Any questions?
Find answers here.
Here you can the find answers to many of the questions you may have.
General Questions
What is a CMP?
A CMP, or Consent Management Platform, is a tool used by websites and apps to collect and manage user consent for the use of cookies and other tracking technologies. It typically presents a cookie banner or pop-up to the user, which explains the purposes of the cookies and asks for the user’s consent to use them.The CMP then communicates the user’s consent to the different partners involved in the data processing, such as advertisers and analytics providers. This helps websites and apps comply with privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union, which require websites to obtain user consent before using cookies or other tracking technologies.
In summary, a CMP is a platform that helps websites and apps collect and manage user consent for the use of cookies and other tracking technologies, and communicates this consent to the different partners involved in the data processing.
Can we guarantee anything?
While it is true that we cannot guarantee specific results or outcomes, we can promise to provide our clients with the best possible service and to use our expertise and technology to optimize their revenue streams. We understand that each website is unique and that historical data is important in making revenue forecasts.We also believe in building long-term relationships with our clients and not just making quick profits. If a client’s current setup is already optimal, we will be transparent about that and won’t try to push unnecessary changes.
In terms of revenue share agreements, these are often based on factors such as geography and market demand, and can vary from case to case. However, we strive to negotiate fair and competitive deals that benefit both the publisher and our company.
Ultimately, our goal is to help our clients maximize their revenue potential and achieve sustainable growth over the long term.
What language banners will I get?
The language of the banners will depend on the location of the user. If the user is in Germany, they will most likely see banners in German, and if they are in Spain, they will most likely see banners in Spanish.
This is because we use geolocation technology to identify the user’s location and serve them with the most relevant content based on their language preference. By doing this, we ensure that the user has a better experience and is more likely to engage with the content or advertisement.
Can Refinery89 serve a campaign I sold directly?
Yes, Refinery89 can serve a campaign that you have sold directly. We do charge a small CPM fee for this service, which covers optimization and reporting to ensure that the campaign performs as well as possible.
By serving your campaign through our platform, you can benefit from our advanced targeting and optimization capabilities, as well as our extensive network of publishers and advertisers. This can help you reach a larger audience and maximize the impact of your campaign.
If you are interested in booking a campaign with Refinery89, please contact us to discuss the details and pricing. We would be happy to work with you to ensure that your campaign is a success.
Why is ad overlapping a RED flag, a NO go?
Ad overlapping is a red flag because it can have negative consequences on both the user experience and the performance of the ads themselves.
Firstly, overlapping ads can negatively affect the user experience by making it difficult for the user to access and interact with the content on the page. This can lead to frustration and a poor overall impression of the website, which can result in lower user engagement and retention.
Secondly, overlapping ads can also have a negative impact on the performance of the ads themselves. When an ad is overlapped by another element on the page, it becomes less visible to the user, which can result in lower viewability rates. This can in turn lead to lower CPMs, fill rates, and other key performance metrics.
In addition, Google and other search engines penalize websites that engage in ad overlapping, as it is seen as a violation of their guidelines on user experience and ad placement. This can result in lower search engine rankings and reduced traffic to the website.
Overall, it is important to avoid ad overlapping in order to provide a positive user experience and ensure optimal performance of the ads on the page.
What is the minimum amount of page views to work with R89?
Refinery89 requires a minimum of 200,000 pageviews per month in order to work with a publisher, unless they already have other sites with us.
This minimum threshold is in place to ensure that we are able to provide publishers with the best possible service and generate meaningful revenue for them. Publishers with lower pageviews may not have enough traffic to generate significant revenue through our platform and may not benefit as much from our optimization and targeting capabilities.
However, we are always open to discussing individual cases and exploring how we can best support publishers with varying levels of traffic. If you are interested in working with Refinery89 but do not meet the minimum pageview requirement, please contact us to discuss your specific needs and goals.
Can we also run campaigns on amp positions?
Yes!
What Quantcast version should be used?
It is recommended to use Quantcast version 40 for all implementations. This version has the “I Accept” button positioned on the right side of the banner, which is the most common and expected placement for users. This can help to avoid confusion and ensure that users are more likely to click the “I Accept” button, which is necessary for the publisher to comply with GDPR regulations and enable the use of cookies for advertising purposes.
Using a different version of Quantcast with a different button placement may lead to lower user acceptance rates and could potentially result in lower revenue for the publisher. Therefore, it is best to use version 40 to ensure the highest possible acceptance rates and compliance with GDPR regulations.
What should I do if I change my site layout?
If you plan to change your site layout, it is important to notify Refinery89 in advance so that we can prepare the ad implementation for your new site and avoid any ad downtime during the transition.
If you have already changed your site layout and are experiencing issues with your ads, please contact your Refinery89 account manager as soon as possible to let them know about the changes. Our team will work with you to ensure that your ads are quickly re-implemented on your new site and running smoothly.
What do I need to include at the end of the site of a competitor to get his publishers?
sellers.json
Example: https://publisher.refinery89.com/sellers.json
If I remove adsense will it affect my ranking in google?
It is important to note that removing AdSense from your website should not have a direct impact on your ranking in Google search results. However, it’s important to remember that there are many factors that contribute to search rankings, and the quality and relevance of your content are key factors that can impact your ranking. We recommend that publishers who want to improve their search ranking consult the Webmasters Central Blog and Search Console, both of which are available to all publishers. These resources provide valuable tips and best practices for optimizing your website for search.
What is better ads standard?
The Better Ads Standards are based on extensive user research conducted by the Coalition about which ad formats and ad experiences consumers think are the most annoying and disruptive. To date, the Coalition has conducted research with more than 66,000 consumers in countries representing 70% of global online advertising spend.
There are a number of benefits for both publishers and advertisers who implement the standard:
• Publishers who already adhere to the standard benefit from an improved ecosystem, which may result in a shift in advertising spend to good ad experiences and/or reduced user demand for ad blockers.
• Publishers who remove bad experiences to adhere to the standards will be offering their users better experiences on their sites. This has the potential to increase user engagement and brand perception.
• Advertisers who buy inventory and produce creatives that adhere to the standard will be reaching users in a more relevant, engaging way, delivering a more positive overall experience.
What is first and third party data, and what the exact idea is GDPR?
First-party data is data collected by a publisher about their own audience, and third-party data is data collected by external sources and used for targeting purposes.
GDPR, or the General Data Protection Regulation, is a data protection law that was introduced by the European Union in 2018. The primary goal of GDPR is to protect the privacy of individuals and give them more control over their personal data.
Under GDPR, both first and third-party data are subject to strict regulations. Publishers must obtain explicit consent from their users before collecting and using their personal data for advertising purposes, regardless of whether it is first or third-party data. Additionally, GDPR requires that any data collected must be necessary for the specific purpose for which it is being collected, and must be kept secure and confidential.
The removal of third-party cookies does make it more difficult for third-party data to be shared, but it also emphasizes the importance of publishers collecting and utilizing their own first-party data in a responsible and compliant manner.
Proposals
Can Refinery89 monetize my AMP pages?
Yes, Refinery89 can monetize AMP pages. However, there are specific tags that need to be placed on the AMP pages in order for them to be monetized. These tags are separate from the regular ad tags and need to be hardcoded onto the AMP pages. Your account manager can provide you with the necessary tags and guide you through the implementation process.
Do you work with fillrates?
To clarify, fill rate is a metric that measures the percentage of ad requests that are filled with an actual ad. While it’s important for publishers to have a high fill rate, it’s not the only factor that determines revenue. RPM, or revenue per thousand impressions, is a more important metric for Refinery89 as it takes into account both fill rate and CPM, which together determine how much revenue a publisher can generate. So, while fill rate is monitored, RPM is the main KPI for Refinery89.
I already have a contract with an SSP, can I keep using this?
Yes, we can work with your existing SSP contract and integrate them into our header bidding setup. You just need to provide us with the specific SSP IDs and we will include them in our stack. When the SSPs win bids, they will be paid directly as before, without any additional charges.
Can Refinery89 serve a campaign I sold directly?
Yes, Refinery89 can serve a campaign that you sold directly. However, there will be a small CPM fee for this service, which includes optimization and reporting.
What CPM can you promise me?
It’s important to note that CPM (cost per thousand impressions) rates can vary widely depending on a number of factors, including the quality and relevance of your content, the demographics of your audience, the geographic location of your users, and the current market conditions for programmatic advertising.
As an advertising company, we work to optimize the RPM (revenue per thousand impressions) for our publishers as much as possible. While we can set a CPM floor price as requested by the publisher, it is important to keep in mind that this may not always result in the highest revenue for all positions on the page. Ultimately, our goal is to help publishers earn as much revenue as possible per page view, and we use a variety of strategies to achieve this.
It’s also worth noting that each page is unique, and CPM rates can vary widely even for pages with similar content or in similar locations. While we can provide estimates based on similar pages in our network, it’s important to keep in mind that these estimates may not be precise, and actual results may vary. Our team works closely with our publishers to help them understand the factors that influence CPM rates, and we provide regular reporting and analysis to help optimize revenue over time.
Can we blacklist / block advertisers?
That is correct. In addition to what you mentioned, it is also important to note that blacklisting/blocking advertisers should be done sparingly and strategically, as it can impact the overall fill rate and RPM of the site. It’s important to work with your account manager to determine the best approach for managing ads and optimizing revenue while also ensuring a positive user experience.
What information do we need from the publisher to analize their revenue and set up?
To help you analyze your revenue and set up our advertising services, we need to gather some important information from you. This includes the following:
1. Read-only access to your Google Analytics account for analytics@refinery89.com.
2. Historic data from your current provider for the past 12 months, split per month, for the following metrics:
• Pageviews
• Ad requests
• Filled impressions
• Effective CPM (eCPM)
• Net revenue (what you get paid out)
• Viewability
• RPM
If you do not have this data available, or if it’s difficult to retrieve, you can provide us with a temporary login to your current monetization partner so we can retrieve the data for you. Alternatively, if you do not feel comfortable providing a login, you can provide us with screenshots (per month) from your current monetization partner.
We use this information to analyze your current situation objectively and calculate KPIs, such as net revenue and fill rate increase, that we want to realize. With this information, we can help you optimize your revenue and set up our advertising services to best meet your needs and goals. Our team is committed to providing transparent and data-driven solutions, and we work closely with our publishers to ensure their success.
Do we provide responsive ads? How?
Yes, we do. Our technology supports responsive ads based on the screen width we will load different sizes, including ‘fluid’ formats that will fill up the width of the container to make the best use of the available space either for mobile and desktop view. However, through our header bidding setup, the ad that pays the most to the publisher will win the bid, they compete for the same ad placement increasing the value of the cpm and the revenue for the publisher. This can be a range of sizes, so it can happen that for example a 300×250 will win with the highest bid, where a 336×280 or responsive fluid size ad would also fit. Even though, we usually opt to show to the smaller ad, since this one pays the most for the available inventory. In any case R89 will always prefer the solution that is better for the user experience, that would make the website increasing the quality of the visits.
!!!!!!How does the fallback solution work?
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Can we include the fallback solution in AMP pages?
No, for AMP we always need to give seperate AMP tags already.They can not book a fallback in that.
If we want to run AMP there, they just need to book our ad unit on it.
What type of advertising do we exclude?
As a responsible advertising company, we strive to provide a safe and high-quality advertising experience for both publishers and users. In order to maintain this standard, we exclude certain types of advertising from our network. These include:
• Astrology and Esoteric
• Consumer Loans
• Cosmetic Procedures & Body Modification
• Dating
• Downloadable Utilities
• Drugs & Supplements
• Get Rich Quick
• Politics
• References to Sex
• Religion
• Sensationalism
• Sexual & Reproductive Health
• Significant Skin Exposure
• Social Casino Games
• Video Games (Casual & Online)
• Weight Loss
These exclusions are in place to ensure that our advertising is appropriate and relevant for our publishers’ audiences and to protect against misleading or harmful advertising practices. If you have any questions about our advertising policies or the types of ads that we exclude, please don’t hesitate to contact our team for more information. We are committed to helping our publishers achieve their advertising goals while maintaining the highest standards for quality and safety.
What formats does R89 provide?
Display, video, rich media & native.
What SSP´s does R89 use?
ADX, Appnexus, Criteo, Rubicon, Improve, Justpremium, Rich Audience, Smart AdServer and more.
!!!Types of proposals with or without cookies
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!!!How does Ad Refresh work?
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How can we run a 50/50 test with 50% of the audience? The Code. (also known as a/b test)
The publisher needs to include the tag below in the <head> of the website, along with our single tag and the other provider tag:
<script>
var random = Math.round(Math.random());
if (random == 0) {
//load tag 1
} else {
//load tag 2
}
</script>
Do we run Header Bidding in the Insterstitial?
No, only google demand.
What is your revenue share?
First explain that this is the least interesting for us, we do not care about revenue shares, what we care about is creating a long-term mutually beneficial relationship with our clients where both parties feel comfortable, respected and where the client feels that we are reaching maximum potential for them. For this to happen we at least need to provide them two things compared to the current provider:
1. A higher net/net revenue
2. Better Customer Service
So we will be focusing on that and that only! And of course we also want and need to make money, but that is secondary. If we make a bit less but we have a happy client that stays with us for long term, then that is much more interesting for us then making 5% more or less.
If the client wants to hear percentages, you can indicate this normally is anywhere between 15-40% depending on the publisher, deal size and type of demand. Normally on direct sales we take a higher cut (as we have a lot of overhead costs; kickbacks to agencies (10%), commissions for sales people for the time and effort to make the sell, campaign set-up, reportings etc. etc.). Normally on programmatic we take a lower cut, as due to our highly optimized technology this takes us less time per publisher individually, it’s more a huge and complex ecosystem we need to maintain for all our publishers constantly in any case.
Normally a good middle ground is:
• 20% on programmatic
• 40% on direct sales
• So on average 30%
However if the client is not ready to sign yet, it is better to stay away from mentioning revenue shares, especially on email. If it comes up, just mention the above “anywhere between 15-40% depending on the publisher, deal size and type of demand”, so you leave it open, depending on the reaction of the client.
Furthermore we have a great option of Dynamic Pricing (also known as Dynamic RPM), which is very interesting for clients, where both the client and us benefit. In this case we take a revenue share of anywhere between 10% and 30% based on how a day went. If we have a really good day and allot of direct campaigns we take a higher share. If we do mostly programmatic we take a much lower 10% share. So on good days which are also good for you already in terms of RPM we take a bit extra. On bad days for you we improve your day by lowering our revenue share in order for you to get a higher RPM and compensate for the bad day. Our system (AI) does this automatically based on the params set, and optimizes constantly.
Onboarding
How does Refinery89 place ads on my site?
To be more specific, Refinery89 uses header bidding technology to place ads on your site. When a user loads a page on your site, our single tag code in the head of the page sends out bid requests to multiple demand sources (such as ad exchanges, SSPs, and DSPs) simultaneously. These demand sources then bid on the ad impression in real time, with the highest bidder winning the auction and their ad being served to the user. This process happens within milliseconds and is repeated for each ad placement on the page. By using header bidding, Refinery89 can increase competition and maximize revenue for publishers.
Can I use my own adsense as backfill?
No. This would be a Google policy violation. We can only use 1 google account within our setup. We could use our own adsense but since this would be an extra call in the setup we prefer to work with lower floor prices to compensate.
How to get your publisher linked to your dashboard?
Firstly you have to go to the Manager dashboard.
Then to users, users overview, find your name with CTRL+F, go to your name, click on edit and search with CTRL+F to find the name of the website, click on the website, and save!
Double check if it is in the publisher dashboard now.
What should I do if I change my site layout?
Let us know in advance. Like that we can prepare the ad implementation for your new site and they will be no ad downtime.
If you have already changed your site layout and ads are no longer being shown please contact your account manager and let him know that you have made changes so we can get you up and running ASAP.
What should I do if I change my site layout?
Let us know in advance. Like that we can prepare the ad implementation for your new site and they will be no ad downtime.
If you have already changed your site layout and ads are no longer being shown please contact your account manager and let him know that you have made changes so we can get you up and running ASAP.
Can R89 provide me with a CMP?
Yes we can. We have a selection of CMP´s ready that we can implement via our code so you don’t need to do anything
Can I use my own CMP?
Yes we can. We have a selection of CMP´s ready that we can implement via our code so you don’t need to do anything
Do we provide customized CMP pop-up?
Yes, we offer customized CMP pop-ups for our clients. We can include your logo and colors in the pop-up. To ensure that we use the correct logo and colors, please provide the logo in a URL format and the colors in RGB color codes. It’s important to communicate your specific preferences clearly, including which buttons should have which colors.
What do I need to include at the end of an URL to get at preview?
Yes, we offer customized CMP pop-ups for our clients. We can include your logo and colors in the pop-up. To ensure that we use the correct logo and colors, please provide the logo in a URL format and the colors in RGB color codes. It’s important to communicate your specific preferences clearly, including which buttons should have which colors.
Can you do cookieless ads?
In Latin America, it is possible to do cookieless ads. However, in Europe, it is not generally possible, although exceptions may occur. It’s important to speak to your leader before pursuing this option.
Financial
When will publishers get paid? Payment Terms.
Publishers will receive payment 45 days after the end of the month in which they accrued earnings. The invoice will be made available in their dashboard 30 days after the end of the month, and payment will be made 15 days after that. However, it’s worth noting that the option for 15-day payment terms may not be available for all publishers, and they should reach out to their account manager for more information on their specific payment terms.
Do the client need to send us an invoice?
No, the client does not need to send us an invoice. We make payments 45 days after the end of the month. For example, if a publisher starts with us on September 1st, they will receive payment on November 15th.
The client really want to send us and invoice
That’s not necessary. We will generate the invoice for them. It will be a negative invoice because it represents a credit, meaning that we owe them that money.
Should the publisher put their personal name or the company name?
The name that the publisher provides should be the same name that is associated with the bank account where we will make the payment.
Can I get paid if I am not registered as a company?
Yes, it is possible to receive payment even if you are not registered as a company. If you are located outside of the EU, it’s easy – just leave out VAT and Trade register number. If you are located within the EU, you need to provide your VAT or self-employed registration number. If you are located outside of Europe, you can receive payment via bank accounts or PayPal.
Is there any minimum threshold for getting paid?
Yes, there is a minimum threshold for payment. Within Europe, the minimum payment amount is 50 euros. If a publisher does not earn at least 50 euros, they will have to wait until the following month, and the amount will be added to the next month’s invoice. Outside of Europe, the minimum payment threshold is 500 EUR.
Do I have to pay taxes or are already paid by Refinery89?
Refinery89 pays the taxes on their own, the publisher decides if they want to pay the taxes from their part or not. We pay VAT on payments in The Netherlands. In all other countries, the publisher is responsible to report the income to the proper tax authorities.
Within Europe the Reverse Charge Procedure applies at a 0% reverse charged tax rate.
Where the publisher can fill their payment information?
You must fill all the details in your dashboard in Settings>Financial.
Is Refinery89 in VIES?
VIES: Is a European tool that allows to know if a professional or a company complies with the legislation required to operate within the European Union.
Technology
What our technology is based on in few words
GAM 360 + Header Bidding Server Side and Amazon TAM
If a publisher is working with Smart Ad Server. Can we provide him with Amazon TAM?
No, unfortunately we cannot provide Amazon TAM to a publisher who is already working with Smart Ad Server.
Is there any problem if there are repeated lines on the ads.txt?
No, there is no problem if there are repeated lines in the ads.txt file. Some SSPs send general lines to all providers, which is why there may be cases where there are repeated lines.
Do we provide responsive ads? How?
Yes, we do provide responsive ads to ensure that your website’s visitors have the best possible experience, regardless of the device they are using. Our technology supports responsive ads based on the screen width, and we will load different ad sizes depending on the available space, either for mobile or desktop views. Additionally, through our header bidding setup, the ad that pays the most to the publisher will win the bid, increasing the value of the CPM and the revenue for the publisher. This can result in a range of ad sizes, and in some cases, a smaller ad may be selected over a larger, more fluid size ad, as it may pay more for the available inventory.
At R89, we prioritize solutions that are better for the user experience and help to increase the quality of website visits. We work closely with our publishers to ensure that their ads are both effective and non-intrusive, and we are committed to helping them achieve their advertising goals while also providing a high-quality user experience for their visitors.
Dashboard
Is the R89 dashboard data real time?
No, the R89 dashboard data is not real-time. You will always see the revenue from the previous day. Since we work with many different SSPs, we need to collect and consolidate all of the data, so it is impossible to provide real-time updates.
If the publisher changes his password can we still log in with their old Publisher?
No, once a publisher changes their password, we cannot log in to their dashboard using their old password. However, we can still access all of the important data related to their account from our own dashboard.
Competitors
How much is the revenue share of Adsense?
The revenue Share of Adsense is 32%
Complaints from publishers
The revenue of yesterday is very low!
The revenue data for yesterday is updated throughout the day, so it is possible that not all of the data has been parsed yet. Please wait a little longer for the data to be fully updated before making any conclusions about the revenue for yesterday.”
In summary, a CMP is a platform that helps websites and apps collect and manage user consent for the use of cookies and other tracking technologies, and communicates this consent to the different partners involved in the data processing.
The publisher is not seeing any data on his dashboard
If the publisher is not seeing any data on their dashboard, it is possible that their account is not linked to their website. We recommend asking a technician to investigate and fix the issue.”
In terms of revenue share agreements, these are often based on factors such as geography and market demand, and can vary from case to case. However, we strive to negotiate fair and competitive deals that benefit both the publisher and our company.
Ultimately, our goal is to help our clients maximize their revenue potential and achieve sustainable growth over the long term.
Why is January / July / August a bad month?
That’s correct. January, July, and August are usually slow months for advertising due to various factors such as the end of the holiday season, the beginning of the new fiscal year, and summer vacations. Advertisers tend to be more cautious with their ad spend during these periods, which results in lower demand for ad inventory, lower fill rates, and lower CPMs. However, it’s important to note that this can vary depending on the industry, region, and other factors, and some publishers may still see good results during these months.
This is because we use geolocation technology to identify the user’s location and serve them with the most relevant content based on their language preference. By doing this, we ensure that the user has a better experience and is more likely to engage with the content or advertisement.
Why the AMP is disturbing the data?
The use of AMP tags can distort data because they do not generate tagloads, which is used in calculating some metrics like RPM. However, they do generate impressions and revenue, which can still be tracked correctly. Therefore, there may be discrepancies in certain metrics when AMP tags are used. This is a known issue that needs to be addressed.
Page Speed Complains → How to get a Google Page Speed Tool Score of 95+
When publishers are complaining about the loading speed on their pages (some of them like to make some test) we need to explain them that:
1. Speed is impacted because our tag and the page are loading at the same time. This feature is set up to avoid too much time for loading the ads. With ads you always have page speed impact.
2. However, we can optimize the way we load the tag, so that the impact is the least. Keep in mind that if you load the tag somewhat later, results might be a bit less (not much, but it has an impact).
3. We work through server side header bidding, so impact on the users side is minimal.
4. If publishers are strictly focused on their speed score, and using the google page speed tool, we can in our script into a “LazyLoad” method : in that case, our tag is loading only when users start scrolling down. Ads might load a bit after but at least, the publisher will have excellent score on Google Speed Test and will be happy.
Additionally we work with Page Speed Wizard Arjen Karel, besides us he helps some of the biggest media outlets in the world including DPG Media Group in The Netherlands to optimize speed & ad-results. And he is the owner of the fastest website in the world.
• Website: www.link.com
• Linkedin: www.link.com
We can put you in touch with Karel (175 EUR per/hour, 6 hour minimum) for consultancy sessions, or we can work together with him to implement our SEO optimized tag in the best way possible on your site (as every sites differs). Our tag integration has two versions which is constantly optimized together with Arjen Karel
• Optimized for SEO results (minimum impact on speed/load)
• Optimized for ad-results (minimum impact on speed/load but maintaining best ad-results, meaning the impact on speed/load is higher then with the 100% optimized tag).
Core Web Vitals
What is Core Web Vitals?
Core Web Vitals are a set of metrics introduced by Google to help website owners and developers improve the user experience of their websites. The Core Web Vitals consist of three specific measurements:
1. Largest Contentful Paint (LCP): This measures the loading performance of a website. It refers to the time it takes for the largest piece of content on a webpage to become visible to the user.
2. First Input Delay (FID): This measures the interactivity of a website. It refers to the time it takes for a user to be able to interact with a webpage after clicking a link or button.
3. Cumulative Layout Shift (CLS): This measures the visual stability of a website. It refers to how much the content on a webpage shifts around as it loads, which can be frustrating for users trying to interact with the page.
By measuring these metrics, Google aims to encourage website owners and developers to create websites that are fast, responsive, and visually stable, leading to a better overall user experience
What is CLS in Core Web Vitals?
Cumulative Layout Shift: Measure unexpected movements on a page.
Example:
“When you are navigating through the web and reading an article the text moves due to an ad that moves or appears suddenly. This usually happens because you have several providers at the same time. For example Adsense has determined that their ads will appear every 3 paragraphs and then Adphone or Mobusi every 500 megapixels. It happens that 2 ads can coincide and appear at the same time or overlapping between them causing the content to move and generating invalid clicks, something that Google does not like.”
What is LPC in Core Web Vitals?
Largest Contentful Paint (LCP) is a Core Web Vital that measures the time in seconds from when the page starts loading to when the largest text block or image element is rendered on the screen.
Its aim is to measure when the page’s main contents have finished loading. The lower the LCP, the better. A fast LCP reassures users that a page is useful, because it’s a metric that measures perceived load speed. LCP is available in both field data and lab data.
Referral Program
I have a friend that also has a website, can he also join Refinery89?
YES! Feel free to tell other publisher about Refinery89 and do also let your account manager know if you know other publishers* that are interested.
As a reward we will make sure that you get 10% of our share (lifetime) as a referral fee.
*requirements on size and content quality may apply.
APP
Do you offer a specific solution/workaround for Xamarin Forms? We may need to put together our own solution with packages for the appropriate components, but in that case we don't know exactly which one.
While we do not offer a specific solution or workaround for Xamarin Forms, the Ad Manager SDK is a widely used solution for digital advertising and there may be existing resources or solutions available in the Xamarin Forms community. It may be helpful to search online forums, developer communities, or GitHub for existing packages or code snippets that can assist in integrating the Ad Manager SDK into Xamarin Forms. Additionally, the Ad Manager SDK documentation and support resources may be helpful in identifying the appropriate components and implementing them in your Xamarin Forms app.
We're a little confused about the differences between Google AdMob, Ad Manager and the like. Not everything seems to be as easy to integrate into Xamarin Forms. Exactly which services should we use?
To clarify, Google AdMob is a mobile ad platform that allows you to monetize your app with in-app advertising. Google Ad Manager (formerly known as DoubleClick for Publishers) is a comprehensive platform that allows you to manage and sell your digital ad inventory across various channels, including web, mobile, and video.
For your Xamarin Forms app, it’s recommended to use the Google Ad Manager SDK, as it provides more advanced features for managing and selling your ad inventory. This will give you access to premium demand partners, floor pricing rules, direct campaigns, and deals, which can help increase your ad revenue.
However, if you’re only looking to display ads within your app and not manage and sell your ad inventory, you can also use the AdMob SDK for Xamarin Forms. AdMob provides a simple and easy-to-use solution for displaying ads within your app.
Do we need to create our own accounts/app IDs with (one of) these platforms, or does this run entirely through Refinery89?
If you are using Refinery89’s ad serving solution, you do not need to create your own accounts or app IDs with the ad platforms. Refinery89 will handle the setup and management of these accounts on your behalf, and you will be able to run ads through Refinery89’s Google Ad Manager (GAM) account.
What do I need to send the publisher?
Hello,
How are you? Here is the information regarding the application.
For the implementation of the ads in the application, the first step will be to install the Admanager SDK. You can find the documentation here: https://developers.google.com/ad-manager/mobile-ads-sdk/ios/quick-start
To place the actual ads I have the following ad units for the apps:
- Billboard Top: /15748617/Fantacyclingapp/Fantacyclingapp-App-Billboard-Top
- 1st banner at the top of the page, Use code 1x per page
- Rectangle Mid: /15748617/Fantacyclingapp/Fantacyclingapp-App-Rectangle-Mid
- 2nd banner on the page, Use code 1x per page
- Rectangle Infinite: /15748617/Fantacyclingapp/Fantacyclingapp-App-Rectangle-Infinite
- All banners between the mid and low positions. Can use the code multiple times.
- Rectangle Low: /15748617/Fantacyclingapp/Fantacyclingapp-App-Rectangle-Low
- Last banner on the page. Use code 1x per page
- Pushup: /15748617/Fantacyclingapp/Fantacyclingapp-App-Pushup
- You need to make this format sticky at the bottom of the page with a close button. Use code 1x per page
Could you please share the SDK zip file with us again? We only downloaded the Word document last week and the WeTransfer link has unfortunately expired.
Please try these links:
GAM SDK: https://developers.google.com/ad-manager/mobile-ads-sdk/ios/download
Quantcast: https://drive.google.com/file/d/12s1RREe6iDLjg3_W7pEQx-_Xg3iskzGC/view?usp=sharing
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