formats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"High Value Ad Formats For Publishers\",\"datePublished\":\"2024-10-08T15:27:42+00:00\",\"dateModified\":\"2025-09-08T15:16:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/\"},\"wordCount\":645,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-Formats.png\",\"keywords\":[\"ad formats\",\"Ad Monetization\",\"Ads\",\"Monetization\",\"Programmatic Advertising\",\"Publishers\",\"Refinery Academy\",\"website\"],\"articleSection\":[\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/\",\"name\":\"High Value Ad Formats For Publishers | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/high-value-ad-formats-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Blog-Post_Ad-Formats.png\",\"datePublished\":\"2024-10-08T15:27:42+00:00\",\"dateModified\":\"2025-09-08T15:16:17+00:00\",\"description\":\"Finding the perfect ad formats can make a big difference in your ad revenue. 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