{"id":10930,"date":"2024-09-06T17:20:30","date_gmt":"2024-09-06T15:20:30","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10930"},"modified":"2024-11-28T11:38:00","modified_gmt":"2024-11-28T10:38:00","slug":"primeraedicion-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/sv\/primeraedicion-success-story-refinery89\/","title":{"rendered":"Primeraedicion | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Success Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Den news website <\/strong>primeraedicion.com.ar serves as the digital version of Primera Edici\u00f3n, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina.<\/p>

Primeraedicion.com.ar receives over 4 million page views every month<\/strong> and holds a long-standing tradition as the primary information source for residents of the northeast region of Argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+47%<\/font><\/h3>

Ad Revenue Increase<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Monetization Setup<\/h3>

Improved<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ad revenue increased by 47%<\/strong> by having Refinery89 structure and unify the ad monetization setup, which was split between different ad monetization solutions, with the same number of page views. This led also to an increase in direct campaign deals as they were previously extremely difficult to manage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Initial Challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Primeraedicion.com.ar suffered significant problems due to poor ad positioning, with overlapping ad units and low performance. Also, they faced difficulties in allocating their direct deals due to the lack of structure and not knowing which ad formats originated from which ad monetization provider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution Delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We presented a comprehensive strategy, allowing us to become their sole ad management solution, which included:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Ad Monetization Optimization<\/h3>

We unified and organized the ad setup according to the publisher's needs, with the assistance of our ad operations team at Refinery89. This led to improved site performance and a better user experience.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Performance Dashboard<\/h3>

We gave Primeraedicion.com.ar access to a unique dashboard where they could be informed of everything that was happening on their website, advertising related.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Dedicated Publisher Success Manager<\/h3>

A dedicated and native speaking Publisher Success Manager was assigned to primeraedicion.com.ar, guiding the publisher through the whole optimization process, and answering any question on the spot.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Direct Deals<\/h3>

Implementing an ad monetization setup, we increased the revenue via programmatic advertising in the first 3 months, also provided the technology to manage direct campaigns.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWe are very pleased with the work that Refinery89 has done for us; they have helped us immensely in organizing our setup efficiently and making more money with advertising.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Redo att n\u00e5 nya h\u00f6jder?
\nL\u00e5t oss ta oss dit tillsammans.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKom ig\u00e5ng!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Primeraedicion.com.ar The news website primeraedicion.com.ar serves as the digital version of Primera Edici\u00f3n, a newspaper with over 30 years of history dedicated to providing the latest news for the Misiones and Corrientes regions in Argentina. Primeraedicion.com.ar receives over 4 million page views every month and holds a long-standing tradition as the primary information […]<\/p>\n","protected":false},"author":7,"featured_media":11102,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPrimeraedicion | Publisher Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped primeraedicion.com.ar optimize their revenue stream with a customized monetization setup for the site!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/sv\/primeraedicion-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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