{"id":9241,"date":"2024-05-14T10:12:50","date_gmt":"2024-05-14T08:12:50","guid":{"rendered":"https:\/\/refinery89.com\/?p=9241"},"modified":"2024-06-14T10:40:39","modified_gmt":"2024-06-14T08:40:39","slug":"google-seo-atualizacoes-principais-de-marco-2024","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/google-seo-march-2024-core-update\/","title":{"rendered":"Principais Destaques da Grande Atualiza\u00e7\u00e3o Principal de SEO do Google de Mar\u00e7o de 2024"},"content":{"rendered":"<p>Bem, o Google finalmente fez sua <a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ffb703;\">Atualiza\u00e7\u00e3o principal de mar\u00e7o de 2024<\/span><\/a> e a <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/developers.google.com\/search\/updates\/spam-updates\" target=\"_blank\" rel=\"noopener\">atualiza\u00e7\u00e3o de spam<\/a><\/span>, e isso est\u00e1 mudando o SEO mais uma vez. \u00c0 primeira vista, \u00e9 mais uma temporada de faxina de primavera. Soa interessante e assustador ao mesmo tempo, n\u00e3o \u00e9?<\/p>\n<p>Temos certeza de que voc\u00ea est\u00e1 se perguntando o que acontecer\u00e1 com esta atualiza\u00e7\u00e3o. Se voc\u00ea est\u00e1 preocupado com o que isso significa para o seu site, n\u00f3s cuidamos de voc\u00ea.<\/p>\n<p>Aqui voc\u00ea tem todos os pontos importantes sobre as atualiza\u00e7\u00f5es e o que elas significam para voc\u00ea.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>Qual \u00e9 a novidade da \u00faltima atualiza\u00e7\u00e3o do Google?<\/h2>\n<p>Ent\u00e3o, o que exatamente \u00e9 uma atualiza\u00e7\u00e3o principal e por que voc\u00ea deveria se importar? O Google tem uma grande responsabilidade como o maior buscador. Afinal, todo mundo o usa para procurar respostas para praticamente qualquer coisa. Dito isso, a internet est\u00e1 cheia de informa\u00e7\u00f5es \u2013 boas, m\u00e1s e feias. Embora haja muita informa\u00e7\u00e3o \u00fatil online, nem tudo \u00e9 relevante.<\/p>\n<p>Com a atualiza\u00e7\u00e3o principal e de spam, o Google est\u00e1 limpando a casa. O objetivo? Garantir que o conte\u00fado mais \u00fatil, relevante e original apare\u00e7a nas p\u00e1ginas de resultados de pesquisa (SERPs).<\/p>\n<p>Embora todo o conte\u00fado irrelevante e in\u00fatil n\u00e3o v\u00e1 desaparecer da internet, ele n\u00e3o aparecer\u00e1 nas p\u00e1ginas de resultados de busca (SERPs). O Google planeja remover cerca de 40% de sites de baixa qualidade do seu \u00edndice. Qualquer site que utilize estrat\u00e9gias question\u00e1veis ou viole as diretrizes do Google pode dizer adeus \u00e0 sua presen\u00e7a nos resultados de busca.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Qu\u00e3o r\u00e1pido essas mudan\u00e7as est\u00e3o acontecendo?<\/h3>\n<p>Barry Schwartz, do Google, disse que as atualiza\u00e7\u00f5es s\u00e3o automatizadas e que j\u00e1 est\u00e1 removendo sites de suas buscas atualmente. O Google n\u00e3o est\u00e1 informando os propriet\u00e1rios de sites sobre os efeitos positivos ou negativos das atualiza\u00e7\u00f5es em seus sites. Simplesmente est\u00e1 arrumando a casa.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Sites que sobreviveram \u00e0s atualiza\u00e7\u00f5es anteriores tamb\u00e9m est\u00e3o em apuros<\/h3>\n<p>Muitos sites conseguiram sobreviver \u00e0 \u00faltima limpeza enganando os algoritmos do Google. Parece que desta vez eles n\u00e3o ter\u00e3o tanta sorte. Agora, at\u00e9 os mais sorrateiros est\u00e3o enfrentando a f\u00faria da avalia\u00e7\u00e3o E-E-A-T (Experi\u00eancia, Especialidade, Autoridade e Confiabilidade). \u00c9 uma maneira melhor para o Google analisar se os sites s\u00e3o realmente \u00fateis e prestativos. Se n\u00e3o forem, os sites est\u00e3o sendo removidos da lista.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sites que usam conte\u00fado de IA s\u00e3o seguros?<\/h2>\n<p>Se voc\u00ea est\u00e1 usando IA para gerar conte\u00fado para o seu site, voc\u00ea realmente deveria repensar sua estrat\u00e9gia. O Google est\u00e1 cada vez melhor em rastrear conte\u00fado gerado por IA e agir imediatamente contra sites que o utilizam.<\/p>\n<p>Embora o conte\u00fado gerado por IA possa ser \u00f3timo, a maior parte dele n\u00e3o oferece muito valor. Grande parte n\u00e3o \u00e9 original, relevante ou oferece valor aprofundado. Algumas s\u00e3o francamente imprecisas. A atualiza\u00e7\u00e3o de SEO do Google quer que as pessoas que usam sua plataforma encontrem recursos confi\u00e1veis com conte\u00fado de alta qualidade que seja genu\u00edno. Isso significa que a atualiza\u00e7\u00e3o tamb\u00e9m ter\u00e1 como alvo conte\u00fado de baixa qualidade escrito por humanos.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>Como Proteger Seu Website Ap\u00f3s a Atualiza\u00e7\u00e3o de SEO do Google?<\/h2>\n<p>O principal objetivo do Google \u00e9 oferecer a melhor experi\u00eancia ao usu\u00e1rio. Se voc\u00ea acha que seu site faz isso, ainda \u00e9 uma boa ideia revisar e reavaliar tudo, s\u00f3 para garantir. Aqui est\u00e3o algumas dicas r\u00e1pidas para voc\u00ea se lembrar.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Qualidade acima de quantidade sempre vence<\/h3>\n<p>Primeiro, concentre-se em seguir as diretrizes E-E-A-T do Google. Em vez de tentar simplesmente preencher seu site com uma tonelada de conte\u00fado, certifique-se de que ele seja original, ofere\u00e7a valor aprofundado e insights \u00fanicos de especialistas reais.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Certifique-se de oferecer uma \u00f3tima experi\u00eancia ao usu\u00e1rio<\/h3>\n<p>Lembre-se: A prioridade n\u00famero um do Google \u00e9 garantir uma \u00f3tima experi\u00eancia para o usu\u00e1rio. Para voc\u00ea, isso significa garantir que as pessoas se divirtam ao visitar seu site. Desde oferecer conte\u00fado \u00fatil e original at\u00e9 uma \u00f3tima velocidade de carregamento, tente deixar tudo em ordem.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Continue verificando e atualizando seu site<\/h3>\n<p>As tend\u00eancias de desenvolvimento web e SEO mudam constantemente. Crie o h\u00e1bito de atualizar seu site regularmente para acompanh\u00e1-las. Dessa forma, voc\u00ea pode manter seu site relevante, continuar oferecendo uma \u00f3tima experi\u00eancia ao usu\u00e1rio e melhorar seu posicionamento nos resultados de busca.<\/p>\n<h2>Como editor: O que voc\u00ea precisa fazer?<\/h2>\n<p>Se voc\u00ea \u00e9 propriet\u00e1rio de um site ou editor, e n\u00e3o sabe por onde come\u00e7ar, saiba que a Refinery89 \u00e9 uma Parceira Certificada pelo Google para Publica\u00e7\u00f5es.<strong><span style=\"color: #ffb703;\"> <a style=\"color: #ffb703;\" href=\"http:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Fale conosco<\/a><\/span><\/strong> conosco porque podemos dizer exatamente o que fazer!<\/p>","protected":false},"excerpt":{"rendered":"<p>Well, Google has finally made its March 2024 core update and spam update, and it is changing how SEO works yet again. From the first look, it is another season of spring cleaning. Sounds interesting and scary at the same time, doesn\u2019t it? We are sure you are wondering what is going to happen with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[46,65],"class_list":["post-9241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Google SEO Updates in 2024 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. Learn to keep your SEO game strong!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/google-seo-atualizacoes-principais-de-marco-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Google SEO Updates in 2024 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Google SEO updates in March 2024 is bringing a massive change to publishers and website owners. 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