{"id":8089,"date":"2024-01-16T10:26:30","date_gmt":"2024-01-16T09:26:30","guid":{"rendered":"https:\/\/refinery89.com\/?p=8089"},"modified":"2024-11-18T17:51:13","modified_gmt":"2024-11-18T16:51:13","slug":"requisito-de-gestao-do-consentimento-para-editores","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/consent-management-requirement-for-publishers\/","title":{"rendered":"Nova exig\u00eancia do Google sobre gest\u00e3o de consentimento para publicadoras"},"content":{"rendered":"

Os novos requisitos de gerenciamento de consentimento do Google est\u00e3o em vigor: este dia chegou. <\/span><\/p>\n

Se voc\u00ea \u00e9 um editor da Refinery89 e usa nosso CMP, n\u00e3o se preocupe um segundo com seus an\u00fancios para tr\u00e1fego da EEA e do Reino Unido. Tudo est\u00e1 em ordem e funcionando como de costume, como nosso parceiro em CMP. consentmanager.net<\/a> \u00e9 certificado pelo Google. No entanto, se voc\u00ea estiver usando um CMP diferente (d\u00e1 uma olhada <\/span>a lista <\/span><\/a>das CMPs certificadas para encontrar a sua<\/span>)<\/span><\/strong>, por favor, entre em contato imediatamente para n\u00e3o perder nenhuma receita.<\/p>\n

Vamos analisar os detalhes cruciais dessas mudan\u00e7as consider\u00e1veis.<\/p>\n

No momento, a partir de 16 de janeiro de 2024, todos os editores e desenvolvedores que utilizam o AdSense, Ad Manager ou AdMob do Google precisar\u00e3o adotar uma Plataforma de Gerenciamento de Consentimento (CMP) aprovada pelo Google e que esteja em conformidade com o Framework de Transpar\u00eancia e Consentimento (TCF) do IAB. Isso \u00e9 obrigat\u00f3rio para a entrega de an\u00fancios dentro do Espa\u00e7o Econ\u00f4mico Europeu ou do Reino Unido.<\/p>\n

O CMP certificado pelo Google \u00e9 obrigat\u00f3rio<\/h1>\n

Para distribui\u00e7\u00e3o de an\u00fancios no Espa\u00e7o Econ\u00f4mico Europeu ou no Reino Unido, as editoras s\u00e3o obrigadas a colaborar com uma CMP que recebeu a certifica\u00e7\u00e3o do Google. Tais CMPs s\u00e3o avaliadas pelo Google quanto \u00e0 conformidade com crit\u00e9rios focados na conformidade com o TCF. As avalia\u00e7\u00f5es de CMP do Google garantem que as CMPs que suportam nossa especifica\u00e7\u00e3o de Consentimento Adicional sejam capazes de faz\u00ea-lo de forma eficaz. Uma CMP aprovada na avalia\u00e7\u00e3o de certifica\u00e7\u00e3o do Google ser\u00e1 listada entre nossas CMPs certificadas pelo Google.<\/p>\n

Aus\u00eancia de um PAC certificado<\/h2>\n

Na aus\u00eancia de um CMP certificado, apenas an\u00fancios program\u00e1ticos limitados ser\u00e3o veiculados no EEE e\/ou no Reino Unido. O tr\u00e1fego por meio de um CMP certificado ainda se qualificaria para an\u00fancios personalizados ou n\u00e3o personalizados (NPA). Saiba mais sobre isso aqui.<\/a><\/p>\n

<\/h2>\n

CMPs Certificados pelo Google.<\/h2>\n

A partir de 16 de janeiro de 2024, qualquer parceiro que n\u00e3o usar um CMP (plataforma de gerenciamento de consentimento) certificado pelo Google n\u00e3o poder\u00e1 veicular an\u00fancios para tr\u00e1fego do EEE (Espa\u00e7o Econ\u00f4mico Europeu) e do Reino Unido. Inversamente, o tr\u00e1fego via um CMP certificado pelo Google permanecer\u00e1 eleg\u00edvel para an\u00fancios personalizados e n\u00e3o personalizados (NPA).<\/p>\n

<\/h3>\n

Gerenciamento de Consentimento para Publicadores de An\u00fancios de Pesquisa<\/h2>\n

A partir de 1\u00ba de fevereiro de 2024, novas regras de gerenciamento de consentimento se aplicar\u00e3o aos parceiros usando An\u00fancios de Pesquisa <\/span><\/span>produtos da editora<\/span> (AdSense para Pesquisa, AdSense para Dom\u00ednios ou Mecanismo de Pesquisa Program\u00e1vel). Para cumprir, os editores devem empregar uma CMP certificada que se integre ao Transparency and Consent Framework da IAB Europe para coletar consentimento ao exibir an\u00fancios para usu\u00e1rios no EEE ou no Reino Unido.<\/p>\n

Quando o Google come\u00e7ar a aplicar as regras, o seguinte acontecer\u00e1. Se o Google receber uma solicita\u00e7\u00e3o para exibir um an\u00fancio atrav\u00e9s do sistema Search Ads para usu\u00e1rios no EEE ou Reino Unido, e n\u00e3o usar um CMP aprovado pelo Google, o Google s\u00f3 exibir\u00e1 an\u00fancios se houver um novo par\u00e2metro na solicita\u00e7\u00e3o do an\u00fancio. Esse par\u00e2metro (saiba mais sobre a implementa\u00e7\u00e3o do novo par\u00e2metro chamado\u00ba\u201cIVT<\/code>\u201datrav\u00e9s do AdSense Custom Search Ads para site de desenvolvedor web<\/u><\/a>precisa mostrar que h\u00e1 permiss\u00e3o para usar um tipo especial de cookie e armazenamento local para ambos os tipos de tr\u00e1fego \u2013 aqueles que concordaram com an\u00fancios e aqueles que n\u00e3o concordaram.<\/p>\n

Os parceiros s\u00e3o legalmente respons\u00e1veis por suas ferramentas de coleta de consentimento, incluindo o uso de cookies e armazenamento local em publicidade online.<\/p>\n

Parceiros que optarem pelo novo par\u00e2metro em vez de um CMP certificado poder\u00e3o ter uma receita reduzida de tr\u00e1fego da EEA e do Reino Unido. Se nenhum CMP TCF certificado pelo Google nem o novo par\u00e2metro for usado, nossos produtos de editor de An\u00fancios da Rede de Pesquisa n\u00e3o veicular\u00e3o an\u00fancios.<\/p>\n

Marcos importantes<\/h3>\n

A partir de 16 de janeiro de 2024<\/strong>Publicadores e desenvolvedores que usam Google AdSense, Ad Manager ou AdMob devem usar um CMP certificado pelo Google que se integra ao TCF do IAB para veicular an\u00fancios no EEA ou no Reino Unido.<\/p>\n

A partir de 1\u00ba de fevereiro de 2024:<\/strong> A implementa\u00e7\u00e3o de novos requisitos do CMP come\u00e7a para publicadores que usam produtos de publicador do Search Ads. Revise os requisitos de gerenciamento de consentimento para esses produtos, conforme descrito anteriormente.<\/p>\n

O que as editoras devem fazer?<\/h2>\n

Para Publicadores que J\u00e1 Usam um CMP Certificado pelo Google.<\/strong><\/p>\n

Tome um caf\u00e9 e parabenize-se pela boa escolha do provedor de CMP. Isso vale para os editores da Refinery89 que usam o CMP consentmanager.net.<\/p>\n

Para Editores com CMPs Pr\u00f3prios. <\/strong><\/p>\n

Se voc\u00ea tem um CMP autogerenciado, explore o processo para obter a certifica\u00e7\u00e3o para o seu CMP. Al\u00e9m disso, entre em contato com seu parceiro de ad tech para mudar para o CMP certificado pelo Google.<\/p>\n

Para Publicadores que Buscam um CMP. <\/span><\/strong>\u00a0<\/span><\/p>\n

As editoras devem verificar a lista de CMPs certificados e aqui na Refinery89<\/a> j\u00e1 temos uma solu\u00e7\u00e3o esperando por voc\u00ea: em colabora\u00e7\u00e3o com <\/span><\/span>consentmanager.net<\/span><\/span><\/a> Oferecemos solu\u00e7\u00f5es n\u00e3o apenas certificadas pelo Google, mas tamb\u00e9m em conformidade com TTDSG, GDPR e ePrivacy. N\u00e3o precisa procurar mais, n\u00f3s te ajudamos. <\/span><\/span><\/p>\n

Para Publishers Utilizando Mensagens sobre Regulamentos Europeus de Privacidade e Mensagens do Google. <\/strong><\/p>\n

Avalie qual solu\u00e7\u00e3o de CMP mais adequada. A mensagem de regulamenta\u00e7\u00f5es europeias est\u00e1 dispon\u00edvel na guia Privacidade e Mensagens para publicadores do Ad Manager, AdSense e AdMob. Est\u00e1 certificada de acordo com os novos requisitos do TCF.<\/p>\n

Para Publicadores de Aplicativos: <\/span><\/strong>junto com os CMPs de sites, a Refinery89 est\u00e1 pronta para fornecer um SDK de Plataforma de Mensagens do Usu\u00e1rio (UMP) para publicadores de aplicativos com a mesma parceria s\u00f3lida<\/span><\/span>.<\/span><\/p>\n

Pontos a ter em mente:<\/h4>\n
    \n
  1. \n

    Necessidade de Conformidade<\/strong>O n\u00e3o cumprimento pode levar a dificuldades na veicula\u00e7\u00e3o de an\u00fancios, afetando as receitas de publicidade.<\/p>\n<\/li>\n

  2. \n

    Potencial Impacto na Receita de An\u00fancios<\/strong>: Editores que n\u00e3o cumprirem podem enfrentar limita\u00e7\u00f5es na veicula\u00e7\u00e3o de an\u00fancios. O Google impor\u00e1 restri\u00e7\u00f5es para veicular apenas tipos limitados de an\u00fancios, o que pode potencialmente diminuir a receita publicit\u00e1ria deles.<\/p>\n<\/li>\n

  3. \n

    Experi\u00eancia do Usu\u00e1rio e Consentimento<\/strong>Com requisitos de consentimento mais rigorosos, os editores devem garantir uma experi\u00eancia de usu\u00e1rio tranquila, onde os usu\u00e1rios possam facilmente dar ou negar o consentimento. Confira as novidades em Rejeitar cookies<\/a>.<\/p>\n<\/li>\n

  4. \n

    Adapta\u00e7\u00e3o \u00e0s Mudan\u00e7as do Mercado<\/strong>Esta mudan\u00e7a reflete uma tend\u00eancia mais ampla da ind\u00fastria em dire\u00e7\u00e3o a maior privacidade e consentimento do usu\u00e1rio na publicidade digital. Os editores devem se adaptar a esses padr\u00f5es em evolu\u00e7\u00e3o para permanecerem competitivos e confi\u00e1veis no mercado.<\/p>\n<\/li>\n

  5. \n

    Maior escrut\u00ednio sobre parceiros<\/strong>As editoras devem escolher cuidadosamente seus parceiros de ad tech. Elas devem garantir que trabalham com entidades que cumprem esses novos padr\u00f5es.<\/p>\n<\/li>\n<\/ol>\n

     <\/p>\n

    Como voc\u00ea pode ver, no final das contas tudo se resume a voc\u00ea escolher o parceiro de tecnologia de an\u00fancios certo.<\/p>\n

    A Refinery89 \u00e9 uma empresa Adtech que cuida de cada publisher que trabalha conosco e garante que os an\u00fancios sejam monetizados, a receita cres\u00e7a e os neg\u00f3cios corram da forma mais tranquila poss\u00edvel.<\/p>\n

    Quer deixar todas as preocupa\u00e7\u00f5es para tr\u00e1s e se juntar \u00e0 nossa crescente comunidade de editores? Somos apenas um clique e saia<\/a>!<\/p>\n

    ","protected":false},"excerpt":{"rendered":"

    Google\u2019s new consent management requirements are live:\u00a0 this day has come. If you are a Refinery89 publisher and use our CMP you shouldn\u2019t worry a second about your ads for EEA and UK traffic. Everything is in place and working as usual, as our partner in CMP consentmanager.net is Google-certified. However, if you are using […]<\/p>\n","protected":false},"author":12,"featured_media":11992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97],"class_list":["post-8089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2"],"yoast_head":"\nNew Google consent management requirement for publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Google consent management requirement for publishers became effective on 16th of January. 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