{"id":8092,"date":"2024-01-16T12:41:27","date_gmt":"2024-01-16T11:41:27","guid":{"rendered":"https:\/\/refinery89.com\/?p=8092"},"modified":"2024-06-14T11:39:16","modified_gmt":"2024-06-14T09:39:16","slug":"otimizacao-de-motor-de-recomendacao-de-conteudo","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/content-recommendation-engine-optimisation\/","title":{"rendered":"Otimiza\u00e7\u00e3o de mecanismos de recomenda\u00e7\u00e3o de conte\u00fado: um guia completo"},"content":{"rendered":"<p data-renderer-start-pos=\"74\">Um motor de recomenda\u00e7\u00e3o de conte\u00fado \u00e9 uma ferramenta que emprega algoritmos para sugerir produtos ou conte\u00fado a usu\u00e1rios com base em suas intera\u00e7\u00f5es hist\u00f3ricas, prefer\u00eancias e v\u00e1rios outros pontos de dados. Essa ferramenta \u00e9 amplamente utilizada n\u00e3o apenas em sites que geram conte\u00fado, mas tamb\u00e9m em sites de varejo online, servi\u00e7os de streaming e plataformas de m\u00eddia social.<\/p>\n<p data-renderer-start-pos=\"405\">O comportamento do consumidor mudou drasticamente em termos de conte\u00fado e produto. Nenhuma compra acontece sem que seu cliente consulte previamente a se\u00e7\u00e3o de avalia\u00e7\u00f5es. Ao escolher um filme para assistir, um artigo para ler ou fones de ouvido para comprar, os clientes dependem muito da se\u00e7\u00e3o de recomenda\u00e7\u00f5es ou \u201cescolha do editor\u201d. <span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight first-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">Normalmente, as recomenda\u00e7\u00f5es de conte\u00fado s\u00e3o feitas por meio de widgets de conte\u00fado relacionado, frequentemente rotulados como \u201c<\/span><strong data-renderer-mark=\"true\"><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">conte\u00fado recomendado<\/span><\/strong><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">\u201d ou \u201c<\/span><strong data-renderer-mark=\"true\"><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">voc\u00ea tamb\u00e9m pode gostar\u201d<\/span><\/strong><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">. Outra forma \u00e9 incorporar an\u00fancios nativos. Este formato pode ser altamente segmentado com base no comportamento do usu\u00e1rio, interesses e relev\u00e2ncia do conte\u00fado, aumentando a probabilidade de alcan\u00e7ar um p\u00fablico genuinamente interessado no conte\u00fado do an\u00fancio. A Refinery89 oferece este formato de alto desempenho.\u00a0<\/span><\/p>\n<p data-renderer-start-pos=\"851\">O motor de recomenda\u00e7\u00e3o de conte\u00fado funciona maravilhosamente para a Amazon, Netflix (ou qualquer outra plataforma de streaming, para esse fim), Spotify, YouTube ou, eventualmente, para qualquer plataforma de conte\u00fado. Hoje em dia, os motores de recomenda\u00e7\u00e3o v\u00e3o al\u00e9m dos servi\u00e7os para produtos f\u00edsicos e tocam em qualquer conte\u00fado, de artigos de tecnologia a receitas culin\u00e1rias.<\/p>\n<p data-renderer-start-pos=\"1174\">A ubiquidade dos motores de recomenda\u00e7\u00e3o os torna uma ferramenta indispens\u00e1vel e \u00e9 conceb\u00edvel que, com o desenvolvimento da IA, seu poder preditivo supere a expertise humana. Esses motores provavelmente conhecem os usu\u00e1rios melhor do que eles se conhecem.<\/p>\n<p data-renderer-start-pos=\"1421\">A precis\u00e3o de um motor de recomenda\u00e7\u00e3o bem desenvolvido supera at\u00e9 mesmo os conselhos mais confi\u00e1veis de amigos ou especialistas.<\/p>\n<p data-renderer-start-pos=\"1543\">Como o SEO ajuda na descoberta de sites, a Otimiza\u00e7\u00e3o de Mecanismos de Recomenda\u00e7\u00e3o (REO)<span id=\"653d4662-82a0-4c7b-872f-cb916ba623c0\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"653d4662-82a0-4c7b-872f-cb916ba623c0\"> melhora as recomenda\u00e7\u00f5es de produtos e conte\u00fado.<\/span> Cada vez mais clientes <span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">de acordo com <\/span><a class=\"cc-tgpl01\" title=\"https:\/\/www.gwi.com\/connecting-the-dots?utm_campaign=FY24_CC_ALL_GL_CTD&amp;utm_source=email&amp;utm_medium=adweek&amp;utm_term=nov152023&amp;utm_content=fy2411_adweek_contentsyndication_ctd2024#pick-a-trend\" href=\"https:\/\/www.gwi.com\/connecting-the-dots?utm_campaign=FY24_CC_ALL_GL_CTD&amp;utm_source=email&amp;utm_medium=adweek&amp;utm_term=nov152023&amp;utm_content=fy2411_adweek_contentsyndication_ctd2024#pick-a-trend\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">GWI <\/span><\/a><span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">relat\u00f3rio<\/span>est\u00e3o compartilhando voluntariamente dados pessoais para receber conselhos personalizados, encarando esse compartilhamento como o compartilhamento de informa\u00e7\u00f5es com um m\u00e9dico para um diagn\u00f3stico preciso.<\/p>\n<h3 data-renderer-start-pos=\"1872\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"Distinguishing-SEO-from-REO.\" data-renderer-start-pos=\"1872\">Distinguir SEO de REO.<\/h3>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1906\"><strong data-renderer-mark=\"true\">Objetivo<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"1920\"><strong data-renderer-mark=\"true\">Otimiza\u00e7\u00e3o para motores de busca<\/strong> gera tr\u00e1fego para o site, a partir de motores de busca.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1979\"><strong data-renderer-mark=\"true\">REO<\/strong> aumenta o engajamento e a satisfa\u00e7\u00e3o ao atender \u00e0s necessidades do usu\u00e1rio, dentro de um site.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2069\"><strong data-renderer-mark=\"true\">Inten\u00e7\u00e3o do usu\u00e1rio<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2085\"><strong data-renderer-mark=\"true\">Otimiza\u00e7\u00e3o para motores de busca<\/strong> dirige-se a usu\u00e1rios com consultas de pesquisa espec\u00edficas, combinando a inten\u00e7\u00e3o com o conte\u00fado.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2165\"><strong data-renderer-mark=\"true\">REO<\/strong> oferece recomenda\u00e7\u00f5es sem que haja consultas expl\u00edcitas.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2223\"><strong data-renderer-mark=\"true\">Data<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2232\"><strong data-renderer-mark=\"true\">Otimiza\u00e7\u00e3o para motores de busca<\/strong> usa dados de palavras-chave e tend\u00eancias de busca.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2276\"><strong data-renderer-mark=\"true\">REO<\/strong> utiliza o aprendizado de m\u00e1quina para analisar os dados pessoais dos usu\u00e1rios.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2347\"><strong data-renderer-mark=\"true\">Intera\u00e7\u00e3o<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2363\"><strong data-renderer-mark=\"true\">Otimiza\u00e7\u00e3o para motores de busca<\/strong> as intera\u00e7\u00f5es acontecem quando os usu\u00e1rios iniciam uma busca, com o sucesso medido pelas taxas de cliques.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2466\"><strong data-renderer-mark=\"true\">REO<\/strong> A intera\u00e7\u00e3o come\u00e7a sem que o usu\u00e1rio fa\u00e7a uma consulta direta, gerando um envolvimento eficaz.<\/p>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Motor de recomenda\u00e7\u00e3o de conte\u00fado<\/h2>\n<p data-renderer-start-pos=\"2573\">Motores de recomenda\u00e7\u00e3o s\u00e3o projetados para prever e sugerir itens ou conte\u00fado que um usu\u00e1rio pode achar interessantes, entregando essas recomenda\u00e7\u00f5es de forma relevante e valiosa. Essas sugest\u00f5es geralmente s\u00e3o derivadas da an\u00e1lise de comportamentos passados de um usu\u00e1rio, incluindo intera\u00e7\u00f5es anteriores, compras e prefer\u00eancias expressas.<\/p>\n<p data-renderer-start-pos=\"2919\">Existem diferentes tipos de mecanismos de recomenda\u00e7\u00e3o, que geralmente se enquadram em tr\u00eas categorias:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3018\"><strong data-renderer-mark=\"true\">Colaborativo<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"3036\"><strong data-renderer-mark=\"true\">Baseado no Usu\u00e1rio<\/strong>: Se usu\u00e1rios com gostos semelhantes curtiram um determinado item ou conte\u00fado, esse item ou conte\u00fado poderia ser recomendado a outras pessoas do mesmo grupo de prefer\u00eancias.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3198\"><strong data-renderer-mark=\"true\"><span id=\"22e43889-4806-481e-8822-825fdaa6694a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"22e43889-4806-481e-8822-825fdaa6694a\">Baseado em itens<\/span><\/strong><span id=\"22e43889-4806-481e-8822-825fdaa6694a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"22e43889-4806-481e-8822-825fdaa6694a\">: Se um usu\u00e1rio gostar de um determinado item, o sistema sugere outros itens que tenham semelhan\u00e7as com o item inicial.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"2\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3330\"><strong data-renderer-mark=\"true\">Baseado no conte\u00fado<\/strong>:<br \/>\nEssa abordagem baseia suas sugest\u00f5es nas caracter\u00edsticas dos itens e nas prefer\u00eancias declaradas pelo usu\u00e1rio; assim, um mecanismo de recomenda\u00e7\u00e3o de filmes pode sugerir filmes com base nos g\u00eaneros ou atores pelos quais o usu\u00e1rio demonstrou interesse. O mesmo poderia acontecer com artigos de uma categoria semelhante.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"3\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3635\"><strong data-renderer-mark=\"true\">Abordagens h\u00edbridas<\/strong>:<br \/>\nEsses sistemas combinam diferentes m\u00e9todos, muitas vezes unindo a filtragem colaborativa \u00e0 filtragem baseada em conte\u00fado, para melhorar a precis\u00e3o e a variedade das recomenda\u00e7\u00f5es.<\/p>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"3811\">Sistemas de recomenda\u00e7\u00e3o usam diferentes tipos de algoritmos para sugerir conte\u00fado:<\/p>\n<h4 data-renderer-start-pos=\"3890\"><strong data-renderer-mark=\"true\">Sugest\u00f5es Baseadas em Tend\u00eancias<\/strong>:<\/h4>\n<p data-renderer-start-pos=\"3890\">Esses algoritmos se concentram no que est\u00e1 em alta ou em destaque no momento. Por exemplo, se um v\u00eddeo ou artigo estiver recebendo muita aten\u00e7\u00e3o, ele ser\u00e1 recomendado a mais usu\u00e1rios. Essa abordagem ajuda o conte\u00fado popular a se tornar ainda mais difundido, alcan\u00e7ando um p\u00fablico maior no site ou no aplicativo.<\/p>\n<p><strong data-renderer-mark=\"true\">Recomenda\u00e7\u00f5es de conte\u00fado relacionado<\/strong>:<\/p>\n<p data-renderer-start-pos=\"4201\">Esses algoritmos analisam como diferentes pe\u00e7as de conte\u00fado est\u00e3o relacionadas umas \u00e0s outras. Se muitos usu\u00e1rios se interessarem por dois artigos de not\u00edcias semelhantes, o sistema pode sugerir um artigo para os leitores do outro. Voc\u00ea frequentemente v\u00ea isso em sites com se\u00e7\u00f5es como \u201coutros tamb\u00e9m leram\u201d ou \u201cconte\u00fado semelhante\u201d.<\/p>\n<h4 data-renderer-start-pos=\"4533\"><strong data-renderer-mark=\"true\">Conte\u00fado Personalizado Baseado em Comportamento Passado<\/strong>:<\/h4>\n<p data-renderer-start-pos=\"4533\">Esses algoritmos analisam os tipos de conte\u00fado com os quais um usu\u00e1rio interagiu anteriormente. Eles criam um perfil detalhado das prefer\u00eancias de cada usu\u00e1rio, incluindo o que eles gostam e n\u00e3o gostam, com base no conte\u00fado que consumiram. Isso pode ser categorizado por g\u00eanero, tipo (como \u201cpol\u00edtica\u201d ou \u201cprograma de TV\u201d) e quanto tempo eles dedicam a diferentes tipos de conte\u00fado. Com essas informa\u00e7\u00f5es, o sistema oferece recomenda\u00e7\u00f5es mais personalizadas, facilitando para os usu\u00e1rios encontrarem o conte\u00fado que gostam. Isso n\u00e3o s\u00f3 simplifica o processo de busca para os usu\u00e1rios, mas tamb\u00e9m aumenta o engajamento e a fidelidade deles \u00e0 plataforma.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-renderer-start-pos=\"5183\"><\/h3>\n<h3 id=\"On-page-recommendation\" data-renderer-start-pos=\"5183\">Recomenda\u00e7\u00e3o na p\u00e1gina<\/h3>\n<p data-renderer-start-pos=\"5207\">Essas recomenda\u00e7\u00f5es s\u00e3o integradas ao seu site para motivar os visitantes a se engajarem com mais do seu conte\u00fado, aumentando o tempo que passam no site. Ao exibir conte\u00fado que se alinha com os interesses atuais do visitante, o objetivo \u00e9 aprimorar o engajamento do usu\u00e1rio no seu site, diminuindo as chances de ele sair rapidamente (reduzindo as taxas de rejei\u00e7\u00e3o).<\/p>\n<p data-renderer-start-pos=\"5557\">Quanto mais os usu\u00e1rios interagem com seu conte\u00fado, maior a probabilidade de compartilh\u00e1-lo em plataformas sociais, aumentando a visibilidade do seu conte\u00fado e do seu neg\u00f3cio. Essa estrat\u00e9gia \u00e9 ben\u00e9fica para sites com uma vasta gama de conte\u00fado, pois ajuda a expor um p\u00fablico mais amplo a diversas ofertas de conte\u00fado. No entanto, para sites mais novos, com menos conte\u00fado, a efic\u00e1cia dessas recomenda\u00e7\u00f5es de conte\u00fado interno pode ser limitada.<\/p>\n<p data-renderer-start-pos=\"5557\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-8093 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-1024x485.jpg\" alt=\"motor de recomenda\u00e7\u00e3o de conte\u00fado\" width=\"800\" height=\"379\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-1024x485.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-300x142.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-768x363.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-18x9.jpg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO.jpg 1509w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 data-renderer-start-pos=\"5984\"><\/h3>\n<h3 id=\"Off-page-recommendation\" data-renderer-start-pos=\"5984\">Recomenda\u00e7\u00e3o off-page<\/h3>\n<p data-renderer-start-pos=\"6009\">Esta abordagem envolve direcionar os usu\u00e1rios para conte\u00fado em outros sites, o que \u00e9 especialmente \u00fatil para sites que se beneficiam de receita de refer\u00eancia ou de afiliados.<\/p>\n<p data-renderer-start-pos=\"6163\">Ao direcionar os usu\u00e1rios para conte\u00fado externo valioso, seu site pode aprimorar a experi\u00eancia geral de navega\u00e7\u00e3o, potencialmente aumentando a fidelidade do usu\u00e1rio. Para sites que fazem parte de uma rede de publica\u00e7\u00e3o maior, essas recomenda\u00e7\u00f5es externas podem direcionar tr\u00e1fego de forma eficaz para outros sites dentro da rede, beneficiando todas as partes envolvidas ao criar um ambiente online simbi\u00f3tico.<\/p>\n<p data-renderer-start-pos=\"6163\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8094\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-1024x443.jpg\" alt=\"motor de recomenda\u00e7\u00e3o de conte\u00fado\" width=\"800\" height=\"346\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-1024x443.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-300x130.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-768x333.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-18x8.jpg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2.jpg 1478w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-renderer-start-pos=\"6163\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-8095\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3.jpg\" alt=\"motor de recomenda\u00e7\u00e3o de conte\u00fado\" width=\"26\" height=\"160\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3.jpg 26w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3-2x12.jpg 2w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/><\/p>\n<p data-renderer-start-pos=\"6163\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8096 alignnone\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4.jpg\" alt=\"motor de recomenda\u00e7\u00e3o de conte\u00fado\" width=\"428\" height=\"232\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4.jpg 696w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4-300x163.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4-18x10.jpg 18w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-your-Content-Recommendation-Engine\" data-renderer-start-pos=\"6548\">Otimizando seu motor de recomenda\u00e7\u00e3o de conte\u00fado<\/h2>\n<p data-renderer-start-pos=\"6595\">Otimizar seu conte\u00fado para REO pode ser uma tarefa complicada. Reunimos alguns passos b\u00e1sicos que as editoras podem considerar se estiverem almejando melhorar a reten\u00e7\u00e3o de seus clientes e, como resultado, aumentar sua receita.<\/p>\n<h5 data-renderer-start-pos=\"6806\"><strong>Comece impressionando, termine emocionando <\/strong><\/h5>\n<p data-renderer-start-pos=\"6806\">O in\u00edcio da sua postagem no blog \u00e9 fundamental para prender a aten\u00e7\u00e3o do leitor, mas o final \u00e9 igualmente cr\u00edtico para manter o interesse dele e incentiv\u00e1-lo a voltar. Aqui, veremos como o uso de recomenda\u00e7\u00f5es de conte\u00fado na conclus\u00e3o da sua postagem no blog pode deixar uma impress\u00e3o memor\u00e1vel nos seus leitores.<\/p>\n<h5 data-renderer-start-pos=\"7149\"><strong>Destaque a Mensagem Principal: <\/strong><\/h5>\n<p data-renderer-start-pos=\"7149\">Ao final do seu post, direcione os leitores para conte\u00fados que aprofundem a compreens\u00e3o do seu ponto principal. Ofere\u00e7a links para recursos adicionais ou guias detalhados que forne\u00e7am mais insights sobre o assunto, ajudando seus leitores a ter uma compreens\u00e3o completa do material.<\/p>\n<h5 data-renderer-start-pos=\"7434\"><strong>Inspire a a\u00e7\u00e3o: <\/strong><\/h5>\n<p data-renderer-start-pos=\"7434\">Fa\u00e7a com que seus leitores fa\u00e7am algo com as informa\u00e7\u00f5es que acabaram de ler. Sugira passos pr\u00e1ticos ou conselhos que se conectem ao t\u00f3pico do seu post, inspirando-os a aplicar o que aprenderam.<\/p>\n<h5 data-renderer-start-pos=\"7654\"><strong>Incentive o compartilhamento:<\/strong><\/h5>\n<p data-renderer-start-pos=\"7654\">Pe\u00e7a aos seus leitores para espalharem a not\u00edcia sobre o seu blog. Facilite o compartilhamento do seu post nas redes sociais com bot\u00f5es de compartilhamento convenientes ou chamadas para a\u00e7\u00e3o (CTAs) envolventes.<\/p>\n<h5 data-renderer-start-pos=\"7852\"><strong>Links para fontes confi\u00e1veis:<\/strong><\/h5>\n<p data-renderer-start-pos=\"7852\">Aumente a credibilidade do seu blog vincular a materiais externos relevantes, como artigos de not\u00edcias ou publica\u00e7\u00f5es especializadas. Isso demonstra seu engajamento com o contexto mais amplo da sua \u00e1rea.<\/p>\n<h5 data-renderer-start-pos=\"8080\"><strong>Engajar com uma Pergunta: <\/strong><\/h5>\n<p data-renderer-start-pos=\"8080\">Termine sua postagem convidando os leitores a participar. Fa\u00e7a uma pergunta instigante para incentivar coment\u00e1rios e discuss\u00f5es, levando os leitores a compartilhar suas opini\u00f5es e experi\u00eancias.<\/p>\n<h5 data-renderer-start-pos=\"8275\"><strong>Veja as pr\u00f3ximas novidades: <\/strong><\/h5>\n<p data-renderer-start-pos=\"8275\">Prepare-se para o que est\u00e1 por vir! Estamos trabalhando em conte\u00fados incr\u00edveis que voc\u00ea n\u00e3o vai querer perder. Fique ligado para an\u00fancios sobre eventos exclusivos, webinars recheados de conhecimento, novos epis\u00f3dios de podcast e lan\u00e7amentos especiais. Siga nosso blog para n\u00e3o perder nenhuma novidade!.<\/p>\n<h5 data-renderer-start-pos=\"8490\"><strong>Utilizando Palavras-Chave em Recomenda\u00e7\u00f5es:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8490\">Sistemas de recomenda\u00e7\u00e3o podem aprimorar o SEO oferecendo sugest\u00f5es baseadas em palavras-chave espec\u00edficas. Quando um usu\u00e1rio busca por um termo particular, o sistema pode analisar seu hist\u00f3rico de busca e comportamentos para recomendar conte\u00fado relacionado.<\/p>\n<h5 data-renderer-start-pos=\"8756\"><strong>Focando em Palavras-Chave de Cauda Longa:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8756\">Esses sistemas tamb\u00e9m podem sugerir palavras-chave de cauda longa, que s\u00e3o tipicamente mais espec\u00edficas e menos competitivas, aumentando a probabilidade de um site obter uma classifica\u00e7\u00e3o mais alta.<\/p>\n<h5 data-renderer-start-pos=\"8948\"><strong>Aproveitando Conte\u00fado Gerado pelo Usu\u00e1rio:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8948\">Conte\u00fado gerado pelo usu\u00e1rio, como avalia\u00e7\u00f5es e coment\u00e1rios, \u00e9 valioso para melhorar a credibilidade e os rankings de SEO. Motores de recomenda\u00e7\u00e3o podem destacar esse conte\u00fado, aumentando a confiabilidade do site e atraindo mais tr\u00e1fego org\u00e2nico.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"9223\"><\/h2>\n<h2 id=\"No-cookies!-No-REO?\" data-renderer-start-pos=\"9223\">Sem cookies! Sem otimiza\u00e7\u00e3o do mecanismo de recomenda\u00e7\u00e3o de conte\u00fado?<\/h2>\n<p data-renderer-start-pos=\"9244\">Agora que estamos prestes a entrar em um novo e corajoso mundo sem cookies, onde a coleta de dados pessoais ser\u00e1 um neg\u00f3cio cansativo, o que acontecer\u00e1 com o REO e essas recomenda\u00e7\u00f5es maravilhosas que recebemos toda vez que compramos novos fones de ouvido online ou lemos um artigo sobre criptomoedas?<\/p>\n<h3 id=\"Recommendations-Based-on-User-Behavior.\" data-renderer-start-pos=\"9520\">Recomenda\u00e7\u00f5es Baseadas no Comportamento do Usu\u00e1rio.<\/h3>\n<p data-renderer-start-pos=\"9561\"><span id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\">O m\u00e9todo mais recente e impactante de apresentar produtos ou artigos aos usu\u00e1rios depende de seus interesses. Indo al\u00e9m de abordagens b\u00e1sicas como rastreamento de cookies e an\u00e1lise demogr\u00e1fica, recomenda\u00e7\u00f5es baseadas em comportamento utilizam dados de atividades no site. <\/span><\/p>\n<p data-renderer-start-pos=\"9828\">Por exemplo, imagine usar uma plataforma de streaming de v\u00eddeo. Ao procurar um filme, voc\u00ea cria dados com base em v\u00e1rios comportamentos, incluindo:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"9974\">Filmes que voc\u00ea assistiu<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"9996\">T\u00edtulos que voc\u00ea selecionou mas n\u00e3o assistiu<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10034\">S\u00e9ries que voc\u00ea come\u00e7ou a assistir mas parou<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10077\">Sele\u00e7\u00f5es sobre as quais voc\u00ea passa o mouse<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10106\">Pesquisas que voc\u00ea faz<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10127\">Rankings que voc\u00ea d\u00e1 aos filmes<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"10154\">O recomendador ent\u00e3o efetivamente constr\u00f3i um perfil de usu\u00e1rio para voc\u00ea com base nesse conjunto de dados.<\/p>\n<p data-renderer-start-pos=\"10242\"><span id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\">Essa abordagem promove um entendimento abrangente dos gostos e prefer\u00eancias \u00fanicos de cada usu\u00e1rio e \u00e9 v\u00e1lida para quase qualquer editora, recomendando conte\u00fados similares, como artigos e not\u00edcias, com base nas escolhas feitas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Final-words.-Prioritizing-Customer-Desires-Over-Demographics.\" data-renderer-start-pos=\"10465\">Palavras finais.<\/h2>\n<p data-renderer-start-pos=\"10465\">As tecnologias atuais de recomenda\u00e7\u00e3o frequentemente adotam uma abordagem generalizada.<\/p>\n<p data-renderer-start-pos=\"10716\">Reconhecer que cada usu\u00e1rio \u00e9 diferente, assim como cada site \u00e9 \u00fanico, \u00e9 fundamental. Usar informa\u00e7\u00f5es de identifica\u00e7\u00e3o pessoal (IIP) para inferir prefer\u00eancias muitas vezes n\u00e3o \u00e9 t\u00e3o eficaz. <span id=\"d28292ef-c916-4e9d-88b9-507cac584013\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d28292ef-c916-4e9d-88b9-507cac584013\">Para capturar e engajar genuinamente o interesse dos usu\u00e1rios, \u00e9 essencial mudar para um modelo que baseie as recomenda\u00e7\u00f5es no comportamento do usu\u00e1rio.<\/span><\/p>\n<p data-renderer-start-pos=\"11030\">\u00c9 como preparar amigos para um encontro \u00e0s cegas; os pares s\u00e3o feitos com base em interesses em comum e tra\u00e7os de personalidade, n\u00e3o apenas em dados demogr\u00e1ficos.<\/p>\n<p data-renderer-start-pos=\"11174\"><span id=\"89e35f75-c067-4198-9686-5bab46a61557\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"89e35f75-c067-4198-9686-5bab46a61557\">Quer continuar aprendendo mais maneiras de atrair usu\u00e1rios para o seu site e envolv\u00ea-los melhor para que passem mais tempo no site? Fique atento a mais atualiza\u00e7\u00f5es de not\u00edcias! Al\u00e9m disso, voc\u00ea pode visitar artigos anteriores. <a href=\"http:\/\/nery89.com\/all-about-programmatic-advertising\/#Academy\">aqui.<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A content recommendation engine is a tool that employs algorithms to suggest products or content to users based on their historical interactions, preferences, and various other data points. This tool is widely used across not only content-generating websites, but also online retail sites, streaming services, and social media platforms. Consumer behavior has changed drastically both [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[115,46,65],"class_list":["post-8092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-content","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content recommendation engine optimisation | Refinery89<\/title>\n<meta name=\"description\" content=\"A content recommendation engine is a tool that uses algorithms to suggest content to users based on interactions, preferences, and other data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/otimizacao-de-motor-de-recomendacao-de-conteudo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content recommendation engine optimisation | Refinery89\" \/>\n<meta property=\"og:description\" content=\"A content recommendation engine is a tool that uses algorithms to suggest content to users based on interactions, preferences, and other data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/pt\/otimizacao-de-motor-de-recomendacao-de-conteudo\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T11:41:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T09:39:16+00:00\" \/>\n<meta property=\"og:image\" 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