{"id":10538,"date":"2024-07-29T13:26:11","date_gmt":"2024-07-29T11:26:11","guid":{"rendered":"https:\/\/refinery89.com\/?p=10538"},"modified":"2024-12-04T15:39:40","modified_gmt":"2024-12-04T14:39:40","slug":"golvprissattning-annonsintakter-boost-publicister","status":"publish","type":"post","link":"https:\/\/refinery89.com\/sv\/floor-pricing-ad-revenue-boost-publishers\/","title":{"rendered":"Priss\u00e4ttning p\u00e5 golvet: f\u00e5 en boost i annonsint\u00e4kterna"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">N\u00e4r det g\u00e4ller fill rate p\u00e5 din webbplats \u2013 det vill s\u00e4ga f\u00f6rh\u00e5llandet mellan antalet annonsf\u00f6rfr\u00e5gningar och antalet visade annonser \u2013 kanske du tror att du vill ha en fill rate p\u00e5 100 %, eftersom det inneb\u00e4r att du alltid visar annonser, vilket i sin tur inneb\u00e4r att du tj\u00e4nar pengar p\u00e5 dem, eller hur? Men s\u00e5 \u00e4r inte alltid fallet, eftersom du i sj\u00e4lva verket kan f\u00f6rlora pengar. Men oroa dig inte, l\u00e5t oss titta n\u00e4rmare p\u00e5 minimipriser, vad det \u00e4r, hur det kan p\u00e5verka din fyllnadsgrad och hur du kan optimera det f\u00f6r att \u00f6ka int\u00e4kterna.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-Floor-Pricing-for-your-website.\" data-renderer-start-pos=\"454\">Optimera golvpriss\u00e4ttning f\u00f6r din webbplats<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"What-is-floor-price?\" data-renderer-start-pos=\"499\">Golvpris<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"521\">Golvpris i <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" href=\"https:\/\/refinery89.com\/sv\/programmatic-advertising-basic-terms-and-metrics-for-publishers\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">programmatisk annonsering<\/a> inneb\u00e4r att fastst\u00e4lla ett minsta auktionspris f\u00f6r dina annonsytor p\u00e5 SSP:n via budbeg\u00e4ran. Detta inneb\u00e4r att under budgivningen \u00e4r det endast de som \u00e4r villiga att betala \u00f6ver ditt fastst\u00e4llda minimipris som kommer att kunna placera sina annonser p\u00e5 din webbplats.<\/p>\n<p data-renderer-start-pos=\"802\">L\u00e5t oss s\u00e4ga s\u00e5 h\u00e4r. T\u00e4nk dig att du har en spelsajt och att din webbadress \u00e4r\u2026 hm\u2026 thegamesareawesome.com (ja, v\u00e4ldigt originellt, eller hur?) och att du har satt minimipriset till $1,00 CPM. Endast de annons\u00f6rer som \u00e4r beredda att betala $1,00 eller mer per tusen visningar kan k\u00f6pa den annonsplatsen<\/p>\n<p data-renderer-start-pos=\"1088\">Med andra ord \u00e4r golvpriset det v\u00e4rde under vilket en annons inte kan s\u00e4ljas p\u00e5 en annonsserver.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-floor-pricing-impact-your-fill-rate?\" data-renderer-start-pos=\"1184\">Hur kan golvpriss\u00e4ttning p\u00e5verka din fyllnadsgrad?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1231\">Innan vi besvarar denna fr\u00e5ga beh\u00f6ver vi bekanta oss med termen <strong>Int\u00e4ktsstyrning<\/strong>. L\u00e5ter det bekant? Ingen fara, vi f\u00f6rklarar.<\/p>\n<p data-renderer-start-pos=\"1365\">Yield Management, i ordens mening av <a href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">Robin de Wit<\/a> (v\u00e5r CSO h\u00e4r p\u00e5 Refinery) \u00e4r:<\/p>\n<blockquote>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1444\"><em data-renderer-mark=\"true\">\u201cKonsten att balansera priss\u00e4ttningsregler f\u00f6r att maximera en utgivares int\u00e4kter. Det handlar om <strong data-renderer-mark=\"true\">att hitta den d\u00e4r perfekta balansen <\/strong>mellan CPM och fyllnadsgraden f\u00f6r en specifik annonsstack.\u201d<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1444\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10539 size-large\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png\" alt=\"M\u00e5l f\u00f6r prisgolv f\u00f6rklarade\" width=\"800\" height=\"463\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1024x593.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-300x174.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-768x445.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-1536x889.png 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1-18x10.png 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/Blog-Post_Setting-Floor-Price_article-image-1.png 1634w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1606\">Nu tillbaka till <strong>prisgolv<\/strong>. Att h\u00f6ja minimipriset leder vanligtvis till h\u00f6gre CPM-priser. Varf\u00f6r s\u00e4tter d\u00e5 inte alla annonsutgivare ett minimipris p\u00e5 $20 f\u00f6r sina annonsutrymmen f\u00f6r att f\u00e5 CPM-priserna att stiga avsev\u00e4rt? Den fr\u00e4msta anledningen \u00e4r: Fill Rate.<\/p>\n<p data-renderer-start-pos=\"1822\">Annonsfyllnadsgrad hj\u00e4lper oss att f\u00f6rst\u00e5 hur effektivt vi visar annonser. Vi ber\u00e4knar den genom att ta antalet visade annonser och dividera det med antalet annonsf\u00f6rfr\u00e5gningar. Den resulterande procentsatsen visar hur ofta vi framg\u00e5ngsrikt fyller annonsplatser med annonser.<\/p>\n<p data-renderer-start-pos=\"2076\">Om du s\u00e4tter ett tr\u00f6skelpris f\u00f6r h\u00f6gt, kommer din fyllnadsgrad sannolikt att sjunka avsev\u00e4rt. Fyllnadsgraden kan variera beroende p\u00e5 olika faktorer: annonsblockerare, annonskvalitet, h\u00f6ga tr\u00f6skelpriser, tekniska fel och latens.<\/p>\n<p data-renderer-start-pos=\"2287\">\u00c4ven om CPM och fyllnadsgrad \u00e4r viktiga m\u00e4tv\u00e4rden f\u00f6r att m\u00e4ta prestanda f\u00f6r displayannonsering, \u00e4r den viktigaste m\u00e4tv\u00e4rden att t\u00e4nka p\u00e5 den totala int\u00e4kten.<\/p>\n<p data-renderer-start-pos=\"2440\">Int\u00e4kter \u00e4r kungarnas kung, och du kan uppn\u00e5 h\u00f6gre int\u00e4kter \u00e4ven med en l\u00e4gre fyllnadsgrad n\u00e4r du s\u00e4tter minimipriset, eftersom du f\u00e5r mer pengar per visning.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"How-can-you-optimize-your-floor-pricing-strategy?\" data-renderer-start-pos=\"2624\">Hur kan du optimera din strategi f\u00f6r minimipriser?<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2676\">Med konkurrenter som \u00e4r villiga att betala mer garanteras du en h\u00f6gre utbetalning varje g\u00e5ng en annons visas, eller \u00e5tminstone inte l\u00e4gre \u00e4n det minsta pris som anges.<\/p>\n<p data-renderer-start-pos=\"2829\">Nu n\u00e4r du f\u00f6rst\u00e5r vikten av att hitta r\u00e4tt balans mellan CPM, int\u00e4ktst\u00e4ckning och int\u00e4kter, hur kan du avg\u00f6ra vad som fungerar f\u00f6r dig?<\/p>\n<p data-renderer-start-pos=\"2980\">Experimenterande med olika golvpriser per geografisk plats, enhet, annonsplacering och enhet kan ta tid och kr\u00e4ver erfarenhet. Vi p\u00e5 Refinery89 hj\u00e4lper v\u00e5ra publicister genom v\u00e5rt expertteam och <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/single-tag-revenue-growth\/\" href=\"https:\/\/refinery89.com\/sv\/single-tag-intaktsokning\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">avancerad teknologi<\/a> f\u00f6r att framg\u00e5ngsrikt hj\u00e4lpa dig att f\u00e5 h\u00f6gre int\u00e4kter med annonser.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Stress-less,-get-more.-Increase-your-revenue-with-floor-pricing-optimization-with-us!\" data-renderer-start-pos=\"3256\">Minska stressen, f\u00e5 mer. \u00d6ka dina int\u00e4kter med optimering av golvpriss\u00e4ttning med oss!<\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"3344\">Boka din kostnadsfria expertkonsultation idag med en officiell Google Certified Publishing Partner och l\u00e5t v\u00e5rt team hj\u00e4lpa dig att ta dina annonsint\u00e4kter till n\u00e4sta niv\u00e5. <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/sv\/kontakta-oss-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Kontakta oss nu!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the fill rate on your website, which is the ratio of ad requests to ads displayed, you might think you want a 100% fill rate because that means you&#8217;re always showing ads, which translates to making money from them, right? But that&#8217;s not always the case, because in reality, you may [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12,20],"tags":[26,37,251,34,40],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-cpm","tag-fill-rate","tag-refinery-academy","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Floor Pricing: get an Ad Revenue Boost | Refinery89<\/title>\n<meta name=\"description\" content=\"Let&#039;s take a closer look at floor pricing, what it is, how it can affect your fill rate, and how you can optimize it to get a revenue boost.\" \/>\n<meta name=\"robots\" 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