{"id":9004,"date":"2024-05-06T14:06:55","date_gmt":"2024-05-06T12:06:55","guid":{"rendered":"https:\/\/refinery89.com\/?p=9004"},"modified":"2024-06-14T10:18:18","modified_gmt":"2024-06-14T08:18:18","slug":"adiamento-cookies-de-terceiros-chrome-2025","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/delay-third-party-cookies-chrome-2025\/","title":{"rendered":"Despedida do Google dos cookies de terceiros se estende at\u00e9 2025"},"content":{"rendered":"<p>Pronto\u2026 vai\u2026 ESPERA! O Google anunciou o adiamento do fim dos cookies de terceiros que estava previsto para o segundo semestre do quarto trimestre de 2024.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"So,-when-is-the-new-date-for-the-third-party-cookie-deprecation?\" data-renderer-start-pos=\"136\"><strong data-renderer-mark=\"true\">Ent\u00e3o, qual \u00e9 a nova data para a descontinua\u00e7\u00e3o dos cookies de terceiros?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"202\">N\u00e3o \u00e9 surpresa que o Google aperte o bot\u00e3o \u201cSoneca\u201d mais uma vez. Afinal, esta \u00e9 a terceira vez que a contagem regressiva para desativar esses cookies no Chrome \u00e9 alterada.<\/p>\n<p data-renderer-start-pos=\"381\">Editores e anunciantes agora devem esperar at\u00e9 2025.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"381\"><strong data-renderer-mark=\"true\">Por que o fim dos cookies de terceiros foi adiado?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"483\">O Google tem ficado preso no pote de biscoitos, j\u00e1 que a decis\u00e3o de adiar a deprecia\u00e7\u00e3o dos biscoitos n\u00e3o dependeu inteiramente deles.<\/p>\n<p data-renderer-start-pos=\"610\">A Autoridade de Competi\u00e7\u00e3o e Mercados do Reino Unido (CMA) est\u00e1 intervindo e dizendo: \u201cEspere um minuto, Google!<\/p>\n<p data-renderer-start-pos=\"714\">Em um <a class=\"cc-1rn59kg\" title=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" href=\"https:\/\/privacysandbox.com\/intl\/en_us\/news\/update-on-the-plan-for-phase-out-of-third-party-cookies-on-chrome\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">Atualiza\u00e7\u00e3o recente<\/span><\/span><\/a>, o atraso na implementa\u00e7\u00e3o das mudan\u00e7as foi atribu\u00eddo a regulamenta\u00e7\u00f5es do Reino Unido. O post destacou,<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"714\">\u201dReconhecemos que h\u00e1 desafios cont\u00ednuos relacionados \u00e0 concilia\u00e7\u00e3o de feedbacks divergentes da ind\u00fastria, reguladores e desenvolvedores, e continuaremos a nos engajar de perto com todo o ecossistema. \u00c9 tamb\u00e9m fundamental que a CMA tenha tempo suficiente para revisar todas as evid\u00eancias, incluindo os resultados dos testes da ind\u00fastria, que a CMA solicitou aos participantes do mercado que forne\u00e7am at\u00e9 o final de junho. Dadas essas duas considera\u00e7\u00f5es significativas, n\u00e3o concluiremos a descontinua\u00e7\u00e3o dos cookies de terceiros durante a segunda metade do quarto trimestre.\u201d<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"714\">Resumindo: O Google n\u00e3o pode desativar os cookies de terceiros sem a aprova\u00e7\u00e3o da CMA.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"714\"><strong data-renderer-mark=\"true\">Garantindo uma Transi\u00e7\u00e3o de Privacidade Suave<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1465\">Al\u00e9m dessa montanha-russa de planos, \u00e9 importante que o Google ou\u00e7a as opini\u00f5es e preocupa\u00e7\u00f5es de todos antes de fazer quaisquer grandes mudan\u00e7as de privacidade no Chrome.<\/p>\n<p data-renderer-start-pos=\"1623\">Nosso CSO, <span style=\"color: #ffb703;\"><a style=\"color: #ffb703;\" href=\"https:\/\/www.linkedin.com\/in\/robin-de-wit\/\" target=\"_blank\" rel=\"noopener\">, Robin de Wit<\/a>,<\/span> declarou:<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1623\">\u2018Em rela\u00e7\u00e3o ao recente an\u00fancio do Google sobre o adiamento da descontinua\u00e7\u00e3o dos cookies, isso n\u00e3o deve ser uma surpresa para a maioria no setor, pois n\u00e3o \u00e9 a primeira vez. Mas considerando que a \u00faltima fase de desativa\u00e7\u00e3o estava prevista para o Q4 e estamos lidando com sistemas delicados, \u00e9 melhor garantir que a transi\u00e7\u00e3o para o cookieless seja o mais suave poss\u00edvel.\u201d.<\/p>\n<p data-renderer-start-pos=\"1623\">\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"The-end-of-third-party-cookies.-What-should-you-do-now?\" data-renderer-start-pos=\"2013\"><strong data-renderer-mark=\"true\">O fim dos cookies de terceiros. O que voc\u00ea deve fazer agora?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div>\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_1bsb1osq _19pkidpf _2hwx1wug _otyridpf _18u01wug\">\n<div>\n<div id=\"main-content\" class=\"wiki-content css-1dmlodi e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-1yull3q\">\n<div class=\"ak-renderer-document\">\n<p data-renderer-start-pos=\"2070\">A elimina\u00e7\u00e3o dos cookies de terceiros foi adiada, mas um mundo sem cookies \u00e9 inevit\u00e1vel, ent\u00e3o editores e anunciantes, preparem-se.<\/p>\n<p data-renderer-start-pos=\"2211\">Preocupado com como isso pode afetar o tr\u00e1fego do seu site e sua receita de an\u00fancios?\ud83d\udc4b<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Entre em contato conosco<\/a><\/span> e receba ajuda de um Parceiro Certificado de Publica\u00e7\u00e3o do Google!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ready\u2026 set\u2026 WAIT! Google has announced the delay of the end of third-party cookies that was scheduled for the second half of Q4 2024. &nbsp; So, when is the new date for the third-party cookie deprecation? &nbsp; It&#8217;s no surprise that Google hits the &#8220;Snooze&#8221; button once again. After all, this is the third time [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[44,46,72,68],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-cookies","tag-google","tag-publishers","tag-third-party-cookies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google farewell party for third-party cookies extends to 2025 | Refinery89<\/title>\n<meta name=\"description\" content=\"Google has announced the delay of the end of third-party cookies for the third time after not getting UK CMA&#039;s approval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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