{"id":11135,"date":"2024-10-04T13:46:49","date_gmt":"2024-10-04T11:46:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=11135"},"modified":"2024-10-09T10:13:33","modified_gmt":"2024-10-09T08:13:33","slug":"skillnad-mellan-forsta-andra-och-tredje-parts-data","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/difference-between-first-second-third-party-data\/","title":{"rendered":"Vad \u00e4r skillnaden mellan f\u00f6rstapartsdata, andradatapartsdata och tredjepartsdata?"},"content":{"rendered":"<p><strong><u>Varning f\u00f6r spoilers:<\/u> <\/strong>Skillnaden mellan f\u00f6rstaparts-, andraparts- och tredjepartsdata \u00e4r <strong>hur<\/strong> ni (f\u00f6rl\u00e4ggare och annons\u00f6rer) f\u00e5r tag p\u00e5 informationen.<\/p>\n<p>L\u00e5t oss f\u00f6rklara. Vi kommer att g\u00e5 igenom varje datatyp och ge exempel p\u00e5 hur du kan till\u00e4mpa dem i din annonsstrategi, oavsett om det \u00e4r f\u00f6r att \u00f6ka din webbplats annonsint\u00e4kter eller f\u00f6rb\u00e4ttra din kampanjs inriktning.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>F\u00f6rstapartsdata<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>F\u00f6rstapartsdata \u00e4r all information som kommer fr\u00e5n dina egna k\u00e4llor, som till exempel din webbplats. Det \u00e4r i princip all data om din publik som du samlar in direkt. Denna information kan handla om dina anv\u00e4ndares beteende eller din webbplats\/aff\u00e4rsprestation.<\/p>\n<p>&nbsp;<\/p>\n<h3>F\u00f6rdelarna med f\u00f6rstapartsdata<\/h3>\n<p>F\u00f6rest\u00e4ll dig den h\u00e4r datan som din egen privata guldgruva. Den h\u00e4r typen av intelligens \u00e4r extremt v\u00e4rdefull, eftersom den kommer direkt fr\u00e5n dina egna anv\u00e4ndare. Dess korrekthet och tillf\u00f6rlitlighet kan hj\u00e4lpa dig att forma din annonsstrategi, skapa skr\u00e4ddarsytt inneh\u00e5ll f\u00f6r din m\u00e5lanv\u00e4ndare och ge dem en mer personlig upplevelse.<\/p>\n<p>&nbsp;<\/p>\n<h3>N\u00e5gra exempel p\u00e5 f\u00f6rstapartsdata:<\/h3>\n<ul>\n<li>Webbplatsinsikter (m\u00e5lgruppsdemografi, trafik, visningar, inneh\u00e5llsengagemang, formul\u00e4r, etc.)<\/li>\n<li>CRM-data<\/li>\n<li>E-postprenumerationer<\/li>\n<li>Ink\u00f6pshistorik<\/li>\n<li>Unders\u00f6kningar<\/li>\n<li>Recensioner<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Hur samlar man f\u00f6rstapartsdata?<\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>Inkludera registreringsformul\u00e4r p\u00e5 din webbplats: <\/strong><\/h4>\n<p>Med den h\u00e4r funktionen skulle du kunna f\u00e5 dina anv\u00e4ndares kontaktuppgifter och annan demografisk information som deras \u00e5lder eller adress. Detta kan inkludera formul\u00e4r f\u00f6r deltagande i evenemang, registrering f\u00f6r ett lojalitetsprogram, prenumeration p\u00e5 ett nyhetsbrev eller f\u00f6r att f\u00e5 tillg\u00e5ng till exklusivt inneh\u00e5ll. Det \u00e4r viktigt att h\u00e5lla dessa formul\u00e4r engagerande s\u00e5 att anv\u00e4ndarna k\u00e4nner sig manade att fylla i dem.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Skapa inneh\u00e5ll f\u00f6r sociala medier och interagera med dina kunder<\/strong>:<\/h4>\n<p>Be ditt n\u00e4tverk om information i utbyte mot inneh\u00e5ll. Du kan g\u00f6ra detta genom omr\u00f6stningar eller genom att uppmuntra dem att interagera med dina inl\u00e4gg. Sj\u00e4lva sociala medieplattformarna inneh\u00e5ller verktyg f\u00f6r m\u00e4tstyrning d\u00e4r du kan kontrollera insikter som dina f\u00f6ljares k\u00f6n, \u00e5lder, aktiva timmar samt reaktioner p\u00e5 ditt inneh\u00e5ll och dess r\u00e4ckvidd.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Anv\u00e4nd datainsamlingsverktyg: <\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><u>Webbplatsanalys<\/u> Det finns gott om verktyg f\u00f6r att extrahera din webbplats mest relevanta insikter som trafik, kundbeteenden, demografi och engagemang, och det b\u00e4sta exemplet p\u00e5 detta \u00e4r favorit bland fansen, <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a>. Det \u00e4r gratis att anv\u00e4nda och allt du beh\u00f6ver g\u00f6ra \u00e4r att l\u00e4gga till GA4:s sp\u00e5rningskod p\u00e5 din webbplats f\u00f6r att f\u00e5 en fullst\u00e4ndig \u00f6versikt \u00f6ver dina m\u00e4tv\u00e4rden.<\/li>\n<li><u>E-postmarknadsf\u00f6ring<\/u>L\u00e4r dig hur din publik reagerar p\u00e5 dina e-postmarknadsf\u00f6ringsinsatser genom att kontrollera insikter som klickfrekvens, \u00f6ppningsfrekvens, avprenumerationsfrekvens eller konverteringsfrekvens. F\u00f6r att f\u00e5 jobbet gjort kan du r\u00e4kna med verktyg f\u00f6r marknadsautomatisering som MailChimp eller Active Campaign.<\/li>\n<li><u>CRM-system:<\/u> Mjukvara f\u00f6r kundrelationshantering (CRM) som Sales Force, Zoho CRM och HubSpot g\u00f6r det m\u00f6jligt f\u00f6r f\u00f6retag att centralisera sin publikdata inte bara f\u00f6r analys, utan \u00e4ven f\u00f6r att automatisera olika uppgifter g\u00e4llande bearbetning av leads och kundlojalitet.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Skicka enk\u00e4ter till din publik:<\/strong><\/h4>\n<p>Ett annat s\u00e4tt att f\u00e5 direkt feedback fr\u00e5n dina kunder och l\u00e4ra dig om deras preferenser och beteenden. Du kan g\u00f6ra det genom omr\u00f6stningar, quiz eller n\u00f6jdhetsunders\u00f6kningar. Plattformar som Survey Monkey, Typeform eller Google Forms skulle fungera (och de \u00e4r GRATIS!).<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Andra parts-data<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Andrapartsdata \u00e4r f\u00f6rstapartsdata som har delats eller s\u00e5lts av den person som samlade in den till en partner.<\/p>\n<p>F\u00f6rest\u00e4ll dig att du \u00e4r en utgivare som driver en tr\u00e4ningsblogg. Du skulle kunna s\u00e4lja (i enlighet med integritetsbest\u00e4mmelserna) f\u00f6rstapartsdata som du samlat in fr\u00e5n din webbplats till en annons\u00f6r som har ett f\u00f6retag som s\u00e4ljer proteinshakes. Denna f\u00f6rstapartsdata som du s\u00e4ljer till annons\u00f6ren blir andrapartsdata f\u00f6r det f\u00f6retaget du s\u00e5lde den till.<\/p>\n<p>&nbsp;<\/p>\n<h3>F\u00f6rdelarna med data fr\u00e5n andra parter<\/h3>\n<p>Den h\u00e4r typen av data \u00e4r ett h\u00f6gkvalitativt alternativ som fortfarande \u00e4r mycket p\u00e5litligt eftersom ursprunget \u00e4r en betrodd k\u00e4lla. F\u00f6r annons\u00f6rer \u00e4r det utm\u00e4rkt f\u00f6r att skala kampanjer och n\u00e5 m\u00e5l utanf\u00f6r din omedelbara m\u00e5lgrupp. Det finns ocks\u00e5 mer kontroll \u00f6ver hela utbytesprocessen. Detta kan \u00f6ppna en d\u00f6rr som leder till partnerskap f\u00f6r aff\u00e4rstillv\u00e4xt.<\/p>\n<p>&nbsp;<\/p>\n<h3>Hur samlar man in second-party-data?<\/h3>\n<p>Nyckelordet h\u00e4r \u00e4r Partnerskap. F\u00f6r att samla in second party-data beh\u00f6ver du uppr\u00e4tta ett avtal med en partner som kan erbjuda insikter av h\u00f6g kvalitet om en potentiell m\u00e5lgrupp f\u00f6r att skala din reklamkampanj.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tredjepartsdata<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Tredjepartsdata \u00e4r information som samlas in av datainsamlare, som datam\u00e4klare (DMPs) som Nielsen eller Lotame, fr\u00e5n en m\u00e4ngd olika k\u00e4llor och sedan s\u00e4ljs till flera f\u00f6retag f\u00f6r deras anv\u00e4ndning.<\/p>\n<p>Inom programmatisk annonsering g\u00e5r processen att s\u00e4lja denna data via DSP:er (Demand Side Platforms). Denna information enskilt \u00e4r kanske inte lika tillf\u00f6rlitlig som f\u00f6rstapartsdata eftersom det finns fler kvalitets- och integritetsaspekter inblandade, men att kombinera dem kommer att f\u00f6rdjupa din f\u00f6rst\u00e5else av dina anv\u00e4ndare. Annons\u00f6rer, detta kommer att g\u00f6ra det m\u00f6jligt f\u00f6r er att optimera era kampanjer vilket leder till en potentiell \u00f6kning av er int\u00e4kt. Bra, eller hur?<\/p>\n<p>&nbsp;<\/p>\n<h3>Vilka \u00e4r f\u00f6rdelarna med tredjepartsdata?<\/h3>\n<p>Med hj\u00e4lp av data fr\u00e5n tredje part kan du n\u00e5 en bredare m\u00e5lgrupp \u00e4n din prim\u00e4ra m\u00e5lgrupp. Det \u00e4r ett bra verktyg f\u00f6r att f\u00e5 en inblick i vad som \u00e4r popul\u00e4rt p\u00e5 marknaden, skapa sig en bild av potentiella segment och finjustera m\u00e5lgruppen. Den sista delen \u00e4r s\u00e4rskilt anv\u00e4ndbar f\u00f6r annons\u00f6rer.<\/p>\n<p>&nbsp;<\/p>\n<h3>Hur samlar man in tredjepartsdata?<\/h3>\n<ul>\n<li><strong>Datamarknadsplatser<\/strong> Datamarknadsplatser \u00e4r onlineplattformar d\u00e4r dataleverant\u00f6rer s\u00e4ljer sin information till datakonsumenter. DSP:er har dessa marknadsplatser integrerade f\u00f6r att k\u00f6pa data. AWS Data Exchange \u00e4r ett exempel p\u00e5 dessa datamarknadsplatser. De har ett brett utbud av dataset att v\u00e4lja mellan f\u00f6r att f\u00f6rb\u00e4ttra din annonsinriktning.<\/li>\n<li><strong>Datam\u00e4klare: <\/strong>Detta \u00e4r f\u00f6retag som \u00e4gnar sig \u00e5t att samla in information om m\u00e4nniskor och sedan s\u00e4lja den till andra f\u00f6retag. Dataf\u00f6rmedlare samlar in personlig och k\u00e4nslig data fr\u00e5n anv\u00e4ndare, och i m\u00e5nga fall \u00e4r de inte helt medvetna om vad som kommer att g\u00f6ras med deras information. D\u00e4rf\u00f6r \u00e4r det on\u00f6digt att s\u00e4ga att du m\u00e5ste vara mycket f\u00f6rsiktig n\u00e4r du v\u00e4ljer ett s\u00e5dant alternativ p\u00e5 grund av bristen p\u00e5 transparens fr\u00e5n k\u00e4llorna.<\/li>\n<li><strong>Tredjepartscookies: <\/strong>Cookies \u00e4r en liten databit som anv\u00e4nds f\u00f6r att sp\u00e5ra en anv\u00e4ndare n\u00e4r den navigerar p\u00e5 internet. Tredjepartscookies placeras p\u00e5 en webbplats som skiljer sig fr\u00e5n den du f\u00f6r n\u00e4rvarande anv\u00e4nder, s\u00e5 att de kan kartl\u00e4gga ditt beteende och n\u00e4r du st\u00f6ter p\u00e5 en annons \u2013 BAM! \u2013 visas den r\u00e4tta bara f\u00f6r dig baserat p\u00e5 dina tidigare s\u00f6kningar. Denna datainsamlingsmetod har reglerats kraftigt genom flera lagar f\u00f6r att skydda m\u00e4nniskors integritet.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>L\u00e5t oss ta en titt<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Det var en hel del information! L\u00e5t oss se \u00f6ver vad vi nyss pratade om.<\/p>\n<p>Ur ett publicistperspektiv \u00e4r f\u00f6rstapartsdata all data som publicisten samlar in och anv\u00e4nder f\u00f6r eget bruk. N\u00e4r publicisten delar denna f\u00f6rstapartsdata med en annons\u00f6r blir den andrapartsdata. Slutligen, n\u00e4r denna information delas med en aggregerare blir den tredjepartsdata.<\/p>\n<p>Ur en annons\u00f6rs perspektiv \u00e4r f\u00f6rstapartsdata all data de genererar fr\u00e5n sina plattformar eller sina kampanjer. De kan bara f\u00e5 andra- eller tredjepartsdata fr\u00e5n publicister.<\/p>\n<p>Oavsett om du arbetar som publicist eller annons\u00f6r, kom alltid ih\u00e5g att f\u00f6lja best\u00e4mmelserna om dataskydd och s\u00e4kerhet. Gl\u00f6m inte att vara fullst\u00e4ndigt transparent hela tiden gentemot dina anv\u00e4ndare om dina metoder f\u00f6r datainsamling och vad du g\u00f6r med deras information n\u00e4r de har gett dig sitt samtycke.<\/p>\n<p>Intresserad av att l\u00e4ra dig mer om hur du optimerar din annonsstrategi? <strong><a href=\"https:\/\/refinery89.com\/sv\/oss-refinery89\/\">Kontakta oss p\u00e5 Refinery89.<\/a> <\/strong>Vi hj\u00e4lper alltid g\u00e4rna f\u00f6rlag att \u00f6ka sina int\u00e4kter och annons\u00f6rer att n\u00e5 sin r\u00e4tta m\u00e5lgrupp!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Spoiler alert: The difference between first, second, and third-party data is how you (publishers and advertisers) get your hands on the information. Let us explain. We\u2019ll go over each type of data and give some examples of how you could apply them to your ad strategy, whether if it is to increase your site\u2019s ad [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,22,12,20],"tags":[253,24,72,254,255],"class_list":["post-11135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-news","category-publishers","category-refinery-academy","tag-first-party-data","tag-programmatic-advertising","tag-publishers","tag-second-party-data","tag-third-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s the difference between first-party, second-party, and third-party data? | Refinery89<\/title>\n<meta name=\"description\" content=\"The difference between first, second, and third-party data is how publishers or advertisers get their hands on the information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/skillnad-mellan-forsta-andra-och-tredje-parts-data\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s the difference between first-party, second-party, and third-party data? 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