{"id":8300,"date":"2024-02-14T11:19:01","date_gmt":"2024-02-14T10:19:01","guid":{"rendered":"https:\/\/refinery89.com\/?p=8300"},"modified":"2024-11-18T17:50:06","modified_gmt":"2024-11-18T16:50:06","slug":"refinery89-adere-ao-transparency-and-consent-framework-do-iab-europe","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/refinery89-joins-iab-europes-transparency-and-consent-framework\/","title":{"rendered":"Refinery89 adere ao Framework de Transpar\u00eancia e Consentimento do IAB Europe"},"content":{"rendered":"<h2>Grande Novidade!<\/h2>\n<p data-pm-slice=\"1 1 []\">Estamos animados para anunciar o pr\u00f3ximo grande passo que demos! A Refinery89 se juntou como a mais nova <a href=\"https:\/\/iabeurope.eu\/vendor-list-tcf\/\">fornecedor<\/a> para o Transparency and Consent Framework v2.2 (TCF) do IAB Europe. Isso significa que tomamos cuidado completo com o cumprimento de todas as obriga\u00e7\u00f5es sob o GDPR e a Diretiva ePrivacy.<\/p>\n<p>&nbsp;<\/p>\n<h3>O que \u00e9 o Transparency and Consent Framework do IAB Europe?<\/h3>\n<p>Introduzido pelo IAB Europe em 2018, o TCF \u00e9 um padr\u00e3o volunt\u00e1rio e amplamente adotado pela ind\u00fastria. Ele visa harmonizar a abordagem \u00e0 privacidade de dados e ao consentimento do usu\u00e1rio em toda a ind\u00fastria online. Ao estabelecer um quadro comum, busca garantir a conformidade com a Diretiva ePrivacy e o Regulamento Geral de Prote\u00e7\u00e3o de Dados (GDPR). O TCF leva em considera\u00e7\u00e3o as orienta\u00e7\u00f5es relevantes em n\u00edvel da UE do EDPB e as orienta\u00e7\u00f5es em n\u00edvel nacional das Autoridades de Prote\u00e7\u00e3o de Dados. Este quadro \u00e9 resultado de esfor\u00e7os colaborativos. Ele visa aprimorar uma experi\u00eancia de privacidade transparente e padronizada para o usu\u00e1rio.<\/p>\n<p>&nbsp;<\/p>\n<h3>Por Que Isso Importa<\/h3>\n<p>O TCF \u00e9 mais do que apenas uma ferramenta de conformidade. Ele representa um movimento coletivo em dire\u00e7\u00e3o a um ambiente digital mais centrado no usu\u00e1rio. Para publicadores, anunciantes e fornecedores de tecnologia, ele fornece diretrizes sobre como navegar no consentimento do usu\u00e1rio e no processamento de dados de maneira que respeite os direitos individuais de privacidade. Ao se alinhar com o TCF, a Refinery89 afirma n\u00e3o apenas cumprir as obriga\u00e7\u00f5es legais, mas tamb\u00e9m aumentar a confian\u00e7a e a transpar\u00eancia nas intera\u00e7\u00f5es dos usu\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n<h3>O Papel e o Compromisso da Refinery89 no Framework de Transpar\u00eancia e Consentimento do IAB Europe<\/h3>\n<p>Na Refinery89, fomos al\u00e9m para colocar as preocupa\u00e7\u00f5es de privacidade dos nossos usu\u00e1rios em primeiro lugar. Nosso envolvimento significa que estamos participando da padroniza\u00e7\u00e3o do gerenciamento de consentimento e prote\u00e7\u00e3o de dados dentro da ind\u00fastria. Esta iniciativa nos permite oferecer \u00e0 nossa comunidade a experi\u00eancia e o suporte necess\u00e1rios para garantir que o consentimento do usu\u00e1rio seja obtido e gerenciado de forma clara e direta. Trata-se de criar um ecossistema equilibrado onde as prefer\u00eancias do usu\u00e1rio s\u00e3o respeitadas e as experi\u00eancias digitais s\u00e3o mais seguras devido ao uso respons\u00e1vel dos dados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Olhando para o Futuro<\/h3>\n<p>A ado\u00e7\u00e3o do TCF v2.2 \u00e9 um passo importante, mas apenas o primeiro de muitos. Comprometemo-nos a colaborar continuamente com o IAB Europe, parceiros da ind\u00fastria e especialistas em privacidade para refinar e aprimorar continuamente as ferramentas de consentimento e privacidade.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">Fale conosco<\/a> para mais informa\u00e7\u00f5es.<\/p>","protected":false},"excerpt":{"rendered":"<p>Big News! We&#8217;re excited to announce the next big step we made! Refinery89 joined as the newest vendor to the IAB Europe\u2019s Transparency and Consent Framework v2.2 (TCF). This means that we take thorough care of compliance with all obligations under GDPR and the ePrivacy Directive. &nbsp; What is IAB Europe\u2019s Transparency and Consent Framework? [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refinery89 joins IAB Europe\u2019s Transparency and Consent Framework | Refinery89<\/title>\n<meta name=\"description\" content=\"Refinery89 is a vendor to the IAB Europe\u2019s Transparency and Consent Framework, complying with GDPR and the ePrivacy Directive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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