{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"google-consent-mode-v2-para-entrar-em-panico-ou-nao-entrar-em-panico","status":"publish","type":"post","link":"https:\/\/refinery89.com\/pt\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Google Consent Mode V2: entrar em p\u00e2nico ou n\u00e3o?"},"content":{"rendered":"<h1 data-pm-slice=\"1 1 []\">O Modo de Consentimento v2 est\u00e1 no ar<\/h1>\n<p data-pm-slice=\"1 1 []\">Mal t\u00ednhamos come\u00e7ado a assimilar o cancelamento dos cookies de terceiros quando mais not\u00edcias surgiram do Google. A partir do primeiro trimestre de 2024, o Google exigir\u00e1 uma atualiza\u00e7\u00e3o para o Consent Mode v2, o que significa ter uma plataforma CMP certificada (pelo Google, obviamente) para coletar os dados de rastreamento dos usu\u00e1rios. \u00c0 luz do cancelamento dos cookies, isso n\u00e3o \u00e9 surpreendente e, de certa forma, poderia ser esperado.<\/p>\n<p>&nbsp;<\/p>\n<p>H\u00e1 pouco tempo n\u00f3s realizamos nosso <a href=\"https:\/\/refinery89.com\/pt\/third-party-cookies-cancellation-webinar-done-full-video\/\">webinar<\/a> dedicado exatamente ao tema de coleta de dados de terceiros e primeiros, ent\u00e3o claro que encaminhamos essa pergunta para o nosso convidado Jan Winkler CEO da <a href=\"http:\/\/consentmanager.net\">consentmanager.net<\/a>. Aqui est\u00e1 o que aprendemos em primeira m\u00e3o com um dos mais reconhecidos especialistas da \u00e1rea.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Consent Mode v2. Tudo que precisamos \u00e9 um CMP.<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"642\">Uma breve introdu\u00e7\u00e3o. O Google Consent Mode \u00e9 uma forma de o Google receber um sinal de consentimento do seu site. Basicamente, ele permite que voc\u00ea determine se os visitantes do seu site consentiram com o uso de suas informa\u00e7\u00f5es pessoais pelo Google para fins publicit\u00e1rios, incluindo rastreamento e personaliza\u00e7\u00e3o.<\/p>\n<p data-renderer-start-pos=\"925\">Ent\u00e3o, os usu\u00e1rios podem permitir que o Google leia suas informa\u00e7\u00f5es ou bloque\u00e1-las. Como o Google \u00e9 o principal guardi\u00e3o sob o DMA (<a class=\"cc-tgpl01\" title=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Lei dos Mercados Digitais<\/a>), ele tem influ\u00eancia e tenta abordar a quest\u00e3o do compartilhamento de informa\u00e7\u00f5es pessoais no modo de consentimento, o que garante que os usu\u00e1rios permitam que o Google os rastreie e me\u00e7a.<\/p>\n<p data-renderer-start-pos=\"1215\"><span id=\"2b985044-cd08-4eff-a24c-66aadb267caf\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"2b985044-cd08-4eff-a24c-66aadb267caf\">Neste momento, para as editoras, n\u00e3o faz diferen\u00e7a se elas t\u00eam um CMP profissional instalado.<\/span> No entanto, a partir de mar\u00e7o de 2024, o Google obrigar\u00e1 os editores a usar um modo de consentimento com um CMP certificado pelo Google. Se eles quiserem continuar usando as ferramentas do Google (AdSense, GA4, Gerenciador de Tags do Google, etc.). Assim, o principal desafio aqui: os sites n\u00e3o poder\u00e3o usar CMPs gratuitas de c\u00f3digo aberto, mas precisar\u00e3o de ferramentas profissionais se quiserem continuar rastreando e analisando o comportamento do usu\u00e1rio.<\/p>\n<p data-renderer-start-pos=\"1696\">O sucesso da publicidade depende de uma medi\u00e7\u00e3o precisa do desempenho. Sem o consentimento, os anunciantes correm o risco de perder entre 30% e 60% dos seus dados, sendo que a magnitude dessa perda varia de acordo com o setor. Por isso, a implementa\u00e7\u00e3o ou atualiza\u00e7\u00e3o do CMP para o Modo de Consentimento v2 \u00e9 essencial para as empresas que desejam continuar utilizando o Google Ads em sua estrat\u00e9gia de marketing nos mercados do EEE.<\/p>\n<h2 data-renderer-start-pos=\"1696\">O que devo fazer sobre o Consent Mode v2?<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2065\">Se voc\u00ea j\u00e1 faz parte da fam\u00edlia de publishers da Refinery89 e migrou para o nosso CMP, n\u00e3o precisa se preocupar, pode esquecer este artigo e pegar uma cerveja, pois n\u00f3s j\u00e1 cuidamos de tudo. Inclu\u00edmos esta atualiza\u00e7\u00e3o crucial, assim como qualquer outra, mesmo as de menor impacto, no CMP que fornecemos, para que nossos publishers possam focar no que \u00e9 importante: viver suas vidas, enquanto consentimos usu\u00e1rios e monetizamos an\u00fancios.<\/p>\n<p>Se voc\u00ea ainda n\u00e3o est\u00e1 conosco <a href=\"https:\/\/refinery89.com\/pt\/fale-conosco-refinery89\/\">entre em contato conosco<\/a> para ficar em forma e animado(a) at\u00e9 mar\u00e7o de 2024!<\/p>","protected":false},"excerpt":{"rendered":"<p>Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users&#8217; tracking data. In light of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users&#039; tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/pt\/google-consent-mode-v2-para-entrar-em-panico-ou-nao-entrar-em-panico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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