{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"o-que-esta-acontecendo-com-o-trafego-do-ga4","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/whats-happening-to-ga4-traffic\/","title":{"rendered":"O que est\u00e1 acontecendo com seu tr\u00e1fego GA4!? N\u00e3o entre em p\u00e2nico!"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">Seu tr\u00e1fego e outras m\u00e9tricas do GA4 est\u00e3o caindo? Sabemos que essa situa\u00e7\u00e3o pode ser frustrante, mas n\u00e3o h\u00e1 necessidade de p\u00e2nico. Vamos desvendar as poss\u00edveis raz\u00f5es para esse pesadelo e o que podemos fazer para reverter a situa\u00e7\u00e3o.<\/p>\n<p data-renderer-start-pos=\"236\">Mantenha a calma e continue lendo.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">As atualiza\u00e7\u00f5es do algoritmo do Google podem afetar seu tr\u00e1fego<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201cO que aconteceu com o meu ranking?\u201d Se voc\u00ea se faz esta pergunta, saiba que n\u00e3o est\u00e1 sozinho. Muitos propriet\u00e1rios de sites enfrentam este cen\u00e1rio desagrad\u00e1vel onde perdem tr\u00e1fego e visibilidade online, especialmente ap\u00f3s atualiza\u00e7\u00f5es nos algoritmos dos motores de busca.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">Em mar\u00e7o de 2024, por exemplo, o Google realizou n\u00e3o uma, mas duas grandes atualiza\u00e7\u00f5es:<\/strong> o <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Atualiza\u00e7\u00e3o Central para Conte\u00fado \u00datil<\/a>\u201c<\/span> e a <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Atualiza\u00e7\u00e3o de Spam<\/a>\u201d <\/span>que n\u00e3o deixam ningu\u00e9m indiferente.<\/p>\n<p data-renderer-start-pos=\"749\">Os resultados? Bem, um site com artigos detalhados e bem pesquisados agora est\u00e1 no tapete vermelho e receber\u00e1 mais visitantes. Mas, caramba, o site que compartilha conte\u00fado b\u00e1sico ou spam de baixa qualidade pode muito bem dizer adeus ao seu p\u00fablico, porque eles n\u00e3o v\u00e3o ficar.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Solu\u00e7\u00f5es chave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">Fique de olho em <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Atualiza\u00e7\u00f5es do N\u00facleo do Google Search<\/a> <\/span>todo m\u00eas.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">Fa\u00e7a as altera\u00e7\u00f5es de SEO e t\u00e9cnicas necess\u00e1rias no seu site antes que seja tarde demais para pedir desculpas.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">Fique ligado em<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/pt\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">nosso blog<\/a> <\/span>onde compartilhamos todas as tend\u00eancias e atualiza\u00e7\u00f5es que podem impactar editores.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">Se voc\u00ea faz parte da nossa <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">rede de publicidade<\/a>,<\/span> pe\u00e7a \u00e0 nossa equipe dicas e truques para evitar todo o drama.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">Rejeitar o consentimento de cookies resulta na perda de dados dos usu\u00e1rios<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">N\u00e3o apenas <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/pt\/adiamento-cookies-de-terceiros-chrome-2025\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">o fim dos cookies de terceiros<\/span><\/span><\/a> est\u00e1 causando dor de cabe\u00e7a a muitos de n\u00f3s, mas a rejei\u00e7\u00e3o de cookies em formul\u00e1rios de consentimento tamb\u00e9m est\u00e1 deixando cicatrizes entre os editores.<\/p>\n<p data-renderer-start-pos=\"1634\">Ent\u00e3o, a coisa \u00e9 a seguinte: quando um visitante chega \u00e0 sua p\u00e1gina e rejeita o <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/pt\/google-consent-mode-v2-para-entrar-em-panico-ou-nao-entrar-em-panico\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Termo de consentimento<\/a>, voc\u00ea n\u00e3o poder\u00e1 mais rastrear os dados deles no GA4, ent\u00e3o voc\u00ea acaba, bem, cego.<\/p>\n<p data-renderer-start-pos=\"1802\">Em outras palavras: sem consentimento do usu\u00e1rio = sem rastreamento = queda nas visualiza\u00e7\u00f5es de p\u00e1gina.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Solu\u00e7\u00e3o chave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">O GA4 oferece a<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Dados modelados<\/a><\/span>\u201dno Analytics, que \u00e9 uma estimativa da atividade do usu\u00e1rio quando identificadores como cookies ou ID do usu\u00e1rio n\u00e3o est\u00e3o totalmente dispon\u00edveis. Dessa forma, voc\u00ea pode obter insights \u00fateis de seus relat\u00f3rios do Analytics enquanto respeita os dados do seu usu\u00e1rio.<\/p>\n<p>Voc\u00ea pode verificar se j\u00e1 tem essa op\u00e7\u00e3o dispon\u00edvel na sua conta do Analytics: Administrador &gt; Exibi\u00e7\u00e3o de dados &gt; Identidade de relat\u00f3rios &gt; Combinada (a Modelagem deve estar ativa, caso contr\u00e1rio, voc\u00ea receber\u00e1 uma notifica\u00e7\u00e3o dizendo que est\u00e1 indispon\u00edvel)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>Para ser eleg\u00edvel para aprendizado de m\u00e1quina, propriedade do GA4, voc\u00ea deve atender <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">estes pr\u00e9-requisitos<\/span><\/span><\/a> primeiro.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Modelagem de Dados GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Redesenho e atualiza\u00e7\u00f5es do site<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">Vamos deixar uma coisa clara aqui. O Google N\u00c3O \u00e9 nosso inimigo. O universo online est\u00e1 se tornando mais transparente, \u00fatil e respeitoso com todos os usu\u00e1rios \u00e0 medida que todas essas regulamenta\u00e7\u00f5es e atualiza\u00e7\u00f5es s\u00e3o lan\u00e7adas.<\/p>\n<p data-renderer-start-pos=\"2701\">N\u00f3s tamb\u00e9m podemos estar (sem querer, \u00e9 claro) fazendo algumas coisas dentro do nosso site que podem estar causando problemas.<\/p>\n<p data-renderer-start-pos=\"2810\">Mudan\u00e7as significativas no design, layout ou funcionalidade do seu site podem, \u00e0s vezes, levar a quedas de tr\u00e1fego e receita se n\u00e3o forem executadas corretamente.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Solu\u00e7\u00e3o chave:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Certifique-se de que as altera\u00e7\u00f5es feitas em seus sites atendam <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=pt-br\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=pt-br\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">melhores pr\u00e1ticas do Google.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">Verifique o status do seu <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/pt\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">core web vitals<\/span> <\/a><\/span>antes e depois de fazer altera\u00e7\u00f5es no seu site<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201cDes\u2026pa\u2026cito\u201d. Evite fazer muitas mudan\u00e7as de uma vez, para que voc\u00ea possa detectar o problema a tempo.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">Ainda tem d\u00favidas? Sem problemas.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Entre em contato conosco<\/a><\/strong> <\/span>para recomenda\u00e7\u00f5es pessoais para melhorar sua receita e classifica\u00e7\u00e3o. Afinal, somos Parceiros Publicadores Certificados pelo Google <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\":\u00f3culos:\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\":\u00f3culos:\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/o-que-esta-acontecendo-com-o-trafego-do-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/o-que-esta-acontecendo-com-o-trafego-do-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T07:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_Unlocking-the-mystery-of-GA4-traffic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"What\u2019s happening to your GA4 traffic!? 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