{"id":10319,"date":"2024-07-15T13:21:31","date_gmt":"2024-07-15T11:21:31","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10319"},"modified":"2024-08-08T14:00:57","modified_gmt":"2024-08-08T12:00:57","slug":"mediamarkt-advertiser-success-story","status":"publish","type":"page","link":"https:\/\/refinery89.com\/sv\/mediamarkt-advertiser-success-story\/","title":{"rendered":"MediaMarkt | Success Story | Refinery89"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10319\" class=\"elementor elementor-10319\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc63c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc63c98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b3512d\" data-id=\"8b3512d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c3e3f2 animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0c3e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Success Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780a0cc elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"780a0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MediaMarkt<br \/>World Cup<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf4c6d7\" data-id=\"cf4c6d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4f495 elementor-widget elementor-widget-text-editor\" data-id=\"5c4f495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Brief<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df319d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5df319d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the Football (soccer) <strong>World Cup<\/strong>, we managed a series of campaigns for <strong>MediaMarkt<\/strong>, focusing on their premium TV brands LG, Samsung and TCL.<\/p><p>These campaigns were designed to <strong>increase engagement and create awareness<\/strong> about their exclusive TV brands and special offers across the Benelux market throughout the World Cup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40e2d48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40e2d48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b281e\" data-id=\"59b281e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc411a6 elementor-widget elementor-widget-text-editor\" data-id=\"cc411a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Approach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f060c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26f060c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using our<strong> Interest-Driven Targeting solution<\/strong>, we didn&#8217;t just focus on general football fans. We went one step further, homing in specifically on World Cup enthusiasts within our network. We then directed customized ads to these users, who had shown a clear interest in the World Cup.\u200b<\/p><p>For the campaign, we launched <strong>Elastic Native ads<\/strong>, offering detailed insights into the products&#8217; benefits in an engaging long-form format. Following that, <strong>Direct Native ads<\/strong> were used to drive conversions. These ads retargeted those users who had shown an interest in the Elastic Native ads, using eye-catching visuals and clear calls-to-action to guide them to the website.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a50bc15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a50bc15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48f057e\" data-id=\"48f057e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44e791 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e44e791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10329\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_1.png 232w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \">50% <\/font> longer in view <br \/><font color=\"FFB703 \">21 seconds <\/font> vs. 14 seconds\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d74a35 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1d74a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10330\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_2.png 232w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \">+180% CTR <\/font>  <br \/>0.56% vs. 0.20% CTR<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e364a99 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e364a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10328\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-150x150.png 150w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3-12x12.png 12w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/number_3.png 229w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><font color=\"FFB703 \"> 14x <\/font>  more interest in 'World Cup'* <br \/> <font color=\"FFB703 \"> 6x <\/font> more interest in 'Football'*<br \/><font size=\"1\"> *compared to the average internet user<\/font><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f45e5e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f45e5e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e93de04\" data-id=\"e93de04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c97c1 elementor-widget elementor-widget-image\" data-id=\"80c97c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"929\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile.png\" class=\"attachment-full size-full wp-image-10332\" alt=\"\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile.png 1411w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile-300x198.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile-1024x674.png 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile-768x506.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/07\/MediaMarkt-Desktop-Mobile-18x12.png 18w\" sizes=\"(max-width: 1411px) 100vw, 1411px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d60bcb9\" data-id=\"d60bcb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90f86d0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"90f86d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">+13k<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Clicks<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa26843 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"fa26843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">3.1M<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Unique devices<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6efc6 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image-box\" data-id=\"7c6efc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">70%<font size=\"24\"><\/font><\/h3><p class=\"elementor-image-box-description\">Viewability<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e58b8f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e58b8f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ae2f1\" data-id=\"e1ae2f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a9865 elementor-widget elementor-widget-heading\" data-id=\"97a9865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redo att n\u00e5 nya h\u00f6jder?<br>\nL\u00e5t oss ta oss dit tillsammans.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b35f43 elementor-align-center elementor-mobile-align-justify animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6b35f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/refinery89.com\/sv\/kom-igang-optimera-annonsintakter\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kom ig\u00e5ng!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Success Story MediaMarktWorld Cup The Brief During the Football (soccer) World Cup, we managed a series of campaigns for MediaMarkt, focusing on their premium TV brands LG, Samsung and TCL. These campaigns were designed to increase engagement and create awareness about their exclusive TV brands and special offers across the Benelux market throughout the World [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10361,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10319","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt | Success Story | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped MediaMarkt reach their programmatic advertising goals with our Interest-Driven Targeting solution!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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